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Splice Marketing

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25.01.2022 Are you interested to learn more about healthcare marketing and cost-effective marketing strategies to attract patients to your practice? If so, be sure to register for Ellies session at 11:30 am: https://medd.com.au/medd-live-conference-practice-sustainab We look forward to having you join the session!... MEDD Live is a FREE virtual medial conference for general practitioners, medical specialists and health professionals.

24.01.2022 Youve had extensive medical training to become a GP. Yet you probably had very little (if any!) business training before you became a practice owner. As a result, youre primarily a doctor who owns a practice rather than a business professional who owns a medical clinic. And that influences how you run your practice. In 2020s rapidly changing climate, you have to become more business-savvy to stay afloat. That means shifting your mindset, creating, using and refining a bu...siness plan, understanding your patients, and appealing to them by providing the right services at the right price in the right way. It also means setting aside regular time to work on your business strategic planning, monitoring, marketing and forecasting. Want to know how? Read our blog on evolving into a business-led practice, https://loom.ly/Q94izA0 #splicemarketing #gpclinic #gp #medicalcentre #generalpractice #healthcaremarketing #medicalmarketing

23.01.2022 Did you know that when used correctly, hashtags can become a major contributor to a successful social media strategy? But before you hashtag another post #blessed, #instagood or #photofotheday, it's essential to do your research and understand how hashtags work. The hashtag is essentially a way to organise content, it makes it easier for the user to cut through the digital clutter and find what they're looking for.... Every post you create should have hashtags based on your business as well as popular hashtags specific to the topic you're talking about. You can do a quick search to find out what the popular hashtags are by: 1) going to the search function on Instagram 2) searching #healthcare or #yourindustry 3) viewing the hashtags that appear. The hashtags that appear are the most popular hashtags associated with your topic. From here, you ideally want to find the mid-range popularity point, so your content gets exposure but isn't lost amongst the millions of other posts using the same hashtag. Need some extra guidance? Look at the hashtags we've used below as an example. splicemarketing.com.au #splicemarketing #socialmediamarketing #hashtag #medicalmarketingtips #socialmediastrategy #hashtagstrategy #digitalmarketingagency #healthcaremarketing

21.01.2022 The QLD Governments Small Business COVID-19 Adaption Grant Program opens again on 1 July: https://lnkd.in/e93QmhA Splice Marketings digital marketing packages for healthcare professionals aligns with the funding criteria. If youre interested to learn more, please send the Splice team a message on Facebook or via [email protected]. ... Wed love to support you with your application and helping you to adapt through compliant and ethical digital marketing. #smallbusinessgrant #grant #brisbane #healthcare #healthcaremarketing

20.01.2022 New to Telehealth? Check out our 8 tips to help you master video calls. Find extra support here, https://bit.ly/2JMFxMF... #splicemarketing #telehealth #videocall #healthcaremarketing #medicalmarketing

20.01.2022 Marketing is no longer about the services you sell, but about the stories you tell." In a digitally-driven world made up of automation and faceless entities, what are you doing to stand out? Marketing is no longer about just selling your product. You need to connect with your audience, understand their thoughts and emotions and truly engage with them.... Brand storytelling gives your customers a reason to connect with you. It lets them know your story, why your business exists and why it matters. It can turn your everyday client into a brand ambassador boosting both income and interest. splicemarketing.com.au #splicemarketing #medicalmarketing #storytelling #healthcaremarketing #rebrand #branding

19.01.2022 To our GP followers, Id love you to join us at the MEDD Live Conference in August. MEDD Live is a FREE national event aimed at bringing the medical community together to learn through clinical presentations and workshops and to build better connections during these uncertain times. Splice Marketing is one of the sponsors.... This years theme is innovate, adapt, connect. Youve all had to be incredibly innovative and adaptable so far in 2020. We want to build on that and help you succeed. Youll hear from over 40 medical specialists and business, marketing (yes, Ellie from Splice will be speaking) and medico-legal experts on topics relevant to general practice like: Practice sustainability and growth strategies Advancements in patient management and therapy innovation Clinical reviews, case studies and real-time Q&A. The conference runs online each weekend from 1st-23rd August. Its a virtual conference, designed so that you can join in anywhere, at any time, on any device, dressed in practically anything! You can register for the sessions that interest you most or you can attend all the sessions over the four weeks. Join us at MEDD Live by registering here:https://medd.com.au/medd-live-conference-registration/. Its going to be good!

