Simply Savvy Web in Mandurah, Western Australia | Specialty School

Simply Savvy Web

Locality: Mandurah, Western Australia

Phone: +61 439 094 074

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• Web designer
• Advertising/marketing
• Specialty School
• Computer training school

25.01.2022 Hands up if you have downloaded our free guide 5 Steps to Website Success? Did you manage to find a few adjustments you can make to your website messaging to get it working harder for you? Just to reiterate what this means, ask yourself these questions:... Who is your ideal customer? Describe your target market there may be more than one market segment, so break it down into a number of segments if you need to. Think of each of these individually - what is their typical age, gender, occupation? What are their interests? What problems do they have? Have any questions? Pop on over to our DIY Website Hub for #askmeanything Tuesday https://business.facebook.com/groups/websitediyershub/?ref=pages_profile_groups_tab&source_id=723904254387515

25.01.2022 Have you checked your website speed lately? A handy tool you can start with to see the speed of your website is https://gtmetrix.com/. HOT TIP: An optimised website will load in 3 secs MAX...

25.01.2022 #hottip When it comes to the imagery for your website, there are plenty of places to look for inspiration. But the best images are real images of you and your place of business, your team, your products, and you doing what you do! So our hot tip for today is, if you can, engage the services of a professional photographer youll be amazed and delighted with the results. At the very least, get yourself some professional headshots, they seriously do make a difference!

24.01.2022 #websitetips #websitecontent When clients contact me for a website and we are working through what content they need to send through, it can all be a little overwhelming! Where should I start?... Your homepage is the most important page on your site however the approach that I generally suggest when you're building your website, and you're creating your content is to start with your services pages or your products. Then the about page and get that all fleshed out, and then your homepage will include a sort of a summary of those pages. On your homepage in your header area, you need to include your mission-critical message. what your service is the products that you offer who is your target market You can then have a background image that draws attention, but without overpowering the message. You want people to see the message that you're trying to get across. We have a handy tutorial that goes into more detail, listen here: https://youtu.be/gpE1RBVw5Zg

23.01.2022 The idea with your content is to ENGAGE and CONVERT your visitors. You need to build trust, make them feel understood. So understanding your audience and the language that theyre using is where that comes in, start a conversation. And then send them on a journey to take that next step.

22.01.2022 Hands up if you have time to waste trying to engage with people who arent your ideal customers? Didnt think so, which is why it is SUPER important to give some thought as to who you really want to engage with. The most important thing is to understand their pain points Keep these things in mind when planning your website:... It must be immediately obvious that you understand your customers problems and can provide the solutions they need. The words you write for your pages (the website copy) are what is going to resonate with them, to help them to trust you enough to take the next step. Make sure you use appropriate calls to action what do you want your visitors to do on your website? Let them know what they should do next dont leave it to them to figure it out or theyll likely do nothing. Still not sure if you website is set up to attract your ideal customer? Book a 1:1 call with Gaye and nut it out together! https://simplysavvy.com.au/australian-small-business-advis/

22.01.2022 Did you know that your choice of host will influence the overall success of your website? It might not seem like a big deal, but choosing a low-quality host can harm your site in a variety of ways. Lets look at what to look out for when choosing a Domain and Host provider https://youtu.be/yb6x-s8FGvM

22.01.2022 We all know that first impressions count, yes? Well, when it comes to your website, your Branding has to be on point to keep your visitors there. This is why its important to have a strategy around your branding. Lets listen to Gaye talk through your options and why your branding can make, or break your website https://youtu.be/CqL9Ysn57i4

22.01.2022 Need to get your business online, fast? If you have products to sell and need to add an online shop but dont know where to start, book a session and well run through it step by step: Configuring your shop settings... Setting up your payment gateway Adding shipping options Creating your first products Your first session is only $44, and subsequent sessions $66 (including gst). https://simplysavvy.com.au/australian-small-business-advis/

21.01.2022 #websitetips Do you have your business listed on Google? If you're a business owner you really can't afford to not be on Google My Business. A listing is FREE and gives potential clients quick and easy access to your business including:... Hours of operation Phone Number Website Your location and directions if you have a shop front You can even add images of your products or services. Sign up here: https://www.google.com/intl/en_us/business/

21.01.2022 Did you know that 39% of hacked WordPress websites were using an outdated version of the software. (WPBeginner - WordPress for Beginners). Dont just set and forget! The software components used to develop your website are constantly being updated to not only add new features and bug fixes, but to combat the ever-present threat all websites face of security breaches and malware attacks. ... It is NEVER more IMPORTANT to keep on top of this as we are seeing a huge increase in cyberattacks every day. Your website needs regular maintenance to ensure all updates are applied, backups are current, and no nasties have found their way in! We offer Website Care Packages for all our website clients, starting with our Essentials which, as the name suggests, provides the essential support services that all WordPress websites need. We dont offer stand-alone website hosting as we believe ONGOING care is so important, but we do offer stand-alone Care Packages if you have your own hosting. You can read more about our Care Packages here https://simplysavvy.com.au/hosting-support/

