Stepps | Marketing consultant

Stepps

Phone: +61 1300 139 891

Address: 757 Ann St 4007

Website: https://www.stepps.com.au

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• Property
• Web designer
• Marketing consultant

25.01.2022 A question we've received every day recently is "what do we need to do about our digital marketing at a time like this?" Here are just two things you should be thinking about and adjusting right now. #marketing #digitalmarketing #digitalmarketingtips #socialmediamarketing #realestate #contentmarketing

25.01.2022 Their script usually goes a little something like this... We promise to get you on Page 1/Position 1 of Google search results for $x per month. Have you received an email or phone call like this from an SEO company promising the world? I thought you might. Let's be honest - who wouldn't want their business to be at the top of Google search results?... The reality is however, many SEO companies have been ripping off real estate businesses for years and, in 2019, the Australian Small Business & Family Enterprise Ombudsman (ASBFEO) announced that they were going after SEO fraudsters. We've put together this article to forwarn you about the dodgy tactics being peddled by SEO companies and why the surge in internet traffic due to COVID-19 means they're more active than ever. Read on: https://stepps.co/dodgySEO

25.01.2022 Building a real estate business is hard work. Building a brand is even harder. But imagine doing all of that work, only to have your brand ripped out from under you? And only 12 months after you started your business... Well, it's exactly what happened to these guys stepps.co/trademarkfail

24.01.2022 "Half the money I spend on advertising is wasted. I'm just not sure which half." This old chestnut never fails to get a laugh among real estate business owners, marketing people and sales agents in our training workshops because sadly, for many, its true. When it comes to marketing, they start with...... What subject line should I put in an email? How many characters should be in that subject line? What colours or images should I use? How many SMS's should we send on a weekly a basis? What times of day should I post on social media to get the best engagement? And so on... Marketing and advertising should always start with a goal, followed by strategy, THEN tactics. Never the other way around. #realestate #realestateagent #marketing #advertising #stepps

24.01.2022 [REAL ESTATE AGENTS & TEAMS] What is content marketing? Is it a blog post? Is it social media posts? Is it a video? It can potentially be all of those things. But what's more important than the medium is the message. People don't buy or sell real estate every day and in this video, Josh shares one of our favourite examples of content marketing from 120 years ago and why so many real estate businesses and agents are implementing a similar long-game strategy to their marketing.... #realestate #marketing #realestateagent #branding #realestateagents #digitalmarketing #contentmarketing

24.01.2022 Real estate agent reviews are big business. There are entire websites dedicated to them and the major property portals have invested vast sums of cash into building and promoting their own agent review products. Then theres Facebook reviews, Google reviews, Trustpilot reviews, Net Promoter Score software and the list of channels goes on and on. So with all of those choices for collecting reviews, which ones should you focus on? Which ones yield the greatest impact? Should y...ou be collecting reviews on all of them? How do you even do that? Read on: stepps.co/agentreviews

23.01.2022 When locals tell other locals about the work you do in the community rather than just the work you do as a real estate agent, those locals are your marketing department. And you can count on a steady stream of referrals for many years to come. Read on: stepps.co/marketingrebellion

23.01.2022 Ever had a competitor copy you? Frustrating right!? We discovered over recent months that one of our competitors has been using an online tool to "spy" on our website in an attempt to steal the 'secret sauce' that helps us rank higher than them in Google. Here's what we did to fight back...

22.01.2022 [REAL ESTATE AGENTS] When was the last time your marketing manager was with you in the same room while you presented to a client? Or at an open home? Or an auction?... Rarely does the marketing team get to see you in action, because they're too busy doing the marketing! But the fact is that aligned sales and marketing teams are more profitable, less snarky towards each other and overall run more effective campaigns. And the first step to achieving this is to see them as part of your front-line team as opposed to the back-of-office marketing team. What do you think? Leave a comment below. #marketing #sales #realestate #digitalmarketing #socialmedia #advertising #branding #team

21.01.2022 Heres the rub Many real estate websites look pretty but underperform massively when it comes to generating more leads, sales and ideal clients. Beyond aesthetics, a real estate website should include these 3 important things: stepps.co/website3things

19.01.2022 15 leads in 3 days! Thanks for your kind words team Molenaar + McNeice!

