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The Alternative Board Parramatta

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25.01.2022 This pandemic has many of us anxious about our future. Most of us are worried the global economy will be hit hard and take a long time to re-cover. Therefore, i...t is important to keep perspective - just like Warren Buffet. Here are Buffets 3 Rules for Investing in a Crisis: 1. Cash combined with courage in a crisis is priceless 2. Dont invest in things you dont understand 3. Dont try to catch a falling knife until you have a handle on the risk. #qotd #TABBoards #finance

25.01.2022 As a result of COVID-19, many companies have gone completely virtual. If youre hiring, heres what you need to know to successfully adapt your recruiting proce...ss to the new normal. Read this quick guide on how to recruit remote employees. https://buff.ly/319AmyA #TABBoards #Finance

25.01.2022 Now is not the time to hit the pause button on marketing. If anything, this is the time to amplify your marketing efforts. Research shows firms that cut their m...arketing budgets during a recession typically see a significant decline in sales and revenue. Here are tips on effective marketing during a slowdown. https://buff.ly/2EUcDe0 #TABBoards #Marketing

24.01.2022 Are you concerned about your company culture taking a hit in the new virtual work environment? As we continue to use digital tools to connect and work, many bus...inesses are reporting increases in productivity and skyrocketing results. However, there is one area that can be tough to replicate virtually: culture. Nine leaders from the Alternative Board share their tips for preserving and creating culture when your operations are all digital. Here are 9 tips to help create a living company culture in a virtual workplace. #TABBoards https://buff.ly/2XnUwUh

23.01.2022 As a business owner, there are many working capital challenges facing your company in both good times and bad. Having proper working capital is key to survival ...whether your company is experiencing strong growth in todays brisk economic environment or youre stressing to meet obligations due to a business slowdown. In this webinar, Working Capital Financing Strategies, you will learn how to properly fund your company without cash constraints in both extremes. https://buff.ly/2PzJ43q #TABBoards #Covid19

23.01.2022 During this crisis, so many businesses have showed their ability to respond to the pandemic quickly. From a cosmetics company producing hand sanitizers to meet ...the shortage to clothing brands adding masks and PPE to their offerings, there are many examples of how businesses have quickly repurposed and transformed themselves to grasp opportunities. Companies that have shown leadership and agility through the COVID-19 crisis are in a better position to enhance customer loyalty and thrive in the long-term. And you can do it too. Learn how you too can become an agile business for the long-term. https://buff.ly/32JhVBj #TABBoards #Marketing

23.01.2022 No matter where you operate from if you are an entrepreneur, you will find a treasure trove of resources to help your business grow. From innovations, technol...ogy, marketing, financing, and human capital to cope with the current pandemic, we’ve got you covered. Read our blogs, download our reports and white papers, and watch our webinars on practically any business topic, and apply it to your business. Check out a wealth of business resources now! https://buff.ly/3oSvhpa #TABBoards #CustomerService

22.01.2022 At this point, not a lot can be predicted about how businesses will fare in 2021. But one thing’s for sureinnovation, the ability to come up with new products,... upgrades, and other breakthroughs, will be critically important. That’s why companies should strive to incorporate the whole idea of advancement into their planning process now. https://bit.ly/2X9F2md #TABBoards

22.01.2022 It doesnt have to be lonely at the top. Small business owner peer groups (sometimes called business mastermind groups) are available to discuss problems and bu...ild goals as a collective. Here are 19 reasons you need to join a business owner advisory board. https://buff.ly/2YxcDZc #TABBoards

22.01.2022 Not only is diversity recruitment the right thing to do, it is the smart thing to do. But before you embark on your recruitment efforts, read this blog post and use the information and ideas presented here on boosting diversity in your recruitment strategy. https://buff.ly/3ecDcaB

22.01.2022 Are you giving your customers what they want? Do you know who your customers are and how you can provide them with what they need/want? Dont find customers for... your products, find products for your customers. -Seth Godin #TABBoards #Marketing

