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24.01.2022 The Eye of the Future was created on Peregian Beach in Queensland last week by Gabrielle Quakawoot of @theartofstringtheory, Rose Feely of @eucaplyptroses, us at @seljakbrand and our golden crew of helpers. Alongside @schoolstrikeforclimate, @wjstandingourground, @seedmob, @lockthegate, @youth4climatejustice, @xrebellionaus, and others, we call for no public funds for gas and other damaging fossil fuel projects. Instead, recovery funds should be spent on:... 1. Resourcing Aboriginal and Torres Strait Islander-led solutions that guarantee land rights and care for country 2. Funding the creation of jobs that fastrack solutions to the climate crisis and help communities recover 3. Projects that transition our economy and communities to 100% renewable energy by 2030, through expanded public ownership. #fundourfuturenotgas #standingourground

24.01.2022 Opal Fringe at home with @thomasjckwoodMade from 80% recycled wool in Tasmania Australia. Lasts a lifetime

23.01.2022 Our ace Christchurch stockist @infinitedefinite did a gift guide feat. Seljak Original

23.01.2022 The EIANZ - Environment Institute of Australia and New Zealand are hosting a workshop on the circular economy and the fashion industry. Seljak Brand co-founder Sammy will be speaking about our business' journey towards closing the loop and how we can accelerate the transition to circular textiles solutions. Register and purchase tickets below https://www.eianz.org/events//vic-circular-economy-workshop

22.01.2022 Made in Australia Recycled wool Recyclable and closed loop Lasts a lifetime Pictured here at @coldwatercabin

22.01.2022 Springtime means blankets at the beach, at picnics, on hikes and outdoors! Pic by the lovely @natureinspired.co

20.01.2022 Seljak Brand in Tokyo pt 1.The Lune blanket shot at @miamia_tokyo by @jaimehojje keeping Vaughan Alison cosy. Image courtesy of our Japanese stockist@jau_design

19.01.2022 The front and back of the Seljak Lune... The Seljak Lune is inspired by the tides and skies of the Great Barrier Reef. Just below the surface of the water is an explosion of life that relies on a precise inhale and exhale of the ocean. On the reef, the ever present sun and moon are a reminder we are at mercy to their power, and the fragility of life cycles are both within and beyond our control.

18.01.2022 The Seljak Lune is made with old woollen sweaters - post-consumer textiles waste - meaning we're helping to divert part of the 40million tonnes of clothes that are landfilled every year globally. Photo: @callie_marshall

18.01.2022 Made from old woollen jumpers, the Seljak Lune diverts post-consumer waste from landfill. #circulareconomy Image courtesy of our stockist @makers_mrkt Art Director/Stylist: @kendramccarthy_stylist... Photography: @aliciataylorphotography Client: @icon_by_design See more

16.01.2022 @lauraatilley has it all worked out at @whalesongshack It’s one of the beautiful abodes in Tassie where you can find our blankets

15.01.2022 Oof how good is NZ stockist @infinitedefinite looking?! Captured by @nancyzhoh for @neatplaces

15.01.2022 The perfect reading nook at @coldwatercabin in Tassie featuring Seljak Brand blankets for the extra cosy factor!

14.01.2022 Perfect for indoors or out, the Seljak Dune is soft, lightweight and durable. Because it's made from recycled wool, the blanket can absorb and evaporate large quantities of moisture. This is why wool is quick drying, breathable, insulating and odour resistant. Additionally, the natural oils in the wool mean it's not easily stained and it's naturally antibacterial. Bit of a wonder fibre, really.

14.01.2022 Dreamiest softest cosiest

14.01.2022 Solving the textiles recycling problem involves being able to recycle pre-consumer waste (e.g. industrial waste that is offcuts from factories etc) and post-consumer waste (e.g. clothes that we longer want and can't be donated). The Seljak Lune is made with old woollen sweaters that have holes and such in them that they can't be resold or reused. This is one of the trickiest elements of the waste stream to manage so we're stoked we can turn discarded clothing into beautiful blankets. This means we're keeping resources at their highest value at all times a key principle of the circular economy. Photo: @callie_marshall

12.01.2022 A winter wedding in Japan made cosier with the recycled merino Pinot Fringe.Photo by @samspicerphoto

08.01.2022 The Seljak Pinot is a luxurious, durable blanket for adventuring and homemaking, and everything in between. The Pinot is a deep cherry red like the famous Tasmanian wine.

07.01.2022 Seljak Brand at @whalesongshack

04.01.2022 The front and back of the Seljak Dune. One of the best things about using Jacquard looms is we can create designs that have a symmetrical flip-side

04.01.2022 We've teamed up with the Asylum Seeker Resource Centre to offer you a FREE @asrc1 x @BeciOrpin t-shirt valued at $45 with the purchase of a Seljak Lune blanket! Plus, we'll donate $150 of each sale directly to the ASRC! It’s Black Friday Cyber Monday and for the third year in a row we’re hijacking the sales frenzy with a message: refugees are welcome in Australia. The 100% cotton t-shirts are locally designed and screen printed in Melbourne. And Seljak Brand wil...l donate $150 of each sale directly to the ASRC. Refugees have a right to seek asylum in this country. We think it’s important to make this message clear in the absence of government policy that reflects many Australians’ opinions and experiences as kin, friends and allies of refugees. ____ When you order, enter your size (S, M, L, XL, 2XL, 3XL), colour (black or white), and fit (mens or womens) in the comments box in the checkout. Link in bio. Offer is available within Australia, starting on Black Friday November 27th and ending on Cyber Monday November 30th.

01.01.2022 What dreams are made of! A wintery wedding in Japan, complete with the lush Pinot Fringe photo by Sam Smith

01.01.2022 Seljak Brand is officially carbon neutral With the guidance of the Carbon Reduction Institute, we conducted both a life cycle analysis of our products and an operational review of our business to get a complete picture of Seljak Brand’s carbon footprint. We then offset our emissions by supporting a forest conservation project that sequesters carbon (that is, keeps carbon in the ground rather than releasing into the atmosphere). ... By carbon offsetting, the harmful emissions released from making our products and running our business now equals zero. We even compared the carbon emissions associated with a recycled wool blanket to a new wool blanket. It turns out, using recycled wool saves 13 times the carbon emissions of new wool! Read more about our carbon strategy here: https://www.seljakbrand.com.au//we-re-now-a-carbon-neutral Photo: @thesuperlative at Mt Field National Park in Tasmania