Storyflight in Brisbane, Queensland, Australia | Copywriting service

Storyflight

Locality: Brisbane, Queensland, Australia

Phone: +61 413 084 022

Address: Brisbane 4001 Brisbane, QLD, Australia

Website: http://www.storyflight.com.au

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25.01.2022 Can I suggest you hit pause? As we sail into the next financial year and a new program of work, its a great time to make sure youre setting up your next comms project for success. We wrote this article in the furious months leading into EOFY, but the checklist is relevant any time you start a project.... https://www.storyflight.com.au//setting-your-new-comms-pro See more

23.01.2022 This years theme for Reconciliation week is In This Together. The first thing to aim for when you are reflecting this week is to stick to being In This T...ogether and avoid being in this to help. Check out our latest blog post written by @lenajean27 on our website. https://clothingthegap.com.au//how-to-be-in-this-together- #InThisTogether #ReconciliationWeek2020 #NRW2020

23.01.2022 Nature and culture are irrevocably entwined and connected. In Australia, our natural environment is the outcome of millenia of influence and care by First Nations People. Its probably why today, on World Environment Day, were still thinking about the blasting of ancient rock shelters in Juukan Gorge. Still waiting for answers about how this destruction can happen. How legality managed to trump morality. And how we, as a nation, will ensure it never happens again.... And if you havent read Dark Emu, its an incredible insight into how First Nations people shaped the natural environment. It heavily references both the oral history of First Nations people and the written accounts of Europeans explorers information that wasnt included in our grade 4 history classes.

22.01.2022 Being a parent right now is TOUGH. Youre doing more work than normal. And not just the physical labour that comes with child care, teaching and potentially working all at once. Theres also the emotional labour of reaching out to friends, caring for relatives and managing how your children understand and process this crisis.... Its essential work. So this Mothers Day, theres more reason than ever to celebrate and thank our mums. We hope that today, you all get to embrace small, simple pleasures. Put your feet up, enjoy that cup of tea (or cheeky mimosa ) and take a well-earned break. See more

22.01.2022 Were chatting with Andrew from Excite Media tomorrow morning. Well be talking about how to use your website copy to build trust and share your message. And (how fun!) you can watch live!

22.01.2022 We can't wait to share our thoughts and tips about writing for impact. Thanks for inviting us along Digital for Good!

21.01.2022 Thankyou. x Childrens Ground. Exciting collaboration between two incredible organisations.

21.01.2022 Share your organisations successes with your volunteers Dont just assume they know. When volunteers can clearly see how they contribute to the bigger picture, it improves volunteer morale, motivation and retention. Learn more here: https://www.storyflight.com.au//4-tips-to-improve-voluntee

21.01.2022 You may know the value your business offers its customers. But if you dont know how to share this, clearly and succinctly, youre likely to get lost in the crowd. We call this your UVP (unique value proposition). Its the thing that sets you apart from your competitors. The thing that makes your brand memorable. The thing you do better than everyone else. Being clear on your UVP can help you differentiate your organisation in the marketplace. But its more powerful t...han that. A clear UVP can help you identify your key messages and share them with strength and consistency. It can also help you demonstrate the real value you offer a client or community. How you help, how you make a difference and why you should be trusted. Which is ultimately what your customer wants to know. Want help clarifying your UVP and weaving it into your communications? Wed love to help. See more

20.01.2022 Throwback to the time Emma wrote these fun interpretive signs for the Dino Dig Pit at Walkabout Creek, The Gap. (All in a days work for an education ranger!) Targeted specifically at families, with kid-friendly dinosaur facts and nature play prompts, these signs interpret replica fossils hidden beneath the sand. Created in collaboration with Queensland Museum, Emma says this project was a really enjoyable one to work on.

20.01.2022 The Fraser Coast Regional Council recently launched The Little Blue Book, a guide to mental wellbeing for young people. This is such an important project, and were SO proud to have helped bring it to life. Download the guide to check it out: https://www.frasercoast.qld.gov.au//community-resources-1/2

20.01.2022 We cant wait to share our thoughts and tips about writing for impact. Thanks for inviting us along Digital for Good!