18.01.2022 General practitioners and medical specialists, if youre interested in hearing about the latest in MedTech innovations, learning through clinical case studies or discovering some proven practice sustainability strategies, sign up for this FREE virtual medical conference, MEDD Live. | 40+ Speakers | CPD Points | Streamed Virtually | Splice Marketing is proud to be a bronze level sponsor of this innovative medical conference.... Register and learn more: https://lnkd.in/dyjZmUA #generalpractice #gp #medicalconference

17.01.2022 At Splice Marketing, we truly believe that collaboration is one of the key elements of a successful marketing campaign. You may only meet with one or two of us on a regular basis but you have a whole team working hard to ensure you receive the best results. If you want real results, in real-time, contact us on 1300 918 842.... splicemarketing.com.au #splicemarketing #hcp #healthcaremarketing #webdev #marketingagency #digitalmarketing

17.01.2022 If youre ready to attract more clients and grow at a consistent rate our strategy session is the first step. We help leading healthcare providers and organisations in Australia develop a marketing system that works. And wed love to help you too. Our FREE 30-minute strategy session looks at your concerns and goals to determine the marketing direction that would best suit your individual needs. ... Book you session here: https://loom.ly/FKZpuc0 #splicemarketing #digitalmarketing #healthcaremarketing #pharmamarketing #hcp #gp #doctor #marketingstrategy

16.01.2022 Being a results-driven agency, nothing makes us happier than a glowing client testimonial. Here are some kind words from one of the incredible team members at Cochlear. #splicemarketing #cochlear #devicecompany #medicalmarketing #healthcaremarketing

16.01.2022 Reputation is important for anyone and any business. What are you actively doing to support your patients during these unprecedented times? Now is the time to build long-term, trusted relationships with your audience. You can do this by adjusting your marketing strategy to include more frequent communications with your patients and your followers. Address their concerns, answer frequently asked questions and remind them that youre there to support their health needs whilst... adhering to hygiene and social distancing rules. If youd like some guidance around what you can communicate to your patients, jump on a quick call and lets have a chat: 1300 918 842. #splicemarketing #healthcaremarketing #medicalmarketing #hcp #covid19 #covidcommunications #digitalmarketing

16.01.2022 Whether youre looking for opportunities to optimise your website or want to ensure youre staying compliant, we have a FREE guide to help you. Our ultimate website compliance checklist includes: Website Essentials Inclusion Checklist Website Recommended Inclusions Checklist... Website AHPRA Compliance Questionnaire Action Plan. Download your FREE guide today, https://loom.ly/M-0tD1w #splicemarketing #webdev #compliance #aphra #medicalcompliance #website #healthcaremarketing

15.01.2022 Things may be slowly returning to normal but there are still challenges ahead. We recommend taking some time to look at how COVID changed your business and how you are going to adjust moving forward. Are your old marketing strategies no longer working? Do you have all these new procedures in place but no idea how to communicate them? Are you struggling to fill your appointment book? ... If you answered yes, its time to pivot your practice. In times of uncertainty find real strategies that work. Watch our 20 min on-demand webinar on how to Pivot Your Practice: https://loom.ly/ljSLKoo #splicemarketing #medicalmarketing #digitalmarketing #marketingstrategy #gp #hcp #pharmamarketing #marketing

15.01.2022 A huge Happy Birthday to our Director and Co-founder, Ellie! We hope you have an amazing day. ... #splicemarketing #happybirthday #cake

15.01.2022 Recently our Content and Design Manager, Emily, was nominated for the 30 under 30 Award. An award that showcases the nations greatest young talent. Unfortunately, the event in Sydney was cancelled but that didnt stop us from celebrating while watching the awards night via Zoom. It was a great night and much needed after a tough couple of months being apart. ... #splicemarketing #digitalmarketing #healthcaremarketing

14.01.2022 What marketing stats do you want to achieve? In 10 days we helped our allied health client achieve: 21,457 impressions (achieving brand awareness) 332 clicks from the Ads to the clients landing page ... 10 enquiries (phone calls and emails) 5 new patients Low cost-per-click resulting in a greater return on investment for all future advertising campaigns. Read the full case study here, https://loom.ly/9w1lGqc #splicemarketing #healthcaremarketing #alliedhealth #roi #hcp #digitalmarketing

13.01.2022 Have you recently reopened your practice but noticed your patient numbers are still low? Although restrictions are easing, weve had many enquiries from health professionals concerned about why their regular patients arent booking in, and why they are not able to attract new clients. We offer a number of marketing strategies that can help you generate a steady stream of new patients, and give your business the post-COVID kickstart it needs. ... Want to know more? Book in for your FREE marketing strategy session here: https://loom.ly/FKZpuc0 #splicemarketing #covid19 #seo #medicalmarketing #practicegrowth #marketing #healthcaremarketing #hcp

