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25.01.2022 So I've been figureatively hiding in these bushes for the past few months. Partly because of the pandemic and lockdown and everything that comes with that, but mainly because I’ve delved so deep into the state of the world that my head has been overwhelmed with information and frustration, with snippets of clarity here and there only to be bombarded again. I guess this is common when we realise how much responsibility (as individuals an...d as brands) we have to be more conscious and take ownership of how we play into the rankist systems that continue to oppress marginalised groups. This consciousness is the best thing to come out of 2020 for me. My mind has been blown with new information, connecting many dots, affirming many gut feelings whilst also checking many of my ignorant and privileged ones. I’ve experienced life changing and generous education delivered by some truely inspiring and dedicated people, and received support and challenges from some of the best conversationalists that I’m lucky enough to have in my circle. I could not rush this work. And it's ongoing. But I'm now back on socials. And very happy to be back. Anyone else relate to the feeling of complete 2020 mind-fuckery only to realise how clarifying this year has been? Image by @sisterscout_ Visual description: Serena wearing blue jeans and a white shirt walking along a path that leads into dense scrubland. #DignitarianBrandsForCollectiveChange See more
23.01.2022 There are other ways to niche than gender, type of business, product/service, industry, income level etc. In 2020 I worked with: Photographers... Graphic designers Jewellers Florist Obstetrician Copywriters Breast pump retailers Business Coaches Virtual Assistants Digital marketers Inclusive Educator Chinese herbalists Lactation consultant Acupuncturist Strengths Coach Google Ads specialist Children's wear retailers Coaches Furniture makers Yoga teacher Speakers Artists Homewares retailers Mindfulness & care product retailers Business managers Podcast producer Personal stylists Gift shop owners Events coordinator Chartered accountants Interior designers Quite a variety there, and not just in business type, but all status quo niche factors. But there is one common thread amongst this list of people. They all want to make a positive difference, whether it's to their clients/customers, industry, community, systems, world - you get the picture. People who want to make a positive difference with their brand are my niche. So how do I end up working within this niche? I'm crystal clear on my purpose, values, uniqueness and brand messages and I share this regularly and transparently (in different ways ie. social media, website, events, speaking, etc). Those who align with my messages, who want and need a brand strategy and believe I can help them, work with me. I believe this to be not only an easier and more genuine way to market our brands, but also more inclusive. Being crystal clear on your brand identity can help you work with more aligned clients who love working with you and you love working with. Image description: A face shape with a bun hairstyle made from wire hanging on a plywood wall. See more
21.01.2022 I know what it's like to juggle kids on a Zoom call, and it actually looks nothing like this pic. Scroll down my feed for a more accurate representation. You'll know it when you see it. But hang on! Read this first... Trying to listen, be present and contribute can be difficult whilst also tending to constant food and drink requests, playing referee when a fight breaks out and nursing any resulting injuries, and then once the call is over you turn around to see a ...room (or your whole house) completely trashed. "Ahhh!" you say to yourself "it's not worth it". But YOU are worth it. And because I fully understand the juggle and believe you are worth allowing yourself the time, I've made the Brand Plan family friendly (yes even iso, home learning, family friendly for my fellow Melburnian work from home parents), and here's how: 1. You, and the kids, are welcome on the weekly zoom calls just as you are. If that means in your PJs, scoffing down lunch, or feeding a baby, you are welcome to be there. 2. I've strategically scheduled the calls during lunchtime so kids can be busy eating, babies sleeping, or if your partner is also working from home perhaps they can take their lunch break and give you an hour with our fabulous community. 2. If it does feel too much for you on the weekly live calls, they're recorded (video, audio and text) and uploaded to our shared Google Drive usually within an hour of the call so you can watch the recording once the kids are in bed. So I don't want you to think that because you're home with the kids you're not going to feel welcome, it's going to be too hard and you have to miss out. Because I know that feeling and will do everything I can to make the Brand Plan a welcoming, comfortable and flexible space for you. For more information and to sign up for the Brand Plan head to https://www.speakoutstudio.com.au//brand-plan-week-by-week If you have any questions feel free to ask them in the comments below or send me a DM. See more
