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Sponsorship Success

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24.01.2022 The Australian Esports Landscape for Brands. Its a scary place if you dont know where to start. Join Pete Curulli and myself this Thursday for the first of three one-on-one information rich discussions about Gaming and Esports.... Our first 30 minute chat is focused on the Australian Esports landscape for brands. Get the lowdown of exactly what Gaming and Esports is (and what it isnt!) to evaluate the benefits to your brand or organisation for yourself. To register for this free event, simply visit this link: https://www.facebook.com/events/1391294791259985/ #Sponsorship #SportsMarketing #Esports

22.01.2022 Lotterywest is offering $14m Funding Opportunities for cancelled sporting, arts and cultural events in Western Australia due to COVID-19. This includes: Up to $5m for relief to sport and recreation organisations. Up to $5m for relief to culture and arts organisations.... Up to $4m for relief to other community organisations. They have now advanced to stage two of funding applications. Learn more on the link below. https://www.lotterywest.wa.gov.au//ou/covid-19-relief-fund #Sportsmarketing #PerthBusiness #CommunitySport #sponsorships

22.01.2022 Esports is exploding across the globe and in Australia. Even throughout Covid 19 Isolation the juggernaut that is Gaming and Esports gains even further momentum. Some brands have dipped their toes in the water, but many are in unchartered waters despite knowing the traditional sports market well.... To break down the Esports opportunity for brands in Australia, Pete Curulli joined me for a 30 minutes discussion. This is the perfect opportunity for brands to equip themselves with the knowledge to seriously explore if Australian Esports is the right fit for their brand. Pete Curulli is a well-known figure not only Australian Gaming and Esports circles, but also the Perth media landscape as part of the Xavier, Juelz and Pete trio on the Hit 92.9 Breakfast Show. Apart from an extensive media background, Pete is the founder of Game On Australia (Australias Gaming and Esports Media outlet) and General Manager of Pentanet.GG (Perths Esports franchise competing in the OPL League in the worlds most popular title League Of Legends).

21.01.2022 Interesting developments today in the Australian media landscape. Facebook has banned pages that they determine are ‘News Outlets’ by restricting access to their content for Australian users. The move is in response to proposed laws that would force tech companies to pay for news content.... In sponsorship I am always of the view that value is derived from the audience that a brand can gain access to rather the rights holder or the property itself. If Facebook provides the audience, then why should they pay for content? The simply truth is that they don’t have to, which is what we are seeing roll out today. I am certainly not an expert in media, and would never claim to be. However it seems that we are witnessing a real life case study play out as to whether ‘content is king’ or the audience hold greater value. I’ll be watching this all unfold with interest!

21.01.2022 Sportsmanship costs nothing, but pays dividends in building character, respect and admiration.

20.01.2022 What does Sponsorship Success look like? To us, Sponsorship Success is a relationship delivering value to three parties: the Rights Holder, the Brand and the Audience. If the audience of the Rights Holder (fans, participants, talent and other stakeholders) does not match the target audience of the Brand (who they want to sell to, or service directly) then this is not a partnership that can easily deliver value.... If the audience is aligned however, this creates a scenario where similarities in an audience of the Rights Holder and ideal client of the Brand can deliver outcomes similar to an equation of 1 + 1 = 3 Join us on a journey to long lasting partnerships through Sponsorship Success. www.sponsorshipsuccess.co

20.01.2022 NEED SPONSORS? Finding sponsors for your community club should be easy, right? Let us point you in the right direction by providing the tools, knowledge and mindset to create a winning sponsorship program.... Click the link below to learn more about our Seven Steps to Sponsorship Success - Community Sport. We can’t wait to share our knowledge. Processes and templates to help you grow your clubs sponsorship program.

18.01.2022 ONE WEEK TO GO... Looking forward to seeing everyone at the Seven Steps To Sponsorship Success Seminar - Community Sport seminar next week. Last seminar generated some great discussion from a really diverse groups of people from many community clubs.... Tickets are still available at the below link.

18.01.2022 The cost of Covid19 has been immense across the world. But what does this mean for the clubs and community institutions that bring so many Australians joy? Is your club suffering financially?

17.01.2022 Great funding opportunity for Community Clubs is now available through the Australian Sports Foundation. Visit the below link for more details.

17.01.2022 The Western Australian events industry recieved some welcome news from Premier Mark McGowan today. Event restrictions are being scaled back.

15.01.2022 At Sponsorship Success, we are really excited to be working with the team at Pentanet.GG Esports has not missed a beat during the world wide Covid 19 shutdown. We are looking forward to helping brands understand Esports and the commercial opportunities within the Australian market.... Learn more at the link below:

09.01.2022 Looking forward to sharing the Sponsorship Success story at Startup Morning @ Launchpad! I will be presenting next Wednesday 1 July 9.30 - 10.30 am alongside Ryan and Brayden Smith of Quax. Register here is you want to tune in: https://lnkd.in/g8HtUbU

08.01.2022 There are lots of perceptions, opinions, expectations and stereotypes that accompany Esports. But how do the player themselves see the space? Pabu, Jungler from Pentanet.GG, joined me for a discussion to talk about daily life in Esports, team dynamics, high performance, the importance of maintaining a healthy balance in life and his personal journey into Esports. Park your perceptions of Esports for 30 minutes and hear directly from the talent that drives Esports in Australia.

07.01.2022 Live sport in Perth could be making a come back sooner than we think as exemptions pave the way for fans to get back into stadiums.

06.01.2022 Grit. One of lifes most valuable attributes.

05.01.2022 Learn about the International and Australian eSports landscape including the emerging commercial opportunities for the worlds fastest growing sport.

05.01.2022 What is loyalty worth is sponsorship? $2M a year if you ask Cricket Australia who turned down a $10M bid from McDonalds to stick with KFC as naming rights of the Big Bash Twenty20 League according to smh.com.au Any negotiation in sponsorship is often more complex than the simply dollars and cents.... This article raises an interesting point in staying loyal to a corporate partner when cuts are being made to jobs in cricket across the country. #Sponsorship #SportsMarketing #SportsBiz

04.01.2022 Webinar time with our friends at Neilson Sports. if you are after analytics for any sport, make sure that you check out the resources section of their website: https://www.nielsen.com/au/en/

04.01.2022 Football West move to provide financial support to clubs to help them emerge from Covid 19 shutdown.

01.01.2022 Like many, Covid19 presented challenges for me with all of my income tied up in the event industry. Whilst I love the events industry, the Covid isolation gave me an opportunity to reflect and reshuffle some of my long term priorities. This time and reflection saw the birth of Sponsorship Success, a new chapter in my career that directly aligns with in my own purpose to connect people, brands and experiences. At Sponsorship Success we help with sponsorship strategy, sales, ...activation and education. Under these four areas, we focus on business objectives to deliver meaningful value for brands, rights holders and their audience. It is refreshing to be able to put my energy towards empowering Community Sport to find their own sponsorship success within their clubs. I have already run some education at community level with some more resources and sessions to be announced shortly. I am also excited to work with some emerging sports and clubs on their sponsorship strategy and acquisition. Stay tuned for more announcement in this space shortly. If you would like to learn more about Sponsorship Success please feel free to drop me a line directly or visit our website. #Sponsorship #Sportsbiz #Perth