SPT Agency in Brisbane, Queensland, Australia | Social media agency

SPT Agency

Locality: Brisbane, Queensland, Australia

Address: 45 Garrick Terrace 4006 Brisbane, QLD, Australia

Website: http://www.sptagency.co

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23.01.2022 Find yourself a crew who GET you. Earlier this year I decided to invest in me. Even pre COVID Ive always worked from my home office. I love how much deep work I can get done on my own, but equally need to carve out time for collaboration with like minds to keep the energy high! So after a bit of wrestling in my mind, I found @the.founders.team (or, @leanne_webber found me) and man, did I find my people! ... I really struggle to invest in myself sometimes and pull myself out of working IN my business for my clients so I can work ON my business. But not anymore! After one short session with The Founders Team crew, I learned there is a real art to creating space for this thinking and in just a couple of weeks since our first workshop, Ive had some BIG realisations. I uncovered some blocks standing in the way of me taking action on my most important, impact-orientated tasks (keep your eyes peeled for me on your stories )! Ive had a LIGHT BULB on building a freebie thats going to bring #allthevalue to those scratching their heads over their tech stack Ive refined my packages for my consulting offering to focus on what brings the most value and what I love the most (funny that theyre correlated, huh?) In an hour Ill be getting ready for drinks with The Founders Team crew followed by my first small group mastermind tomorrow What an inspiring week. #tftmember #brisbaneconsulting #consultantlife #networking #brisbanenetworking #supportsmallbusinessbrisbane #brisbanesmallbusinessowner #brisbanedigital #digitalmarketing #collaborationovercompetition #womeninbusinessaustralia #brisbanewomeninbusiness

22.01.2022 When we get so busy focusing on our online data we can forget to recognise the most meaningful OFFLINE data points. See that wall in the background there? That wall is COVERED in loving testimonials from the happy customers at @humming_puppy on Chapel St, Melbourne. I snapped it the moment I stepped foot into their studio for the first time. Not only does this clever execution warm your heart with the authenticity of the hand written customer love notes, turned into a... feature mural in the space, but it also provides that one thing we are all chasing online... SOCIAL PROOF. We need to remember to look beyond the data captured by Google Analytics, CRM, DMP or CDP and remember the impact we are really creating on the people we seek to serve. What data do you think you could find if you left your desk today? #dataanalytics #dataleadership #marketingmanager #marketingstrategy #strategicmarketing #datadrivenmarketing #digitalagency #digitalagencybrisbane #digitalagencymelbourne #chiefmarketingofficer #cmo #cmolife #analytics #googleanalytics #tftmember See more

21.01.2022 WHAT DO YOU DO? Its the question so many ask the minute they meet someone new. While we hate the term elevator pitch, we know the value in being able to concisely articulate your value proposition in a way that resonates with your audience. ... Why? Because no matter how clever we get to optimise and manipulate your digital tactics, we simply cant help a business that is confused Thats why we created our Value Proposition Workbook. We dont pretend to be copywriters (trust us, were more data geeks than wordsmiths) but we do know that we cant get started on our clients digital strategy without getting clear on their IDEAL customer, their PAIN, the RELIEF you bring to that pain and ultimately, the TRANSFORMATION you provide them. Our little workbook offers 23 value-packed-pages-of-prompts to help you get clear on your offering. Once you have this, you can learn how to implement our high converting digital marketing tactics in our Free Academy and find yourself with a high converting portfolio of activity Looking to short-cut your way to epic sales copy? This workbook will leave your with: A clear understanding of your ideal customer Your customer pain points, relief and the transformation you provide them (a.k.a. sales copy that converts!) Your purpose, values, vision and mission Your value proposition statement (which we recommend you shout from the rooftops)! Pssst. Did you know that all SPT Agency Work Shop products are first created as resources for our clients? Yep. So basically we just give away our best consulting resources for bargain prices on our Work Shop. Why? Because one of OUR values is that we want you to win. We want to add value to our clients by filling their gaps, not implementing tasks we know they could DIY. So let us know what you think of our approach to building your value prop and if you know yours, share it with us in the comments! Want that workbook? http://sptagency.co See more

20.01.2022 Oh, did you forget to set up the new Google Analytics 4 (GA4) code on your website last week? You're missing out. Don't be that person who wishes they had installed it earlier. Link to tutorial in my bio. ... Get the jump on your competition by acting fast and embracing change. Oh and sign up to my 5 Minute Friday email newsletter if you want fast, practical tutorials on what to expect #googleanalyticsacademy #googleadwords #googleadstips #fbadexperts #fbadsmarketing #facebookadsmastery #facebookmarketingexpert #facebookads #digitalmarketer #digitalmarketingagency #digitalmarketingmentor #adfunnels #advertisingagency #advertisingcampaign #optimization #conversion #fbadhacks #facebookadhacks #marketingstrategy #marketingtips #marketingagency #marketingmanager #management #executivecoaching #executivecoach #businessgrowth #businesscommunity #growthmarketing