22.01.2022 Cashflow is the lifeblood of any business. Entrepreneurs believe that profit matters most in any business. However, in reality, profit comes second, because cashflow matters most. #TABBoards

21.01.2022 You cannot afford to not have a customer-focused business. How well do you communicate your value proposition to your customers and potential customers? How do ...you provide them with a customer experience so they come back and bring their friends along? Do what you do so well that they will want to see it again and bring their friends. - Walt Disney #TABBoards #CustomerService

20.01.2022 Are you working toward financial freedom? As Robert Kiyosaki nails it with this quote: Financial freedom is a mental, emotional and educational process so continue to learn and work on yourself. #TABBoards

20.01.2022 This quote from Jim Collins sums up all the major success stories. In his book Good To Great,’ Collins stresses on the significance of having the right kind of... team. If you rely solely on your vision, you might become a great businessperson, but will not be able to create a great business. Implementing a vision means having the right work delivered at the right time. This is possible only when you have a great team behind your vision. #TABBoards #HumanResources

19.01.2022 Without a doubt, there are lots of ways to measure the pulse of a business. But if you have employee engagement, customer satisfaction, and cash flow right, you... can be sure your company is healthy and, on the way, to winning. Great quote by Jack Welch, this should be on your office wall. #TABBoards

18.01.2022 Have you ever wondered how valuable it would be to be able to bounce off ideas with your peers? At The Alternative Board (TAB), we often hear from business owne...rs who feel they can’t properly share the challenges they face as an owner with their friends, family, or even employees. We’ve heard many business owners use the phrase, It’s lonely at the top. Small business owner peer groups (sometimes called business mastermind groups) are available to discuss problems and build goals as a collective; a business owner advisory board. By reading 19 Reasons You Need a Business Owner Advisory Board, you will: -Learn what makes a business owner advisory board different than other types of peer-to-peer groups -Find out how business owners come together to solve problems during a TAB board meeting -Receive guidance on how to choose the best business advisory board for your company https://bit.ly/364xWEU #StrategicPlanning

16.01.2022 Servant leadership is a leadership philosophy in which the main goal of the leader is to serve. This is different from traditional leadership where the leaders... main focus is the thriving of their company or organisations. Well discuss the principles of servant leadership and how to apply them in your business. At the end of this webinar, youll be able to unleash the power of "courageous conversations," and learn how a higher ROI return on intention starts with engagement. https://buff.ly/2VTVmr7

16.01.2022 Is direct mail dead? You may have heard the myth that direct mail marketing is dead. However, direct mail advertising shows high response rates, which is why we... still get a multitude of direct mail. David Szidik and Mark Zbylski of Proforma will quickly debunk this myth and explain how direct mail is very much alive and kicking, and well evolved to fit todays fast-paced, digital-based society. Watch this webinar and learn how your business can benefit from incorporating direct mail in your marketing plan. https://buff.ly/2YN2mYn #TABBoards

16.01.2022 You did not start businesses because you are an expert in finance and accounting. Entrepreneurs are basically visionaries, and love bringing their ideas to life.... Learn how to turn your accounting overheads into a finance profit centre. A profit centre works for you, helps you grow, and does not exist simply to track information the way unproductive overhead might. https://buff.ly/3a5dZ1d #TABBoards

16.01.2022 Is marketing your business a bit of a black hole? If youre not sure how to connect your business goals to your marketing or how to measure your efforts, you a...re at the right place. In this hour-long webinar, Mike Black, CEO of Inciting Marketing, will take you through the process involved with mapping your growth goals to your marketing efforts and then measuring their progress and your ultimate results. https://buff.ly/2y2GmOE #TABBoards

14.01.2022 Rachael Atkinson and Matt Bolger Owner of MB Automotive and a TAB Member shares why TAB Membership has helped them and their business. Read how they now have t...he clarity and focus to grow their business. #TABBoards #Marketing https://buff.ly/34lpxN6

14.01.2022 Marketing and innovation produce results, and therefore, should be considered an investment. Anything else you do is a cost. Marketing and innovation make mon...ey. Everything else is a cost. Peter Drucker #TABBoards #Marketing

