Strategyaudit in Sydney, Australia | Consultation agency

Strategyaudit

Locality: Sydney, Australia

Phone: +61 410 627 318

Address: 26 Malvern Avenue 2132 Sydney, NSW, Australia

Website: http://strategyaudit.com.au

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25.01.2022 Amazon is setting the pace in corporate innovation, doing things most thought impossible, at a pace that is astonishing.

24.01.2022 Planning marketing programs can be a simple task, done in an afternoon with a template downloaded from the net, in which case, it will be a useless jumble of words. Alternatively, it can be the core component of long term success, but to generate that success is never an easy task. it takes blood, sweat and usually some tears, but is always worth the effort in the end.

24.01.2022 Focus your 'burley' on those who may be specifically interested.

24.01.2022 Customer service should always be seen from the perspective of the customer, rather than the supplier.

24.01.2022 This is counter-intuitive, but undoubtedly true.

24.01.2022 The potential of regulatory pressure on Facebook is mounting, but the question is are the regulators sufficiently informed to be effective.

23.01.2022 Every business seeks to grow, it is in the DNA!

21.01.2022 Calculating the Internal Rate of return should be a part of every critical analysis of investment options. The Marketing function is now demanding an ever increasing share of investment dollars to be allocated to marketing technology and automation, so those heading up the function, to be credible, need to understand, and be able to speak in the language of the boardroom. IRR, along with its sibling, NPV, is a key part of that language.

21.01.2022 Identifying your point of maximum marketing leverage is a make or break exercise, particularly for SME's who cannot afford to make mistakes.

21.01.2022 Managing KPI's is an essential part of managing behaviour.

20.01.2022 It is now 1/12 of the way through the year, without a peep from Canberra. Question is, weather or not that is a good thing.

20.01.2022 'Content marketing' has become almost a cliche, but like all cliches, there is some truth in there somewhere amongst the detritus of commonality. I suspect so called 'Authority marketing' will become the next in line.

20.01.2022 How could they be so stupid?

20.01.2022 A day for all Australians to consider how we got where we are, and what is next.

19.01.2022 Facebook is evolving into some breed of monster that at some point we may need to stick in a cage, along with all their similarly evolved siblings. I suspect this is a challenge well beyond the feeble mutterings of those who pull the political strings.

19.01.2022 Setting prices is one of the few activities that takes place in all businesses, is both strategic and highly tactical, and ultimately determines profitability. As such it should carry more weight that it does in most organisations.

19.01.2022 How long will the Coles/Woolworths retail oligopoly last in the face of strategic short-sightedness?

18.01.2022 Books, real books, are 'brainfood'

18.01.2022 Fighting to preserve the status quo is a losing game in a world of change.

18.01.2022 The Amazon disruption machine strikes again

17.01.2022 'Culture' is in danger of becoming an organisational cliche, when it is a vital component of long term performance, and therefore a core responsibility of those in charge, particularly the CEO of every organisation.

16.01.2022 'How much should I spend on Marketing' is one of the most common questions I get from small business owners. There is never a right answer, as every situation is different, but it is right to say that no business can survive without marketing.

15.01.2022 Ideas are 'brainfood', they are the catalyst for life. Without them, our lives would be dull, bland, grey, and always the same as yesterday. When you have an idea, share it with someone, or many, which means you both then have it, and both have the opportunity to improve it and share further.

15.01.2022 Australia is a small country with an underdeveloped capacity to develop and commercialise technology, despite the 'Spin' and popular ideal to the contrary. There are some fundamental questions, raised in my mind by the juxtaposition of Manufacturing Week and CeBIT.

15.01.2022 When leaders fail the 'moral test' , the fallout is greater than they ever expect from inside their bubble.

15.01.2022 I usually fail to understand the value proposition of 'life coaches'. From time to time, one I meet appears well grounded, but most resort to fluffy pseudo psychology cliches and jargon which is beyond my simple mind.

15.01.2022 'Content' has evolved as a descriptor that actually means little without some idea of the driver of creating it.

14.01.2022 Business, as in life, is all about making choices. The more informed you are, the better the choices you will make.

14.01.2022 At a young age children are trained by the adults around them to conform to a set of behaviours designed to make life easier and more predictable for us. We coach out of them the innate curiosity and lack of boundaries they are born with, and in the process, coach out many of the the behaviours we seek in our leaders. A real education will not only teach them the technical stuff, but also reinstate those instinctive behaviours.

13.01.2022 Public good Vs the individuals right to privacy. Where should we be drawing the line?

13.01.2022 Developing a brand that delivers a return on the investment is the most wicked problem faced by businesses.

13.01.2022 Reliable leading indicators of future performance are gold. When you find them, use them to generate improved performance.