20.01.2022 This is me. Circa 2016. T-30mins or so before stepping on stage to deliver my first real keynote for the ProBlogger conference. I was talking about The Psychology of Social Media, how the culture of the platforms differ, how to craft a message that cuts through on each platform and how to leverage each of their unique algorithms. Fast forward only a few short years and the details that presentation are TOTALLY REDUNDANT. Remember when Google Plus was a thing? When Facebook... Groups were a quick win strategy? When Snapchat was an emerging ad platform? Now not only do we have more saturation than ever but we have a whole host of NEW platforms (or re-emerging platforms, like LinkedIn and Twitter becoming cool again). What Ive learned? The landscape changes but our strategy stays the same. As effective MARKETING LEADERS our job isnt to scramble to learn the detailed opportunities on every platform - thats why we hire specialists. Our job is to lead the way by understanding: 1) Our customer and their journey 2) Where they hang out (channel) 3) How much budget/resources we invest across each channel to drive our desired outcomes? Are we just launching a brand and need more awareness? Do we need to drive fast cashflow and run a flash sale? We use different channels for different purposes, underpinned by a strategy weve built to achieve our goals. We can then use this leadership to GUIDE our teams, empowering them to use their deep specialist knowledge of their channels to help us get the MOST out of our strategies. Our job isnt to scramble and know it all (thats a fast ticket to overwhelm if you ask me). Our job is to LEAD well and LISTEN actively. Tell me, what have you learned from your specialists lately? Ping: @ohmydigital @thesocialdifference @digitalaje @martinimondays who I KNOW have some incredible specialist tips they share on the daily #specialist #digitalagency #marketingmanager #marketingmanagement #marketingagency #problogger #fbadsmarketing #fbadsmarketing #cmo #headofmarketing #ceowomen #ceoonthego #advertisingagency #advertisingcampaign #executive #womenexecutives #womenexecutivesearch

19.01.2022 A few of the "blame" moves I've heard in the past. What are some you've heard before? Tell me in the comments #dataleadership #ceomindset #growthmindset #digitalmarketers #headofmarketing #cmo #marketingmanagerlife #marketingmanagers #headofsales #headofsalesandmarketing #executiveteamleader #executivecoaching #executiveleadership @ Brisbane City

18.01.2022 Is your agency double counting your ROAS? A friendly reminder that channels love taking *all* the credit. Facebook alone has a default attribution window of 28 days post click and 1 day post view. That means... if you've got a bunch of money tied up in Facebook remarketing, you might just have Facebook taking credit where credit isn't really due...... How SHOULD we measure it? It depends on our product and the path length to purchase. But one thing is for sure, our attribution models should always be custom fit to our strategies. On Friday I built a custom attribution model for one of my clients to understand how their channel mix was performing as a whole. Here's what I found, just in their Facebook campaigns! - They were reporting on ROAS and cost to acquire with the default attribution window - Remarketing accounted for 20% of total campaign spend - Remarketing campaigns had an average frequency of 8 - No automatic audience exclusion for conversions What would that tell *you*? Are you keen to learn how to build out and interpret your custom attribution model? I'm thinking about running a masterclass on this topic. Slide into my DM's if that piques your interest and tell me what you'd love to learn about attribution! #marketingattribution #marketingstrategyconsultant #facebookadtips #facebookreporting #facebookadsexpert #facebookadsmastery #socialmediamanager #socialmedia #socialmediamarketing #socialmediastrategy #socialmediamanagement #marketingagency #marketingconsultant #smallbusinessowners #facebookattribution #marketingattribution #facebooktraining #facebooktricks #digitalmarketing #digitaladvertising #digitadvertisingagency #tftmember #lmbdwbrisbane #lmbdwmelbourne #thebusinessedit #onlinecoach #marketingmentor

18.01.2022 Trying to understand exactly what impact Google's recent announcement to ban of third-party cookies will have on your digital marketing strategy? We built a deck that unpacks everything you need to know including: The breakdown of the tech you actually need to know ... Impact on digital marketing tactics; from programmatic, remarketing and your DMP The new go-to digital strategies to consider in the wake of the change A checklist for exactly what you need to do RIGHT NOW and over the next two years to prepare for the full rollout Find it here: http://bit.ly/CookielessFuture Suffice to say, gone are the days where quick, clever, silver-bullet digital tactics alone will cut the mustard. The future of digital will be in leveraging first-party data to create meaningful and personalised relationships with customers. Valuable, customer-insight-led content experiences and brand trust will become the new digital currency. Will you be ready? #smallpaperthingsstrategy #futureofdigital #googlecookieupdate #digitaltransformation #firstpartydata #thirdpartycookies

