SEO Marketing Advisor in South Melbourne, Victoria | Internet marketing service

SEO Marketing Advisor

Locality: South Melbourne, Victoria

Phone: +61 413 166 065

Address: 269 city road 3006 South Melbourne, VIC, Australia

Website: http://seomarketingadvisor.com.au

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24.01.2022 E-commerce Keyword Research Tips It is well known that keywords are one of the most important aspect of SEO, so it’s important to know which keywords are going to be most valuable and accurate for your ranking. In order to rank highly when people are searching for things relevant to your e-commerce business, you need to be sure that you are optimizing for the right keywords and phrases. Many of the items on this checklist are not specific to e-commerce, but they are absolutel...y something no company wants to miss, and so they make the list! - Make sure you or someone on your staff conducts detailed research on the kinds of keywords that your target customers might enter into search engines, especially those which will allow them to arrive at your products. You can learn more about conducting keyword research for an e-commerce business here. - Check out what the competition looks like for your chosen keywords. This will allow you to assess what you’re up against in your quest for the top spot. Use tools such as SEMrush and Open Site Explorer to understand the backlinks your competition is building, and pay attention to the types of content that seem to be getting the most social likes and engagement. - Make sure that each page on your site focuses on a primary keyword or phrase. If this is not the case, consider reorganizing your products or searchable services. - There may also be secondary keywords for each of your pages. If there are, make sure to account for them as you develop the structure of your site. - Make sure that your homepage is optimized for your brand name. Ultimately, you want to be sure that it is easy to find your site when an online user types in your actual company name. This usually happens automatically, but not always (particularly if your domain doesn’t match your business name or if your name is very vague and generic).

18.01.2022 Optimize website conversions for lead generation. A well-performing website converts 7% to 14% of visitors and is optimized for this goal. Most people think that beautiful websites are better, but studies show that even less attractive yet functional websites can be just as successfulif not more successful at converting leads. That said, it is important to limit the amount of options a person has to explore your website. The more incomprehensible and overwhelming it is, the ...greater the chance an audience will lose interest and leave. Additionally, it is important to place CTAs in every section of your website to drive visitors to web forms and gated content. The idea is to make use of as many opportunities as possible to direct prospects towards your sales funnel.

17.01.2022 How to Improve user engagement On Your Website: Ever since, marketers have always speculated user engagement as a possible ranking factor. This covers the average time on site, bounce rate, pogo sticking, and others. For conversion, it is a proven factor that determines the effectiveness of page elements that contribute to the chances of visitors committing to your call to action.... However, what makes this factors difficult to measure in search engines is the lack of data supporting it. User engagement is too indirect an influence on search rankings. Nonetheless, it is something that all website owners need to optimize if they are serious about getting more out of their SEO efforts. User engagement is just as important as any other on-site element in this day and age, says Matt Banner of OnBlastBlog.com. If a visitor enjoys your website, they'll stay on your site longer, visit more pages, help contribute to a lower bounce rate for your site overall, and most likely become a returning visitor. All of these positive elements factored together combine for a type of website that Google wants to rank highly in the search engines. If the user finds the website beneficial, you can bet Google will as well. How to rank with the help of user engagement: To help improve your site performance, in the long run, using user engagement as a factor, you may need to use tools to gain insight on how much interaction your site pages is getting from visitors. Heatmapping quickly comes to mind when thinking of user engagement. The idea here is that the more clicks a page accumulates from its links, the more interaction it has with users. Tools like SumoMe Heat Maps and CrazyEgg are great ways to break down the number of clicks made by users on your tracked site pages. From here, you can see which links are clicked the most and least. You can then optimize your site by improving your CTA links and buttons based on the accumulated data. To analyze visitor engagement with your site pages, the SumoMe Content Analytics is an extremely helpful tool in looking how many of your site visitors scroll down until the very end of the page. From the data, you can also find out which part of your page where 50% of your visitors leave. Determine which elements of your site pages serve as obstacles that prevent visitors from scrolling down your page and optimize your site as you see fit.

13.01.2022 Living in the digital age, digital marketing is crucial for any business wanting to compete and hold a strong position in the market. Seo + Social Media drive massive success to your brand.

12.01.2022 Top SEO Tricks in 2017: - Pay Attention to Personalized Searches Keywords are the foundation of SEO. However, with new technological developments, their use continues to develop and evolve. And in the next 12 months, you have to pay close attention to personalized searches. Because search results on Google now change based on your history location and even the device you use....Continue reading

04.01.2022 My new Top 5 Conversion Optimisation Guide live now! Please download it via my form on the website http://seomarketingadvisor.com.au/