14.01.2022 Mark Cuban shares the biggest misconception in business. The idea that growth equals profitability is a misconception. If you cant afford the financial or qualitative side of growth, it can just as easily put you out of business. #TABBoards

14.01.2022 Better decision makers are better business-people. As business owners, we make many decisions every day that have financial consequences. To make the best decis...ions, you need to have the mindset and tools that will enable you to think through facts and alternatives. Join us on this webinar as we get past the accounting and on to an understanding of earnings, expenses, and investments. Presented by finance expert, Jean Cook of TAB Tulsa, you will learn to use a valuable tool to improve your financial mindset, so you will recognize financial impact points and make better business decisions. https://buff.ly/3a2tF5j #TABBoards #finance

13.01.2022 Every decision you make in business can create or destroy your strategy. Finances affect every aspect of a business. You need to make decisions even tough on...es, during a crisis like the current one, and these may involve labor, cost cutting, pivoting, and growth plans, etc. Therefore, every time you make a decision, always consider the financial implications. #TABBoards #Finance

12.01.2022 As a small business owner, you wear multiple hats and one of your responsibilities is dealing with employee issues and HR. Sometimes, you dread this task, but i...t is critical to the success of your organisation. One of the best things you can do to alleviate the stress is create a well-thought out document, called the Employee Handbook. Although every Employee Handbook will be different, here are some general guidelines you will need to follow in order to create an effective handbook for your employees. Read the full blog post and get started on your Employee Handbook today (if you haven’t already created one). https://bit.ly/3b4rpgh #TABBoards #HumanResources

12.01.2022 Discover how branding strategies can help your business grow. Branding is a key part of your customers experience from the first touchpoint to the last touchp...oint, observes branding expert Marisa Boevers. To truly exploit the power of branding in order to grow your business, its vital to understand how the process works. Here are ways to obtain an achievable brand strategy in order to attain the kind of growth you seek for your company. #TABBoards #Marketing

10.01.2022 2020 has been one of the most challenging in recent times. We are now in the new year, and as we move forward into 2021, it’s time to dig deep into why you bec...ame a business owner in the first place, and use that as inspiration to drive positive change for your business moving forward. Read the full blog post to learn how to approach 2021 with a fresh perspective. Happy New Year! https://bit.ly/388VERq #TABBoards

10.01.2022 Customer service mistakes can be costly because customers who have a negative experience will go elsewhere. Imagine a negative experience multiplied many times ...over! You can easily see how disastrous these errors can be for your business. So let’s look at some common customer service mistakes and learn how to avoid them in your business. https://buff.ly/3efiZCq #TABBoards #CustomerService

10.01.2022 Ever had a bunch of monthly subscriptions you barely use? Those might be $5 a piece but can quickly add up and sink your ship! As a business owner, (as well as ...when watching personal finances), it is important to be wary of the little expenses that will eventually add up! These small expenses can create a huge dent in your finances. Always watch out for them as Benjamin Franklin puts it in this timeless quote on money management. #TABBoards #finance

10.01.2022 Listening is a sign of respect. Listening, can also improve communication and build respect with others. In fact, communication begins by listening and then ind...icating that you hear what the person is saying. One of the most sincere forms of respect is actually listening to what another has to say." - Bryant H. McGill See more

09.01.2022 Does your sales effort produce consistent, repeatable, predictable results? If not, your company suffers from a sales management deficit. Time invested in sal...es management is the single most valuable investment you can make in your business. You will learn how to: Develop a high-performance sales machine Sustain a pipeline of profitable new sales Maximise the performance of your existing sales team #tabboards #CustomerService https://bit.ly/3jNGx2C

09.01.2022 Although Philip Kotler wrote this quote over 50 years ago, it still rings true even more so in todays content-driven world of marketing. No matter what your ...product or service is, only a small fraction is ready to open their wallets at any given time. This does not mean that others will not buy from you in the future. The key is putting customers at the forefront and focusing on their needs and wants. #TABBoards #Marketing