18.01.2022 Did Afterpay see it coming? Would you? Klarna has hit the ground running in Australia, backed by Commbank notifying all 5.6 million Netbank app customers of its new presence in the buy now, pay later credit market. In a world where the barrier to entry for disruption is at all all time low, if you could insure your market share, would you? ... https://sptagency.co//klarna-vs-afterpay-insuring-market-/ #innovation #fintech #klarna #afterpay #news #disruption #startup

16.01.2022 STOP Youre selling all the epic moves youre making in your marketing mix MEGA short. Its time we take back the conversation. Its not that channel attribution isnt important, but often, I see business leaders and marketing managers isolate metrics and attempt to optimise by channel BEFORE understanding the bigger picture. ... When we first understand what the collective mix is doing AS A WHOLE, we have the context we need for how we should optimise the channel mix and tactics to drive the outcomes needed in the organisation. Without this, we are so easily paralysed by the sheer volume of metrics at our disposal. Heres the handy formula we use to help bring clarity to the most meaningful metrics: Allocate activities BY PURPOSE against the funnel; What did you run to drive awareness? What channels are warming up the mid funnel? What tactics are driving action with hard offers? Add key metrics used to measure the performance of each channel (they dont have to all be the same metric, for example email subscribers and online calculator uses might both be considered prospects and should therefore both sit in the mid-funnel. Benchmark performance by measuring the percentage you keep from top, to bottom (awareness > engagement > action) This is why it doesnt matter whether all metrics are the same. Youre benchmarking against yourself, week in week, month on month! When you make changes to the mix, log them. Changing budgets, messaging, campaign structures and other tactics. Youll want to refer back to this later. Re-measure your funnel again in a week or months time and measure the percentage increase or decrease in your benchmarks and channel metrics. If percentages go up, positive changes were made, if percentages go down, its time to deep dive. Deep dive exploration: now that we have a measure against our benchmark, we can discern where our channel optimisations should be focused, while considering any macro-environmental factors are that could be partly or wholly responsible for the decrease in performance (#thankscovid) #marketingattribution #marketingmanagement #dataanalytics #dataleadership @ Brisbane, Queensland, Australia

16.01.2022 Hey! Are you running Facebook ads? You’re going to want to be measuring this... Join me and start measuring the few RIGHT attribution metrics that matter. From Facebook attribution window, email marketing and retargeting overlap to path length, time lag and conversion windows in Google Analytics. I’ll take you BTS on the exact metrics I track for my clients. Plus I’ll help you build out your own custom attribution model to start measuring the effectiveness of your campaigns.... Register your spot via the link in my bio! #digitalmarketing #facebookads #facebookadtips #facebookadvertising #instagramads #instagramadvertising #googleads #googleadtips #googleanalytics #digitalmarketing #digitalmarketingagency #digitalmarketer #digitalmarketing #digitalandsocialmedia #socialmediamarketing #klaviyo #emailmarketing #emailmarketingtips #emailmarketingstrategy #strategyconsulting

16.01.2022 Flashback to that time I became #obsessed with the psychology of social media. Ive had quite an eclectic career. Looking back, it almost feels like I set out on a journey to collect my scout badges across each marketing discipline. From search and social to all things inbound. New website builds and usability testing (at CommBanks Innovation lab in Sydney - so fun!). Augmented digital CX strategies, sales funnels, marketing automation, CRM clean ups and end to end... marketing attribution board reporting, budgeting, KPI setting and team leadership... its safe to say that I seek out a challenge to tick it off, then Im all Thank you, next! I used to worry that my relentless pursuit of new challenges looked like some kind of inability to stay focused on my resume - but anyone who knows me knows thats not the case. For it takes deep, unwavering focus to stick with a tough problem and see it through. Ive never been one to stay in my lane, nor sit with the same set of problems for too long. If Ive solved it before, chances are, people will look to me to help them solve that problem again, though Im usually onto the next Im SO GRATEFUL I didnt listen to the people on my journey who told me I should sit still, stay for a while longer to get that quick promotion. But youre so comfortable here? Youve earned your place? Why are you always looking for the next thing? Ive learned that my biggest asset in my toolkit for problem solving is EXPOSURE. Its far less comfortable to always sit on the edge of the unknown, but Ive taught myself I can rely on ME. No matter the challenge, Ive proven to myself I will find a way, and thats confidence that cant be fast-tracked. Dont let ANYONE tell you youre not as valuable if youre not a specialist with deep knowledge of one discipline. For being able to identify the patterns that exist across disciplines to break the status quo and bring a new lens to a problem set - wouldnt have existed without those who dared to keep searching. @pbevent Circa 2016 See more

