Select Marketing & Web Solutions in Surfers Paradise, Queensland | Web designer

Select Marketing & Web Solutions

Locality: Surfers Paradise, Queensland

Phone: +61 7 5592 2685

Address: 66 Appel St 4217 Surfers Paradise, QLD, Australia

Website: http://selectmarketing.net.au

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25.01.2022 Growth hacking in marketing focuses on growth. Simple right? But growth hacking is the reason why we see a number of start ups each year with jaw dropping growth rates. And no matter if you’ve been in business for years or just starting out, we all want to acquire millions of users and dollars in revenue. So what is growth hacking? It is a way of adopting strategies aimed at significantly accelerating the growth of a business by identifying its critical points and then ru...Continue reading

25.01.2022 If I asked you about social media you'd probably think of Facebook, Instagram and Twitter and you'd be right. But have you ever thought of using WhatsApp to promote your brand? Messenger apps have caught up with social media sites in terms of users and are increasingly being used for marketing purposes. The leader is WhatsApp with 1.5 billion active users every month. They have also launched a Business App, that they say was "build with small business owners in mind". It... is free to download and is available for Android users and IOS users in a limited number of countries. The app enables businesses to easily interact with customers by using tools that help to set up automation, sort, and quickly respond to messages, as well as some new exclusive features such as a purchasing and payment system. You can also create a catalog to showcase your products and services. You simply can't ignore this type of market reach, so how can you use WhatsApp to effectively market your business? After all, many of your customers are probably already using it. Here are 5 tips that will help your marketing strategy on WhatsApp: 1. Use WhatsApp to build buzz for your brand and create a brand persona 2. Improve your relationship with current and potential customers by using the app to build relationship and loyalty with your brand 3. Use WhatsApp to support your customers, by allowing people to use it to ask for help, enabling you to increase your customer retention and increase sales 4. Promote new products and services, however don't saturate the inbox with excessive promotional messages 5. Invest in after-sales by using WhatsApp to follow up on your customer's experience with your business, brand, product or service To be able to engage with people, you need to have them add your number to their phone’s contact list. WhatsApp does provide a way to add a click-to-chat link to your website, email signature, or social media pages that makes it easy for people to start a conversation with your business. However, keep in mind that the expectation in messaging is for near-instant replies, so you need to make sure that you have the resources in place to manage the chats or you can set up a window of time where people can contact you to chat. #whatsappmarketing #marketingtips #digitalmarketing

24.01.2022 Got an itch you need to scratch? According to Michael Arrington, founder and co-editor of TechCrunch, the Best startups generally come from somebody needing to scratch an itch. So, scratch away! #MotivationMonday #startups #business

22.01.2022 It's Fri-Yay and Fun Fact Friday at Select Marketing. Did you know the first signs of content marketing was found around 4500 B.C. in a cave painting? It was loosely depicted by scientists as 6 ways a spear can save you from wild boar. #funfactfriday #marketingfact #marketing

19.01.2022 Want to give your business a boost with the QLD Government Grant? Talk to us today about all your digital marketing needs. We've been helping Queensland businesses grow and start-ups get online for over 10 years.

19.01.2022 Over the past few years podcasts have grown significantly in popularity and have become a great channel for businesses to engage with their audiences either by creating their own branded podcast, through sponsorship or by advertising on one. There are many benefits for a business to be using podcasts to create content around their brand, so here are our top 5 tips: 1. Low competition. The content marketplace is pretty competitive, so the holy grail for digital marketers at ...Continue reading

18.01.2022 Facebook turned sweet 16 in 2020. Now one of the biggest global brands, they've made a huge impact on how we get social online. But, have you ever wondered how Facebook would have advertised themselves in the past? And we are not talking just a few years ago. Well, one of our team did wonder, so he we did a little search and found this online for #tbt Imagine what other major online company ads such as Google, Instagram and Twitter would have looked like if they only had ...traditional advertising to rely on? It’s certainly a novel idea! Why not tell us in the comments what you think? #throwbackthursday #advertising #traditionalmarketing