21.01.2022 Registrations for the next round of the Brand Plan are OPEN! The first round of the program is coming to an end in just a few short weeks, and although this makes me sad (we have all become so close), I know it's not really the end for our beautiful community as we prepare to welcome our new Brand Planners. The Brand Plan is an online group brand strategy program that runs over 15 weeks between 31 July - 6 November 2020 with flexible ...payment arrangements. During this time we’ll unpack your brand and repack it so that when you complete the program you’ll feel more focussed, aligned and fearless in how you communicate your brand. Here's what Dusk from @thelisteningsquad had to say: "I highly recommend Serena's Brand Plan. Personally, it's been biz changing for me. Clarifying my purpose, whilst also being encouraged on it by the the group - it's been so life giving personally and biz wise. It's helped clear the mental clutter of my biz mind and give me freedom to fully live into my offering that I have never felt before." So if you're ready for a 'life giving' experience go to https://www.speakoutstudio.com.au//brand-plan-week-by-week for more information and to register. Got questions? Send me a DM, I'm happy to help. I hope to be welcoming you as a Brand Planner very soon! See more
19.01.2022 I'm not just here to help develop purpose and values driven brands, I'm here to help develop anti-rankist brands. Robert W. Fuller Ph.D describes rankism as "... what people who take themselves for "somebodies" do to those they mistake for "nobodies."The link to the full Psychology Today article is in my bio. Rankism includes (but is not limited to) racism, sexism, ageism, classism, ableism, and heterosexualism and is a brilliant theory ...to apply to inclusivity work. But what I didn't realise is how much it applies to marketing. I am undergoing cultural training and supervision so I can embed some anti-rankist frameworks into the Brand Plan program and that has been amazing on its own. But what has really blown my mind is the combination of my anti-rankist training and a feminist marketing workshop by @kelly.diels The combination has made me realise that rankism is rife in female led marketing tactics and explains why many of us feel so yucky about marketing our own brands and so icky when we read a post that just doesn't seem right, but we can't put our finger on why. It's because there's pressure to market our brand in a certain way and this pressure is coming from brands who use rank to build their authority and take advantage of those who they consider to be lower in the hierarchy. See @kelly.diels 10 FLEB marketing tactics posts for examples. It might be confronting, but once you see rankism and FLEB tactics at play, you can't unsee them. The good thing is we can have an impact in this area. Rankism is counteracted by dignity. Dignity starts with you. And when it comes to your brand it starts with your purpose and values. @sisterscout_ See more
17.01.2022 Developing a purpose and values driven brand means letting go of the need for external validation. And that can be scary, but also very freeing. It's not fluff. It's hard work that requires you to be vulnerable, step outside your comfort zone, know your worth, embrace your uniqueness, let your beliefs be known and not worry about what others think of you. It's about attracting the right people for you, those who align with you and believ...e what you believe; as opposed to chasing down the elusive ideal client or avatar, trying to figure out what they want and need and desperately trying to please, please, please. It's letting go of the need to people please, and stepping into your power saying 'this is who I am, this is what I do, and why!". It becomes less about popularity, approval and numbers (external validation) and more about alignment, courage and impact (internal). So imagine if you no longer felt the need to look outside yourself for validation. What if you felt so aligned with those you worked with, you found your courage and knew exactly how you could make an impact? What could you achieve? @sisterscout_ See more
17.01.2022 This is for all those people who struggle to create a client avatar. Pssst... there's another way. It might surprise you to know that we don't start talking about our 'ideal clients' until week 7 of the Brand Plan program. And even then we talk about them in terms of our Brand Promise and defining who we love working with, the conversations we've had with our favourite clients/customers and when you've felt aligned and valued. And this might only com...e as a surprise because it's status quo branding and marketing to create a client avatar first up, before you even know you, your purpose, values and the impact you're trying to make. So let me assure you there is another way, and this is one of the differences between my Brand Plan program and some other branding or marketing programs. Because we focus on you first. We build a brand that supports the difference you want to make in the world and is aligned with your purpose and your values. That embraces your uniqueness, amplifies your voice and attracts the right people. The people who believe what you believe, who value you, for being you. We don't need to be constantly chasing down and trying to reach our ideal clients. We can be ourselves and present our brands in a really genuine, organic and authentic way. Now if you let out a big sigh of reilef after reading this, then maybe the Brand Plan is for you. The program starts in one week and registrations close on Wednesday 29 July. This is the last program for this year (but will return in 2021) so if you've been thinking about joining, now might be a good time. Of course if you have any questions please let me know, otherwise the link for more information and to join is in the comments. @sisterscout_ See more