16.01.2022 Exactly one year ago today I was enjoying an Italian dinner in NYC, contemplating leaving my full time role as a Marketing Manager, back into the consulting world. It’s been a whirlwind and let me tell you, I have been the QUEEN of PIVOT since this date. It wasn’t until I saw this picture on my phone just now that I took a small moment to reflect on what I’ve achieved since this day in NYC. ... I landed a 3 month contract role working for a team of incredible creatives I truly admire @southsouthwest (boys, you’re a bloody talented bunch and I’m a better marketer having known you all) I landed the biggest, boldest, at times *seemingly impossible* project of my life and delivered it (through ups and the downs) I made my first hire and then realised I wanted to be the one doing the consulting, not managing people (PIVOT) I build 3 x versions of my website (the link to my latest and hopefully, final version for a while in my bio) I refined my packages to focus on the areas I add the most value to the world I’m committed to teaching other small business owners and digital marketers who can’t afford a dedicated Marketing Intelligence Consultant - all my tricks of the trade (Trustworthy Tracking Set Up Kit and Digital Marketing Strategy Vault coming soon)! What. A. Year. And it’s not even over yet? 2020 has been a curly one for many, including myself, but I couldn’t be happier to have failed fast, learned lessons and taught myself to pivot and follow my heart. Was it worth the jump from corporate life? Absolutely! #smallbusinesssupport #smallbusinessowner #businesswoman #digitalmarketing #consulting #managementconsulting #managementconsultant #managementconsultinglife #marketingconsultant #marketingstrategy #smallbusinessmarketing #digitalmarketingagency #digitalmarketer #marketingdata #digitalmarketingtips #smallbusinesstips #failforward

15.01.2022 One thing I know for sure, is that you are capable of more than you think. How are you challenging yourself today? Earlier this year, I took on the biggest, boldest project of my life... and it paid off. ... There were moments throughout though where it didn't feel like it was possible. Where it felt like everything was going wrong. There were tears and there were difficult conversations - but through every challenge, we found a way to problem solve, empower cross-functional team members and deliver what we set out to. It's a lot easier to pick what's easy over what's challenging - but my experience working on this bold project not only afforded me the opportunity to learn more, but taught me that I could rely on myself. The outcome, beyond the incredible feeling of delivering value to my client, is the resilience and self-trust that I built which I know, will allow me to accomplish absolutely any challenge I face. My mission as a Marketing Intelligence Consultant & Data Driven Marketing Mentor is to afford *every business* and *every consultant* the opportunity to be a data leader. To ask hard questions and push to find answers that lead to insight and empowered action. So again, how are you challenging yourself today? #mindsetmatters #mindsetshift #challengeyourself #smallbusinessowner #martech #managementconsultant #marketingconsultant #marketingstrategist #dataanalytics #marketingaccountability #marketingmanager #marketingstrategist #dashboardinglikeaboss #digitalconsultant #digitalmarketingagency #digitalagencylife

15.01.2022 When was the last time you threw yourself into learning something new? Something that really challenged you and pushed you out of your comfort zone? When I was young, I remember my teachers would be looking for me during library time. I would always be hidden out of sight, after diving head first into the non-fiction section. And nothing has changed. ... I love to seek out super challenging projects. The kind that *almost* kill me but force me so far out of my comfort zone, show theyre worth the pain - for theres no greater feeling of accomplishment or set of skills one could earn without that push. Things are changing around here. Ill be less available for consulting work as I embark on my next challenge, on pursuit of making a bigger impact on marketing leaders everywhere, helping them to be more confident in data-led decision making. I will however, continue taking on one big bold project at any one time. The only confirmed ticket to growth is to find a bold pursuit, sit on the edge of uncertainty and have the grit to see it through. A quiet evening of journaling last night led to uncovering my values and subsequently, where I know my focus should lie. Here are the promises Ive made to myself: Ill always be a student, a striving learner. Take on the big bold projects that sometimes win, sometimes fail + pivot, but never without incredible learnings, collaboration and a bold vision to realise. Push hard against the status quo, we can always be more clever. Nothing is impossible - theres always a way a clever solution hidden in plain sight (quick wins now, perfection later). My purpose is to break down black and white thinking and help people think in the grey - making complex decisions efficiently where outcomes are unclear. Looking forward to the next chapter and sharing more with you soon. #learning #personalgrowth #personaldevelopment #businessowner #marketingstrategist #marketingintelligence #entrepreneurlife #boston #bostonlibrary

