Sarah-Jane | Advertising/marketing

Sarah-Jane

Phone: +61 433 516 563

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25.01.2022 WE HAVE A NEW WEBSITE | making it even easier to book in to see a property marketing consultant to kick start your 2019. Be quick - weve only got four strategic sessions left for January 2019. www.sarahjane.com.au

23.01.2022 It is an estimated there are over 86,500 active real estate licenses in Australia (Source: Australian Bureau of Statistics). Competing real estate professionals in your area will employ many different tactics to attract sellers and buyers. The result is competition for clients. If you are seeing your real estate business shrink while your competitors grow, it may be time to hire a marketing consultant. If something outside of marketing is holding you back, an experienced re...al estate marketing consultant will be quick to point this out and will tell you honestly that they cant help you out until the issue is fixed. When you do finally employ SJ Consulting, they will help you differentiate yourself from all the competition in the market. They will help you employ strategy so that you are not only winning but retaining clients. Contact SJ Consulting via www.sarahjane.com.au to find out how we can help you.

23.01.2022 HOW TO: CREATE REAL ESTATE CUSTOMER PERSONAS [Step by step guide] Personas help you keep track of how you frame and target your marketing and communications: For targeting: Personas help you identify the people who will benefit most from your services, and who are most apt to buy.... For pitching: Personas help you identify the goals and problems of each of these best buyers so you can figure out where and how to pitch your services. They allow you to produce relevant and attractive content that meets their needs and lifestyle. For creating focus: Personas allow you to focus on a core group of likely buyers, rather than trying to please everyone. You will be able to nurture folks who have a higher propensity to convert. For lead nurturing: Personas allow you to segment marketing communications so you can strategically devote effort, time, and money to leads based on where they are in the sales cycle. READ MORE: https://www.sarahjane.com.au//how-to-create-customer-perso #realestatemarketing #customerpersonas #howtoguide

22.01.2022 Australias House Prices Forecast for Growth in 2020 ://theurbandeveloper.com/articles/australias-property-price-growth-in-2020-domain

20.01.2022 Top performers in real estate are constantly assessing themselves through honest feedback. They do this to be better. Knowing where your weaknesses exist is a necessary step that has to be taken before you can improve performance. An experienced real estate marketing consultant can give you much needed outsider perspective. They can help you identify areas of your real estate business where improvements are needed. They can help identify who your customers are and how to bet...ter communicate with them. Improvement is reason enough to contact a consultant. Even if youre the #1 real estate agent or broker in your area, youll need to maintain that position through regular consultation and outsider perspective. Contact SJ Consulting via www.sarahjane.com.au to find out how we can help you.

19.01.2022 What to expect in the commercial property sector in 2019 https://www.realcommercial.com.au//what-to-expect-in-the-c

18.01.2022 CLIENT FOCUSED | RESULTS DRIVEN. Stop settling for average results. Having the right property marketing consultant MAKES all the difference | Go to www.sarahjane.com.au to find out more #Digitalmarketingexpert

13.01.2022 One of the biggest regulations that Facebook Ads introduced in 2019 are new rules for advertisers running ads under the so-called Special Ads Category. What this means is anyone running ads related to real estate cannot target people based on age and have limited targeting capabilities when it comes to selecting an audience in the Facebook business manager. While many agents are worried that they cannot target specific demographics and segment their Facebook ads using age-...based filters, we think this is a trend that will likely continue across all major advertising platforms. Heres the thing, its not just you who is running housing-related ads online, its everyone. #facebookadvertising #thinkoutsidethebox #getcreative

13.01.2022 HOW DO LINKEDIN'S LEAD GENERATION ADS WORK? LinkedIn Lead Generation ads allow LinkedIn users to target specific people through different demographic data, making ads focused and accurate. LinkedIn users can choose to advertise based on a users company, industry, seniority, location, and more. With such specific data, ads are sure to reach a highly relevant audience, in fact, according to Hubspot, conversation rates on LinkedIns platform are 3x higher than that on other onl...ine advertising platforms. LinkedIn Lead Generation ads are available in a variety of forms, including on the desktop, in messages, and in the newsfeed. With this variety, advertisers have flexible options with which to reach other professionals effectively. So, how do the ads actually work? Click here to find out how https://buff.ly/2X4bsAs

13.01.2022 Real estate agents and brokers face challenges on several fronts. These include: shifting buying patterns of consumers, a constant fluctuation of inventory, boom-or-bust real estate markets, changing technology and increasing competition with other agents and brokers. All of these factors can make it more and more difficult to get the attention of prospects. Some agents and brokers are turning to real estate marketing consultants to help improve their sales. This specialised ...type of marketing consultant has experience helping real estate professionals improve their marketing efforts in a number of ways. An experienced real estate marketing consultant is not a one trick-pony. They will offer a holistic approach and set in motion solutions designed to improve sales performance. And because no two agents (or brokers) are ever the same, the strategy the consultant delivers will be tailored to fit the real estate professionals unique needs. Contact SJ Consulting via www.SarahJane.com.au to find out how we can help you.

