Social by Bethan | Social media agency

Social by Bethan

Phone: +61 435 109 648

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• Businesses
• Advertising/marketing
• Social media agency

24.01.2022 Sliding into the new year like... Today was my first official day back in the office (whatever back in the office means for a freelancer ) I’m pumped to be kicking the year off with LOADS of social media planning and strategy this week for my clients, which is my absolute favourite! I’m also very excited to start a Facebook Ads Online Intensive with The Digital Picnic As we all know, social media is constantly changing (I’m looking at you, TikTok ) so I’m looking forward to lots of upskilling this year. It’s actually really nice to be enrolled in a short course now I have finished uni and haven’t studied for over a year Here’s to lots of growth in 2020

17.01.2022 When I first started managing social media accounts, tagging 20 accounts every time you posted got you tons of engagement, adding 30 irrelevant hashtags got you a load of likes, InstaStory wasn’t a big deal and bulk following accounts was an effective growth tool. Those were the days WOW - how the times (i.e. the Instagram and Facebook algorithm ) have changed! As a Social Media Manager, I've given myself the challenge of making sure I learn at least ONE new thing about Instagram everyday (hello A2 sheet of paper above my desk titled "What did I learn about Instagram today?" ) Who else is out here hustling to beat that social media algorithm?

12.01.2022 Are you giving your followers a REASON to engage with your content? I've been really focusing on making Instagram Story content which brings strong engagement for my clients With the majority of people up in the Stories before they go to the Feed, it's SO important to put time into making sure your Instagram Stories are equally as engaging and relevant as your Feed posts are My secret weapon for this has been using the Polls, Quizzes, Questions and Slider stickers in S...tories! Using these features have given me a noticeable increase in Story engagement If you're stuck for ideas on how to use these Instagram features, here is what has worked for me Using Canva templates to create a "what would you rather" style post and adding a Poll to see what your followers love. Make it relevant to the product/service and audience you're targeting, but don't be afraid to have fun and throw a wild card poll option out there Ask your followers for their opinion using the Question sticker and share their responses! I like to keep it simple and ask something as simple as "tell us your favourite product?" Use quizzes to test people on your products, services and even your team members! Think of it as a "get to know me"! It's a great way to give people info on what you do without it being pushy Add Sliders to photos! I have found that adding a Slider to a really visual story gets people engaging with something they may have scrolled past Now it's your go! What tips do you have for creating scroll stoping content? See more

09.01.2022 Say it louder for the people at the back Strategy is key! If you haven’t got a strategy behind your social media, you risk your content serving no real purpose for your brand (hello massive time, money and effort waster) Of course, strategy is always developing and changing as your goals change, but having a core strategy to start with gives you something to build on

08.01.2022 It's been a hot minute and there's been lots of "business as usual" (whatever business as usual looks like for Social Media Managers ) over here since my launch. As a new business owner, it's SUPER easy to fall into the comparison game trap, right? My business focus lately has been to simply "own it while you grow it". It's become my version of "fake it while you make", because no faking it here! Even though your business might not be exactly where you want it to be, OWN it anyway. Here's to not waiting to start celebrating progress