Social Bay Creative | Marketing agency

Social Bay Creative

Phone: +61 402 830 737

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• Businesses
• Marketing agency
• Advertising/marketing
• Social media agency
• Graphic designer

07.05.2022 Website Necessities Use your website to promote your social media channels, and vice versa. While a website is necessary for a business to inform and educate their target audience, social media will bring a more human element to your business and help move potential clients through your marketing funnel.... Encourage visits to your website from your social media accounts by sharing your blog articles and including your website link in your Facebook About section or Instagram bio. Make sure people can find your social media accounts from your website by including social media icons in the header or footer of your website, including social share buttons on important pieces of content in your website or embedding a live social media feed into your site. Flics Kitchen down on Mandurah Foreshore is a great example of incorporating social media into a website, with their social media links in the footer of each page and a gallery of Instagram posts as part of their main menu, check it out here: http://flicskitchen.com/gallery #websitenecessities #socialmedia #marketingtips

23.04.2022 Website Necessities It is important to keep your target market in mind while writing the content for your website. The way you write a website targeted at a medical professional will vary drastically to a website selling high end fashion items, for example.... Consider the sort of words and phrases that your target market would use, what problems they experience and how your product or service can help alleviate that problem. Doing this will help to maximise your reach and appeal to them. At the end of the day, people are coming to your website to get something for themselves. Your website can’t just be about your business, it needs to be about what your business can do for your target customers and how you can help solve their problems and pain points. Using wording such as 'environmental', 'sustainable' and 'wellness', the language used throughout Eco spa Mandurah's website is appealling to their target market and is consistent with their overall branding. Check out their website here: https://www.ecospamandurah.com.au/ #websitenecessities #websitetips #websitecontent

18.04.2022 Website Necessities - Website visitors will often do a quick scan of a website when they first arrive on it, if they feel like they are on the right page they will slow down and read the page properly. This means that it’s important to organise the content on your website so that it’s optimal for scanning.... Break down big chunks of information into shorter paragraphs that are easy to read. Use headings and subheadings, as well as dot points where appropriate. You can also highlight key words or phrases within your text in a bold font or a different colour to emphasis the key points you want people to take away from the page. Also consider the colours and fonts you use on your website; you want to make sure they are easy to read and do not distract from the content itself. Black text on a white page is far easier on the eyes compared to white text on a black page, for example. It is also vital that your website has a responsive design so that it adapts to whatever screen size it is being viewed on, whether it is a desktop, laptop, mobile or tablet. Beach Road Merchant down on Rockingham Foreshore not only has a beautiful, clean design for their website but it also looks great on all screen sizes, check it out here: https://beachroadmerchant.com.au #websitenecessities #websitetips #responsivewebdesign #marketingtips

16.04.2022 Website Necessities - Search engines crawl websites looking for high quality, valuable content and show those websites higher in the search results than websites that don’t. This means it is important to keep your website current with well-written, keyword rich content that is updated frequently. ... A great way to do this is by starting a business blog on your website. Posting informative articles frequently can not only help you rank higher in the search results, but it can also help position your business as a thought leader in your industry. Although it is ideal to post a blog article to your website at least once a month, remember that it comes down to quality over quantity, make sure you’re providing value you to your audience, not just posting for the sake of it. The Safety Bay Yoga Centre has a brilliant blog on their website, highlighting some of the many benefits yoga can bring to your life, check it out here: https://www.safetybayyogacentre.com.au/yoga-blog-1 #websitenecessities #websitedesign #websiteblog #contentmarketing #onlinemarketing

06.04.2022 Website Necessities Tell your website visitors what you would like them to do next by including a clear call to action (CTA) on every page. Being clear and specific helps direct your website viewer and alleviates confusion. ... Whether you’d like them to call now for a free quote, sign up for your e-newsletter, fill in a contact form, register for an event or download content, adding a button or highlighted text that links to the page you need them to visit will clearly tell them what you’d like them to do. Your CTA should be included above the fold on your website (the top part of your website that’s viewable as soon as someone opens up the page) so that people see it as soon as they hit your page. If you have a lot of content on your page, you can also include a secondary CTA below the fold so they see it when they scroll down further. Cafe Clipper's website includes very clear call to actions that are visible immediately when you enter their site. By using phrases such as 'book now', 'meet with us' and 'eat with us' with links to contact and booking forms, it is obvious what they're asking their website viewers to do. Check out their website here: https://www.hotelclipper.com.au #websitenecessities #websitedesign #websitetips #smallbusinesswebsites

02.04.2022 Website Necessities If you’re a busy business who receives a lot of phone calls or emails, it can be tempting to make your contact details difficult to find. Doing this, however, will just push your website viewers to your competitors.... Not every website visitor will have the patience to search through your website to find out how to contact you so add your contact details in several locations, such as in your main menu and in the footer of your website. You should also include several ways for visitors to contact you to allow for different types of people. Include your phone number, email address, an online enquiry form and your address. If you have a physical address, including a map on your website will make it easier for your clients to find you. You should also include a way of capturing the details of your ideal clients, or leads. This can be done in many ways such as by including online contact forms, asking people to subscribe to your email list or offering a free gift (downloadable ebook, template etc) which requires them to input their name and email address in order to download it. The Gourmet Butcher on the foreshore's website is a great example of this, their contact information is easy to find in the main menu as well as the footer on each page: https://thegourmetbutcher.com.au