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20.01.2022 6/6 @moosatmeeniyan Moo’s is a favourite haunt in Gippsland and they recently underwent a huge renovation of both their dining space and brand identity. We were tasked with capturing the infectious personality of founder Marty aka Marty Moo. ... Collaborating with interior designer Andy from @studiomoore on our third project, we took cues from her design in highlighting Gippsland’s natural landscape. The brand identity was formulated with equal measure of crafted type and lighthearted wordplay. Logotype was drawn from scratch using cow horns referencing the dairy region, merged with elongated lettering to evoke nostalgia. Rusted steel facade signage and crafted. Branding design signage and wayfinding @studio_sly Photography @markthurman Interior design @studiomoore



17.01.2022 3/3 Brand Application @marloemarloe Makers mark on Marloe’s signature creations. Design and branding by me @studio_sly Styling @natturnbull ... Photography @samwongphoto_ See more

07.01.2022 1/6 Ross Farm Brand Identity / Compendium Creating sub identities for 3 unique spaces within Ross Farm was achieved by drawing key colours from their individual interiors. Housed in a story-like linen compendium each guest is able to read about the Ross Farm journey and see material selections, history and information. Custom powder coated metal binder to tie into the brand.... Linen Compendium with letterpress logo produced by @whiteslaw Featuring 3 paper types @colorplan_papers Baghdad Brown @ballanddoggett Curious Matter Adina Grey and Ibizenca Sand and @gmundpaper 16. Printing @peterkinpaper Design and brand design @studio_sly Photography @markthurman Interior design/architecture @studiomoore

05.01.2022 1/6 @moosatmeeniyan Moo’s is a favourite haunt in Gippsland and they recently underwent a huge renovation of both their dining space and brand identity. We were tasked with capturing the infectious personality of founder Marty aka Marty Moo. ... Collaborating with interior designer Andy from @studiomoore on our third project, we took cues from her design in highlighting Gippsland’s natural landscape. The brand identity was formulated with equal measure of crafted type and some playful words. More of this project to come. Branding design signage and way finding @studio_sly Photography @shelley_horan and @markthurman Interior design @studiomoore



03.01.2022 2/6 @moosatmeeniyan Moo’s is a favourite haunt in Gippsland and they recently underwent a huge renovation of both their dining space and brand identity. We were tasked with capturing the infectious personality of founder Marty aka Marty Moo. ... Collaborating with interior designer Andy from @studiomoore on our third project, we took cues from her design in highlighting Gippsland’s natural landscape. The brand identity was formulated with equal measure of crafted type and lighthearted wordplay. Grease proof paper, vinyl wayfinding and decals. More of this project to come. Branding design signage and way finding @studio_sly Photography @shelley_horan and @markthurman Interior design @studiomoore

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