SEO for Small Business Australia Pty Ltd in Crows Nest, New South Wales, Australia | Internet marketing service

SEO for Small Business Australia Pty Ltd

Locality: Crows Nest, New South Wales, Australia

Phone: +61 1300 784 929

Address: 119 Willoughby Road 2065 Crows Nest, NSW, Australia

Website: https://www.seoforsmallbusiness.com.au

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25.01.2022 It normally takes around 6-12 months before we start seeing good SEO results. After this time period, if the effort is continued consistently, it's all the way to the top! As an example, after 8 months of monthly SEO, one of our general law firm clients based on the south coast of NSW has seen a 100% increase per month in organic traffic and a 100% increase in organic conversions (leads). The increase is of course backed up by improved visibility at the search engines for tar...get and relevant keyword phrases. If you're a small or medium sized business and need help with your SEO, talk to us! https://www.seoforsmallbusiness.com.au/

25.01.2022 Don't under-estimate your images as they can rank highly in image search, and they can also help pages rank higher in organic web results, because they can help make a page more relevant for the query terms that page may be optimised for. Here are some image optimisation tips that you should be taking into account: - Use meaningful images that reflect what the page those images appear on is about... - Use a file name for your image that is relevant to what the image is about (I like to separate words in file names for images with hyphens) - Use alt text for your alt attribute that describes the image well, and uses text that is relevant to the query terms that the page is optimised for - and avoid keyword stuffing - Use a caption that is helpful to viewers and relevant to what the page it is about, and the query term that the page is optimised for - Use a title and associated text on the page the image appears upon that is relevant for what the page is about, and what the image shows - Use a decent sized image at a decent resolution that isn’t mistaken for a thumbnail For further information on image optimisation, contact us!

25.01.2022 We are about to go 'live' with our Dentagenie digital campaign! For brand awareness and reach, we recommend a broad (but targeted) approach which can include SEO, Google Ads, Social Advertising, Content Marketing/Syndication, Display Advertising, and Video Advertising! Check out the video on Dentagenie Interdental Brushes - much easier than flossing!... https://youtu.be/NymrFn1VNM0 See more

24.01.2022 Ever wondered how Google autocomplete works? To come up with suggestions, Google looks at the common and trending queries that match what someone starts to enter into the search box. But not just that, it also looks at the language of the searcher or where they are searching from so that the predictions can be more tailored to the specific searcher. ... Google also looks at 'freshness' so in cases of some news spiking, Google may shift to show those predictions. Google also has systems designed to prevent potentially unhelpful and policy-violating predictions from appearing in the search bar. It likely won't show violent, sexually-explicit, hateful, disparaging or dangerous autocomplete predictions either. If you're interested in finding out more, here is Google's Danny Sullivan explaining how autocomplete search suggestions and predictions work. https://blog.google//how-google-autocomplete-predictions-/

22.01.2022 Bing Webmaster Tools has some really nice features and are continually adding more. Here is a new plugin from Bing that gets your Wordpress content indexed fast. If you haven't done so yet, make sure you setup Bing Webmaster Tools for your site as well as Bing Places. Although the market share for Bing in Australia is much less than Google, the tools on offer can help with your site's overall performance. ... And why not target a whole new audience, one that your competitors may have overlooked! https://www.seroundtable.com/bing-url-submissions-plugin-fo

21.01.2022 What is canonicalization? There are times when multiple URLs on a website basically represent the same page content. The Canonical Link Tag can be used as a signal to search engines specifying these identical pages and represent all of them with one chosen URL (the canonical).... Let's say you have 5 different URLs that basically represent the same page content. You can use the Canonical Link tag on all of these 5 pages with the one preferred URL. This gives a signal to Google (say) that it should only crawl and index this one URL as the others are basically representing the same page content. Here are the most common SEO questions and myths around canonicalization. If you need help with duplicate content, contact us. https://www.youtube.com/watch?v=gEWkYTPSEjs

21.01.2022 Improving your site's page speed is about improving your users experience on your site and your conversions, not just about improving rankings. What good is a fast site if the content is not great? In other words, don't think that by improving just your site's speed that you will rank. ... You need to have great content as well as a quick site! Content will always be king! But if your competitor also has great content, then speed could be a factor. Here is Martin Splitt from Google discussing the most common SEO questions and myths around page speed. Here is Martin Splitt from Google discussing the most common SEO questions and myths around page speed. https://www.youtube.com/watch?v=XUOD6pcvnso

