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Pink Leopard Social

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25.01.2022 Stuck on what type of content to post across the different social media platforms . Here’s a really simple way to make sense of it all! . PS can you tell I’m a bit of a caffeine addict? Who else can’t function without a morning coffee?

25.01.2022 HOW TO MAINTAIN CONSISTENCY ON SOCIAL MEDIA . It can be really tough running your business, whilst mastering your own social media accounts each day, especially if you’re new to it. . I see a lot of people start with great ideas but by the 2nd week into it, the frequency of posting content slows down, the consistency falters and the momentum is lost.... . But you see, it’s consistency that is one of the most important factors of social media success. . Being consistent in your social media marketing allows your audience to recognise your brand and being consistent in your brand allows you to grow in audience engagement and reach. . If you feel like you struggle to show up each day on social media, then here are some tips to help: . Don't try to do too much: It’s far better to excel on a single social media channel, rather than having a weak attempt at dominating several. . Maintain Visual Consistency: Some followers might recognise you by visual means only. This could be from your logos, your colour palette or the pictures you’re using. So it’s important to retain visual elements of your brand whenever posting new content. . Maintain Emotional Consistency: The message and principles behind your brand message need to be consistent. . Figure Out Your Target Audience: Your message should not be aimed at the entire population, but at the demographics of your customer base. . Remember, it’s the brands that win on social media are the ones that persevere See more

23.01.2022 Do you ever have those days where you need to wrack your brains for Instagram content ideas . I feel you! I have those days, too . There are moments where even the most savvy and creative among us get stuck for inspiration.... . To help break through the wall, here are 6 Instagram content ideas that are easy to customise for your own page. . Educational Posts: Sharing educational info will position you as a reliable and relevant source of information. That’s great for engagement and brand authenticity. . Inspirational Quotes: These stand out from other types of Instagram content. Add a relevant caption and a Call To Action, and you’ll generate even more engagement. . Behind the Scenes: This build the 'like', 'know' and 'trust' formula and will make your audience feel as they know you better. . Share User Generated Content: This could be images, videos or reviews of your brand, posted by other people. This creates trust, promotes authenticity and drives purchasing decisions. . Create an Infographic: Like this post! Creating content to visually represent data is a great way to resonate more with your audience. . Re-introduce Yourself: Every now and then as you gain followers, it’s good a idea to introduce yourself to the new people who are living your page! . How are you engaging your followers through Instagram posts? Comment below . @land_and_sand_essentials See more

23.01.2022 Want to know how to get more engagement on your photos? . BY SHOWING YOUR LOVELY FACE! . That's right...photos that have YOUR face in them perform 35% better on your page than the photos that don't. ... . Now I know FOR A FACT that so many of you ladies are hiding behind product photos, using stock images, sharing quotes and simply not putting your face out there because you don't feel confident enough just yet. . And I know this because I used to be exactly the same! . But I can't stress how important it is to show your face on your page, because it helps build relationships with your audience and form those deeper, more intimate connections! Seeing a face behind your brand shows your community that you ARE in fact human just like them. . Soooo because I want to see more faces popping up on my newsfeed, I have a challenge for you... . On your next IG post, I want you to take a shameless selfie and then follow the next few steps: . 1 Introduce yourself and tell your followers what you do 2 Tell your followers what you do 3 List 5 fun facts about yourself 4Tag me in the comments so I can see your pretty face! . It’s time to clean off that camera lens sis! . #sisterswhosocial #selfiechallenge See more