16.01.2022 My word for 2020 is consciousness. Not in a spiritual way, but consciousness of how the content we create and consume as brands can wreak of privilege, and play into people's pain, trauma and oppression. Learning this has been an eye opener and a privilege check, but has allowed me to go forward with greater empathy, curiosity, acceptance, inclusion and dignity. And of course it's an ongoing unlearning/relearning process. If you're won...dering how you can take your learnings from 2020 into 2021, you could start by becoming curious about the way we create and consume content on social media. Is a post about weight loss triggering for people who have felt the pressure and oppression of sizeism? Is a post about 'levelling up and playing a bigger game' realistic for those who have been systemically oppressed and have less of an opportunity to level up or play big? Is a post about 'just saying no' acknowledging the trauma of living under conditions where saying no does not feel safe? Is a post celebrating huge sales and purchases effecting those who have struggled financially during COVID? Is not using captions in stories and visual descriptions on posts excluding people just because they are different to you and have a hearing loss or visual impairment? I urge you to be curious about creating and consuming content that is conscious of pain, trauma and oppressive systems. This curiosity will lead to learning and discussion and will help to change the way our content impacts people for a more dignified and inclusive world. #DignitarianBrandsForCollectiveChange Visual description: A photo of above of Serena sitting on a grey fabric bench seat looking at her phone. She is wearing blue jeans, a white t-shirt and her favourite top that is long like a gown and is pale pink with orange, red, white and green florals. There is a thick pink knitted blanket on the bench seat next to her. @sisterscout_ See more
14.01.2022 Building your self worth might seem like an unexpected component of developing a brand strategy but actually I see it as an integral (and empowering) part of us working together to build a purpose and values driven brand. Take the Brand Plan for example, right from week 2 we start to lay out the who, what, how and why of our brand, a task that begins to crack open the barriers around our self worth. And very gently over 15 weeks we start to chip away at ...those barriers so that by the end you should be feeling not only clearer and more confident in your brand and how to communicate it, but in yourself too. So if you're here thinking all you get from the Brand Plan is a Brand Strategy, you're only only half right as it has so many added benefits (the amazing community, personalised weekly feedback from me, flexible payment terms, the ability to to talk and write clearly and confidently about your brand to name a few) and building your self worth is just one. The next round of the Brand Plan commences next week on Friday 31 July with registrations open until Wednesday 29 July. We've got a wonderful group forming already and I just can't wait to work with you all. You can join or find out more information via the link in comments, or feel free to send me a DM as I'm happy to answer any questions you have. @sisterscout_ See more
13.01.2022 I've had a few spine tingling experiences lately that have made my crest stand up and realise how important it is to trust our intuition. By getting clear on my purpose and values I've become more in touch with my intuition and often experience that giddy, excited feeling that begins to snowball when we welcome everything and everyone who feels aligned. Since I've known Dusk from @thelisteningsquad , and especially since being part of her Community Cr...ew, I've become much better at listening to myself and therefore trusting my intuition. The more I've embraced getting out of my comfort zone the more confident I've been in taking action based on my intuition. And, at the moment, all the spine tingles are telling me that my intuition is right But if I'm honest, intuition is something I find a little difficult to explain and I wonder if we all experience it differently. So how do you feel or describe your intuition? Or do you need to work on listening to yourself more? If listening to yourself is something you feel like working on I’d highly recommend @thelisteningsquad ‘s Community Crew which starts this Friday. It’s an hour each week to listen to you, nourish your own needs and be supported by a like minded group. @sisterscout_ See more
11.01.2022 Here's why I don't offer a 'do it for you' brand strategy, and instead help you develop something unique: Because I believe good brands take time to develop. Because I believe you need a safe space, without stress or time pressure, to develop a meaningful and impactful brand strategy. ... Because it's difficult to implement a brand strategy if you've had very little part in developing it. Because I want to see your brand reflect you and be easily led by you. Because I want to encourage and support you to release your purpose, values and uniqueness to the world. Because I want you to be unapologetic about your messages, know what to say and when to say it. Because I want communicating your brand and creating purposeful and conscious content to become second nature to you. Because I want you to work with/provide products to more of the right people that remind you why you do what you do. Because I want you to know your brand inside out so that briefing contractors and collaborating is a breeze, not a chore. Because I want you to make the impact you want to make. Because I want my branding experience to be like nothing you've ever experienced before. I want a lot for you. And this wont be achieved with a quick catch up, a two hour workshop or DIY online course. I'm here to teach you, guide you, encourage you and challenge you. You're not on your own. Now let's do this properly shall we, and give your brand the time it needs and deserves? My 16 week online program, Brand Plan, is starting next week on Thursday 21 January. You can find out more or sign up via the link in comments. ID in first comment. @sisterscout_ See more
