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Social Palms | Social media agency



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Social Palms



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25.01.2022 We see you. You want to post, but you have no idea what to say! Hmmm. Sounds like you’ve got a case of the ‘post paralysis’. It’s a legit diagnosis. We don’t blame you. In fact - we completely understand you. So here’s 16 ideas so you can #CalmYourPalm and post stress-free! #SocialPalms



25.01.2022 The dreaded *b* word BOOST. Don’t do it. Like, ever. #SocialPalms #CalmYourPalm

25.01.2022 Sarah-Jane & Jag lead the Macdonald Law team so well. Thanks for always inspiring us, guys. #SocialPalms #CalmYourPalms

25.01.2022 100 engaged followers > 10,000 disengaged followers. It’s about nurturing the relationship with the end user, getting them to know, like, and trust you. #SocialPalms #CalmYourPalm



24.01.2022 To stand tall, you need it all. All in one perfect package. Cue our month-to-month package where you can opt-in, opt-out anytime. #SocialPalms #CalmYourPalm

24.01.2022 How many followers or likes you have does not equate to sales. It’s about attracting the right end user, and steering them down the path to conversion. We’ve said it once, and we’ll say it a million times 10 engaged followers > 10,000 disengaged followers.... #SocialPalms #CalmYourPalm See more

24.01.2022 A little throwback to when we teamed up with the Gabbinbar Homestead team to film the Toowoomba Carnival of Flowers Qantas Gala Dinner. Gabbinbar’s Head Chef, Bernhard Kohlhuber, shared the vision behind the menu, and catered for it in partnership with East Street Kitchen. It was simply delicious! Over two hundred guests enjoyed the amazing six-course menu featuring locally-sourced produce from Mort & Co, Metiisto artisan chocolate, Borrowdale Free Range Pork, Bunya Ch...eese, 9Dorf Farms, The Baker's Duck, Flare Specialty Produce, Toowoomba Farmers Market, Toni's Continental Butcher & Smallgoods, #barnyardgamebirds and local drinks by Symphony Hill Wines and Volcanic Brewing Stunning florals by The Luxe Bloom and candles by Missy's Sweet Soy Candles. #SocialPalms #CalmYourPalm See more



24.01.2022 Onsite with ACTA Group - RTO #45370 last month, shooting some testimonial videos for a campaign we’re rolling out. #SocialPalms #CalmYourPalm

23.01.2022 Captured the slab pour for Sharpe Building Group’s reno, featuring the guys from McClelland Concrete Pumping - Toowoomba & Dalby. #SocialPalms

23.01.2022 Just a reminder to put your phone down and be present today. #SocialPalms #CalmYourPalm

23.01.2022 Maybe it’s time to listen to what your target audience wants to consume? #SocialPalms #CalmYourPalm

22.01.2022 A little vid we did for Gabbinbar Homestead's virtual viewings. This place is what dreams are made of. #SocialPalms



22.01.2022 This was hilarious to film.

21.01.2022 #SocialPalms #CalmYourPalm

21.01.2022 Shout out to Sean from ACTA Group - RTO #45370... This guy’s work ethic is seriously inspiring. Coming alongside him and the team, and executing an ROI-focused marketing effort has been an absolute pleasure. #SocialPalms #CalmYourPalm

17.01.2022 10:26 on a Friday. Working on some exciting projects for 2021. Where has the year gone?! #SocialPalms #CalmYourPalm

17.01.2022 Don’t stop showing up - even if only a few people are clapping. 1 person turns into 10, 10 people turn into 100, 100 people turn into 1000’s. #SocialPalms #CalmYourPalm

17.01.2022 Such a pleasure creating this video for a fantastic, family-owned, local business. Also how epic is Richard's beard.

16.01.2022 Was a pleasure working with Owen and the team from StruXi Design. #SocialPalms #CalmYourPalm

15.01.2022 This beautiful creation is a marketing funnel. It should be your best friend. You might be creating killer content, and wondering why you’re not seeing actual conversion And it’s most definitely because you haven’t nurtured the end user, through: 1. Awareness - this is where the end user is getting a grasp of your business’s name and offer.... 2. Consideration - this is where the end user dives a little deeper into research mode and evaluates their options. 3. Conversion - cha-ching! This is where you make the sale. It’s a long-term game. You need to take your end user on the journey and practice patience along the way! We’ll be unpacking brand loyalty and advocacy in the coming weeks. #SocialPalms #CalmYourPalm See more

15.01.2022 This was the start of a literal conversation we had last week. Maybe we should change our tag-line to ‘monster-slayers?’ #SocialPalms #CalmYourPalm

13.01.2022 Oh, you know... we just know some social media peeps that can help. #SocialPalms #CalmYourPalm

13.01.2022 Just a sneaky aerial edit for Sharpe Building Group’s latest reno project. #SocialPalms #CalmYourPalm

13.01.2022 A campaign is so much more than one post! This video is a piece to the campaign pie we’ve been rolling out for ITP Toowoomba, targeting warm users and directing them to a landing page. #SocialPalms #CalmYourPalm