13.01.2022 Putting a value on your business should not be just a financial calculation, the strategic value is likely to be much more, if you can uncover it..

12.01.2022 Behaviour dictates outcomes, so measure behaviour!

12.01.2022 Many SME's still do not have a website, and many that do are at best an electronic brochure produced years ago. it is simply not good enough. Attention is the hardest outcome in the marketing arsenal to achieve these days, and wasting it by having a substandard digital presence is commercial suicide.

12.01.2022 Retail is not dead, it has just morphed into a different shape, and the change is continuing to leave most behind.

11.01.2022 The public launch of Amazon Go, from a beta store in Seattle will has huge implications for the future of the current retail business model.

11.01.2022 Westfarmers will cash in their investment in Coles, no surprise there.

11.01.2022 An explanatory note on Blockchain that is worth a read

10.01.2022 The asset side of the balance sheet is undergoing a revolution, as the value of intangibles multiplies. Our methods of doing the calculations were devised in the last century when the impact of intangibles on the value of a business was far lower than now. This situation needs a rethink.

10.01.2022 Marketing often receives little more than lip service around the board table. It is the first item to be cut when the times get tough, and often ignored in the face of a choice between short term headlines rather than long term and sustainable outcomes. Do you need any more evidence than the brand destruction currently emanating from the Financial Services Royal Commission, resulting from everything other than the long term well being of the enterprises.

09.01.2022 Articulating key performance indicators is a core role of leadership

09.01.2022 Trust in our financial institutions has gone out the window. The huge task facing the reconstituted boards of financial services businesses, and regulators is how to best restore that trust, as it is an essential foundation.

08.01.2022 The annual KPC&B is the annual benchmark report on our digital environment and where it may go. You should give it appropriate considerations.

08.01.2022 NPV is a useful tool, and should be understood in principal.

08.01.2022 This is a very useful explanation of the changes Facebook is making. Navigating Facebook and gaining any leverage used to be fairly easy, but is now becoming hard, and getting harder as FM concentrates on monetising its own leverage. Considering the size of the facebook 'community' it is pretty scary

08.01.2022 We can all benefit from the experience of others. However, we also have to be very careful about which advice we accept, from who, and how we use it. The explosion of personal and executive coaching, perhaps a result of our dislocating personal networks, has resulted in all sorts of dodgy advice being given, and accepted without due diligence being applied. The message is be careful and be informed before making a choice.

07.01.2022 Humans connect one to one, eyeball to eyeball, and digital will never be a complete substitute.

05.01.2022 7 tactics to use when preparing a presentation to ensure a great experience, for all.

05.01.2022 I suspect the supermarket business model, dominant in our lives for 50 years, is at a tipping point, and about to be taken to the cleaners. To quote Ray Kurzweil, 'the future comes slowly, then all at once'.

05.01.2022 Is it useful to understand the ability of these digital tools to become 'addictive' in order to make rational decisions about their use.

05.01.2022 Creativity in advertising has largely been supplanted by algorithmic homogeneity. No wonder we are all switching off, and installing as many blockers, digital and otherwise, as we can

05.01.2022 Starting a business is tough, sometimes a cliche or two might help!

05.01.2022 Being able to focus resources on known quantities is always better than spreading them around and hoping.

05.01.2022 Machine Learning and Artificial Intelligence are concepts most of us have a bit of trouble articulating. This post from Ben Evens who knows a bit about this stuff is very good indeed. https://tinyurl.com/y7ahfmcx

04.01.2022 Digital 'content' has been the go-to marketing tool for many for a over a decade. Has it reached the end of its life-cycle, killed by the mountain of trash that tries to pass as 'Content' that is relevant and useful?

04.01.2022 I wonder if common sense and decency will prevail, to give us lasting change.

03.01.2022 Roberts has been HACKED. It seems I have been hacked via messenger, which I almost never use, and then only in response to people i know well. If you get anything from me via messenger, delete it. I have no idea how to fix this.

03.01.2022 Predicting the future with any hope of being in the right ballpark is a combination of domain knowledge, curiosity, being able to make connections between seemingly unconnected things, and being comfortable about being wrong, most of the time. Here are a few of mine about the supermarkets of the future, and they will not be supermarkets.

03.01.2022 A very worthwhile article for anyone thinking about social media in general and Facebook specifically as a marketing tool

02.01.2022 Newsletters can be a hugely valuable marketing tool, but they can also be a waste of time. Like everything, they need to be done well.

02.01.2022 Never a truer word!

02.01.2022 Small businesses often suffer from lack of input and experience from the wider world, and diversity of views. This capability shortcoming can be relatively easily addressed.

02.01.2022 Where will supermarket profits in the future come from?

02.01.2022 Tell them how and why you add value

01.01.2022 A successful system is greater than the sum of its parts.