10.01.2022 Not worrying what others in your industry are doing is one gloriously freeing by-product of developing a unique brand based on your purpose and values. Competing is exhausting. Comparing is soul destroying.... BUT embracing your uniqueness and developing a brand around that, is rewarding, clarifying and freeing. Building a reactive brand based on what others are doing will only rob the world of your unique strengths and you the joy of doing what you love. On the flip side, building a conscious brand based on your unique talents, beliefs, purpose and values, mission and vision will keep you focused on what you enjoy, the difference you want to make, sharing your important messages and attracting those who align with them and who you love working with. So if you’re sitting there comparing and trying to find what works, then I believe developing a purpose and values driven brand strategy can help you to own your unique brand and focus on what feels good to you. If you’re ready to kick off the year and explore what your brand can do 2021 and beyond then check out the next round of Brand Plan which starts next week on Thursday 21 January. It's a 16 week program which allows you the time to take in and implement the content with me, and the other members of the group, by your side. You can join knowing that the payment plan is fully flexible, you're not locked in and if you can't or don't want to continue you don't have to. You can find out more info about the program and flexible payment plan via the link in my bio, you can sign up for the program there too if you're keen. Or if you have any questions please just ask away. Image description: Serena sitting on a fluffy white bench seat with a devils ivy growing to her right and Clarity the Cocky on a pink table to her left. There is a print, wire wall hanging in the shape of a face and a pink tile with a face on it hanging on the wall behind her. @sisterscout_
10.01.2022 First time as a podcast guest! Oh how I love a chat. Thank you for having me Kaity. https://podcasts.apple.com//smart-online-mar/id1500227710
10.01.2022 Forcing someone to leap outside their comfort zone is not motivational. It can be stressful and unrealistic, even triggering and traumatic. We're conditioned to believe taking a leap before we're ready is the only way we can make things happen. It's a tactic many use to pressure us into making decisions and feel as though we're lacking something. The idea that anything but taking big leaps and being bold is 'playing it safe' is dangerous. ... There are benefits to feeling some discomfort or dissonance and working through that but for this safety is paramount. What if playing it safe meant you‘re working through difficult things but in a supportive and encouraging environment with no pressure, stress or expectation to take big, bold leaps? You can safely explore outside comfort zones and take leaps, steps or tumbles of whatever size you want, whenever you're ready. Suggesting someone 'take a leap', 'show up', 'suck it up', 'make it happen' or 'just say yes/no' in business does nothing to acknowledge why the barriers are there in the first place. The reasons are unlikely to be laziness, lack of motivation or not wanting it badly enough, but more likely to be what's happening in a person's life and/or rankist and oppressive systems that create barriers in our society. These are all very real barriers that impact what we have capacity for at any one time. These barriers deserve acknowledgement and a safe space to work through them. I've always tried to be conscious in what I do and how I market my business, but this year I‘ve done a lot of work to ensure my brand, marketing, programs and sessions are culturally responsive (not reactive) and trauma informed, to create a safe and encouraging space for you. Visual description: Two women, Lauren and Serena, sitting at a wooden table looking at a Mac laptop and laughing. Also on the table is a white bowl filled with @winnie_winkles pink honeycomb. Behind them is a plywood wall and a Lumiere Art and Co black and white print. Sister Scout Studio
09.01.2022 On the surface the ‘fuck what others think' mindset seems empowering. Some of us do spend time worrying what others think and want to work on stopping people pleasing behaviours. So, it can be motivational (it takes more than a sweary saying to work through this stuff BTW ie. acknowledging why people behave this way). BUT sometimes our actions are rankist, hurtful and offensive and deciding to ‘fuck what others think’ is simply a way to avoid accountabilit...y. For instance: - Someone is triggered by a post about weight loss? Fuck what others think, it includes a trigger warning, they can scroll on. - Someone doesn’t find a meme making fun of mental health funny? Fuck what others think, it's just dark humour. - Been asked to live up to our brand messages? Fuck what others think, they're sitting in the cheap seats. - Been asked why we don't caption videos? Fuck what others think, we’re busy and it's extra work for us. When we offend, hurt or exclude people with our content and brand behaviours and then dismiss it with a ‘fuck what others think’ type response we’re avoiding accountability by refusing to acknowledge why people feel this way and how we’ve played into that. It's not a matter of opinion. It's individualistic culture gone too far. It is cancelling. It is exploiting rank and flaunting privilege. It is manipulative brand behaviour. If we want to be conscious brands who accept and dignify others, before reacting with a ‘fuck what others think’ type response let’s take some time to listen, start a conversation and consider if this is a personal empowerment moment or time to take accountability. #DignitiarianBrandsForCollectiveChange Image description in first comment. See more
