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Strategy and Action

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24.01.2022 And I was proud too! Kazzinc and MetSoc helped my client take the COM conference in Vancouver to Kazakhstan to see their technologies in the real world. #marketing #marketingstrategy #strategy

15.01.2022 Gutsy live crosses, real world strengths

14.01.2022 Wow. Not bad. I don't understand the view that this reduces masculinity. It reinterprets it. And that's probably timely... https://www.huffingtonpost.co.uk//gilette-campaign-divides

12.01.2022 Ready to help a valued client hit hard

11.01.2022 #Determination. "Boochani wrote his entire book on his mobile phone and sent it in bits and pieces over years to translator Omid Tofighian via Whatsapp." https://ab.co/2Tv6rvL

11.01.2022 Not bad at all. Defeats naysayers with style.

09.01.2022 Every such piece is a brick in building new things.

07.01.2022 Long distance marketing

07.01.2022 Before a valued client’s double workshop on #mining technology, it’s only fitting we visit a very famous and very big hole.

06.01.2022 Showcasing a client’s strengths : flowsheet improvements for the real world.

05.01.2022 Advertising can sometimes be risky. This Gillette ad has caused a ruckus. Most ads follow a trend and do little leading, and for good commercial reason. It’s safer, and existing stereotypes are recognisable. Some ads break that convention and elevate risk. They can flop or they can grow to influence and endure.... And then there is this ad by Gillette. It’s potentially the latter. It’s following a trend that is growing but is still not a new norm. So it’s doing some leading. And it also brings up another topic of great interest... what is the opportunity and capacity for commerce to not just follow but to proactively play a social role? But if we’re not ready for that, there are still lesser and pertinent branding points in Gilette’s example... https://www.marketing-interactive.com/3-key-takeaways-from/

01.01.2022 Combining sponsorship, booth work and workshops, participating in #AnnualCOM has been a complex and valuable exercise for Glencore Technology.