19.01.2022 [REAL ESTATE AGENTS] There's an old saying; "We're wasting half of our marketing budget. We're just not sure which half." Get clear on where you should invest your time and money online post COVID. Join our CEO Josh Cobb on The Better Agent Series with Openn Negotiation next Wednesday at 3pm AEST. ... Details below.

19.01.2022 The interest and adoption of online auction platforms and virtual tours has grown exponentially as one might expect in a time like this. However, given this technology is still relatively new in its adoption by many businesses, the major portals, virtual tour software and online auction platforms are not yet configured in such a way for agents and consumers to engage with these services together easily (and on mass). It's still all a bit clunky and disconnected. So how do you best serve potential buyers but maintain a competitive advantage? Read on... stepps.co/auctions-tours

18.01.2022 In real estate, we use lots of digital channels to market our brand and our listings. The problem we have, however, is that we rely too heavily on those platforms to drive brand awareness and new business for us. We post to social media and let people engage with our content there. We push our listings to the major portals and let people engage with our listings there. We post our reviews to the ratings and reviews websites and let people engage with our testimonials there. T...his is exactly what those platforms want you to do because if were all driving traffic to them, theyre able to convince advertisers (including YOU) to spend more money on their platform. We are feeding the beast! But it doesn't have to be this way. You too can be a media company. 2-minute video -> stepps.co/mediacompany

18.01.2022 REAL ESTATE WEBSITE LAUNCH We're excited to announce the launch of our latest project with Adams Estate Agents (adams.com.au). Adams Estate Agents has been the market-leading agency on Mt Buller since 1996 with a family history immersed in life and business on the mountain since the 50’s. Buying and selling real estate in Australia's snow regions is quite unique and the new adams.com.au features some of the stunning properties on offer.... The end result - In an industry where so many businesses copy their competitors, plus or minus 10% - the new mmproperty.com.au website is truly one-of-a-kind. Check it out for yourself: adams.com.au #realestate #websites #digitalmarketing #stepps

18.01.2022 Creating a powerful real estate brand is a slow climb. As you keep working towards the summit, you learn things that might change your path and strengthen your stance. For molenaar + mcneice real estate agency, a brand who has indeed climbed the mountain to strong market share, the next phase of the journey involved making its digital presence even stronger.... So when it came time to build their new website, it was about blending a strong visual identity with smart strategy to deliver world-class service to real estate consumers online and best-in-class lead generation for its agents. The end result in an industry where so many businesses copy their competitors, plus or minus 10% the new mmproperty.com.au website is truly one-of-a-kind. Check it out for yourself: stepps.co/mmpropertylaunch #realestate #digitalmarketing #websitedesign

17.01.2022 For some real estate businesses and individual agents, their website is a lead generating machine. For others, their website is more like a static online brochure that yields little to no results. One business we met with recently had received 40 new listing opportunities since launching a new website a few months ago 40 people went to their website and filled in a form to say Im thinking of selling, please call me!.... For a relatively small business, this is an outstanding result. Especially considering these leads had resulted purely from organic traffic and their email marketing no paid ads. The problem, however, is that these leads were missed because of a very common oversight on real estate agency websites. Read on: stepps.co/leadgenmistake

17.01.2022 Experienced real estate agents will tell you that one of their strongest vendor lead sources is the conversations they have with prospective buyers at open homes. But working with buyers is not just a great vendor lead source offline, it can be even more powerful online, provided you follow a few simple steps. In this article, you'll learn how making one simple change to your website can generate quality vendor leads (while you sleep!).... Full Article: stepps.co/vendorleads