21.01.2022 For ranking purposes, Google looks at the 'meaty' part of content on a page and not so much outside that boundary. It's this 'meaty' content that Google determines topicality and relevancy. Anything outside of this such as the footer or comments area (served by a third party system) is normally weighed less.... Gone are the days where stuffing links and content in your footer help wth rankings. Similarly, user-generated comments may add to the user experience / engagement on the page, but not so much to determine the relevancy/topicality of the page. https://www.seroundtable.com/google-on-when-comments-can-hu

21.01.2022 We all know that having a secure site can give it an edge in a ranking battle, even if it's a small one. But Google is planning to roll HTTPS into a new Page Experience signal sometime next year, for a combined effect. Is it looking like HTTPS will be a stronger signal in the future on a page by page basis? It sure is looking that way.... Learn more about HTTPS and how to better prepare for Google’s coming update. https://www.bruceclay.com/blog/page-experience-https/

19.01.2022 Google rankings very volatile today! Seems to be back to normal now.

19.01.2022 If a site page is linking to one of your pages and this external page has a lower page authority than your page, it is not necessarily a bad thing. Especially if this link occurred naturally. Having a diverse link profile consisting of links from high and lower authority pages is good, as this is what you'd expect to occur naturally.... So don't go disavowing links unless you are certain it is hurting (or can hurt) your site. https://www.seroundtable.com/google-links-lower-quality-sit

19.01.2022 User experience has always been at the heart of good SEO. But on May 28, 2020, Google announced that page experience would become a new ranking signal sometime in 2021. This article written by Bruce Clay gives a nice overview of the update and how to prepare.... https://www.bruceclay.com//page-experience-algorithm-upda/

19.01.2022 Site migrations can be tricky, especially if moving to a new domain. If it's a 'clean' migration, that is, the URL structure stays the same and the content stays the same, then it should be reasonably straight forward as long as you do all the right things. If you are also changing content and the URL structure, then it will take more time for search engines to work out what is happening, and this may result in a 'temporary' loss of traffic.... Here is a great discussion on site migrations. If you are moving your site and need guidance, contact us. We have successfully migrated many large sites that are reaping the benefits today. https://youtu.be/bGPB-rtxt-I

17.01.2022 Here is Q&A #8 regarding the upcoming Google Page Experience update launching in May 2021. Q: How do I improve my LCP/CLS/FID score? A: You can find recommendations on how to improve your Core Web Vitals metrics at https://web.dev/fast/. Improving metrics for your site will require web development knowledge. If you are a non-technical user, there are suggestions in the Google Search Console Help Center, but you should consider contacting a professional.... If you need help preparing your site for the upcoming Google update, contact us. https://www.seoforsmallbusiness.com.au/contact-us/

17.01.2022 If users are seeking out your content and recommending it to others, that's the sure way of getting your content indexed and ranked. Make sure you are writing on topics your audience is interested in and having strategies in place to ensure they see it or find it. https://www.seroundtable.com/google-improve-indexing-29819.

17.01.2022 When organising your URL structure, make URLs that work for your users, not for SEO. https://www.seroundtable.com/google-keywords-urls-seo-29981

17.01.2022 What is Google's mobile first indexing? Previously, the Google crawler would look at your desktop website content for indexing. With mobile first indexing, it now first looks at your mobile website content, and if deemed relevant for a search query, will show this at the search results pages.... So ensure that the content you'd like Google to access is available on your mobile site. As a rule of thumb, whatever valuable content is available to search engines from your desktop site should also be available to search engines from your mobile site. Also ensure that the user experience on your mobile site is as good (and even better) than your desktop site. Here's more on mobile first indexing and how to setup your mobile site for correct crawling and optimal results. If you need any help with your mobile site optimisation, contact us! https://www.youtube.com/watch?v=TTUzxHdx2jY

15.01.2022 Interesting Tweets from Google's John Mueller about word count as a ranking signal. More words doesn't necessarily mean the content is comprehensive. https://www.seroundtable.com/google-search-word-count-30034

14.01.2022 A good SEO strategy focuses on both on-page and technical SEO. So what's the difference? https://www.bruceclay.com//technical-seo-vs-onpage-seo-di/

13.01.2022 Back links can be picked up by Google within minutes, sometimes days, sometimes weeks, sometimes months! If it's a solid link from a solid site, then Google will likely pick that up much sooner. https://www.seroundtable.com/google-30-60-days-new-backlink