17.01.2022 #connect your ideas and creativity when marketing your brand to build relationships between you and your audience both online and offline. Be consistent with who you are, what you do and with your story across all marketing channels and say goodbye to agenda-driven content and say hello to prioritising authenticity. #wednesdaywisdom

17.01.2022 Have you ever wondered how Instagram’s algorithm actually works? In the beginning, Instagram worked chronologically, that is, posts were displayed to users according to the order of posting. However, that changed in mid-2016 when they developed their algorithm with the main goal for the posts most relevant to each user's experience to appear in their feeds. This caused much confusion and complaints at the time, but Instagram has continued to see increased numbers of users, po...sts and engagement on its platform. In fact, users engage more on Instagram than on Facebook - 58% more to be precise. According to Instagram there are 6 key factors that the algorithm relies on: 1. Interest 2. Relationship 3. Timeliness 4. Frequency 5. Following 6. Usage It is also important to know that the algorithm is constantly changing. Instagram doesn't roll out a new version every few weeks, but is in fact, changing all of the time, based on the massive amount of data it gains every minute of every day. Because the algorithm is powered by machine learning new behavioural patterns and trends will be factored into how the algorithm works. Keep these 3 primary ranking signals in mind when posting: #1: It's all about you... Your Relationships on Instagram determine your feed. The algorithm will predict how much you care about a post. Your Instagram feed isn't just based on who you follow. It also looks at what you like. You make up your feed by telling Instagram about the friends you interact with the most, who’s stories you watch more, the people you are tagged in photos with, and the type of posts that you like and comment on, people you search for and people you DM with. #2: Timeliness is crucial... The more recent a post the more likely to be pushed to the top of people’s feeds. So, posting when your audience is on the platform is crucial to your success. #3: Interest... If there are certain types of posts you have enjoyed in the past, then the algorithm is more likely to show that type of post in your feed. The algorithm wants to give users what they like so the more you engage with a particular business, brand or verified account on the platform the more you will see their posts. Now that you know a little bit more about how Instagram's algorithm works will you change your posting strategies? We'd love to hear from you, so share your opinions, ideas and any stratagies you might change with us in the comments. #instagram #algorithm #socialmedia #digitalmarketing

15.01.2022 New round of grants for QLD small businesses kick off 1 July, so don't miss out. Give your business a boost online with a grant of up to $10,000. We've been helping Queensland businesses grow and start-ups get online for over 10 years. Talk to us today about all your digital marketing needs, as well as a quote to help you apply for the grant.

12.01.2022 Hey you! You're awesome.... #feelgoodfriday

10.01.2022 Have you ever heard of Hemingway’s Iceberg Theory? Well, it basically suggests that the tip of the iceberg is only a fraction of what is actually seen. If you're a writer like Hemingway, then what is written on the page is only a fraction of the larger underlying themes of what's not written on the page. This theory is still very relevant today and can also be applied to social media pages and content creation. There’s more to social media than what people see on the su...rface. A social media page is much more than just likes, followers and comments. A good Instagram, Facebook and Twitter account is developed also from good planning, copywriting, testing and networking with people on the platform among other things. So, how can you use the Iceberg Theory to create high-quality content that will attract, engage, and retain your audience? If you need some help, talk to us today, as what goes on underneath the surface is just as important as what your audience will see visually about your brand. Simply creating content isn't enough, the key is to produce compelling content that will make people feel like you're writing specifically for them, enabling you to build trust, authority and an ongoing relationship for your brand with your audience. #socialmediastrategy #contentcreation #digitalmarketing

10.01.2022 In today’s environment it’s never been more important to create scroll stopping content to capture your audience’s attention. In addition to expanding your reach your content needs to answer your audience’s question as well as make sense. Great content will educate your visitors, help boost conversions, build relationships and trust and help build community around your brand. Three ways to create interrupting content is video, infographics and use statistics. For instance ...views of branded video content have increased by 99 percent on YouTube. A video is 6 times more likely to be retweeted and around 100 million hours of video is watched every day on Facebook. Content is evolving rapidly and Google loves high quality content so it’s very important your brand is keeping up.

