Straight Out Digital in Cremorne, Victoria, Australia | Web designer

Straight Out Digital

Locality: Cremorne, Victoria, Australia

Phone: +61 422 236 426

Address: 112 Cubitt Street 3121 Cremorne, VIC, Australia

Website: http://straightoutdigital.com.au

Likes: 643

Add/Update information

Reviews

Tags

• Web designer
• Social media agency

24.01.2022 When it comes to writing content, the key point is to write for people and not for search engines. Know your target audience and write content that helps solve whatever problem they might have. It might seem counter-intuitive, but try not to think in terms of SEO when youre putting the content together. Put yourself in the shoes of a customer using your website, not in the shoes of Google.

23.01.2022 Instagram's live usage went up by 70% during Isolation. For one of our brands, this meant working with industry professionals to answers questions from followers during live Q&A sessions. This content got a lot of engagement and interaction from followers, as well as allowing followers to take control of the direction of the content - they let us know what they want to see more of on our page. ... We have been able to save these live sessions on the Instagram pages as IGTV videos so that people can view the content at any time.

23.01.2022 If your eCommerce store is selling products that people might get a lot of use out of while they're working from home, consider making these products a lot more visible by advertising them on your home page. Clearly explain the custom benefit and convenience throughout your site to help encourage purchases through your store and not your competitors.

22.01.2022 2020 design trends - One of the most important aspects of a good UX is clean, legible typography. Big, bold type is also a great way to create beautiful visuals to break up imagery on a site.

22.01.2022 Cumulative Layout Shift is becoming a ranking factor in 2021. Cumulative Layout Shift (CLS) occurs when elements on a web page move around the screen as the page is loading, causing visual shifts in the layout of the pages. This can cause a poor user experience, and Google wants us to minimize the occurrence of CLS as much as possible. Make sure this is something you're looking at now so you're ready to dominate in the SERPs in 2021! *SERPs: Search Engine Results Pages

21.01.2022 Stories have been one of the biggest social media trends of the past couple of years and 2020 is no different. The dominance of Instagram Stories speaks for themselves. However, also note that Facebook Stories are on par in terms of engagement with approximately 500 million daily users. Instagram trends, interactive Stories and polls are brilliant ways to go back and forth with your audience, making your content feel more enjoyable and collaborative.

21.01.2022 Facebook lead forms are a nimble way to generate customer leads when your website isnt ready to do the heavy lifting.

21.01.2022 This proverb can be aptly applied to a website without an SEO strategy.

21.01.2022 They talk about brands, personalities, businesses, and products. Positive or negative, monitoring and engaging in two-way conversation on social is a great way for you to not only learn about what your customers love about your company, but also their frustrations and take action to remedy them.

20.01.2022 Trust us when we say this... this is EASILY the best hot chocolate you will ever have. EASILY!

20.01.2022 Go Viral with Instagram Reels! That's right, Instagram has released a new and creative way to share more content with your followers, through 15-second clips set to popular music trends. Instagram Reels is a new way to share fun and engaging video content through Instagram stories. Sound familiar? ... That's because (yet again) Instagram has copied another successful app feature, this time from the infamous TikTok. The best part? Instagram Reels appear on the Explore Page- which means you're able to reach a wider audience and gain followers that may not even know your brand exists! The focus is to create content that's authentic that best resonates with your audience. Take Away: Create more original, authentic content to share with your followers via Instagram Reels.

20.01.2022 "Making design decisions to assist the most vulnerable of users almost always creates a better experience for everyone. So the question remains does your website pass the AA Standard?" - Mike If you want to know, we can help you find out.

20.01.2022 Working with the legends at Diggin' In The Cellars and with same-day delivery you can't go wrong! Load up on the good stuff to help make staying at home a little easier ;)

19.01.2022 Have you heard about Google dynamic display ads? They are a valuable way to showcase previously viewed products or services on display network ad placements(3rd party website) to users who have already visited your website or app.