21.01.2022 **LAST DAYS TO ENTER!!** Who's website is in dire need of help? This month I thought we would shake things up a bit and offer one lucky member in our Website DIYER's Hub a free website review. The winner will receive a full website review (worth $149!):... First Impressions - is your content clear and compelling and can your potential customers find the answers they need? Search Engine friendliness - is your website mobile responsive and fast loading, with on-page optimisations applied correctly? Search results - where is your site appearing in search results, and how many keywords are you currently ranking for? Sound good? To enter: Join our Simply Savvy Web DIYer's Hub https://business.facebook.com/groups/websitediyershub/ Find our "Win a Website Review" post and comment with your website URL to go into the draw! Good luck!

21.01.2022 Who's website is in dire need of help? This month I thought we would shake things up a bit and offer one lucky member in our Website DIYER's Hub a free website review. The winner will receive a full website review (worth $149!): First Impressions - is your content clear and compelling and can your potential customers find the answers they need? Search Engine friendliness - is your website mobile responsive and fast loading, with on-page optimisations applied correctly?... Search results - where is your site appearing in search results, and how many keywords are you currently ranking for? Sound good? To enter: Join our Simply Savvy Web DIYer's Hub https://business.facebook.com/groups/websitediyershub/ Find our "Win a Website Review" post and comment with your website URL to go into the draw! Good luck!

17.01.2022 Its #askmeanything Tuesday in our Website DIYers Hub! If you havent joined already, now is the time! ... Do you have burning questions when it comes to your website? Maybe you want to get some advice on what content you need to include on your website or pick our brains on "what the heck is SEO?" Come and join us at Website DIYers Hub, a friendly place to interact and support each other with feedback and encouragement, helping you to: Feel less stuck, more confident, and more in control Learn about ways to improve your website Get online, get found, and get web savvy! https://www.facebook.com/groups/websitediyershub/

17.01.2022 What does Google look for when ranking your website? In a nutshell, Google looks for three things good quality, relevant content ... good user experience good quality, related links from other relevant sites to your website. Everyone needs their website to be found, otherwise, what is the point? Listen to Gaye talk SEO, Keywords and Google Search Console and why they are so important to your marketing strategy https://youtu.be/1Fo6sYoSprA

16.01.2022 Its my passion to help you navigate the online world so that you can feel confident and capable in making positive change for yourself and others. I have always found that we achieve our best in life when we step out of our comfort zone. After all, this is how I became a micro business owner. With no real plan, not a lot of business sense and no money I resigned from my stable local government job and jumped into my own business! I began offering IT solutions and support... but soon realised a vital piece of my puzzle was still missingcreativity! It wasnt long before I found the perfect fusion of these skills in website design! Its here I mix my creative flair with the technical know-how of IT to create beautiful websites that deliver on their promise. This became my happy space and Simply Savvy Web Solutions was born. Id love to hear your story- how was your business baby born?

16.01.2022 It feels like it never ends for our friends and family in Victoria. We just need to remember that it is OK to not "do or be, all of the things, all of the time." "Taking a break is not being lazy, its working smart" - a great article from our friends Flying Solo https://www.flyingsolo.com.au//to-thrive-or-not-to-thrive-

14.01.2022 It's a New Year which is a fabulous time to stocktake your business journey and have a think about what you want to achieve in 2021. Is your website ready to tackle your 2021 goals? If you don’t know where you’re going, how will you know when you get there?... When you engage Simply Savvy, we will work together on your goals and how to achieve them as part of the process. Get in touch and let's chat!

14.01.2022 #mondaymorningcheckin #websitecare #websitemaintenance Happy New Year everyone! I wasn't sure if I would still post this for January however sometimes the turn into a New Year is the PERFECT time to spend some time on your business.... AND your website doesn't go on holidays, so this is your official reminder that over in our Website DIYer's Hub, it's Website Maintenance Day! To begin, download your Maintenance Checklist - https://www.subscribepage.com/shipshapechallenge. Join our group here: https://business.facebook.com/groups/websitediyershub/ Then, at your own pace work through the five modules (found under the Units tab): Challenge Day 1 - Backups Challenge Day 2 - Security Challenge Day 3 - Updates Challenge Day 4 - Troubleshooting Challenge Day 5 - Plugins You only need to do the challenge once, then make sure you save your Maintenance Checklist in a safe place for next month and we will post reminders. Easy peasy, and you can relax knowing that your Website is in Shipshape!