17.01.2022 HOW TO TELL BEFORE YOU SELL . Or tips for selling on Instagram without coming across salesy. . We've all been there. Seeing our Instagram feed AND stories fill up with sponsored content that tells us buy, buy, buy.... . It can get overwhelming real easy and real fast. . So things like this tend to be on the back of our mind when we're trying to launch our next big thing/product/service. Because at the end of the day, we don't want our followers to give up on us, right? . But there IS away around it tell before you sell. Because people want stories, people want experiences, and people want something genuine. Something that makes them go, 'Hell yeah!' . Believe in your product/service. Believe in it so much that you want the tell the world about it in the most exciting way possible. Because guess what? That's contagious. When you're excited about something, it also makes your followers and your community excited. If you're not 100% convinced, how do you expect your followers to be? . Always start by telling about the benefits and the added value. People always want to know how what you have can solve THEIR problem and make THEIR lives easier. We're always so eager to jump the gun and start outlining the features of what we're selling but people buy into an idea. People buy into a solution that will make their lives better. . Paint a picture. We've all seen those posts and those ads that literally say, 'Buy this.' And that's it. It's icky and just doesn't makes us want to do anything but swipe away. What you want to do is paint a picture. How does the thing that you are offering fit into the everyday life of your prospective buyer? How does it make them feel? How easy is it to do or use? . Be an evangelist of what you offer and not a sales rep. . Leave me a comment telling me about one time you've believed in a product or service! See more

14.01.2022 You’ve likely heard me talk about the ‘Like’, ‘Know’ and ‘Trust’ factor...and I know what you’re probably thinking... . Like here we goooo....another social media guru dropping her buzz words again . But if there’s one series of buzz words I want you guys to remember it’s this because one of the most important things you can do through your content is build relationships and get your target audience to TRUST YOU!... . And guess what? . You don’t need a Masters in English Literature or a whole heap of writing experience to be able to do this well. . You just need a few simple guidelines, which I’m going to share with you right now... . TIP 1: Make a clear promise in your title and introduction (and then fulfil that promise). . TIP 2: Create a plan for each piece of content before you actually write it (readers trust content that is helpful and easy to engage with) . TIP 3: Share something personal. Don’t be afraid to do this! You want to bring a human element to your brand, make your audience smile and build a connection. . TIP 4: Keep your style of writing conversational (rather than formal). Think about how you would talk to a friend (not your bestie though cos that might turn wild) . TIP 5: Edit and proofread your content. I’m no grammar snob but c’mon you guys know what it’s like when you’re reading content that’s filled with typos. Pay attention to this and if it’s not your strong point, ask a friend or colleague to look over your content for you. . Which of these 5 tips are your favourite? Drop a comment below and let me know what changes you’re likely to make moving forward. @ Sydney, Australia See more

13.01.2022 For me, FOMO was an actual thing! . I mean, if there was a chance for me to spread my social butterfly wings, you better believe it, I was there . But eventually I got to a point (I think it’s called adulting) where I realised that, whilst I was having fun, I was being pulled so far away from ever getting even close to achieving my goals!... . These days, you’re lucky to find me still awake past 9:30pm and you most certainly won’t find me out on a school night . So I guess you can say I made a trade off with myself. I traded... . Nights out for knowledge seeking Chasing money for chasing my purpose Saying yes to people for protecting my time Soul extortion for soul searching Meaningless work for my passion. . Best decision I could have EVER made! . Who else can relate? See more

11.01.2022 You too are a brand... . Branding is not just something that business owners or organisations need to think about. All of us as individuals need to understand the importance of branding, more specifically, personal branding. . I'm sure we all have that one person we follow online or in business...we read their books, watch their videos and listen to their advice. ... . Why? . Because they’ve got something special about them...it might be the way they talk, the way they look, their values and morals. It could be their personality or the way the look. It's their PERSONAL BRAND. . Now you might be saying personal brand isn’t anything new, but it's important if you want to stand out and set yourself apart from other people in the same space as you. . So how do you build a strong personal brand? Here are 6 tips: . 1 Ask yourself "who am I right now?" 2 Then ask yourself "what do I want to be known for?" 3 Determine your values and passions...this will help you determine where you want to be in 2, 5 or 10 years time. 4 Define your key traits...what makes you unique? 5 Define your target audience...who are you talking to? Who needs to hear your message the most? 6 Develop your personal image...dress the part, show up consistently as the person you want to be known for and build credibility with content that aligns to your mission, your values and your audience. . Remember this, if you’re not branding yourself, you can be sure others do it for you . @pinterest See more