18.01.2022 When clients ask for more jazz, we still haven't worked out what that means. Anyone know?

17.01.2022 IG LIVE, HOT NEW FEATURE Heres what it is You can now watch LIVE videos straight from your desktop! ... With over a 70% increase in usage of IG over the past few months, Zuckerburg has taken it upon himself to update the increasingly popular feature (IG LIVE) to be viewed from your desktop! How can this help you? If you or your company have taken it upon themselves to adapt to this new normal and create a series of live videos, then this new feature will work perfectly for you. Simple how to's, classes, speeches, performances can be viewed easily on a big screen and will help to keep your audience engaged for longer. The best part? Once you're finished you can upload the video straight to IGTV with just a click of a button.

17.01.2022 When working with an agency, it's always best practice to share Facebook access via the Facebook Business Manager. Your agency should only ask for access via the partner access tool in your business manager. HOT TIP If your current or potential new agency is not operating using Facebooks standard practice guidelines, we advise you to take a step back. Essentially, they will own your Ad account and if you want to move agencies or remove them from your Ad account, you will not be able to.

17.01.2022 Have you started to use TikTok in your marketing strategy? If so, this is important to know. The usual stream of quirky videos and dance trends have taken a seat, instead educational content is being sought out above all else. With over 7.4B views on the hashtag #LearnOnTikTok alone. If your business and message align with this platform, now may be the best time to deliver your message. ... Do good. Strive to educate and people will listen.

16.01.2022 Optimize your Instagram profile for search! The search bar on your explore page works similarly to that of Google, you discover accounts through keywords, hashtags, and locations. Instagram's algorithm is based on many factors that all influence what you see on your search results page, so how you can make your brand more discoverable? ... - Your name and username should contain keywords that describe your business (if you're a dog food company, make sure the key search term "dog food" is found in your bio. - Optimize your bio with keywords (related to your brand) - Build a hashtag strategy - write descriptive captions - create your own alternative text - Get tagged in more! - Track your Instagram reach

15.01.2022 Many businesses are now turning to social media advertising to sell their products/services. We've even noticed a bunch of our fellow agencies running ads saying they can run them better. Ads are but half of the equation, the major factor is your website. Online shoppers are savvy and are not clicking and buying the first thing they see. They're looking around at which brand offers the best value to them. Ad + Landing Page = Conversions.

15.01.2022 Use the interactive stickers on Instagram stories! Through testing on different brands, we’ve found that the quiz and poll stickers are great for getting engagement. Often, stories featuring these stickers get responses from around 50% of viewers. Our tip: In the following slide, add a swipe up to a relevant page on your site. Users are already engaging with your brand, and are likely to want to engage more.

15.01.2022 Pumped to be working on a brand that is doing nothing but good things Submissions are now open! We are on the lookout for the next great initiative to help create a positive impact in our world. Have an idea you want us to listen to? ... We can't wait to hear it! Register here: https://togetherinaction.org/innovation-challenge-2020/ #TogetherInAction #PositiveChange #PositiveImpact #DoGood #DoMore #MakeADifference

14.01.2022 One of our fave clients @EBV has finally snagged the coveted featured snippet #SEOwins #SEOrules

14.01.2022 Multiple text variations increase the likelihood people will respond to your ad. Make sure these variations are as different as possible. Advertisers who take advantage of this feature see a 5% lift in clickthrough rate. Robots: They mix and match variations and determine in real-time which variation works best to meet your primary ad objective.

14.01.2022 Building a new website? Unless you're not interested in people finding your site on Google, you should really consult with an SEO as early as possible in the process. "All websites should be SEO First and have Accessibility built at the core" - Simo

13.01.2022 Tried, tested, and delicious. Perfect for those nights when you can't be bothered cooking. Seriously, good

13.01.2022 When building websites if you are not putting accessibility and SEO first, you're not doing it right.

12.01.2022 Instagram has launched a new format for sharing curated, scrollable content: Instagram Guides. This new feature is a great way to discover recommendations, tips and other content from your favourite creators. This feature is due to be rolled out to all users, so if you don’t have access yet, it should be coming your way soon!... Ready to create your own? Here's an IGTV guide on how: https://www.instagram.com/p/CHvrCTmjNxy/

11.01.2022 Yes...that fits with our schedule just perfectly

11.01.2022 We are pretty stoked on this one. We instilled our SEO first mentality and infused that with heavy considerations for accessibility to create this informative website for Hepatitis Victoria See our handy work here: https://www.hepvic.org.au/

11.01.2022 Due to COVID, Australia has been forced to trust online more. This means businesses that were set up for online crushed it over the past few months. Those that were not geared up to be 'online first' were and are still playing catch up. Digital is not a 'nice to have' or a 'later' thing. It can be the most important part of your business, think online first, do it right, and don't cut corners.