14.01.2022 Its #askmeanything Tuesday in our Website DIYers Hub! If you havent joined already, now is the time! ... Do you have burning questions when it comes to your website? Maybe you want to get some advice on what content you need to include on your website or pick our brains on "what the heck is SEO?" Come and join us at Website DIYers Hub, a friendly place to interact and support each other with feedback and encouragement, helping you to: Feel less stuck, more confident, and more in control Learn about ways to improve your website Get online, get found, and get web savvy! https://www.facebook.com/groups/websitediyershub/

12.01.2022 Even before the changes of 2020, the world of work had changed; the traditional notion of retirement has become outdated and entrepreneurship is now more accessible to all, thanks to the internet. We are now living longer which means we have the power to build a business and lifestyle that works for us now and into the future (have I mentioned I LOVE what I do?). I believe that technology and the internet is the enabler for these new opportunities, and its my passion to ...help you navigate the online world so that you can feel confident and capable in making positive change for yourself and others. Looking for some inspiration? Grab a cuppa and read up on this blog from #lifehack https://www.lifehack.org/819331/personal-growth

11.01.2022 For our clients not on Care Plans, we have a question for you. Have you updated your website to the latest version of WordPress 5.5? This latest article from IThemes states that this major version release of WordPress focuses on speed, search & security, including 1500+ changes to the block editor interface, 150+ enhancements and feature requests, 300+ bug fixes, and more. ... If you havent updated to the new release, we advise you to get onto it pronto BUT before you do, make sure you back your site up first! You can read more about the latest features and improvements below https://ithemes.com/wordpress-5-5-top-20-new-features/ Dont forget to shout out if you have any questions!

10.01.2022 Putting your content together for your website can be quite daunting. But if you follow a few simple rules, youll be well on your way to creating effective content that converts. Over the next few weeks inside the Website DIYers Hub well be looking at 15 tips to help you on your way to creating stellar content for your website.... Come and join us! https://www.facebook.com/groups/websitediyershub/ Tip #1 Put the important stuff first Be up-front with your value proposition - theyre not going to keep scrolling through a lot of fluff

10.01.2022 Keeping informed about potential security issues...

10.01.2022 WordPress latest release - coming 11th August - with some exciting updates! (Exciting for web nerds like me, sure - but if youre a WordPress website owner you really should keep up with it too!) In brief, these are the main updates 5.5 will include -... Auto updates for plugins and themes: Keeping your plugins/themes up to date is one of the most important things you can do for your sites security While there are some precautions you should take (i.e. regular backups), many plugin updates can safely be automated; you will have the option to turn this on or off individually. XML sitemaps: What is this, you may ask? While search engines will automatically - eventually - crawl your site and index your content, a sitemap basically makes this process quicker and easier. Lazy-loading of images: Loading of images on a web page has a big impact on your page load speed - which in turn affects your search ranking. This new feature will only load images as they are actually needed (as the user scrolls down the page), enabling the page to load as fast as possible. There are also a few updates to improve the new block editor, plus - something that will make life somewhat easier for the web devs out there - the ability to update plugins by uploading a zip file (yay!).

10.01.2022 #flashbackthursday #podcast #District32 Earlier this year I participated in my first podcast sharing my knowledge and love of website design and also the importance of having a website and a social media presence working together as part of your overall marketing strategy. You can check it out here! ... https://www.district32.com.au//gaye-nilson-simply-savvy-w/ Posted on March 18, 2020March 18, 2020by District32Posted in Business Services, Member Introduction Podcasts00 Web Design, Website Developer

09.01.2022 Limited appointments for November/December - get in now! Free Government Advisory Service Exciting news! The government-funded ASBAS program (Australian Small Business Advisory Service) has just undergone a revamp.... You can now access your first advisory session FREE, with up to 24hrs of subsequent support from $44-$66/session (eligibility criteria apply). Now is a great time to spend an hour with me where we can... Audit your website Set strategies to attract and engage website visitors Tame the Tech with targeted WordPress training Create a sales funnel with Mailchimp or Mailerlite I have been an IT professional for over 25 years, running my own web design business for the last 5 of those, so I am confident I can help you with just about anything web related. To book a Zoom session with me, first you must register with the program then you will be able to choose a day and time in my online calendar. To register for your FREE first session, go to: https://www.businessstation.com.au/form/asbas-registration/ If you have already registered with ASBAS you can book here: https://adams.businessstation.com.au/ Questions Just send me a PM and we’ll chat