19.01.2022 Happy birthday to our amazing Director, Jen! We hope you fill your day with wild rambles, uninterrupted musings and many cups of coffee. Team Storyflight

19.01.2022 Another from yesterday

18.01.2022 It feels like weve been holding our breath. Waiting. You probably know what we mean. Weve built our business slowly over the last four years. We did it for our families. And because we wanted something more for *ourselves*. ... Equal opportunities. Flexibility. A sense of PURPOSE. And right now, it feels so bloody good to let out a little sigh. Because were still here. We pinch ourselves at the work we get to do. At the people whose stories we share. At the change we are a part of. Weve booked our dream clients time and time again. Were grateful to our long-standing clients for sending us new projects over the past two months. And were equally grateful for the new clients who have recently started working with us. *Pic is a throwback to when our business began! See more

18.01.2022 It’s Queensland Mental Health Week. At Storyflight, we #TakeTimeForMentalHealth. But that’s not where it ends, or even where it begins. Our business model is built on the belief that each employee is a whole person, not just a cog in a machine. For us, mental wellness isn’t an afterthoughtit’s a fundamental principle that underpins everything we do. Does that mean we never get stressed? That we’re never up against tight timeframes? That we never have trouble finding work-lif...e balance? No. But it means that managing the mental wellbeing of our team is a primary concern, not a secondary one. We recognise that expecting employees to keep their personal and professional lives separate is simply not feasible. We recognise that flexibility in the workplace is key to both productivity and health. And we recognise that being honest about how we’re coping is a strength, not a weakness.

18.01.2022 Selfie from yesterday. We got together for photos! We love @natalieskoric Her signature style is beautiful, and Natalie has this magic that just puts you at ease. Cant wait to check out the pics!

17.01.2022 Really proud to have collaborated with Excite Media and Foundations Care on their new website copy. Foundations Care is an organisation that lives and breathes their values. They prioritise the needs and wellbeing of each child. And they encourage people from diverse backgrounds to become carers, so that every child can have the appropriate care and support. Australia currently has 45,800 children and young people living in out-of-home care. Its so important to have a... passionate organisation like this to help carers and children on their foster journey. https://www.foundcare.org.au/ See more

16.01.2022 Powerful environment and heritage interpretation doesnt tell information. It translates facts, history and science into content that forges an emotional and intellectual connection with the reader. You cant write engaging content if you dont really know what youre talking about. ... Before we began planning and writing Currawinya National Parks new interpretive signs, we made the hot, dusty journey to the park itself. We travelled with rangers who intimately knew the area, its values and its history. And at each location, we looked for opportunities, challenges and spent time brainstorming creative ideas. You need to immerse yourself in a placeits environment and cultureto truly capture how it feels and what it represents. Photo credit: Robert Ashdown. Thank you Robert!

16.01.2022 As a business owner, you might worry that no one else can write your website, sales or email copy. Its your brandthe one that youve nurtured from the beginning, investing time and money. You know all the features. The research and development behind the final product. Youve got the data, technology and market research. But sometimes, as the owner or director, you can be *too* close to your brand to know how to best market it. You can find it hard to identify what...s most important to share and get lost in the detail. A copywriter brings objectivity to the project. They can help you align the value of your offering with what your audience needs. They can help hone in on messaging thats memorable and converting. They can write stories that will connect and move your audience. Youre the expert in your product or service. It makes sense to bring in a marketing expert to help you sell it. See more

16.01.2022 In celebration of National Volunteer Week, heres our final tip on improving communication with your volunteers. Dont underestimate the power of personal thankyous Keep some cards and envelopes in your desk so you can write and post a quick thankyou note whenever you hear someone has done a particularly good job. It makes a bigger difference than you might think.... Missed our earlier tips? Youll find them all here: https://www.storyflight.com.au//4-tips-to-improve-voluntee See more

15.01.2022 The foundation of great communication is a real understanding of the audience. Even if youre writing a sign for a public place, your target audience shouldnt be *everyone* or *anyone*. When we worked on Currawinya National Parks interpretive signs, we thought carefully about who would read the signs. And how we could connect them to the significance of each site.... The majority of visitors to this arid park are experienced travellers, eager to explore this lesser-known part of Queensland. To engage with this audience, we had to consider their motivations for visiting a remote landscape. On our site visit to the national park, we asked ourselves: - What information will the visitor be looking for? - How can we share the hidden stories that shape this landscape? - Whats our opportunity to create a deeper understanding that lasts long after they leave? Always put yourself in the shoes (or in this case, the dusty boots) of your reader. Robert Ashdown See more

15.01.2022 Storytelling is a way to help visitors understand another persons experience. They can allow the reader to think differently and reach new conclusions. They can reveal hidden meanings and contexts that surround an object, place or time. With the right content, we can make people listen and care.... Sheep shearing stories from the new interpretive signs at Currawinya National Park

15.01.2022 Be kind to distracted and anxious clients by using plain language. Were not talking about *dumbing it down*. Were talking about making content easier for your audience to understand. Get some helpful tips here .... https://www.storyflight.com.au//why-your-content-should-be

14.01.2022 Share your organisation's successes with your volunteers Dont just assume they know. When volunteers can clearly see how they contribute to the bigger picture, it improves volunteer morale, motivation and retention. Learn more here: https://www.storyflight.com.au//4-tips-to-improve-voluntee