11.01.2022 Christmas is fast approaching, if you are looking for some awesome gift ideas our clients are ready to help out. WINE - https://ditc.wine/ CHOCOLATE - https://huntedandgathered.com.au/ CANDLES - https://www.theluxuriate.com/... CHILDRENS CLOTHES - https://rasberrysoda.com/ See more

10.01.2022 Social media has become a major channel for customer service. This is because customers now know they are more likely to get a response on Facebook than they are on email. Also, for the customer, it's a much easier channel for them to communicate with brands. It goes without saying that brands should actively respond to all messages across all active social media channels. We advise that where possible, you should also manage the response on the channel the message came from. You can move to an email if required.

10.01.2022 We're bloody over the moon with how this whopper of a site turned out. Check out our UX/UI and Development skills on the @Veriu website. If you are needing a place to stay, look no further than this amazing Australian hotel group. https://www.veriu.com.au/

10.01.2022 Almost all of the time its best for your Facebook campaign to run all of the time. Facebook knows the best time to hit up your customers. The only exception to this is if there is a specific reason you dont want people to see your advert (i.e. the sales department can only answer calls from 9-5, etc)

10.01.2022 If you're running an eCommerce store, make sure that you're using structured data on your product pages to help drive as many clicks as possible to your site. Structured data is a way to organise information about a web page and to communicate it within that organised structure.

10.01.2022 Learn from one of the experts in the SEO industry.

09.01.2022 Zero experience but tell you it's a quick job... you think?

09.01.2022 #1 Tip: Build sites for mobile-first, then make them compatible for desktop. Mobile internet usage surpassed desktop usage in 2016, if your website isn't yet optimized for mobile, we suggest fixing this ASAP! Fewer people are searching through desktop and instead have turned their attention to using their mobile phones to get the answers they need.

08.01.2022 Sure thing... that will only take a second

08.01.2022 When clients ask you to read their minds

07.01.2022 This is what keeps us going every day in the office. If you're looking for a great tasting coffee that's been in Australia for over 140 years, you can't go past Griffiths Bros.

06.01.2022 The goal with the meta title is to clearly define the topic of the page, while the goal with the meta description is to describe the page in a way that maximizes CTR (click-through-rate). More clicks = more traffic = more conversions!

06.01.2022 Have you thought about how you could join the "challenge" trend? Instagram and TikTok alike have become hotspots for attracting social media challenges.. that have mostly surfaced out of boredom (quarantine will do that). So how can your business join in on this fun and viral trend? ... if you think you may have an idea in mind for what your next challenge could be, be sure to look out for the challenge sticker on Instagram stories. This will enable a wider audience to get in on the fun and in-turn increase brand awareness for your company.

04.01.2022 we never say no, but sometimes it would be nice

02.01.2022 You know your customers better than us, we know how to make them flow through your site better than you. Working together always produces the best outcomes.

01.01.2022 With everything going on, consumers are now much more conscious of what they are buying and whom they are buying from If your business is doing good things for the right reasons youre in the box seat to grow. Its important that you share this with your current and new community in an authentic way.

01.01.2022 Stories that use the quiz feature are receiving high engagement! More people are sticking around until the end of the story, and on average around 50% of viewers are participating in the quiz. We also saw that stories with a quiz, followed to a swipe up to learn more on the brand's website, usually received more link clicks than other stories without an interactive element. Lesson: Test out the QUIZ feature in your Instagram Stories.

01.01.2022 Stay home care packages delivered to the door of some pretty amazing humans. To our staff, thanks for staying strong, committed, upbeat, and bloody awesome. We love ya! Grace and Helena your packages are in the post ;) Wines with same day delivery from Diggin' In The Cellars + Australia's best chocolate from Hunted + Gathered