09.01.2022 Did you know coffee was discovered by a goat herder? We didn't! But want to thank this person, especially today on International Coffee Day for bringing us our favourite brew. In fact we all love coffee so much that about 110120 million bags of coffee are produced in the world every year and we all know that Brazil is the largest producer of coffee in the world, but what's impressive is that they have held this position for over 150 years. #internationalcoffeeday #coffee #happythursday

07.01.2022 When you think about creating content for your brand on social media, the first thing that you should ask yourself is: What do people love to share? If you build your social media strategy and campaign based it on its share-ability, then you are more likely to get better interaction results. I bet you're asking yourself right now - ok that's great but what content do people love to share? Well, it's no surprise that the 5 top pieces of content that gets shared on social med...ia is: 1. Pictures and videos 2. Opinions 3. Status updates that let people know what they’re up to 4. Links to articles, and 5. Recommendations for stuff they like such as books, movies, restaurants, etc. CONTENT TIP: On Facebook Quizzes are the most popular content type, with an average 51,968 total Facebook shares (likes + shares) as compared to articles, videos, giveaways, and infographics. (Stats by BuzzSumo) So, design something cool about your brand that will get people talking by clicking the share button with their friends and family. You can start by creating and posting: 1. Tips related to your niche 2. Behind the scenes images and videos of your business / brand 3. User generated content (UGC) 4. Topics that your audience are discussing 5. Turn your content into stories that melt our hearts If you have any tips for creating content on social media, share them in the comments. #marketingquote #contentmarketing #socialmedia

07.01.2022 Today, digital communication goes beyond just typing a few words and then hitting send. Emojis are more popular on the internet now more than ever before and the most used is the ‘face with tears of joy’ in fact back in 2015 it was even named Word if the Year by Oxford Dictionaries, the first ever pictograph to win the prize. One thing is for sure as long as we continue to tweet, text and post on our social media pages these colourful, crazy little emojis are here to stay.

05.01.2022 Did you know the like button on Instagram gets hit on average 4.2 billion times a day? This shows a willingness from people to engage with brands and people as the average user scrolls through their feed and presses that button more than once on a daily basis. #digitalmarketing #likes #socialmedia #instagram

05.01.2022 Yes, Instagram has a daily limit. You can only make a total of 500 actions a day and includes comments, following, likes, and unfollows. There is no daily limit for posting, but if you’re new to Instagram, start with 1 - 2 posts a day for the first 2 - 3 weeks. These limits are in place as Instagram wants to keep the spammers away and is always trying to find and punish accounts that use automation software to give and receive likes, comments and followers. So, even if yo...u don’t use any automation software you should be aware of the daily limitations on Instagram. Try to moderate your daily usage or slow down a bit if you’re: 1. Following more than 100 accounts; 2. Unfollowing more than 50 accounts; 3. Liking more than 300 pictures of followed accounts; 4. Posting more than 30 comments; Those daily limitations can mark your account and show Instagram that you’re not following their guidelines, so pay close attention to it. When is comes to hashtags, Instagram lets you use up to 30, so that other people that may not be your followers can see your posts. However, it is better to use less but more precise and relevant hashtags. The ideal is around 7 to 9. The more relevant the hashtag is to your business the more likely you’ll reach people interested in what you have to say. #tuesdaytips #digitalmarketingtips #digitalmarketingstrategy #socialmediatips

03.01.2022 Search Engine Marketing or SEM, is a segment of digital marketing that aims to develop strategies and advertising formats in search engines like Google, Bing and Yahoo. The goal of SEM is to achieve maximum exposure through a set of techniques and strategies, bringing visitors to your page. The lack of knowledge about how Search Engine Marketing works has led many online entrepreneurs to miss out on increasing the visibility of their brand. SEO and SEM are used interchange...ably, which can make it quite confusing for many business owners who wonder if there is a difference between the two. If there is a difference, they are then left wondering which is the better strategy to choose to achieve their ultimate online goal of increasing revenue. Oh by the way, if you are still wondering if they are different the answer is YES. SEO looks at increasing the amount of website visitors by getting your website to appear high on organic results returned by a search engine. SEM promotes your website by increasing visibility through optimisation, primarily through paid advertising. SEO generally is built up over time and can take months for brands to rank on the SERPs. SEM is considered to be better for testing as you can turn the paid ads off and on and can show instant results, but conversions will halt as soon as the ads stop running. There are different techniques and strategies for each and if you have a healthy marketing budget, then use a combination of both SEM and SEO to drive visitors to your site. #sem #digitalmarketing #searchenginemarketing