12.01.2022 The Rock Pub bringing the goods. #SocialPalms #CalmYourPalm

12.01.2022 What breaks our e-hearts: When they post and ghost, When they hit the boost button, When a video doesn’t tell a story, When they use salesy language in every post,... When ‘everyone’ is their target audience. Don’t do it people, don’t do it. #SocialPalms See more

11.01.2022 What wonderful news! The Toowoomba Carnival of Flowers is going ahead in September with a new, region-wide food trail. So here’s a little throwback to this video we created of last year’s festival, when Ben and Tyla got to host Grand Central Shopping Centre’s dog parade! #SocialPalms #CalmYourPalm

11.01.2022 We’re all about TikToks that serve a purpose! The ITP Toowoomba Tax Man is on a mission to remind the Toowoomba community that tax time is near and he’s doing it through collaborating with local sensations, including the amazing Anna Claydon & Steve Claydon. So much fun creating this. ... #SocialPalms See more

10.01.2022 Oh, Toowoomba we wouldn’t want to do business anywhere else. Our vision is to equip our clients to stand tall. And as they do, we hope it helps Toowoomba stand tall, too. It’s been overwhelming to hear of people visiting Toowoomba for the first time, because they engaged in the consideration phase of our client’s marketing funnels (that’s marketing lingo for, they liked a post, hit the get directions button, and became foot traffic). ... #SocialPalms #CalmYourPalm See more

10.01.2022 A sneaky aerial shot of us while shooting for The Rock Pub. We can't wait to show you guys the shots we got. This place is amazing. Not long until it opens! #SocialPalms

09.01.2022 This woman and her team are absolute dynamite. It was an honour to capture her vision for Sweet Talk Coffee during Covid-19. We’ve been beyond inspired watching the way she’s innovated and created ground-breaking traction on Sweet Talk’s offerings. Lauren, thank you for all you do for the Toowoomba Region and beyond.... #SocialPalms #CalmYourPalm See more

09.01.2022 A new video we created for Macdonald Law's new website banner and Facebook cover post. Jag & Sarah-Jane, you guys are the real deal. #SocialPalms #CalmYourPalm

08.01.2022 Throwback to a shoot we did for Impact Lighting Co.'s neon signs! Made beautiful by Ruby Lane Flower Co.'s creation. #SocialPalms

07.01.2022 Sharpe Building Group are the real deal.

07.01.2022 Playing with shadows and potato wedges for The Rock Pub. #SocialPalms #CalmYourPalm

06.01.2022 We asked, you spilled. 75% of business owners that follow us don’t have a clear idea of what to post on social media. Without diving deep into your analytics and audience insights, we can’t tell you exactly what to post. But here’s a framework you can follow: Personal (who you are)... Educational (what you can teach) Connection (the know, like, and trust factors) Selling (what you sell) You’re welcome! #SocialPalms #CalmYourPalm See more

05.01.2022 Merry Christmas! Here’s a little shoot we did for Cropt. Meg's fur babies were feeling the Christmas spirit! #SocialPalms #CalmYourPalm

05.01.2022 If you can’t empathise with your consumer, you can’t market to your consumer. Empathy maps are a powerful tool that help you focus on the right things: shifting your teams into a consumer-centric mindset, identifying what it will take to meet the needs of your target audience, and creating solutions with higher value and stronger impact. #SocialPalms #CalmYourPalm

05.01.2022 Our money is on the social media marketer. #SocialPalms #CalmYourPalm

04.01.2022 Director of Macdonald Law, Jag Macdonald, reflects on a past criminal law case. We love hanging out with these guys and hearing of their passion for helping people. #SocialPalms #CalmYourPalm

04.01.2022 Our latest project... Tiger King meets Haines Wilson. tune in 7pm tomorrow for the full vid.

03.01.2022 Soooo How’s your business’ omnichannel experience going? #SocialPalms #CalmYourPalm

02.01.2022 Stock Hotel Toowoomba’s renovations are nearly complete! Say hello to their beer garden. They always have an epic lineup of live music. Here’s what’s on this weekend: Friday: 4-7:30pm Russ Walker Solo... Saturday: 6-9:30pm Russ Walker & Raquelle Music Sunday: 1:30pm Russ Walker Solo #SocialPalms #CalmYourPalm See more

01.01.2022 Josh and Meghan from Sharpe Building Group share a sneak peek into the transformation of their bar area. #SocialPalms #CalmYourPalm

01.01.2022 A little slice of an awareness campaign we rolled out for Hook'd Toowoomba. Tender calamari. #SocialPalms #CalmYourPalm

01.01.2022 Empathy says, I understand you Authority says, I’m the trusted leader that will help solve your problem. How are you infusing empathy and authority into your content? ... #SocialPalms #CalmYourPalm See more

01.01.2022 A little before and after of an edit we did for Spaceships Rentals UK & Europe #SocialPalms #CalmYourPalm

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