13.01.2022 General practitioners, youve all had to be incredibly innovative and adaptable so far in 2020. We want to build on that and help you succeed. A way in which we can help you to succeed is to invite you to a free healthcare conference, MEDD Live, which runs each weekend throughout August. Hear from over 40 medical specialists and business, marketing (yes, we are presenting on the marketing topic) and medico-legal experts. All topics are specific to general practice and to your... success. Topics include: Practice sustainability and growth strategies Advancements in patient management and therapy innovation Clinical reviews, case studies and real-time Q&A. Whether you take a look at the program and want to attend one or two sessions, or you want to attend them all, secure your spot today: https://medd.com.au/medd-live-conference-program. See you there! PS, dont forget to tag your conference buddy. #generalpractice #gp #gpconference #racgp #practicesustainability

12.01.2022 Did someone say coffee? You can always find at least one Splicer near the coffee machine at all times. Comment yes if coffee also helps you get through your day.... #splicemarketing #coffeeaddict #digitalmarketingagency #medicalmarketing

11.01.2022 Giving back is important to us and as a team, weve recently been discussing how we can give back to the local community. Were excited to announce our sponsorship of A Brave Life, a not-for-profit charity walking alongside young mums to encourage them to complete their education, pursue their dreams and remain brave. The Splice Marketing team is assisting A Brave Life with a number of marketing services to help increase awareness, drive donations and ensure they can continu...e to support young women. If youd like to know more and hear their inspiring story, please click here: https://loom.ly/8tW7lP4 #splicemarketing #charity #giveback #notforprofit #marketing #digitalmarketing #hcp

10.01.2022 Its important to understand your patients and the journey they typically take from identifying a pain point or symptom (awareness), to searching for treatment options (consideration) and booking an appointment (decision). Here is a quick snippet taken from a webinar that our Founder, Ellie, presented to Chiropractors early last year. The video talks more about this patient decision-making process and where online marketing fits in the patient journey. ... #splicemarketing #healthcaremarketing #marketingagency #hcp

08.01.2022 Unsure how to increase your patient numbers? Are your regulars taking longer to rebook? Its time to take action. ... Attract new patients and future-proof your practice with digital marketing. Find more on our growth marketing services here, https://loom.ly/tlvRzX8 #splicemarketing #medicalmarketing #healthcaremarketing #digitalmarketing #pharmamarketing #doctor #hcp

08.01.2022 Are you wondering how best to target healthcare professionals or the C-Suite? Knowing that most of your networking opportunities probably got cancelled this year, its more important than ever to have a strong presence on LinkedIn, the world’s largest professional networking site. Here at Splice Marketing, we see time and time again how perfect LinkedIn is for business-to-business (B2B) marketing. It’s a great place to forge connections with influential people in your field ... people with the power to recommend your company to others or award you lucrative contracts. Best of all, LinkedIn is actually a little light on content. Only 3 million of its 772 million users post content each week. That means your posts stand a good chance of being seen by the right people providing you read our blog and know how to make LinkedIn’s algorithm’s work for you first. Want some insider tips on what works best on LinkedIn? Have a read of our blog 'LinkedIn Marketing for Healthcare Professionals and Organisations': https://loom.ly/1Q7aWJY #splicemarketing #linkedin #linkedinmarketing #socialmedia #socialmediamarketing #digitalmarketing #healthcare #instabusiness #businessmarketing #networking

07.01.2022 Join us at MEDD Live, a FREE virtual medical conference. On Saturday 22 August, MEDD Live is focusing on practice sustainability, offering you the knowledge, tools and strategies to help your practice survive and thrive through these current times and beyond. Our expert line-up of speakers will cover: Digital transformation in healthcare Technology advances and practice management Medico-legal: Know the regulations Australian Privacy Principles, AHPRA and your online p...resence Practice Intelligence: Data-driven practices Marketing: Cost-effective marketing strategies that work to attract and retain patients and keep you on the right side of the law Finance: A holistic view of practice and personal finance tips and strategies putting you in the best financial position possible Accreditation & Performance: Using multi-source feedback as a significant component of your CPD requirements Leadership: Creating a high-performance culture Psychology: Coping with stress and uncertainty support for healthcare professionals. Legal & Finance: Why ignorance is never a defense. The Practice Sustainability sessions on 22 August are capped at 150 people so dont miss out! Register your interest: https://medd.com.au/medd-live-conference-practice-sustaina/ Topics applicable to medical professionals and general practitioners.