14.01.2022 In our days before Storyflight, we were both volunteers and volunteer coordinators. So we have a fair bit of experience in this space. Heres our first tip this week to improve your volunteer communications. Strike the words *volunteers needed* from your vocabulary Messaging with an air of desperation can have the opposite effect to what we intend. When we use welcoming language like *come and join us!* our message is suddenly much more appealing. Get the full story... here: https://www.storyflight.com.au//4-tips-to-improve-voluntee

14.01.2022 When we keep stories alive, we also preserve the lessons learned along the way. This ANZAC Day will look a little different, but that doesnt diminish our appreciation for these fallen soldiers. Apart in body but together in spirit, we value the lessons of mateship, of working together and caring for each other, that make us one.... It's fitting to remember that humanity can triumph, even in adversity. See more

13.01.2022 Currawinya National Park is an ancient landscape, holding the stories and cultural knowledge of the lands Traditional Owners, the Budjiti People. The parks new interpretive signs provided an opportunity for Budjiti perspectives and appropriate stories to be shared. Were incredibly grateful to have been invited to work on this project with Queensland Parks and Wildlife Service and Kristy Day Graphic Design.... Jo McLellan

13.01.2022 You’ve been writing, improving your work and now you’re ready to share it. First internally, then with your external audience. So it begins. Internal processes of reviews, endorsements and approvals. And that’s when the quality of the writing is most at risk. ... What? No. The approvals process IMPROVES the copy. It’s how we find problems, errors and typos. I beg to differ. Internal reviews often make the copy weaker, because many organisations have a flawed approach. Many reviewers forget that they’re NOT the target audience. It’s almost impossible for them to be. They’re internal to your organisation. And your audience is not. Even if you’re writing internal comms, the same problem arises. Your own team reviews. And your audience is external to that team. And that’s just one of the problems. BUT, with the right process, you can avoid undermining the integrity of your work. We’ve put all our tips for managing reviews and approvals in a handy guide for you. Check it out here https://www.storyflight.com.au//how-to-collaborate-during-

11.01.2022 Interpretive signs can work together to support an incredible visitor experience. Currawinya is one of Queenslands largest national parks. You need to jump in a 4WD to travel from one point of interest to the next. But regardless of which signs are viewed at each stop, and what order these places are visited in, the experience should feel logical and complete. Ask yourself: where has the visitor been before, and where are they likely to go next? What is their journey... of discovery? The visitor journey should also consider how a person will interact with a sign at each site. At Currawinya we considered: - How will the visitor use the space? Where do they enter and exit? Will they be able to see the sign easily? - How long do visitors stop at each site? Do they have time to read long-form copy or would a quick account of events be better? - Will the location of this sign be accessible for all ages and abilities? - What size will the sign be? Are the size and shape appropriate for the space or will it impede the space by blocking views or attractions? Its easy to overlook the visitor experience. But by focusing on visitor motivations and needs, you can amplify the impact of your signs. Robert Ashdown

10.01.2022 As we stride into a new financial year, Ive been reflecting on what weve learnt from the year that was. Like many businesses, weve had to refocus our services and processes in light of bushfires, COVID-19 and travel restrictions. And while there were setbacks, there are some lessons and changes worth celebrating. Redesigning how we support our clients. Weve been listening to how people have been impacted. Really listening. And then working to support them with ser...vices that address their needs and priorities. Collaborating more within (and outside) our team. Weve been combining our talents and experience to create better outcomes for our clients. Weve also encouraged more curiosity and questioning to find solutions that go beyond how its always been done. Sharing the emotional load. Weve always worked remotely, but at a time when people are craving togetherness, weve been checking in more regularly with our staff and clients to not only support operations, but their mental wellbeing. Relationships matter. Weve nurtured a number of relationships with clients and agencies over the past four years. And at a time when work was uncertain, many of these contacts got in touch with new projects. These last few months, we've felt valued and supported when it really mattered. See more

10.01.2022 Loving my job today! Deep diving into Queensland Museum's Sea Monsters exhibition for creative inspiration.

09.01.2022 After months of planning, research and writing, Currawinya National Parks new interpretive signs are ready to be installed . During this project, we had the honour of speaking with the Budjiti People and hearing their perspectives and aspirations. We travelled across this sacred soil in the company of rangers, devoted to protecting the parks cultural and ecological values. ... We collaborated with experts and creatives to showcase the remarkable heritage of this remote Queensland destination. And were thrilled to see the work of so many people come together in this final product. Over the next month, well be reflecting on the lessons weve learnt and the steps that it takes to pull a project like this together. Credit: Robert Ashdown See more

08.01.2022 Emma’s selfies are definitely the best

08.01.2022 When it comes to science and technology, performing research is only half the battle. What happens next is even more important: figuring out how to tell people about your results. And get them to give a damn. Its a lot harder than it looks. Over the last two decades, our team has honed skills in science communications, exploring the tactics and strategies that illuminate understanding. As well as those that dont. ... So, weve pulled together our top tips to help you improve your science communications. Enjoy! https://www.storyflight.com.au//writing-tips-to-improve-yo

07.01.2022 Just arrived home from three days exploring Curtis Island, 15kms off the coast of Gladstone in the Southern Great Barrier Reef. We’re super excited to be working with Queensland Parks and Wildlife Service & Partnerships to develop an interpretive framework for the island, looking at how we can promote and enhance visitor experiences.