15.01.2022 A bit of weekend fun (doesnt anyone else want to play data games on the weekend? Just me?) Last person to DM me that they got em all (WITHOUT CHEATING) is a rotten egg ... 3..2..1... GO! Dont swipe right until you give it a good go #dataanalytics #data #dataanalytics #marketing #marketingstrategy #marketingdigital #digitalmarketingtips #digitalmarketing #digitalagency #digitalmarketingtips #digitalagencylife #brisbanedigital #brisbanedigitalmarketing #brisbanedigitalagency #agencylife #melbournedigitalmarketing #melbournedigital #sydneydigitalmarketing #sydneydigital #sydneyagency #melbourneagency

14.01.2022 Just because it didnt come from a directly attributable online source, doesnt make it less meaningful. Its all about the CONTEXT. Context for where that person THINKS theyve seen us - which says more about resonance and culture than our Google Analytics account ever will. ... Multi-touch web analytics attribution will only tell us how many channels + how many times over what duration (path length). Drilling deeper into top of funnel efficiency requires bottom of funnel, contextual data points. Who are they (age, location)? How much did they spend? WHY did they spend with us (what problem did we solve or what pleasure did we bring?) WHY did we win over our competitors (positioning)? Where did they see us on their journey to understanding we would fulfil that need? How did you hear about us? Offers insight into: The channels they might frequent The channels our industry or our brand is most resonant No matter the attribution model, the only way we bring context to analytics is through coupling it with a deep persona understanding. When we get THAT combo right, weve got one HIGHLY EFFICIENT marketing budget. #marketingeffectiveness #dataanalytics #marketingdata #tftmember #dataleadership #marketingmanager #ceo #cmo #headofmarketing #headoffice #brisbanemarketing #brisbanedigital #digitalbrisbane #digitalmarketer #datascience #dataanalyst #marketing #marketingagency #marketingconsultant #strategyconsulting #startuptips

14.01.2022 The only thing MORE fun than talking about all things digital and data on a Friday afternoon, is doing it with an epic crew of switched on folk! Loved my time with BBS Communications last week, workshopping on the spot everyday challenges and uncovering potential client opportunities. We covered: Leveraging the algorithms and channel opportunities for B2B marketing ... Navigating stakeholders should dont get digital Must have tracking set up for the right data acquisition Measuring the effectiveness of brand, content and communications changes Interested in organising some corporate training sessions for your agency or enterprise? Im running both virtual and in person team training sessions. Send me a DM or pop me an email over at [email protected] #brisbanagency #supportsmallbusinessbrisbane #brisbanesmallbusinesses #brisbanebusiness #marketingagencylife #marketingagency #melbourneagency #socialmediamarketing #tftmember #businesswoman #businesschicks #corporateevents #lmbdwbrisbane #lmbdw #lmbdwmelbourne #lmbdwsydney #womenindigital #womenindatascience #digitalmarketing #digitalmarketingtips

13.01.2022 When we forget that our STRATEGY is supposed to drive our TACTICS. Im all for jumping on the latest trend (we have enough evidence to know that it can be a fast way to build an audience before marketers ruin it with over-saturation) BUT if we jump on it without considering where it fits into our strategy... were just being reactive. When we pause to consider where the pressure is coming from (what problem do we need to solve right now?) we can find the right channels and ...tactics to help us reach that goal. Oh, and with the right data to help guide us to our most profitable decisions #marketingstrategy #marketingstrategytips #marketingpodcasts #marketingagency #marketingconsultant #managementconsultant #marketersofinstagram #dataanalytics #datascience #data #leadershipdevelopment #leadershipskills #ceoclub #ceointhemaking #management #marketingmix @ Brisbane, Queensland, Australia

