Sparcus Group | Marketing agency

Sparcus Group

Phone: 1300 767 507

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• Businesses
• Marketing agency
• Business consultant
• Advertising/marketing

25.01.2022 What do you think of when you hear AI? Are you using AI creatively in your business?

22.01.2022 If you're looking for leads... for your professional service business- Just call us on 1300 767 507. We help Mortgage Brokers, Financial Planners, Accountants, Lawyers and Real Estate Specialists to develop their businesses. Visit our website https://sparcus.com.au

22.01.2022 Be late in lodging your July activity statement, you could get a $525,000 penalty. Is this countering tax avoidance or merely revenue-raising? Is this the approach of a country that is open for business? https://lnkd.in/gfYshyX

20.01.2022 When looking for a way to attract/buy good quality leads for your business make sure you are getting leads, not just names and details of people who may never become clients. There are plenty of advertising programs, which offer the promise of leads, but deliver names and contact details of people interested in an attractive prize, such as a trip to Fiji or a new car, etc. If you are in the business of selling home loans or accounting services, what would you do with someone ...who signed up for a free trip overseas. Of course, you can approach them to find out if they may indeed need your services, but this is no different to cold calling. Before you sign up and pay for any lead generation program just check if the leads you get are actual leads for your business: 1. Do they have a need/want for your services? 2. Are they willing to pay for your services? One of the main reasons start-up businesses fail is that they don’t ask the right questions upfront to assess market demand for their product and service. Even when market research is done if you pick the wrong market (family and friends) or don’t ask the critical question - would you pay the asking price for my product/service - you won’t know if you have a viable business model. Marketing, like most things, is quite simple when you get down to the basics. But noise (social media, technology, hyper or misleading messages) can cause confusion and making uniformed, costly decisions. Have you paid for non-leads before or started a project/business targeting the wrong market? See more

16.01.2022 Merry Christmas from Sparcus Group! Wishing you a fun festive season, health, love and prosperity in 2018!

15.01.2022 How useful for your business is social media? Please take this very short poll if you run an accounting, finance advisory or legal practice. Why guess and trust the media hype when we can get the real picture directly from the source...https://poll.fbapp.io/hlgxfn

14.01.2022 Which one is more important in your organisation, Strategy or Operations? Do you have a personal preference for one or the other? There’s often much debate around the need for strategy versus the need for operations and action. It is also interesting to see that this debate is often won based on the preference of the decision maker (whether they are more strategically or more operationally inclined) rather than the need of the business or the situation.... A lot of start-up businesses, as well as businesses in growth, choose the path of operations, getting some runs on board and keeping busy, instead of taking the time to think through strategic options and decide on the most viable and sustainable one. Big companies, on the other hand, can get stuck in the cycle of planning and reviewing, rather than acting and testing the success of their plans and strategies. What helps remove the conflict between strategy and operations is a method successfully employed by project management it’s called agile project management, where the project planning and implementation stages are broken down in mini cycles of thinking and doing, rather than having one big and complex planning stage at the start. Another thing that helps companies enjoy the benefits of both strategic and operational management is having a good mix of key decision makers from both camps, strategy and operations. So the real issue is not choosing between strategy and operations - it’s more about how to use both strategy and operations as equal partners, rather than fighting siblings. After all we can’t really choose between thinking and acting, we need both. What’s your experience with strategic and operational conflicts and partnerships?

14.01.2022 Can accounting and financial planning work well in the same business?

12.01.2022 Over the last few months we've been testing the use of Artifitial Intelligence (AI) for generating business and higher customer engagement online and we're very excited about the resuls. Coming soon...our Ai Service and Sales Assistants Aidam and Aiva :)

07.01.2022 Just curious...If you've had a strong work week hitting targets, pushing hard, do you take a break on the weekend or you find other challenges to conquer, chase different kinds of PBs - sports, music, reno projects? Are you looking for a balance or just keep going strong?

03.01.2022 If you’ve been using landing pages successfully in the last few years, good for you however times are changing. Most businesses that have an electronic presence have tried the trusted and true method of advertising through Google or Facebook and send prospects to a landing page. On that page they have some content, a download or some form of bait to get the prospect to drop their details, like a name, email and phone number.... The challenge is if you require any more detailed information, you will lose 50% of the prospects for every extra field you ask for them to fill in on the landing page. So, how do you overcome this?

01.01.2022 I want to know what people think about the future of AI for businesses... Love to hear your comments... Let's just say that AI assistants are coming and according to Gartner (research company) by 2020 85% of customer interactions will be managed without human interaction. What is your business approach to AI? ... In 2018, 45% of the fastest-growing companies will employ more virtual assistants and smart machines than people. It's already happening... Would you like more information about what the person actually wants from your business when they enquire would that help your sales people to close more sales? How much easier is it to close a customer when you have more information up front? You need a system that takes a person from advertisement to sale.... How can you do this when your business is not open? Ask me for a free demo on how to improve your conversion up to 3.5 times more.... using an Online Sales System including a Sales assistant that works for you without pay... book a call https://sparcus.com.au/talk-to-us/