07.01.2022 So I've been figureatively hiding in these bushes for the past few months. Partly because of the pandemic and lockdown and everything that comes with that, but mainly because I’ve delved so deep into the state of the world that my head has been overwhelmed with information and frustration, with snippets of clarity here and there only to be bombarded again. I guess this is common when we realise how much responsibility (as individuals an...d as brands) we have to be more conscious and take ownership of how we play into the rankist systems that continue to oppress marginalised groups. This consciousness is the best thing to come out of 2020 for me. My mind has been blown with new information, connecting many dots, affirming many gut feelings whilst also checking many of my ignorant and privileged ones. I’ve experienced life changing and generous education delivered by some truely inspiring and dedicated people, and received support and challenges from some of the best conversationalists that I’m lucky enough to have in my circle. I could not rush this work. And it's ongoing. But I'm now back on socials. And very happy to be back. Anyone else relate to the feeling of complete 2020 mind-fuckery only to realise how clarifying this year has been? Image by @sisterscout_ Visual description: Serena wearing blue jeans and a white shirt walking along a path that leads into dense scrubland. #DignitarianBrandsForCollectiveChange See more
06.01.2022 Women's voices have been quashed for too long, and I'm here to change that. Voices of other marginalised groups have been quashed even more, and I'm here to change to that. I'm here to listen, acknowledge, and validate these voices. ... I'm here to help you; realise the power of your purpose tune into the guiding strength of your values embrace the beauty of your uniqueness get intimate with your incredible worth and develop the courage to amply your voice through your brand. And if we work together you better believe that you'll feel more focussed, aligned, and fearless. Registrations for the next round of the Brand Plan - a 15 week brand strategy program that combines, deep inner work, strategy and community in one - open next Monday 6 July. If you're ready to amplify your voice and own your self worth, send me a DM and I'll add you to the email list for a friendly personal reminder, from me to you, on Monday morning. @sisterscout_ See more
04.01.2022 I was so scared to put my services online. I'd been putting it off for years, because I had one fear. I had convinced myself that I wouldn't be able to create the same connection and community online as I'd been able to in my face to face workshops and programs. I don't know how I convinced myself of this because I hadn't tried online delivery before. Ever. So it wasn't evidenced based. ... It was fear based. Fear of failure I guess. But when isolation hit I had to face that fear and create my online brand strategy program the Brand Plan. And you know what? My Brand Planners might just be part of the best community I've brought together. The group have not only supported each other through developing their brand strategy, but the Facebook group has become a go-to place for support on anything really. That's my measure of success when it comes to community - a place for genuine support and connection. Ha! Fancy that. I just proved myself wrong. Amazing what can happen if you just give it a go hey? Been putting off doing a brand strategy? If you're keen to give it a go, registrations for the next round of the Brand Plan open on Monday. If you hit the link in bio you can sign up to get a friendly reminder straight to your inbox on Monday morning. @sisterscout_ See more
03.01.2022 Last call for the Brand Plan with doors closing at midnight tonight. It might not be an in person program like the picture suggests, but it is cosy and it is a program a 15 week brand strategy program actually. With 12 people signed up there are a couple of last minute spots left. I like to keep my programs small so you not only have a close knit group for support but individual support from me too. ... We meet weekly for an hour via zoom, work through homework tasks and receive individual video feedback on the following topics (all video, audio and text recordings are made available): 1. Welcome, introduction and your cultural tale. 2. The who, what, how and why of your brand. 3. Brand purpose. 4. Brand values. 5. Brand Mission and vision. 6. Brand Positioning. 7. Brand Promise and ideal clients 8. Pitch and bio. 9. Brand voice. 10. Content pillars and clusters. 11. Yearly plan, timeline of events and communication platforms. 12. Visual brand. 13. Collaborations. 14. Goal setting. 15. Final checkin, implementation and ongoing support. The program is paid via 4 monthly instalments of $199 with flexible terms. You’ll end up with clarity around what you stand for and your brand messages, a heap of new friends, oh and a purpose and values drive brand strategy too.... can’t forget that bit For more info (inc. the flexible payment terms) and to sign up head to the link in comments. If you have any questions please feel free to send me a DM. I’ll make sure I’m free between now and midnight. @sisterscout_ See more