10.01.2022 Are you playing it safe or hedging your bets? One of the key distractions digital brings is thinking the only decision is in optimising our channels to perform as well as they can. We just get those CPCs down. Sure, but are we promoting the right mix of products? What total budget allocation have we set to each channel? ... Because our GROWTH strategy is so much more than just playing that channel optimisation game. The Ansoff Matrix a great model to remind us to check in on our growth strategy. What level of risk can the business currently tolerate? Have new competitors entered the market and reduced the existing market pool we were paddling in? Should we play it safe to defend our cash position or do we need to innovate and diversify our offer to reach new markets? The Ansoff Matrix helps us align product to market need, assess market size, query macro market impacts and help us set our channel mix accordingly - to reach the right customers with the right products to achieve what the business needs right now. Whats your growth strategy? Tell me which quadrant youre playing in most in the comments #marketingstrategytips #marketingplanning #strategicmarketingconsultant #managerlife #managementconsulting #mgmtconsulting #brisbanesmallbusinessowner #brisbanebusiness #brisbanegirlboss #marketingtips #marketingagency #marketingmanager #corporatewomen #corporatelife #ansoffmatrix #marketingmix #optimisation #lmbdw #tftmember #melbournemarketingagency

08.01.2022 Does marketing attribution feel entirely overwhelming? Totally. Its one BIG concept we KNOW is the key to us making our most PROFITABLE marketing moves - but it needs to be broken into two. Heres how I like to think about unpicking the impossible puzzle ... (Spoiler alert its not that impossible) #marketing #marketingstrategy #marketingmanager #marketingtips #cmo #marketingresearch #marketresearch #brisbanemarketing #melbourneagency #brisbaneagency #marketingmentor #marketingmentors #dataanalytics #marketingdata #executivecoach #executivecoaching #datatraining #ceolife #strategicmarketing #strategicmanagementconsultant @ WeWork

08.01.2022 Heres a fun fact about me (@katecookdigital). I hate sleep. Truly. I totally resent the 7-8 hours I must spend as a human resting. Doesnt my body realise its holding my brain back? While I enjoy and absolutely REQUIRE rest, there are so many activities that leave me feeling well rested and recharged. From baking and meal prep to yoga, journaling, reading, composting and gardening. ... What would you do if you had another 7-8 hours per day? P.S. If anyone finds a way to keep humans alive without sleep, consider me an investor

08.01.2022 Storytime. Did you know I dropped out of Uni? (Well, before I went back and finished that is... the photos a bit of a spoiler alert, isnt it? ) I know. I know. Im SUCH a walking stereotype of an entrepreneur. And yes, I was also that kid who sold cups of lemonade on the front lawn for $0.50 a piece (bargain, if you ask me) ... I deferred after 2.5 years (of my 3 year Bachelors degree) because I was chomping at the BIT to get my first role in marketing - and Ive moved at such a pace ever since... After entering the REAL world, I could see how much I was learning from actually being a PRACTITIONER that I wanted to spend every second investing my time in those high value areas. Here are my modules for a university in LIFE. Commit to bring in HARD ROOMS full of people who will challenge you Ask people you admire if theyll have coffee with you and ask them for their resource list (then actually read the resources they recommend) Take a deep breath and commit to a big bold challenge Fail, pick yourself up, learn, fail again, learn, succeed *repeat* One day I received a letter from Griffith which stated something to the effect of... Hey, if you want to finish this thing youd better do it within the next year, youve paid quite a bit of money for it to date so we recommend you consider it. *sunk cost theory at its finest* I decided to go back and knock it off in the end. While Im truly happy I did (and let me tell you, its a lot easier going to Uni after youve had real world experience to apply to your learnings), its still not something I think has been key to my critical thinking and problem solving abilities. So this is for anyone who ever worries that a lack of formal education will let them down. Because while I did finish it, I never felt like I had to. I learned more from the environments I exposed myself to, the diligence I applied to reading *every bestselling business book* and being willing to fail and pick myself up over and over again. Run dont walk in the direction of your dreams #marketingmanager #marketingstudent #marketinggraduate #cmo #ceomindset #executivecoach #executivecoaching

08.01.2022 Let’s talk about FB's announcement that they’re changing their default attribution window FROM 28 day post click and 1 day post view TO 7 day post click and 1 day post view. As the attribution gal, I've been asked by a few people to weigh in. Here are my notes on what it means and why they would do it.... Oh and if you haven’t yet signed up to my 5 Day Marketing Attribution Challenge - do so NOW! We kick off Monday. #facebookads #facebookadvertising #attribution #fbadsmarketing #fbadscoaching #digitalmarketing #digitalmarketingtips #digitalcoaching #digitalmarketingagency #marketingdigital #marketingstrategy #attributionmodel #attribution #dataanalytics #marketingreport #digitaladvertising #googleads

