Social Sparrow | Advertising/marketing

Social Sparrow

Phone: +61 400 730 936

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• Businesses
• Marketing agency
• Advertising/marketing
• Social media agency

25.01.2022 Even I struggle with this! Only on my own account though! [clients rest easy] Did you know consistency doesn't mean posting every day! With all the advice out there it's easy to feel like you aren't doing enough. But if you engage with your audience regularly with interesting content that adds VALUE and you do this in interesting and genuine ways - you're all good!... Even with the best of intentions, planning content and knowing what to say and when, can be last thing business owners want to do... EVER! If that's you, then I'm your person! See what I can do for you via my website - https://www.socialsparrow.com.au/

25.01.2022 How do I decide to follow a person or brand? Not just 'like' a post but fully commit to seeing more of their content. What am I looking for? Balance and overall positivity. This isn't to be mistaken for airy fairy, dispassionate, neutral, or fake messaging. Do we really like that stuff? No.... Balanced content communicates a range of moods and relatable marketing messages. Small business owners and brands who do this well earn your trust. They don't shy away from hard conversations. They are pleasant to interact with in every way. Everything they communicate makes you feel as if they know you. They share their greatest success and their failures. They can even have a bit of a whinge! No one is perfect, and while I love perfectly curated feeds as much as the next person, I love it even more when it's paired with reality. A hard day, a lesson learned and all the behind the scenes mess! I follow accounts that can keep it positive. I want to read positive messages, your audience wants to read positive messages. Because positivity is authentic too! I particularly watch how someones frames their educational content. It shouldn't feel like a virtual slap in the face in attempt to change a belief or behaviour. It should feel encouraging and informative. As we scroll through our feeds, we are consuming a tonne of information each day! Between that and the news it can get pretty overwhelming and fear-filled fast. We need to respect the mental health of our followers and do our best to be people of empathy, hope and clarity. TAKEAWAY Balance your content types. Don't be a Debby Downer. Encourage, teach and inspire. Educate your audience, don't shame them. People buy from friends so be friendly. Be positive. See more

24.01.2022 Do - you - see - what - I - seeee? Firstly, please tell me you read that in Bill Murray's rendition of 'Do you hear what I hear I hear?' Do yourself a favour a look that up on YouTube! Secondly, I want to take this time to say that not all people are going to see what you see. Ground breaking, I know! But in the context of your ideal client it just might be.... Are they just a version of yourself? If so, you can assume what they want but with caution. OR do you need to step inside someone else's very different shoes, shoes that you never come close to wearing, and see life from their perspective? TRUTH BOMB What you think your 'ideal client' needs may not be what you think it is.

23.01.2022 And this is why one of the best times to post is often at night! Like later than you would expect.

21.01.2022 I miss cafes. I miss the sound of activity and people laughing. I didn't realise how impactful the simple gathering of strangers in a cafe could be! But here we have social media as a life line to connection, we have our phones that will actually call people (I rarely call so it's almost a secondary feature to me), and so we stay in touch! For businesses, this has never been more crucial. If you struggle to think past what obviously should be communicated from ...a business point of view to your audience then I'm here to help. Working in partnership with me means I help create content for your business that turns a cold audience into a warm one. One so hot for you they can't wait to buy something from you! In short that is what content marketing is all about. If a monthly Social Media Package sounds like a solution for you check them out on our website https://www.socialsparrow.com.au/packages-1 See more

21.01.2022 Why is it so hard to write a caption!? Here's why. You have to make music.

18.01.2022 How the times are changing! What should you be communicating with your audience? If you don't know when you'll be opening.... Tell them what you do know. It's reassuring. People who know where your business is at now can have confidence they'll know and be ready when you do open. ... If you know the date you are going to re-open... Treat it like a launch! Create hype. If your offerings have changed let them know, if it's business as usual let them know. People are actively searching for what businesses are doing right now just trying to work out whats available to them! Keep people in the loop as much as possible. Do you have a local business that has done a terrific job pivoting their service and upping their social media presence during this time? Give them a shout out below! Here's mine... I was super impressed with Ms Batterhams! These guys literally just opened up and then everything went down. Not only did they keep everyone up-to-date with their adjustments they also successfully created Winnie on Wheels to offer takeaway! The pasta is AMAZING btw! Highly recommend the food, the venue and their killer communication skills. See more

18.01.2022 I'm not interested in wasting your money... If your hard earned $$ mulla is going to be more effectively spent else where in your business - I'm going to tell you! So ask yourself this...... Do I know what my business is? Do I know who I am selling to? Do I know the specific problem I am solving for my customers/clients? Do I know my customer/clients buying journey? Now, I don't mean the simple, "I sell shoes and women buy them!" If only it was that easy! If you don't have a clear and specific marketing message we are going to be shooting in the dark with an inadequate marketing strategy. You don't have to have this completely nailed but if you are coming up with real blanks to those questions, spend time working on answering these before investing in Social Media Management. Invest first in... Business Coaching Books and Podcasts! There are plenty of them! I love 'Building a Story Brand' by Donald Miller! I'm always up for a phone call if you need some direction on whether Social Media Management is right for you right now. No strings attached. See more

18.01.2022 What can we learn from others? A good deal actually. Take notes from the leaders in your field, your competitors and the new kids on the block. Here's why.... Industry leaders have been through it and are successful. They've made their mistakes and learned from them. Their valuable advice usually comes from describing how to do something rather than a copy & paste set of instructions. Your competitors are in the same boat. Do the tedious SWOT analysis and take notes. Celebrate what works for them and see if adapting it to your own context will work for you. Do not be fearful of competition, you can't learn from what you're scared of! The new kids on the block have fresh ideas. Usually younger, digital natives, with different perspectives. Their unusual and seemingly annoying ideas can actually change things for the better in their respective industry. We're all in this together and can all learn from one another. So keep taking notes!