08.01.2022 Customer acquisition is very expensive. Many businesses spend most of their marketing dollars on finding new customers instead of nurturing the ones they alread...y have. It is like filling a bucket with a hole in the bottom. Your acquisition has to work harder because your business is losing customers. We asked 9 experts from The Alternative Board to share their tips on how business owners and leaders can improve their customer retention. Read the blog and learn how to keep your customers longer. https://buff.ly/2TLFYvE #TABBoards #CustomerService

07.01.2022 As a customer, what stood out the most to you during your experience with a company? Their marketing tactics or their customer service? Here are 5 ways to improve your employees customer service skills. https://buff.ly/2NZlHj0

06.01.2022 This is one of the best definitions of branding. Do you know how people perceive your brand? Branding is what people say about your brand when youre not in the room. -Jeff Bezos #TABBoards #Marketing

06.01.2022 Were in the middle of a pandemic a global crisis, and one thing is clear: unforeseen events happen. Therefore, as business owners, we need to have a process a...nd plan in place for how to respond. This plan, called a contingency plan, is a blueprint for how to deal with unexpected events in your business. Learn how to weigh in the risks and rewards of contingency plans https://buff.ly/33j3o1b #TABBoards #Finance

05.01.2022 Learn how to reconfigure your business game plan for the new normal, and practical things to keep in mind when reopening your doors. We have the strategy and the tips to help ensure you do this right. https://buff.ly/31f4aJQ #TABBoards #Finance

04.01.2022 Its time to turn off survival mode and begin to thrive in your businesses. Watch this webinar to understand the importance of liquidity and how to effectively ...utilise it to safeguard your businesss financial health in the future. Also learn how to reposition your revenue and where it makes the most sense in your business. https://buff.ly/3jzmYv4 #TABBoards #Marketing

04.01.2022 Tired of juggling a multitude of functions in your business? Wondering how to fit your huge workload into the limited time you have in your workday? Discover ho...w to make those hours go further and increase the productivity of your business, as seven busy business owners (plus one busy TAB CMO) provide helpful tips and productivity hacks to help you manage your time effectively. https://buff.ly/3hQ3CBf #TABBoards #Marketing

04.01.2022 This quote by Dave Ramsey rings true for personal as well as business finances. The only way to take control of your money (and business) is to have a plan that includes a budget for everything. #TABBoards #finance

03.01.2022 Once youve targeted the right people, how do you go about keeping those profitable clients? In difficult times, customer loyalty may be your greatest weapon. Find out how to find and keep profitable clients in your business. https://buff.ly/3k5BHPp #TABBoards

03.01.2022 How active should a CEO be in directing and/or promoting marketing efforts within his or her organization? While larger companies generally have a chief market...ing officer to strategize and oversee marketing campaigns, small and mid-sized businesses might have one or two individuals who report to the CEO on marketing efforts. Whatever the situation, theres definitely a place for active participation from the companys leader. Here are suggestions on what the CEO can do to help refine marketing efforts and ensure greater success in Marketing. https://buff.ly/2YWaIwI #TABBoards #TABConnect #Marketing

02.01.2022 Are you strapped for cash as a result of the lockdowns? How would you like to uncover hidden money already available in your business? We tapped our leaders acr...oss the country for their creative solutions you can deploy to find hidden money in your business right now. Here are 10 creative and often overlooked ways to find hidden money in your business. https://buff.ly/2DcZ3C7 #TABBoards

02.01.2022 Are you using email marketing to drive business? In this webinar, get all your email marketing questions answered. Amir Chitayat partner at OpenMoves Inc, share...s his expertise on email marketing, and shows you how to begin improving your current email campaigns, as well as the best practices for successful B2B and B2C campaigns. Topics include: 1. Email marketing strategy 2. Mobile design for an effective email campaign 3. Dynamic Content and Drip Campaigns 4. Results you can expect 5. List Management best practices 6. Tracking and ROI analysis Watch this webinar now and get your email campaigns producing the results you want. https://buff.ly/3lD5P5v #TABBoards