07.01.2022 Winter. Best tolerated in bed. With a buddy

07.01.2022 Thankyou. x Children's Ground. Exciting collaboration between two incredible organisations.

07.01.2022 Interested in learning how to use communication to create more impact with your donors and stakeholders? Jen and I will be presenting at the next virtual Digital For Good Australia meetup. As well as answering any questions about copywriting for a cause. You can check out details and register here linktr.ee/digitalforgood_

06.01.2022 Theres currently free screenings of In my blood it runs on offer to teachers and students. Last weekend, I watched this documentary with my nine-year-old daughter. Its gritty and compelling, following 10-year-old Dujuans life at Alice Springs in Arrernte Country.... My daughter was completely absorbed in Dujuans story, for the full ninety minutes. A boy so close to her in age, growing up in the same country, facing very different challenges. The film alone was a thought-provoking learning experience. But theres also virtual excursions and other learning resources available for teachers. Its well worth a look, for teachers, children and parents alike. ~ Jen

06.01.2022 Every organisation has stories to tell. But you need to be discerning. Its easy to get carried away with creative ideas, but if the stories arent an extension of your brand, they wont help you connect with your audience. Stories should help reinforce your unique value proposition and shape the way you want your brand to be perceived by your customers and clients.... Maybe your story starts with a challenge or problem and shows how your organisation is the solution. Or maybe it shares the reason why your organisation came to be, or provides insight into the lives of the people you serve. The big question to ask yourself before you start writing is this: Why do you want to tell this story? By getting clear on your why, youll be sure to tell stories that entice, engage and encourage people to build a relationship with your brand. And youll avoid long, rambling stories. See more

04.01.2022 At Storyflight, our team works remotely from locations in the Greater Brisbane Area. And we work on projects on Country throughout Queensland. We acknowledge the First Nations People and Traditional Owners of Country that we live and work onthe Quandamooka, the Turrbal, the Yugara, the Yagara, the Yugambeh, the Jinibara, the Kabi Kabi, the Butchulla and the Budjiti Peoples. We recognise and honour their ongoing connection to land, waters and culture. We pay our respe...ct to their Elders, past, present and emerging. National Reconciliation Week begins today, the anniversary of the 1967 referendum. On that day, 94% of Australians voted to amend the Constitution, allowing the Commonwealth to make laws for First Nations People and include them in the census. The week reminds us to continue learning about shared histories, cultures and achievements. And to think about how we can continue working toward reconciliation. See more

03.01.2022 We're chatting with Andrew from Excite Media tomorrow morning. We'll be talking about how to use your website copy to build trust and share your message. And (how fun!) you can watch live!

03.01.2022 Today we celebrate the long campaign led by Eddie Koiki Mabo, resulting in the landmark High Court decision on 3 June 1992. The legal declaration of terra nullius was overturned, and the enduring rights of First Nations people were finally acknowledged. Today also marks the end of National Reconciliation Week. But the listening, learning and acting must continue. This great post from CQID explains the Mabo decision in more detail.

03.01.2022 Boodjamulla and Riversleigh. Beautiful, striking, breathtaking. Country of the Waanyi people. Our visit last month was over in a flash, but left a lasting impression. (And not just because we’ll spend the next few months working on interpretive signs for the World Heritage site). The landforms, the colours and the abundance of life were all unforgettable. And so were the incredible people who shared with us their passion for these special places.

03.01.2022 Share the stories of your volunteers with your audience When you profile volunteers in your newsletters and on your website, youre *showing* them, not just telling them, how valuable they are. It also serves as a testimonial for attracting new volunteers. Learn more here: https://www.storyflight.com.au//4-tips-to-improve-voluntee

01.01.2022 This National Volunteer Week is a special one. Volunteers are crucial to many of the purpose-driven organisations we work with. And during the current crisis, theyve been more important than ever. In recognition of National Volunteer Week, weve put together some practical tips on how to boost volunteer morale and recruitment through good written communication. ... Stay tuned for a new tip each day this week (or skip ahead and get the cheat sheet here . https://www.storyflight.com.au//4-tips-to-improve-voluntee

01.01.2022 Today is National Sorry Day, a day of remembrance and acknowledgment of the Stolen Generations of First Nations People. Its also the third anniversary of the Uluru Statement from the Heart. The Statement is a powerful call for action, to hear the voices of First Nations People. Intention matters. And so does action.