13.01.2022 Over the next few weeks, we will be posting common questions and answers (one at a time) on the upcoming Google Page Experience update launching in May 2021. Q: What are the metrics? Why are they relevant to users? A: User-centric metrics is a critical tool in understanding, measuring, and improving the user experience of your website. ... Largest Contentful Paint measures how quickly users see content. First Input Delay measures how responsive a site is to user input like tapping a button or entering data in a form. Cumulative Layout Shift measures how often elements of the page move around while the user is trying to read or interact with it. If you need help preparing your site for the upcoming Google update, contact us. https://www.seoforsmallbusiness.com.au/contact-us/

12.01.2022 Links to your site without any of your direct input are the best kind of links. https://www.seroundtable.com/google-links-placed-input-good

11.01.2022 Here is Q&A #4 regarding the upcoming Google Page Experience update launching in May 2021. Q: Can a site meet the recommended thresholds without using AMP? A: Yes. You can take a look at the guidance offered on web.dev/vitals to see how you can optimise your performance against Core Web Vitals. The advantage of using AMP is that you get these web development best practices baked into the framework without added effort on your part.... If you need help preparing your site for the upcoming Google update, contact us. https://www.seoforsmallbusiness.com.au/contact-us/

11.01.2022 So your page has higher authority and more back links than your competitor but they are ranking better than you. Why? Chances are, they rank high because of things like user experience. ... Maybe their text is more appealing than yours, maybe their bounce rate is lower. It could be a wide variety of reasons, but these are the sites you want to look at and analyze. This scenario demonstrates where we are at with search, especially with Google's upcoming Page Experience algorithm update. If you love a site and everyone else loves that site, Google will eventually want to make sure that the site ranks high. On the flip side, if everyone feels a website has a terrible user experience, then Google won’t rank that website as high in the long run. What is unique about this update is you have advanced notice. So, take the opportunity and fix any usability issues you may have. For more on Google's new algorithm page experience update, read this excellent summary from Neil Patel - https://neilpatel.com/blog/google-page-experience/ If you need further help and advice, contact us!

10.01.2022 John Mueller from Google goes over special files in robots.txt such as *.css, php.ini, and .htaccess, and explains why one does not have to and should not disallow these files from being crawled. https://www.youtube.com/watch?v=Kruk8MhSzPk

10.01.2022 Many website owners think that stuffing keywords in URLs will help with rankings. It won't. URL's need to be short and concise.... Looking at a URL should give you an idea of the page content. Where you can place your target keywords (within limit) is in your title tag, meta description, and of course within the content of your page. Always keep in mind that content should be written for your audience with target keywords slotted in naturally. For more on URL's and where you should include your target keywords, contact us. https://www.seoforsmallbusiness.com.au/contact-us/

08.01.2022 We talk to digital marketer and our Managing Director, Bill Vasiliadis, and ask him a few questions about the importance of developing high-quality websites for effective online marketing.

08.01.2022 Here is Q&A #5 regarding the upcoming Google Page Experience update launching in May 2021. Q: If my site is a Progressive Web App, does it meet the recommended thresholds? A: Not necessarily since it would still depend on how the Progressive Web App is implemented and how real users are experiencing the page. Core Web Vitals are complementary to shipping a good PWA; it’s important that every site, whether a PWA or not, focuses on loading experience, interactivity, and layout ...stability. We recommend that all PWAs follow Core Web Vitals guidelines. If you need help preparing your site for the upcoming Google update, contact us. https://www.seoforsmallbusiness.com.au/contact-us/

08.01.2022 With Google's mobile-first indexing, you need to ensure that your desktop and mobile site are in sync with content, schema, links, etc. This is because when Google crawls your site with mobile-first indexing, it will focus on your mobile site and pretty much ignore your desktop version. Some people think that Google will continue to crawl and index the desktop version in addition to the mobile version. This is not true, unless Google is checking for spam and manipulation. ... But generally, no, Google will just crawl using the mobile user agent and not the desktop. So in reality, Google should be calling it mobile-only indexing, not mobile-first indexing. Many sites are already on mobile-only indexing with the deadline moved to March 2021 for all other sites. If you're unsure on whether your mobile and desktop sites are in sync so that all of your content is being indexed, contact us! https://www.seroundtable.com/google-mobile-first-indexing-m