11.01.2022 EMBRACING AUTHENTICITY AND VULNERABILITY . It's not always easy showing your vulnerable side, am I right? . Many of us have grown up with the mindset that in order to be taken seriously, we always need to present ourselves professionally and put together.... . But now, more than ever, I see people craving authenticity. Something real and raw that says we're all human. . In fact, posts like this often get the most engagement on Instagram AND help strengthen your community. . When planning out your IG posting strategy, you can always diversify your posts by adding something personal here and there. . Like what, I hear you ask? . Here are some of my favourite tips and tricks for showing up authentically to your community: . Share snippets of your daily routine Show a behind-the-scenes sneak peek into your work Be honest when something doesn't go as planned Share your favourite tips that help you stay grounded Embrace mistakes and imperfections . I know it can be hard. And I know it takes a lot to open up. But vulnerability creates a platform for shared experiences and growth through learning from each other. . You don't have to do it all the time. But when you feel like sharing something personal in your regular feed, I hope that these ideas are helpful and there for you when you need them. . Let me know in the comments if you are for or against showing a bit of your vulnerable side and why I'd love to know what you think! See more

11.01.2022 HOW TO FIND THE BEST TIMES TO POST . Did you know that you can use your Instagram Insights to find out exactly when your audience are on the platform each day? . Pretty cool right?! ... . Knowing when you followers are most active takes away the guess work on when to post so you can be sure you’re getting in front of the right eyes at the right times. . But not only that...posting at the right time will also: . Drive Engagement Maximise Reach Create More Conversations . Remember though, if you want to access your Instagram Insights to view this handy information, then you need to have two things... . An Instagram Business Account More than 100 followers. . Do you use your Instagram Insights to determine your best post times? Did the results surprise you? Let me know See more

10.01.2022 H E L L Y E S S S S S #ChallengeAccepted . It makes my heart so incredibly happy to see #WomenSupportingWomen and I am always here to support my sisters! . What an honour and a blessing it is to be surrounded by so many incredible women...to share our stories, our experiences, our struggles and our victories. I’m so god damn proud to be a woman and to be able to walk this earth with strength and power. ... . Thank you to all the women who have showed the world that we can do anything we put our minds too . Together we strong. We are powerful. We are unstoppable. . As the Queen B would say, WE RUN THIS MOTHA See more

09.01.2022 WANT TO GET YOUR CONTENT IN FRONT OF MORE PEOPLE . Of course you ladies do! . And the secret do getting the job done is probably not what you’re thinking...... . It’s not the numbers of followers you have and it’s not the number of likes you get on a photo. . These days it’s ALLLL about the post SAVES! . When someone SAVES one of your posts that’s literally the best thing that could happen for you as it tells the algorithm your tribes is LOVING your content! . And because of that, your posts will get moved higher up in their newsfeed. WINNING!! . If you’re not sure how to check your post saves, then I got you! All you need to do is open one of your photos and tap ‘View Insights’. . As a rule of thumb, always be thinking about your audience and how you can continue to show up and serve them best. If you focus on creating QUALITY content, the SAVES will happen organically . Pretty cool right?! See more

05.01.2022 It’s Friday and we’ll cheers to that! . (Any excuse right?!) . But in all seriousness, who is celebrating a business win this week?... . It doesn’t matter if it’s a big win or a small win. It all matters! . For me this week, I secured a brand new client and also received some very lovely feedback from an exisiting client . Share your weekly win with me below . #sisterswhosocial #weeklywins See more

04.01.2022 Happy Halloween #trickortreat

02.01.2022 Sunday A day to rest and recharge before another busy week ahead!

02.01.2022 HACKS FOR SAVING TIME ON INSTAGRAM . Ladies, time is our most valuable asset, wouldn't you agree? . I love finding ways how to save time AND get the results I want. And I'm here to tell you how you can do it too.... . All those Instagram tasks can really pile up and end up taking more time than we'd like. But here's what you can do: . Use the same presets to edit photos Plan your IG grid ahead of time Schedule posts Batch-write captions for a whole week Embrace using templates for IG stories Save hashtags Create quick replies to DMs . Start embracing a strategic mindset now because success comes from consistency. . As soon as you start optimizing those small tasks that end up taking a lot of time if done separately, you'll find that you have more time to: . Generate new ideas Explore and grow your community and following Spend time with family and friends Invest in your personal growth . How are you saving time on IG already? What are your favourite hacks? Let me know in the comments! See more