17.01.2022 As a real estate business, your website is your most important digital asset. Plain and simple. Outside of everything you may do on social media, the major portals, ratings and review websites, email and so on, your website serves as the final destination. Its the culmination of all your efforts, sealing the deal with potential clients to choose you over all other competitors they may have come across. We understand exactly why your digital marketing can fall to the wayside ... youre busy listing and selling (or managing) property. Marketing and website optimisation is one of the easiest tasks to neglect. But its also one, that when given the appropriate amount of attention and done well, can serve as another salesperson that is switched on 24/7 and will drive new business for you while you sleep. Before diving into a website redesign or building a new one from scratch, let these tips serve as your guide to getting a real estate website that delivers real outcomes for your business not just another real estate website or a prettier version of your old one. Read on: stepps.co/websitequestions

16.01.2022 Back in the 90s, we only had 8 channels to market our real estate businesses on: 1. Events 2. Direct Fax 3. Direct Mail 4. Telephone... 5. TV 6. Radio 7. Print 8. Display advertising That was it! No Facebook. No ratemyagent.com.au. Today, there are thousands of marketing channels you can have a presence on to market your business. Has this made marketing any easier? Yes and no. Yes, because we can now access an audience that, traditionally, we had to pay to access. Instead of relying solely on media companies to reach an audience, we can use social media advertising, CRM and email to reach the same audience ourselves. No, because you are not just competing for attention against other real estate agents anymore. You are competing for attention against everything. And this is why real estate thought leaders say your website is more important than ever. Read the full article: stepps.co/yourwebsite

16.01.2022 In 2019, Australia's two major property search portals did over $1.2 billion in revenue collectively and even if 5% of their revenues were spent on advertising, youre already up to $50 million. Yes, $50 million spent on advertising. But heres the thing, you have something they dont a local business in your local market. And when it comes to ranking highly on Google for your company name and the phrase real estate agents , this gives you the upper hand -> stepps.co/beattheportals

15.01.2022 [REAL ESTATE AGENTS] If you (and/or your clients) are producing property videos, this is a must-read. Full story: http://stepps.co/fbvideo

15.01.2022 Who is the brand? The real estate agent? Or the real estate agency? There are strongly held views on both sides of this debate but the reality is this is not a conversation we were having in Australia just a few years ago. Some believe the agency brand is, and always should be put, first and that agents should align with the agency brand style guide and use the tools provided to them to champion the agency brand in which they work under rather than attempting to position them...selves above the agency brand. But some brands have gone in a different direction and have given their agents much more freedom to run their own brand within the agency brand, providing support in the way of marketing, graphic design, software, analytics, AI (artificial intelligence), training, coaching (business and life) and much more. Is the trend toward agent-empowered business models the way of the future for real estate? Leave a comment below.

15.01.2022 Ever had a competitor copy you? Frustrating right? Dont let copycat competitors drive you mad. Whether youre a market leader, the challenger company or the little guy, the temptation to constantly monitor what your competitors do can drive you to distraction. The secret when you come across copycat competitors is not to panic, especially if theyre following your every move.... Stay focused and trust your own business and marketing strategy. After all, if other businesses are competing with you, youre clearly doing something right. Watch the video -> stepps.co/copycats #realestate #digital #stepps #originality #onestepahead

15.01.2022 The Big Property Portals: Have we given them too much power? Read on: stepps.co/portals

15.01.2022 DL cards, letterbox drops, bus stops, billboards, bulk email/sms There are two by-products of all the traditional forms of marketing in real estate: an occasional home run, and many strikeouts. When every agent in your area is saying the same thing in their marketing (and they are!), youre only part of the noise. Youre shouting the same thing with a different megaphone.... #realestate #marketing #digitalmarketing #contentmarketing

14.01.2022 "If you practise helping rather than simply tossing out free market appraisals like ninja stars, your community will reward your company with loyalty and advocacy." Read the full article: stepps.co/marketingsideways