13.01.2022 Feeling rather out of my comfort zone but focused nonetheless.. This time, i'm IN FRONT of the camera shooting a webinar series for one of my clients. "6 Top Tips For Investing In Property Right Now" - Launching soon. Stay tuned. www.sarahjane.com.au ... #propertymarketing #videostrategy #investmentstrategy See more

12.01.2022 2020 will be saturated with more #realestate professionals who are competing to grab online leads and who are creating social media marketing for their local area. In order to separate yourself from the rest of the competition you need to create a unique value proposition for your target audience. In the end, 2020 will be a year where targeted and relevant marketing will yield a better result than ever before. In this short video, we will share the top 5 real estate marketin...g trends that will play a significant role when it comes to marketing your real estate business. [We've posted each slide individually on our page - please feel free to save and share with your team] #propertymarketingtrends

11.01.2022 The sheer amount of technological tools and services available to the real estate industry can seem overwhelming. Top performing real estate agents (and brokers) know what works and what doesnt. They have made efforts to figure out what listing services, social media platforms and website tools give them the most bang for their buck. Less experienced agents will end up spinning their wheels with the wrong technologies not getting the return they had hoped for. An experience...d marketing consultant, who has spent time maneuvering technology for real estate marketing purposes can be advantageous in helping you expand your digital footprint. As your guide we will show you exactly how to spend your time and efforts so that you can make the largest impression on your prospects. Contact SJ Consulting via www.sarahjane.com.au to find out how we can help you.

10.01.2022 8 TIPS TO GENERATE MORE CLIENTS VIA FACEBOOK ADS | As an agent, you know what it means to advertise on a slim budget. Youre out there networking, generating referrals and guerrilla marketing to stretch that budget further. You hustle to generate more real estate leads but... have you added Facebook ads into the mix? Real estate Facebook ads are a cost-effective and fast way to get more clients. But in order to get results, you need to know how to get the most out of your social media ads. Lets explore 8 proven techniques you can start using today to generate more clients. www.sarahjane.com.au/blog

10.01.2022 Social Media users in Australia are some of the most active in the world, with a total of around 60% of the countrys population an active user on Facebook, and 50% of the country logging onto Facebook at least once a day. May 2019 Australian Social Media statistics report now available https://buff.ly/2WA97gY - download today!

09.01.2022 Whether it is buyer or seller leads, no agent or broker can ever have enough. Top producers all have something in common. They have a unique marketing system in place that provides them with a steady flow of leads. If you are not getting enough leads, this can stem from a number of breakdowns in your marketing. The guidance of a marketing consultant can help you uncover where breakdowns exist. The SJ consultant will also help you understand the thought processes and motivator...s of buyers and sellers in your market. This is important, because if you dont know who your buyers are you wont have a clue about how to communicate with them (let alone where to find them). Next, we will put together a strategic marketing plan which will put into action marketing programs designed to reach your audience. The services of an experienced marketing consultant who has worked in real estate can make all the difference in helping your create a steady flow of leads for your real estate business. Contact SJ Consulting via www.sarahjane.com.au to find out how we can help you.

08.01.2022 PRO TIP: Have a comprehensive SEO Strategy | SEO or search engine optimisation, is a strategy for getting your website discovered when someone searches for specific terms. If you want to drive traffic to your single property website, it will largely be through paid ads and SEO. Blogs, along with other content on your site, can be helpful to getting your site noticed by potential clients as they search on Google or other search engines. Contact SJ Consulting to find out how we... can help you. #realestate #realestateagent #commercialconstruction #realestatesales #realestateinvesting #realestateforsale #realestateexperts #agent #realestatebrisbane #realestategoldcoast #realestateau #realestategoals #construction #realestateagency #architect #realestateinvestors #commercialrealestate #realestatemarket #realestateaustralia #interiordesign #commercialproperty #sold #justlisted #onthemarket #Industrial #Warehouse #MillionDollarListing #CRE