17.01.2022 It's true! I, as a business owner, continually overcome my generational aversion to phone calls because it's called being an adult! And because phone calls are sometimes 10X easier than that 45 minute crafted email haha or is it just me who has spent that much time on one email??

17.01.2022 Overnight social media success isn't real. Sorry It takes consistency, creativity and a whole lot of time to grow a loyal online community who want to see your stuff, buy your things and book you in. Accounts that create conversation, shareable content, and whose content gets 'saved' are achieving quality engagement! ... Don't feel like you have the time to make this happen? I offer Social Media Management packages unique to you and I'm taking bookings for 1:1 Consultations! Check out my website in the bio for all the dets! x

14.01.2022 And all the social media marketers said YES! When it comes to foundational principles of a good social media presence, this is almost on par with ENGAGEMENT and QUALITY. Almost. You can post regularly and not speak to anyone meaningfully and do nothing for your business! That's the truth. But as I've said before, consistency builds trust with your followers. People can easily forget why they followed you in the first place if you disappear for a while.... Sometimes disappearing sometimes is what YOU need though and that's okay. You can rebuild! Just good old fashioned time and you guessed it - consistency! So, does consistency mean posting every flipping day?? Yes and no. It depends on your goals, energy, mental health and your audience! So with all those variables, I can't recommend a blanket strategy for everyone. Sorry, it's not that simple! What I can recommend is to post at a BARE MINIMUM 3X a week. Get a few stories in there too. They can be as simple or complex as you can manage. It's doable and worth it. I'll go into some story ideas another time. HOT TIP - It helps if you bulk plan your content a month in advance or even better get a social media manager to help you! TAKEAWAY Consistency works the best with quality content and a commitment to engagement. Do at least the bare minimum and remember 3X quality posts is better than 5X rushed and meaningless posts! See more

13.01.2022 Just when we thought dogs couldn’t be more amazing!

12.01.2022 The price isn't too high for those who are passionate. Doing whatever it takes is an old friend of mine, sometimes it's healthy sometimes it's not. And whilst 'whatever it takes' is the drum my heart beats to, when my soul whispers 'that will do for now' I listen. What stage are you in right now?

11.01.2022 Sometimes you just have to go away awhile try new things, grow a little and then come back. That's life hey! I've got some nice updates to share with you but I'll get around to that later :) For now, all there is to know is that I've got a lot of space for NEW CLIENTS. I hope someone out there got a little excited... Talk more soon xo

10.01.2022 Need some ideas for posts? Introduce yourself Summarise your service Staff product pic/profile... Giveaways (great account growth strategy) Behind the scenes Tip of the week Unboxing Screen recording of your website scrolling How-tos... Did you know... Quotes Memes GIFs Repost a post you loved and wish you had done Professional photography (of you/products) Testimonials Picture of you smiling and something personal Educate your audience about your craft Promote another business Ask a question in a graphic Results Where are you located Before and afters Videos haha you can do it Your pets Answer a FAQ What your workspace looks like Quiz and Polls (in stories) Put your own business in the context of these ideas and put your creative thinking caps on. Let me know if any of these ideas inspired a new piece of content for you! See more

09.01.2022 fair too relatable! Are you making it easy for your customers to buy from you?

08.01.2022 What to do if you don't like a post I created Firstly take a breath, I'm not going to be offended. Secondly, be honest. Rip the bandaid off! Tell me what you don't like it because the more we discuss style and strategy, the quicker we'll find our happy place - an active social media presence that resonates with your brand.... Can I be honest with you? The initial month is like the first pancake; edible but with room to improve! Why? Because there is a lot of new for both of us! New business, new industries, new style, new process, new focus, new hashtags, new strategies, new feelings... it's a lot to adjust and back and forth refining is 100% a NORMAL part of the process! What are some of your hesitations about outsourcing Social Media Management?

06.01.2022 It's easy as one - two - three! 1. Connect with us - download the Packages PDF then submit your enquiry form. 2. Choose - In a phone call we'll talk through your enquiry and help you choose the package best suited to your needs.... 3. Conquer - We'll conquer your Facebook and Instagram marketing for you. Your monthly social media management packages becomes a monthly subscription. This reduces your admin time and you can cancel it at anytime. Head to the website for more info https://www.socialsparrow.com.au/ See more

02.01.2022 I do! It's my job. If you... 1) don't like social media but recognise the value 2) don't feel confident creating strategic content 3) lack the time or energy... Then I can help you! Social Media Management packages gets your social media tasks done for the month with minimal input from you so you can focus on what matters most to you. Wanna check them out? Download them here https://www.socialsparrow.com.au/packages-1 See more

01.01.2022 Not having a go at influencers, there is a place for them in social media marketing but I also had a giggle about this. As a woman, it's common to get these kinds of influencer ads and this is often the very first line you hear. Not very original but what else could they say? Haha