Soqual in Newcastle, New South Wales | Social media agency

Soqual

Locality: Newcastle, New South Wales

Phone: +61 413 376 770

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• Advertising agency
• Social media agency

23.01.2022 Instagram is always changing, and sometimes it can be hard to gauge what techniques and tricks actually work! So - Here's a list of all the latest Instagram statistics, that will help you decide which type of content you should be posting 82% of Instagrammers surveyed in Australia say they are open to discovering new brands or products on the platform.... 89% said they’ve taken action in the moment when they saw a product/service on Instagram, such as following the brand, visiting their website or making a purchase online. More people comment on video posts by brands than images. On average Instagram users engage most in the evening, particularly 6:00pm - 9:00pm. The most popular video content is "How-to" tutorials. Carousels get more organic interactions than both video and images on Instagram. See more

22.01.2022 KNOW LIKE TRUST These are the three stages your customer will follow before making the decision to invest into your brand, product or service. Once a customer gets to KNOW you, they start to LIKE your brand. Once they LIKE your brand, TRUST will follow. And when your audience starts trusting you that’s where the magic happens! Keep scrolling for some more information on how you can use this pathway in your marketing campaigns. ... KNOW Let’s kick things off before your customer has any engagement with your brand, they need to KNOW about you! Focus on getting your brand in front of your target audience and showing them that your product or service is there and it’s ready to serve their needs. LIKE Okay, so know they know about you what’s next? They need to LIKE you! You have captured their attention, so now it’s time to start engaging with your audience and sharing content that will resonate with them. This is such an important stage in the formula, if they don’t get a good feeling when they interact with your brand are they really going to purchase? TRUST The final stage of the pathway (and the hardest) is gaining your audience's TRUST! For the final stage of the purchase process to be complete, your customer needs to trust you and your product/service. This can take some time, but the investment into this stage can build relationships that are SO beneficial to your brand and your customer! See more

19.01.2022 How to Stay Social with Soph from Next Gen Physio Welcome to our very first ‘How to Stay Social’ for 2021!!! The guys @nextgenphysio create such fun engaging content and we wanted to learn how they do it! Key Takeaways from this chat:... Planning is everything Know who you are talking to Stay relative and topical Keep it fun Make sure you guys go and check out @nextgenphysio for some fun engaging content! Thanks for joining us Soph!

11.01.2022 Have you ever heard the term Content Pillar and wondered what it meant or how it can help your social media? Or is this the first time you’re hearing about it and it’s got you intrigued? Well we are here to break it down for you! WHAT IS A CONTENT PILLAR? A content pillar is a topic or theme that is relevant to your audience. You can have multiple pillars for a range of different topics you regularly cover in your day-to-day content, for example some of ours would ...be digital marketing tips, social media updates and BTS of our business. Content pillars are a great way of organising your content and making sure it fits the core categories your audience are interested in. This helps you with your targeting and gives clarity and direction when putting your content together! TO BREAK IT DOWN An easy way to think of content pillars is picturing them as the foundations and key messages that hold up your social media pages. Take a look at your page and start categorising your posts into different content groups. From here, you can see which categories are most engaged with and in turn, find out some helpful things for your content moving forward! See more

08.01.2022 Congratulations to our friends at #aspirabusinessandfinance on their re-brand launch!

01.01.2022 Happy Birthday to my biggest supporter. This guy is my absolute rock! He sticks by me through every up and every down of this business and in life... I thank my lucky stars everyday Happy Birthday babe, I couldn’t do this without you!