03.01.2022 There's a big difference between developing a brand and developing a brand and owning it. We can develop a trendy, popular brand personality, brand voice, messaging, tag lines, imagery, and on the surface it will appear to be a good, even successful, brand. But if you cannot own it, and I mean own it with complete clarity, integrity and confidence, something will always seem off. You wont find it easier to plan for a photoshoot, you wont... find it easier to write social media posts or talk on stories, or brief a contractor, or even tell someone what it is you do and why. And that's where I believe my magic is. You see I combine psychology and brand. I don't mean the psychology of selling, I mean the psychology of you getting out of your own way and standing strong, clear and confident in your purpose, values and owning your brand. Dusk from @thelisteningsquad called me the 'Fear Whisperer' on our Instagram Live last night and I'm going to take that name and run with it! She said that doing the Brand Plan was a practice in 'slaying the fear of owning who you are' and how it was a combination of going on a gentle inner journey and developing a brand strategy. To listen to all of Dusk’s reflections head to my IGTV. And I believe it's this combination that is the difference between merely developing a brand and developing a brand and really owning it. When you are clear and confident in your unique brand and fully step into your purpose and values, everything seems to flow, the right opportunities and clients/customers present themselves, the work is easier, there is no fear or anything holding you back. If you're ready to own your brand, come join us in the next round of the Brand Plan. Registrations close in a week and the program commences next Friday 31 July. For more information and to join head to the link in comments. @sisterscout_ See more
01.01.2022 Doing a brand strategy with me means you will: develop a unique and consistent brand identity that is recognisable and memorable. clear the mental clutter and define what it is your brand really stands for, the difference you want to make and how to make it. ... strengthen your brand integrity by embedding your purpose and values into all brand actions. get excited, not overwhelmed, about telling people what you do and why you do it. know what to say and how to say it, including on social media, blogs, PR, advertising, video and visual mediums like photography and graphic design. create unique, purposeful and conscious content that connects with the people you love working with. feel encouraged to do your brand your way without prescribing to unethical status quo marketing tactics. promote your products/services without feeling icky. write a bio that isn’t salesy but meaningful, genuine and leaves a lasting impression. have more aligned clients/customers, connections and collaborations. find it easier and be more efficient in briefing contractors like copywriters and graphic designers. get more out of social media workshops, email marketing courses and marketing subscriptions. If you're keen to explore your brand’s potential and work on a strategy that will help you with the above, and much more, then I'd love for you to join my 16 week online brand strategy program, Brand Plan. It starts on Thursday and there are still spots available. It's a small group to ensure a safe and comfortable space, and although it’s a group setting you’ll get 1:1 personalised feedback and encouragement from me every week. Sign up and further info is via the Brand Plan link in my bio. Image description: Two women sitting on the floor, leaning against a wall and looking at each other smiling.
01.01.2022 Last call for the Brand Plan with doors closing at midnight tonight. It might not be an in person program like the picture suggests, but it is cosy and it is a program a 15 week brand strategy program actually. With 12 people signed up there are a couple of last minute spots left. I like to keep my programs small so you not only have a close knit group for support but individual support from me too. ... We meet weekly for an hour via zoom, work through homework tasks and receive individual video feedback on the following topics (all video, audio and text recordings are made available): 1. Welcome, introduction and your cultural tale. 2. The who, what, how and why of your brand. 3. Brand purpose. 4. Brand values. 5. Brand Mission and vision. 6. Brand Positioning. 7. Brand Promise and ideal clients 8. Pitch and bio. 9. Brand voice. 10. Content pillars and clusters. 11. Yearly plan, timeline of events and communication platforms. 12. Visual brand. 13. Collaborations. 14. Goal setting. 15. Final checkin, implementation and ongoing support. The program is paid via 4 monthly instalments of $199 with flexible terms. You’ll end up with clarity around what you stand for and your brand messages, a heap of new friends, oh and a purpose and values drive brand strategy too.... can’t forget that bit For more info (inc. the flexible payment terms) and to sign up head to the link in comments. If you have any questions please feel free to send me a DM. I’ll make sure I’m free between now and midnight. @sisterscout_ See more
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