01.01.2022 Have you ever asked yourself how do I create a marketing persona? Marketing personas are the fictional representation of your ideal client. It is based on real data about your customers' demographic characteristics and behaviour. It also enables the creation of their personal stories, motivations, goals, challenges and concerns. Creating a good definition of your persona involves contact with your target audience. So, in a quick analysis, you can identify common characterist...ics among potential buyers. If you already have a substantial customer base, this will be the perfect place to start your research. Even if you have different profiles of people or companies that have purchased your product or service, some of them tend to exemplify your persona. A marketing persona is also not necessarily classified by sex, age or region, but by your target audience’s consumption habits, personal preferences, motivations and goals. This type of data goes beyond numerical research and will help you build a more detailed, better persona. TIP: It is important to focus on both satisfied and dissatisfied customers. In both cases, you will certainly learn something about your service or product's perception and what challenges your customers are facing. Then you can better solve their problems. If you don’t know how to build effective marketing strategies, developing a persona can be a great help in guiding your strategies in the best way to reach your desired audience. They are crucial when creating content for your marketing efforts and help to focus your keyword research efforts as well as when creating copy. To help build your persona, try doing the following: 1. Download your sales data and analyse it like crazy. Look for trends, such as gender and age. Does one group purchase more than another? Do certain locational areas spend more than other areas or on a particular day of the week? I think you get the picture. 2. If you have analytics data from your website you can do some lead scoring. If you're not sure what this is, it is giving an action taken on your site an amount of points that corresponds with how important it is to your business. For instance, if your goal is for a visitor to land on a certain page, or fill out a form. You might want them to download something, and so on. Each action will have a certain amount of points allocated, enabling these actions and points to help you define your marketing personas. 3. Talk to previous or existing customers. You can use feedback forms, live chat and polls etc. Find out why they purchased from you and what helped them make their decision. Also try and find out why they didn't purchase. Good luck! If you need help you can always get in touch. #marketingpersona #marketingtips #askaquestion

01.01.2022 If you’re a business that sells products online, have you considered setting up your Instagram store? More and more as I scroll through my feed I see posts to purchase some type of product being advertised by brands. Instagram has said that more than 130 million of its monthly active users tap on the product tags that identify items that are for sale and by 2021 Instagram shopping is expected to be a $10 billion business. In 2019, Instagram rolled out a direct checkout func...tionality, allowing users to seamlessly complete transactions within the app instead of directing customers from the Instagram account to the website. With over 1 billion monthly users, it is most likely that your customers are already using the app, so why not make it even easier for them to shop with you with Instagram shoppable posts. Check out these 5 tips to help you stand out from your competition: 1. Make sure you use striking images and videos to stop users from scrolling by. 2. Hashtags and Instagram is like coffee and cream, they just go together. So make sure to use relevant hashtags and include shopping content to increase the discoverability of your product and help boost engagement. 3. We all love a good deal and a sale or promo code is a great incentive to get that person over the line and clicking the ‘purchase’ button. 4. Skip the boring product copy and add your personality to the caption to help you connect with your audience on a more personal level. You could talk about how the product was made, what inspired you to develop the product or an interesting fact about your product. 5. Make sure you establish your brand style on your Instagram page. Like in any branding you do, when you create a consistent aesthetic you will help to improve your brand recognition and establish your identity. On Instagram, this consistency will help customers scrolling through their feed or browsing the Explore tab recognise your product and brand posts at a glance. Shopping on Instagram is only going to grow in popularity, so there is no time like the present to dive in and see how it can drive sales for your business.

01.01.2022 I need someone who thinks outside the box.... you hear this phrase all the time and even we say in our tag to think like there is no box BUT what does out of the box thinking look like to you? . . . #outoftheboxthinking #metaphor #thinking #selectmarketing #marketing #digitalmarketing #seo #business #businessideas #ideas #happyfriday #foodforthought