04.01.2022 How do you search for businesses to help you solve a particular problem? Do you get out the white pages and spend your valuable time searching and calling around? No. You do a quick Google search and have hundreds of options appear right at your fingertips. ... Many of your patients work the same way. They have a health problem that triggers their search for a solution. They expect to find answers to their questions and to be able to book in for a health consultation all within a few clicks. Its this behaviour that makes your online presence so important. If you dont have the answer when the patient searches, your competitors site thats open in the other tab might. We offer a free Digital Diagnosis where we analyse your website, social media and SEO to give you a detailed report of what youre doing well and where you could improve. We help identify what your patients are searching and whether or not youre appearing for those search results. Contact us on 1300 918 842 or email [email protected] to get your free digital diagnosis. #splicemarketing #seo #socialmediamarketing #contentmarketing #webdev #digitalmarketing #healthcaremarketing #hcp

04.01.2022 When youre so in-sync with your colleagues you unintentionally twin #splicemarketing #splicegirls #digitalmarketing #digitalmarketingagency

03.01.2022 Identity matters. You spent many awkward teenage years forming your personal identity and you now express it everyday in everything from your relationships and clothing choices to your political opinions and deeply held values. Your practice has its own identity too. You may never have really grappled with what that is or even thought it was important. Yet a strong corporate identity is foundational to your practices success. Its what sets you apart from the competition. I...ts why patients should trust you and professionals should choose you. Developing your corporate identity is more than finding an appealing logo. It starts with exploring why you do what you do and how that makes your practice different. The visual elements of your brand express this they cant create it. A strong corporate identity motivates your team, inspires your patients and positions you well with your professional colleagues. It makes your practice look like a secure and capable adult rather than a confused teenager. Developing your corporate identity takes a bit of work, but it is well worth it. Read our blog to find out more, https://loom.ly/0ocHOdg #splicemarketing #corporateidentity #branding #digitalmarketing #healthcaremarketing

03.01.2022 Your website is your organisations most important communication tool. It should showcase your company and connect with your audience. Every website needs a makeover from time to time to keep up with style trends, technology developments and changes in audience behaviour. Read our blog to see if its time for a website refresh, https://loom.ly/O8Dy6EI... #splicemarketing #digitalmarketing #healthcaremarketing #alliedhealth #seo #contentmarketing #ppc #medicalmarketing

03.01.2022 We had a client start with us in December 2019, engaging Splice to be their outsourced marketing team as well as completing a new website design. Using a mixture of content marketing, SEO (Google rankings) and PPC (paid online advertising) we were able to achieve the following results within 6 months: 46% increase in website traffic 300% increase in website conversions... 51% increase in website users. The best part is having our client also confirm a 20% growth in business since April 2020. Are these the kind of results you want to see? Contact us on 1300 918 842 to find out how we can help. #splicemarketing #digitalmarketing #marketingagency #branding #seo #webdev #contentmarketing #ppc #healthcaremarketing

03.01.2022 Within 6 months our client went from no waitlist to a 90 person waitlist! The Splice Marketing team was engaged by a speech pathologist to help her increase brand awareness, build a strong referral network and increase client numbers at a steady rate. We applied our growth-marketing program to achieve these goals.... After completing market research, looking at data-insights, we identified the marketing services that were required to achieve these results. Our team managed the full range of services including content creation, Google ads, social media and other tactics. We achieved: A 39% increase in website sessions A 29% increase in Facebook page likes A 35% decrease in website bounce rates The client now has such a big waitlist, she has had to hire multiple staff and create an online resource portal for those waiting. Read the full case study here, https://loom.ly/cOspMVE #splicemarketing #digitalmarketing #healthcaremarketing #medicalmarketing

02.01.2022 Stop, huddle time! We adopt an agile marketing methodology here at Splice. Every morning we spend 15 minutes discussing our activities for the day and brainstorming new solutions for our clients to ensure we are continuously delivering results. If you ask us, its the perfect way to start the day ... #splicemarketing #medicalmarketing #healthcaremarketing #growthmarketing

01.01.2022 Have you recently noticed a drop in patient numbers? Perhaps things are taking a bit longer to get back to normal and your appointment books are looking a little bare? Dont let the problem escalate, future-proof your practice and invest in your marketing now. A good marketing strategy can take time, you need to identify your competitors, analyse your target audience and determine how youre going to reach them.... If your practice needs a kickstart after COVID we can help. Contact us on 1300 918 842 to book your FREE marketing strategy session. #splicemarketing #covid19 #digitalmarketing #marketingagency #healthcaremarketing #medicalmarketing