14.01.2022 WEBSITE LAUNCH SUPER EXCITED for the launch of our latest website for London Estate Agents (www.londonestateagents.com.au). Stunning design coupled with high-quality video. Congratulations to Ron, Nikki & the team.... Check it out for yourself: www.londonestateagents.com.au #realestate #websites #digitalmarketing #stepps

14.01.2022 Sadly, most real estate agents are burning cash on Facebook. They tell their clients they do social media advertising but, for the most part, that simply means they boost a post from their Facebook page for a measly $15-$30 that might achieve a small amount of reach, but zero conversion. Tech-savvy agents are using Facebook Ads Manager to target their advertising more accurately for a slightly higher budget.... Others are using third-party software applications or theyre allowing the major property portals to run their Facebook ads for them. Sadly, these agents are also burning through cash with little to no return-on-investment to show for it. Over the past few months, our team have been working on a comprehensive 4-part online video course to teach you, step-by-step, how to set up, deploy, manage, measure and optimise a highly profitable social media advertising plan. We might be biased, BUT nothing comes close to providing this much detail for real-estate-focused Facebook advertising. We've poured years of working with Australia's best agents and agency brands into this. And we hope you'll join us. Visit: stepps.co/fbmasterclass

12.01.2022 There is a reason why the major property portals want you (and your vendors) to buy their social media advertising packages they know how much traffic it drives to THEIR website. The more money you pump into these packages, the more traffic THEY will drive and the more likely you'll see advertising costs and subscriptions increase. We are feeding the beast! With a little bit of knowledge, you can completely insource your social media ads for your listings and keep all the ad spend to yourself. And the best part is, all of that traffic is coming to YOUR website.

11.01.2022 WEBSITE LAUNCH SUPER EXCITED for the launch of our latest website for Robyn Dodd Real Estate (https://robyndodd.com.au)! Stunning, one-of-a-kind, custom design across all devices. Congratulations to Robyn and the team! Check it out for yourself: https://robyndodd.com.au/... #realestate #websites #digitalmarketing #stepps #customwebsites

11.01.2022 Prior to COVID-19, the appetite for pre-portal advertising from vendors and agents alike was on the increase. Pre-portal (also known as off-market) selling has become even more appealing during COVID as vendors look to save on marketing costs and as agents have adapted and trained themselves up on how to execute digital campaigns away from the major portals. There is a growing number of case studies where agents have sold properties using Google, Facebook and their own websi...te+CRM tools before the property even makes it to the portal zero money spent on the major property portals. And more and more agents are now promoting this as a point of difference to vendors. So which digital ad platform is best? Google or Facebook? We compare these two digital advertising juggernauts stepps.co/facebookvgoogle

11.01.2022 Marketing at a time like this is a different ballgame. On one hand, we have the government regulations restricting how we can run our real estate business. On the other hand, many businesses are looking for ways to reduce their operating costs to quite simply survive. So should you stop marketing? Of course not. Should you be looking at different ways to generate buyer and seller leads? Absolutely. Should you be looking at strategies for doing that at a lower cost? 100%!... When it comes to digital marketing, how do we actually achieve this? First, we need to understand there are two types of real estate businesses and depending on which one you are it will determine how you weather the storm. #realestate #digitalmarketing #business #coronavirus

11.01.2022 REAL ESTATE WEBSITE LAUNCH We're excited to announce the launch of our latest project with Gold Coast powerhouse Harcourts Coastal (coastal.com.au). Congratulations to Dane Atherton, Katrina Mattig and team Coastal. Check it out for yourself: coastal.com.au... #realestate #websites #digitalmarketing #stepps

09.01.2022 Live chat has become the communication method of choice for business enquiries during COVID-19. With face to face customer service restricted, or on pause in some areas, and many large businesses’ phone lines struggling to cope with the huge call volumes, businesses have had to adapt their forms of communication for the lockdown, resulted in a big boost for live chat features. Even if the phones aren't ringing off the hook right now for real estate businesses, many consumers ...are looking for live chat solutions on agency websites as a means of the initial touchpoint for their enquiry. A recent study showed that lockdowns and restrictions led to an increase in live chat. The data highlights that there were more live chat users in April or May compared to February and when it comes to real estate, live chat usage has skyrocketed. But before you rush to install live chat or chatbots on your website, there are a few things to consider stepps.co/livechat

