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Simon Terpstra | Blogger



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Simon Terpstra



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24.01.2022 Be inspired. There is so many free and incredible resources online and over the coming weeks I will be highlighting these. I am working on new brand project and a main foundation piece is developing the Brand Style Guide. As Forbes notes A well-developed style guide is an essential tool for establishing brand identity. A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your ...audience, so it's a great asset for creating consistent, on-brand content. It should also contain your brand personality, tone of voice, values, example imagery and as I always do links to relevant templates, images or assets that will assist people to create the perfect visual communication piece in alignment with your brand. Don’t know how to make Brand Style Guide or Visual Identity System (as commonly referred to as well)? Check out issuu as it contain hundreds of examples from real companies and organisations: https://issuu.com/search?q=brand%20style%20guide or https://issuu.com/search?q=visual%20identity%20guide



19.01.2022 As we face new challenges, let’s embrace creativity together. Try something we have never done, think of new ways to do work and step out of our comfort zone.

13.01.2022 I had to share this meme

08.01.2022 Brands & Covid-19 awareness integration..



03.01.2022 Hi All, excited to launch my website! Please have a look and if I can assist with anything in regards to your marketing, digital strategy or website development please let me know. My new website is http://simonterpstra.com.au/

03.01.2022 Recently I was interviewed on pureplay retailers who advertise on TV. Pureplay is increasing in momentum especially in Australia, it is when the business model only offers online retail and don't activate sales through any other channel. Kogan is a perfect business example. Read my thoughts on their TV advertising here: https://powerretail.com.au//ask-the-experts-a-break-down-/

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