08.01.2022 Do you ever feel like youre falling behind in the latest data and analytics technologies? The gap between basic and advanced specialist knowledge is vast. But knowledge without context and insight merely give us numbers. Data leadership is the key to enabling change... ... ...and ANYONE can be a data leader. Data leadership is about bringing context and insight to numbers that help enable changing strategies and the teams responsible for delivering them. Data leadership is about: Asking the right questions and knowing where to focus deep dive analysis Bringing context for macro-environmental factors (internal and external) that could be impacting performance Connecting the right specialists with complimentary skills and facilitating collaboration Identifying patterns and crafting compelling stories that inspire meaningful action Underpinning data insights with commercially minded marketing strategies and the intimate understanding of what makes people tick - is the art that makes change happen. Were better together. #dataleadership #dataanalytics #marketingstrategy #marketingstrategyconsultant #marketingstrategyspeaker #datavisualization #datascience #marketingintelligence See more

07.01.2022 That feeling when you finally launch not but TWO of those JAM PACKED FREEBIES youve been working on. That button click on PUBLISH never felt so good. I get a lot of questions as a data-led marketing mentor but the most common are ALWAYS: ... 1) How do I interpret the right, meaningful data and turn it into a strategy to make me more profitable? 2) Our systems are a total mess... With so many out there, whats the path forward? So I distilled down a roadmap to answer BOTH of these questions and theyre loaded on the new SPT freebies page. The first: 5 Steps to your most profitable, data-driven marketing moves. Here I cover my top strategic frameworks, how to set up your channel mix, how to measure it and more! The second: Martech Success Guide A guide for senior marketers understanding the current and future state of their data driven journey (our data is only as good as the systems that capture it)! Get your hands on them via the link@in my bio - and if you know a senior marketer who might find these helpful, Id love for you to connect us in the comments. Im looking for my data driven marketing tribe #martech #marketingtechnology #marketingteam #brisbaneagency #melbourneagency #digitalproduct #digitalfreebies #marketingconsultant #marketingconsultantbrisbane #marketingmentor #marketingpodcast #marketingmentoring #marketingstrategy #marketingtips #enterprise #marketingattribution #brisbanebusinesswomen #brisbanebusiness

06.01.2022 Actual footage of me searching for answers in my data. Have you ever walked over to your team to ask Whats the data telling us? I remember asking my team this *all the time* before I realised, I was asking the wrong question.... Lets talk about emergence from data. Our data tells a story of decisions that have been made and the macro impacts that have been experienced. When were looking to innovate with bold new moves, we need to ask ourselves: If it hasnt been done before, do we have the right data to help inform us on whether that strategy might work? For example: "That target segment "Young Mum's" is only 15% of our conversions" Just because a segment makes up a small portion of sales, *does not mean* it has a small market size - just that the current strategies arent purpose built to exhaust that segment. Perhaps they're harder to reach and convert? Or our marketing strategy was too broad? If this segment maintains the highest order value - we know it might be a more effective use of budget to reach them, even if it meant increasing the cost per acquisition costs. Emergence from our data black box is only as good as the questions we ask and the data we acquire. #dataleadership #marketingstrategy #datascience #marketingmanager #cmo #digitalmarketing #digitalmarketingagency #thefoundersteam #leadership #tftmember #ceo #ceomindset #leadershipdevelopment #marketingleader See more

06.01.2022 Are you confident youre making the most profitable marketing moves? This EOFY REALLY matters #ThanksCovid Its not a time to waste budget on things that wont move the needle.... What if you could future-proof your teams ability to hit targets next financial year? What if you could bring the visibility and confidence to your team and stakeholders via meaningful reporting that facilitates better decision making? What if we said you could do it no matter your budget or martech stack? So whats your lack of reporting visibility really costing you? Confidence and opportunity. Dont miss our live training next Tuesday 23rd June. Walk away with our exact reporting template for marketing attribution along with tips on forecasting your FY21 performance. Register now: http://sptagency.co/register

06.01.2022 #Truthbomb When we dont hit our EOFY targets, its because we didnt effectively measure the performance of our strategies. Are you measuring whats easy instead of metrics that provide meaningful insight into the effectiveness of your strategies?... Do you ever feel like your reports tell you what is working and what isnt, but fail to communicate why and what you can do to improve performance? To keep feelings of imposter syndrome at bay, we need to know were not faking it. Dont be one of the 72% of c-suiters HBR announced are yet to forge a data culture, or the 69% who have admitted to not developing a data-driven organisation. Its not often I come across an organisation that isnt measuring at all, but rather that its just so easy to be distracted by impressions, clicks and opt-ins. When we develop reports that find the few, northern star metrics that help us understand the trajectory we're on as a result of the strategies weve chosen - we can make measurable improvements that drive change. How do we do this? Its actually pretty simple once we have a formula to follow. Im sharing my formula for marketing attribution tomorrow at 4pm. If you cant make it, we'll email over the recording, so sign up if this piques your interest [link in bio] See more

