Sharper Pencil | Local business
Sharper Pencil
Phone: +61 409 567 656
Reviews
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17.01.2022 Radio commercial for Blackbirne Invest
12.01.2022 Radio commercial for Blackburne Invest
01.01.2022 96fm Stereo - forty years young today. It was both a priviledge and a pleasure to help launch and support the station for its first couple of decades. From an advertising perspective, three things were evident when the station was launched; (a) because commercials were solus (a huge innovation decided by MD George Chapman at the time), they were generally sixty seconds. Most/many writers were normally used to writing ads that were only thirty seconds duration.... (b) the station was insistent of exerting some kind of quality control. 'Yell & Sell' commercials were rejected. If hard sell was the brief, writers had to produce two versions - one for the AM stations - and a softer, more qualitative version for 96fm. 3. No writer was used to - nor had any experience in writing for stereo reproduction. We all had to learn very quickly. From memory, solus commercials only lasted for the first year or so. But the notion of exerting some kind of quality control was intrinsic to managing the station sound. https://sharperpencil.com.au/doing-it-again-96fm/
01.01.2022 Radio commercialo