09.01.2022 Just one of the little things we do differently around here.

08.01.2022 Google is, for many homeowners, still the first place they go when they're ready to start talking to real estate agents about selling their home. If you're not there, you're not in the game. Full article -> https://stepps.co/googlerank1

08.01.2022 REAL ESTATE WEBSITE LAUNCH We're excited to announce the launch of our latest project with Sydney agent Daphne Sauvage (daphnesauvage.com). Stunning design coupled with high-quality video and content marketing strategy. Check it out for yourself: daphnesauvage.com... #realestate #websites #digitalmarketing #stepps

07.01.2022 The average user spends 88% more time on a web page that contains a video. Heres another impressive stat for you: The average conversion rate (someone filling in a form or calling a business) for websites using video is 4.8%, compared to 2.9% for those that dont use video.... Video not only keeps people on your website longer (great for SEO!), it also significantly improves your chances of generating a lead. As video continues its steady climb to dominance in the world of digital marketing, combined with the government restrictions around social distancing, the appeal of a video-first marketing strategy has become increasingly evident in real estate. Meet 4 real estate businesses stepping it up https://stepps.co/videoleads

07.01.2022 WEBSITE LAUNCH We're excited to announce the launch of our latest custom real estate website for Mont Property (www.montproperty.com.au)! Stunning custom design across all devices. Congratulations to Matthew, Jeremy and the entire Mont team. Check it out for yourself: www.montproperty.com.au... #realestate #websites #digitalmarketing #stepps

07.01.2022 Copyright infringement is rampant on the web these days and lawyers for content creators are more active than ever in an attempt to secure compensation. Full article: stepps.co/imagecopyright

05.01.2022 REAL ESTATE WEBSITE LAUNCH We're excited to announce the launch of our latest project with Molenaar + McNeice (mmproperty.com.au). Every now and then, a brave real estate brand resets the benchmark for how things are done. By allowing Stepps to put all options on the table for their new website, the team at Molenaar + McNeice helped create the environment to deliver great work.... The end result - In an industry where so many businesses copy their competitors, plus or minus 10% - the new mmproperty.com.au website is truly one-of-a-kind. Check it out for yourself: mmproperty.com.au #realestate #websites #digitalmarketing #stepps

05.01.2022 How are you supposed to distil the good stuff from the deluge of crap digital marketing advice? To give you a sense of some of the ill-advised guidance shared with real estate agents over the years, we compiled some of the worst advice we’ve heard and explained why it’s bad. Have you heard any of these "words of wisdom" before? ... Read on: stepps.co/badadvice

02.01.2022 S**t happens. Negative reviews about real estate agents are not hard to find online. In fact, for every 5-star review, there are equal, if not more, 1-star reviews. It's how you respond that matters. https://stepps.co/negative-reviews #realestate #branding #reviews #digital #social

02.01.2022 Is your digital marketing profitable or wasteful? Josh recently caught up with the team over at Openn Negotiation to discuss: 3 easy ways to optimise your website for lead generation... How you can beat your competition on Google rankings The number one BEST way to convert your leads Check out the highlights video -> stepps.co/openn

02.01.2022 Remarketing can increase your website conversion rate by over 50% and it's one the best (and cheapest) advertising tactics the real estate industry is not using. Read on: stepps.co/remarketing

01.01.2022 She is one of the nicest and hardest working agents in the country (and she has the results and accolades to prove it). We're proud as punch to partner with Lindy Harris and the team at ONE Agency Lindy Harris and we're excited to announce the launch of their brand new website. Check it out at https://oneagencylindyharris.com.au/ Congratulations team! Here's to the next Stepps :)