09.01.2022 I was asked recently what my #1 tip is for business is... My answer is "Always remember your why!" I often have to take a breather and remind myself! This is an inspiring read from Flying Solo from other like-minded women sharing their tips. What is your #1 tip?... https://www.flyingsolo.com.au//12-inspiring-small-business

09.01.2022 #askmeanything Tuesday Do you have burning questions when it comes to your website? Maybe you want to get some advice on what content you need to include on your website or pick our brains on "what the heck is SEO?"... Come and join us at Website DIYers Hub, a friendly place to interact and support each other with feedback and encouragement, helping you to: Feel less stuck, more confident, and more in control Learn about ways to improve your website Get online, get found, and get web savvy! We hope to see you in there! https://www.facebook.com/groups/websitediyershub/

08.01.2022 Do you want a website that lifts the game for your business? Lets Talk... When it comes to your website its easy to feel overwhelmed and frustrated.... From design and branding to messaging and SEO, your website is the single most influential piece of marketing collateral you own! Its the engine room of your online presence, but when it comes to finding a designer to build your website, its a minefield of Conflicting advice Tech-talk gobbledeygook Website horror stories Thats why I believe in giving simple advice, with a step-by-step process and real client examples, so you can see for yourself why a Simply Savvy website is a smart choice. From DIY, Consulting advice, ASBAS sessions, full Web Design and management or ongoing Website Care, Id love to chat to see how we can help you. https://simplysavvy.com.au/services/

07.01.2022 Were back in person! After a great run of online meetups with presenters from all over Australia, were excited to be back once again to our pizza, drinks and face to face networking with the WordPress community. To celebrate the relaunch of our monthly meetups, well be bringing our members a series of fireside chats with a different theme each month, where 3 panelists will be interviewed about their experiences using WordPress. Well be kicking off in August with our f...irst topic, WordPress for Education. To join us or find out more, click below! https://www.meetup.com/en/WordPress-Perth/events/272501279/

07.01.2022 A question I get ask a lot is "what content do I need to include on my website?" Well, it depends on a few things - the type of website you have, your industry and who your customers are. Lets talk about a simple website for micro-businesses. ... Just keep it simple! Think about what your visitors will expect to find when they are on your website, apart from your homepage; people will often look for an about page. I know I do, because I want to find out about the business that Im looking at and the person youre doing business with. Its about sending your customer on a journey to the end result - to use your service or buy your products! Find out more with Gaye in our Top 5 series https://youtu.be/gpE1RBVw5Zg

06.01.2022 You know now more than ever I am seeing small business owners needing help with improving their website or getting online but think they cant afford it. By participating in the ASBAS Digital Solutions program, Kathy was able to get the assistance she needed to help set up a website for her business. Oh, this makes my heart sing!... Que the Australian Small Business Advisory Services (ASBAS) program - the answer to providing affordable Digital Solution sessions! Lets increase YOUR skills and give YOU the confidence to continue to improve your online presence going forward; in other words, Ill show you HOW to do it, not do it for you. From just $44 per hour, book a session with me, and we can nut out your pain points such as: Getting started with planning out your website for success Strategies to attract, engage and convert your website visitors Targeted WordPress training to help you embrace DIY Website audit to show you how to measure just how hard your website is working for your business Taming the tech (i.e. getting your head around domains, hosting and all that tech-speak) Using other web-based tools such as Mailchimp, Asana, Evernote, Canva, etc. Advisory sessions are held online via Zoom and I am currently offering the following session times: Tuesday: 10.00am 5.00pm Thursday: 10.00am 5.00pm Other times may be available by prior arrangement, just email me to check. https://simplysavvy.com.au/australian-small-business-advis/

06.01.2022 One x-large Monday coming up! Who else cant get started in the morning without their coffee fix?

04.01.2022 HAPPY NEW YEAR 2021 EVERYONE! Who else loves the feeling of starting a fresh once the clock strikes midnight on a New Year? Do you make New Year's resolutions? Now is the perfect time to reflect on what went well (and not so well) in 2020 and set your plans and goals for 2021.

02.01.2022 I had the absolute pleasure of working with Kathy Littlemore who is a childrens picture book self-publishing author. By participating in the ASBAS Digital Solutions program, Kathy was able to get the assistance she needed to help set up a website for her business. Read more about how this program helped Kathy get her business online! https://www.businessstation.com.au/succes/kathy-littlemore/

02.01.2022 When mapping out your content for your website, you should aim for a minimum of 300 500 words per page, so that Google will have something to index for searching (more info on that can be found here https://youtu.be/1Fo6sYoSprAt). Start by brainstorming all of your main points and then flesh each of them out. Write as if youre speaking directly to your ideal customer; keep it light and conversational, and hold back on the jargon assume that your audience are complete beginners when it comes to your area of expertise.