Shona Maitland | Business consultant

Shona Maitland

Phone: +61 498 273 283

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• Businesses
• Local service
• Business service
• Web designer
• Business consultant
• Graphic designer

25.01.2022 Customers today instantly dismiss generalised messages. This is why you need to know and understand your audience intimately. So that you can craft a message that resonates strongly to them. Learn their circumstances and situation, their fears, desires and emotions, their characteristics and behaviours and their lifestyle. But to make it even easier...... Just learn: 1. The emotions that they are feeling now. 2. The emotions they will feel after working with you. And create your marketing content around that. During my Brand Strategy Workshop, we discuss and create your market together. Then we base your brand around those people. It’s the most effective way to create a streamlined brand strategy.

24.01.2022 Believe it or not, but you are not in charge of what your brand is. Your brand is formed by how people perceive the message, visuals and experiences that you provide. You can only really influence what your brand MAY BE. You can’t necessarily tell people. The best and simplest way to start influencing is to write out some basic and clear aims for how you want people to perceive you, then repeat that message over and over using your visuals and words. ... Now Go Geddum! ....Want to just nail the questions and answers first time around? Then message me and we’ll work through my signature workbook The 8 Brand Foundations to get you a solid start. See more

23.01.2022 Brand Management is all about keeping a consistency across your business assets, from visuals to voice. It’s graphic design, but with added style strategy and knowledge of what drives the business, its presence and its exact audience. Are you a business owner who already loves your brand and wants to work with a designer who can keep it at its highest quality? Then message me, or visit www.shonacreative.com.au

18.01.2022 Sound familiar? Once you have been in business for a while, you may have stopped giving it the attention that you once did. You may have lost connection, or never really built it up to the point that you had always planned to by now. Maybe you have watched your competitors grow around you and past you, or new competitors emerge from nothing and now you feel your brand just doesn’t compare. Maybe you have OUTGROWN your business, with your experience and knowledge in your ind...ustry, but your brand and message hasn’t pivoted with you. You can absolutely solve this! You can redefine your brand and give it the facelift that is necessary, in order to be happier in your business. That’s what we’re doing for this client now. Workshopping her message Investigating experiences that she can create Understanding her audience Designing a complete and easily repeatable visual identity And SO much more! It’s all in the brand’s strategy. Message me to book in a quick discovery session and audit, and let’s do the same for you.

18.01.2022 Working with the lovely Sarah at @bluefish.marketing, we made dreams come true for Mel at @lillipillimarkets, with her new market website. Visit lillipillimarkets.com.au. This was really fun to design and create. It has lots of life and character. This has been a big couple of months for websites and the list is growing!

16.01.2022 This is my life! Branding takes time and energy for what ends up looking so effortless and beautiful. In fact, the more natural and easy a brand feels, the harder there are people working behind the scenes getting it there. This is why spending less time and less money can often backfire for businesses. Steve Jobs knew what he was talking about when it comes to simple. The original iPod gave us 1,000 songs in your pocket. Nothing about the battery life, its dimensions o...r how on earth they fit all those songs in there. Just a solution to wanting more music on-the-go, in the very simplest way they could market it. Explore > Refine > Revise > Refine Again... See more

15.01.2022 Business cards and Brandmark for hunter.tours - happy days! : )

11.01.2022 I sell CONFIDENCE to those who have disconnected from their business..... Part of having a Brand Strategy is understanding what your client REALLY gets from you. If I buy a new wardrobe from a furniture store, I want to know how freeing my life will feel to have my clothes organised into one space. I don’t care right away about what type of material it is made out of (I can look into that later once I’m more invested in the purchase). The original iPod gave us 1,000 son...gs in your pocket. Nothing about the battery life, its dimensions or how on earth they fit all those songs in there. Just a solution to wanting more music on-the-go. When I sell Branding Services, I sell you CONFIDENCE IN YOUR BUSINESS, WHEN YOU’RE FEELING DISCONNECTED. Not just a good looking logo. A Brand Strategy session will give you the clarity to understand your clients and their struggles, along with the inner personality of your business in order to appeal to them. It will allow you to get to know your product or service and then understand what you are REALLY selling, more than just the product itself. You could be selling confidence, it could be time out & relaxation, it could be a healthy lifestyle, or an easier/faster routine for your customer’s day. Look at what your client feels, experiences and gets out of your product and sell them on that. They can research the specifics of your product themselves, after you have already convinced them emotionally. See more

10.01.2022 A DOUBLE website has just gone live for Mimosa Kids, with twin sites for the Preschool and Out Of School Hours services, so that users can switch between them easily. Not as big as our membership or e-commerce sites, but still quite a project!

09.01.2022 In my signature workbook The 8 Brand Foundations, we cover: 01. Clarity Your audience can understand what you offer and how to get it, with very little effort.... 02. Purpose Your audience can see that you solve their problem and they want your help. 03. Values Your audience feel your enthusiasm for your offer and they understand what is important for you. 04. Originality Your audience can see how you’re different and they believe that you are the best choice for them. 05. Expertise Your audience see the evidence and believe that you can and will deliver what you promise. 06. Presence Your audience can see you when they’re ready to learn or buy. 07. Experience Your audience feel special when working with you and form a positive memory around your presence. 08. Consistency Your audience see, feel, understand and recognise you every time they encounter you. Answering very simple questions, we discover and build your brand together. Message me and let’s get started!

07.01.2022 Lauren came to me needing a rebrand for her training academy. Something feminine, empowering, with a spiritual vibe and based on her Brand Archetypes, needed to be passionate and fun. Check out these before and afters. She is stoked! And so am I!

01.01.2022 Do you know the secret to logos? Come closer, tap the Like button and I’ll tell you. . . . .... . Logos don’t want to be complex! Logos don’t need to use high-tech effects, unique fonts nor colourful imagery. A simple black or white palette (I provided my client with both, so he can use either, depending on the background) and a traditional font is all Hunter Tours needed. And their sub-mark of an h with a smile face is a tight lockup, usable in any space and gives a mood for their brand as fun, young, dependable and easy to use. Do you feel your logo gets the message across quickly and simply?