04.01.2022 #Truthbomb When we dont hit our EOFY targets, its because we didnt effectively measure the performance of our strategies. Are you measuring whats easy instead of metrics that provide meaningful insight into the effectiveness of your strategies?... Do you ever feel like your reports tell you what is working and what isnt, but fail to communicate why and what you can do to improve performance? To keep feelings of imposter syndrome at bay, we need to know were not faking it. Dont be one of the 72% of c-suiters HBR announced are yet to forge a data culture, or the 69% who have admitted to not developing a data-driven organisation. Its not often I come across an organisation that isnt measuring at all, but rather that its just so easy to be distracted by impressions, clicks and opt-ins. When we develop reports that find the few, northern star metrics that help us understand the trajectory we're on as a result of the strategies weve chosen - we can make measurable improvements that drive change. How do we do this? Its actually pretty simple once we have a formula to follow. Im sharing my formula for marketing attribution tomorrow at 4pm. If you cant make it, we'll email over the recording, so sign up if this piques your interest: https://sptagency.co/register/

04.01.2022 This time last year I was in an in-house Marketing Management role, TOTALLY stressed about EOFY. I was handed our targets for the year ahead and asked how the marketing team was going to meet them - with the set budget I had already been given (and told there would be NO wiggle room)! I knew I would need to get very clever with our marketing strategy for the next FY and that started with getting full visibility over our marketing mix and channel attribution.... This year, EOFY REALLY matters #thankscovid). We cant afford to waste budget on things that wont move the needle. Last year, this was this problem that led me to become totally obsessed with hacking #businessintelligence solutions no matter the budget or tech stack. In fact, I loved it so much that I built SPT Agency to offer intelligent reporting solutions that help businesses get runs on the board *now* while working to build their digital utopia. Whats your lack of reporting visibility costing you? Confidence and opportunity. I want to give back and share my learnings. So next Tues 23rd June, Im running a live session covering off my exact reporting template for #marketingattribution along with tips for forecasting your FY21 performance. Hope to see you there! LINK: https://sptagency.co/register/

03.01.2022 Im coming up to my 1 year in biz anniversary and wow, what a year. I feel like Ive been queen of pivot Ive changed my website, positioning and packages many times, but in stumbling across this photo, Ive realised my focus has never wavered. ... I thought that changing my business so often was holding me back, but I see now that its been the total opposite. As a consultant and marketing mentor, I encourage my clients to be nimble and adapt to changing macro environmental impacts and their own data. And thats exactly what Ive done. Flexed to meet demand Flexed to bring clients immediate value (how can we get quick wins on the board NOW)! Refined the focus to what brings me the most joy which in turn, brings my clients the greatest level of impact It turns out, the how isnt nearly as important as knowing your why. Im taking on a small number of 1:1 Marketing Data & Reporting Mentees for my new BETA Marketing Measurement Mentorship Program. Details to come soon though if you want the scoop early, shoot me a DM!

01.01.2022 Get the lowdown on how Googles announcement to ban third party cookies will impact your digital strategy. The link to our full guide is in our bio. Dont get caught out! Be ready.

01.01.2022 For those who dont know, I used to be a blogger. It started as just a small effort to be a practitioner and refine my craft... until it went viral on me. My blog, Small Paper Things, generated over 1 million hits VERY quickly. Heres what I learned from all that data. 1. Get the data acquisition strategy right... I had a Google analytics tag but hadnt bothered to set up any other data acquisition strategies (not even my Facebook pixel right away)! GA data alone tells us the what but not the why and very little about the who. If Small Paper Things were alive today, Id be swiftly setting up a Quantcast pixel, while funnelling contact data right into my CRM, building out a single customer view. 2. Quality > volume High volumes of data can lead to analysis paralysis. It was most useful when I went into GA looking for answers to a few key questions Id written down earlier. What does engagement look like for my Australian audience? 3. Sometimes, the truth hurts When the content we poured sweat into tanks, when you learn the love of your audience is fickle without freebies and ultimately, swallow the truth youve been wanting to avoid. Attention does NOT mean opportunity. Ive learned its always better to have the meaningful few in your community who you truly seek to serve than a vast many who could care less about what youre spruiking. The glamorised picture of going viral aint all its cracked up to be. Without a discerning eye, large data volumes can leave us paralysed and entirely off track from our vision. The lesson: when looking to be data driven, we must first ask ourselves whether our data is helping or hindering? #blogger #digitalmarketer #dataanalytics #googleanalytics #contentcreator #dataanalytics #marketingconsultant #marketingstrategy #marketingcoach #webanalytics See more