07.01.2022 SOCIAL MEDIA TITLES AND HEADLINES THAT DELIVER REAL ESTATE LEADS Years ago, the mantra was that every real estate professional needed a website. For the most part, the vast majority of them have one today. The quality of these websites varies considerably, both from a consumer viewpoint and the ability of the site to generate business. You'll still read plenty of comments from real estate agents who consider their websites a necessary evil, not a source of a significant amoun...t of business. Many agents are spending a great amount of time on social media sites, such as Facebook, Twitter, LinkedIn and Instagram. This is great, but the chances are that these are activities handled as two separate marketing approaches. Instead, the website and social sites should be working together to generate business. READ MORE: https://www.sarahjane.com.au//social-media-titles-and-head

06.01.2022 With so much brand building activities going on, from ad campaigns and branded marketing materials to digital media content, online listing services and social media updates, its easy to see how your real estate brand could get a little lost. A real estate marketing consultant with a background in branding can help you on many levels. First they will be able to help you understand who you customers are. As noted on an earlier post, this is an important step. When you know wh...o you are selling to, you can position your branding so it appeals to your audience. When the right message is reaching the right people at the right time, youll begin to realise the benefits of hiring an experienced marketing consultant. Youll be rewarded with new clients while retaining loyalty with existing clients. Contact SJ Consulting via www.sarahjane.com.au to find out how we can help you.

06.01.2022 BOARD LEVEL MARKETING EXECUTIVE, ADVISING SME, LARGE CORPORATE & ASX LISTED REAL ESTATE COMPANIES ON COMPREHENSIVE DIGITAL MARKETING STRATEGIES. https://www.sarahjane.com.au/

05.01.2022 Is SEO a cost efficient investment for Real Estate companies during COVID-19? The pandemic that is COVID-19 has brought many businesses to their knees (including real estate) or at least to the point of rethinking their marketing strategies and business structure. People are searching online more than they ever have before. Regardless of the economic climate, you want your brand to be top of mind for searchers when they are making a buying decision.... So why are companies ramping up SEO now? During economic downtimes, SEO is an especially smart investment in the future of your business. One of its key advantages is how cost effective it is compared to other channels, such as media. Contact me today to find out how SJ Consulting can help you take control. #SEO #strategy #propertymarketing #takecontrol

04.01.2022 Adapting the Marketing Strategy for COVID-19 In a crisis situation subject to rapid change, CMOs need a proactive plan to adjust and adapt how they lead their teams, speak to their customers, and manage their brands. The next three to six months will bring many societal changes that trickle down to the marketing plan. Use the best-, worst- and moderate-case scenarios to anticipate possible and likely changes and take alternative actions.... Marketers shouldnt wait for problems to develop or the market to point in a clear direction before making plans and taking action. Instead, follow our four-step action plan to define scenarios, monitor customers and plan for marketing changes. FIND OUT HOW: https://www.sarahjane.com.au//adapting-the-marketing-strat #takecontrol #startnow #makeitcount #staysafe

03.01.2022 The Right Property Marketing Consultant Makes all the Difference | sarahjane.com.au

02.01.2022 DIGITAL MARKETING SHOULDN'T BE A BATTLE. Board-level marketing consultant with over 14+ years in the Real Estate Industry. Needless to say, I know what works when it comes to marketing you and your brand. Services offered range from marketing advisory & consulting, digital Strategy, content marketing, social media, web development, CRM & database implementation and email campaigns to name a few. Specialising in delivering data-driven marketing initiatives that work, and produ...ce a return on investment. Everytime. The full list of services can be viewed on my website: SarahJane.com.au Client Focused | Results Driven | The Right Property Marketing Consultant Makes all the Difference. #cre #propertymarketing #digitalmarketing #marketingconsultant #resultsdriven #socialmedia #returnoninvestment

02.01.2022 NEW BLOG | WHY ARE MY FACEBOOK ADS SHOWING TO PEOPLE OUTSIDE MY GEO-TARGET LOCATION? [Real Estate] Facebook Ads location targeting seems pretty straightforward on the surface. However, youre not always going to get the results you expect when it comes to location targeting. In this latest post, we will show you how to navigate this forever changing digital landscape. ... READ HERE >> https://www.sarahjane.com.au//why-are-my-facebook-ads-show