07.01.2022 Here is Q&A #3 regarding the upcoming Google Page Experience update launching in May 2021. Q: If I built AMP pages, do they meet the recommended thresholds? A: There is a high likelihood that AMP pages will meet the thresholds. AMP is about delivering high quality, user-first experiences; its initial design goals are closely aligned with what Core Web Vitals measure today. This means that sites built using AMP likely can easily meet Web Vitals thresholds. Furthermore, AMP's e...vergreen release enables site owners to get these performance improvements without having to change their codebase or invest in additional resources. It is important to note that there are things outside of AMP’s control that can result in pages not meeting the thresholds, such as slow server response times and un-optimised images. If you need help preparing your site for the upcoming Google update, contact us.

07.01.2022 Martin Splitt of Google speaks about crawl budget. It may be one of the more informative videos in the SEO mythbusting series to-date. https://www.seroundtable.com/google-video-on-crawl-budget-2

05.01.2022 Google has announced that from mid-October they are making it FREE for merchants in Australia to list their products on the Google Shopping tab. More info here - https://australia.googleblog.com//helping-australian-retai. If you need help setting up a shopping campaign on Google for your online store, contact us.

05.01.2022 A nice short video on how Google search works. https://youtu.be/DcKEPl-MpLA

03.01.2022 Did you know: 1) The average clickrate for the first position in Google is 28.5% 2) Beyond position 1 the percentage falls quickly: In the second position, the average clickrate is 15.7% and the in the third position, 11%... 3) In the tenth position, only an average of 2.5% of people searching click on the result. 4) Global CTRs across all types aren’t very useful because depending on the search intention, and therefore SERP layout, the CTR for position #1 will vary between 13.7% and 46.9% 5) Searches for which Sitelinks are shown have a much better CTR than pure organic SERPs. (46.9% to 34.2%) 6) The worst clickrate is found on commercial searches where a Google Shopping (13.7%) or Google Ads (18.8%) feature is shown. 7) Featured Snippets (23.3%) and Knowledge Panel features (16.7%) also reduce the organic clicks. 8) In general, where there are more different elements and integrations in the SERPs, you’ll find lower CTR figures. 9) For SEOs it means: The search intention of a keyword defines the SERP layout, and therefore, how how many organic clicks you can target. Search volume alone isn’t the decisive figure. If you have a little more time, here is a deeper analysis and more interesting results. https://www.sistrix.com//why-almost-everything-you-knew-a/

02.01.2022 Content marketing is simple. You create content designed to attract your target audience and turn them into customers. There are lots of ways to do content marketing such as: Blogging... Video marketing Podcasting Email marketing Webinars Case studies Presentations eBooks White papers And the list goes on. So which ones are right for your business? This depends on those types that help grow your traffic and revenue. So start tracking and determine what works best. Here are 5 Winning Types of Content Marketing to Grow Your Business https://ahrefs.com/blog/types-of-content-marketing/

02.01.2022 Here is Q&A #2 regarding the upcoming Google Page Experience update launching in May 2021. Q: Is Google recommending that all my pages hit these thresholds (see yesterday's Q&A)? What’s the benefit? A: Google recommends that websites use these three thresholds as a guidepost for optimal user experience across all pages. Core Web Vitals thresholds are assessed at the per-page level, and you might find that some pages are above and others below these thresholds. The immediate b...enefit will be a better experience for users that visit your site, but in the long-term Google believes that working towards a shared set of user experience metrics and thresholds across all websites, will be critical in order to sustain a healthy web ecosystem. If you need help preparing your site for the upcoming Google update, contact us. https://www.seoforsmallbusiness.com.au/contact-us/

01.01.2022 If you are translating content on your web pages, do not forget to also translate the title tags as well. In addition, do not forget to translate the meta tags, structured data and other parameters otherwise Google may show the original language for these parameters. For example you may have a page in English and would like to have the same page translated into Spanish. And don't forget to also use the HREFLANG tag to specify the language and geographical targeting of a webpa...ge. The HREFLANG tags help search engines understand the relationship between these translated pages. They will try to show the correct version shown in search results. For more on translating your web pages and correctly using the HREFLANG tag, contact us! https://www.seroundtable.com/google-translating-content-tit

01.01.2022 When The Optical Co engaged SEO for Small Business Australia, the company’s objective was to increase online bookings and sales and to ‘future proof’ the company’s online brand presence.