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24.01.2022 And say hello to Elspeth, but you can call her Elle. Elle is a pilates loving bookworm, who secretly wishes she could list "cheese and biscuits" as her favourite hobby! She loves dogs, dark chocolate, hydrangeas and first-person storytelling. So in her own words...... "I’m a journalist, media junkie, and visual storyteller. Driven by a desire to make regional Australia a better place, I’m passionate about promoting its people and products. With a communications degree from the University of Technology Sydney, I’ve spent a decade working as a television producer, reporter and presenter for PRIME7 News, Seven News Sydney, Sunrise, The TODAY Show and NBN News. I love hearing and telling people’s stories, as well as the thrill of a deadline. I don’t love the sinking stomach feel of live TV, or the anxiety I feel before public speaking! Can you relate? I quit my job in 2018 because I felt frustrated and sad watching clever people stutter and shudder through interviews. With a deep-seated understanding of the regional news cycle, my media training is designed to build calm, confident and charismatic spokespeople. I also specialize in brand storytelling, whether it’s copy for your website, a video campaign or podcast. For me, the secret to a good story is crafting an emotional and enduring connection with your audience. My top three tips for anyone wanting to build a media profile is to be authentic, accurate and available.

24.01.2022 So proud of all the Tamworth Queen of Country Music Quest entrants. The future for Tamworth looks bright with such a diverse and passionate group of women!

20.01.2022 #mydroughtstory is a terrific initiative from Namoi Unlimited asking people to share their drought stories. I think everyone has a story. I sobbed in my car last week listening to an ABC New England North West story about a young girl from Bingara. She was selling art to raise money for her school friends who couldn't afford the end of year excursion . I know billions has been spent on drought support and water programs, but we must do better. ... We shouldn't be hearing stories about kids missing school to help feed stock. We shouldn't be hearing tales of teachers continually putting their hands into their pockets to help farming families. We shouldn't stay silent when we hear of hardworking people no longer taking medications or visiting the doctor because they need to save cash. We should shrug and say 'oh well'when small businesses are forced to lay off staff or shut up shop. With no drought-breaking rain on the horizon, it's time to take a look at drought support and make sure people don't fall through the cracks. #mydroughtstory #namoiunlimited

20.01.2022 OUR WEBSITE IS LIVE! Whether you're interested in media training, curious about content creation, or just want to have a bit of a stalk, we're sharing our story over at www.tailormademedia.com.au

18.01.2022 October is Small Business month- YAY! To celebrate the fine folk at Facebook are coming to Tamworth for a FREE training event. If you're curious about how social media can benefit your brand, this is your chance!... See you there!

12.01.2022 We’re talking about crisis communications over on the blog today. Ask yourself, are you scanning your environment and identifying potential problems? Do you have a plan for emergencies? And are your spokespeople trained to respond to the media in times of crisis? ... https://www.tailormademedia.com.au//6/5/crisis-communicati

10.01.2022 Hello Luke! This is Luke, he's a Star Wars fan, gadget geek & film fanatic. He's also the creative brains at TAILOR MADE MEDIA and the hard-working bloke who takes our scripts and stories and brings them to life on film.... Luke started making films as a kid, using LEGO and a stills camera to make stop motion movies. He made them through school in Tamworth and university, in Sydney. His work since then includes music videos, corporate productions, news and current affairs, and travel videos. A mobile film studio, Luke works with @tailor_made_media to produce quality content people will want to share.

08.01.2022 Listening... an underrated but incredibly powerful communications tool! Who agrees? What's your most valued communications skill?

08.01.2022 Have you got a story to share? Need help talking to the media? We're TAILOR MADE MEDIA, a boutique communications firm providing media training for regional people. We also produce brand content with style and substance. No spin, No spam.... #tailormademedia #shareyourstory #mediatraining #contentmarketing #socialmediastrategy

08.01.2022 A fascinating study on the Australian news media, with the research conducted in Sydney and TAMWORTH! Trust must be earned, and right now the Australian public is deeply critical institutions that once enjoyed unwavering trust. Think banks, aged care, churches, the media! If you're in the media game and wondering how the 24-hour news cycle, the rise of social media and 'fake news' fallout is impacting your audience, I highly recommend this read!... For me, a key takeout is the following message; "To win back trust, one thing is clear: it has never been more important to explore relationships. If we can better understand relationships, we can better find a way to a more trusting society." Marina Go - UTS Centre for Media Transition

07.01.2022 THANK YOU! THANK YOU! It's been almost a week since we dropped our digital mission statement, and we've been overwhelmed by your kind words and support. We've responded to lots of DMs and question about video marketing and brand storytelling. Now we've turned some of those FAQs into a blog post with some behind-the-scenes tips and tricks.... ENJOY! https://tinyurl.com/y9ndlzrk

06.01.2022 "The work to merge the three elements has already begun... and is expected to be completed by the end of 2019 or early next year." https://www.bbc.com/news/technology-47001460

03.01.2022 WANT TO BE HEARD? NEED TO STAND OUT FROM THE CROWD? Here are THREE easy tips to help you shine during media interviews:... MAKE IT RELEVANT - Use statistics and personal stories to illustrate your point. BODY LANGUAGE - Shoulders back and maintain eye contact! Don't fidget, slump or cross your arms! If you're nervous try holding your hands below your waist, otherwise gesture naturally and be yourself. Remeber, if you want to claim authority with your audience you need to be authentic. PRACTICE - Know what you want to say and practice your sound bites in the car/shower/anywhere! Ask a friend or colleague to help with practice questions. A lot of people skip this step because they don’t want to look staged or rehearsed when the bigger threat is appearing under prepared and uninformed! Want to know more? Ask about our affordable media training packages today!

02.01.2022 A L O E T H E R E! Life can be tough for an aloe plant. Tropical palm trees are #trending so bad right now, banana leaves are scoring feature walls and those cacti are just so prickly. Still aloe vera remains on message: Antibacterial properties ... Heals sunburn Beauty benefits If your brand has strayed off message or you want to position yourself as an industry expert our media training can get you there! Get in touch today and S T A Y S U C C U L E N T #tailormademedia #mediatraining #manageyourmessage #interviewready #beyourbrand #startup #socialmedia #socialmarketing #aloevera #succulents

01.01.2022 Meet Emily! Emily loves sausage dogs, travel, yoga and people and she has a way with words... so in her own words... If I was to describe myself in three words, it would be tall, nosy and cheerful. I was raised in regional Australia, and understand the graft that goes into small business in the bush. The love of country community, and the connectivity it gifts. ... With a degree in Journalism, Media and Communications from the University of NSW, I’ve worked across a myriad of platforms, including broadcast, print and digital, and I believe passionately in the power of storytelling. The craft behind the story, whether it’s for a business, a brand or the behind-the-scenes of your personal journey, is authenticity. People connect with true-blue veracity, with relatable content that deftly weaves together accessible and approachable discourse that sings to the soul. I love finding the beating heart of a story and this is why I love writing. I believe everyone has a story waiting to be told; sometimes they just need a helping hand to tell it.

01.01.2022 FUN FACT FRIDAY CHATBOTS ARE EXPECTED TO CUT BUSINESS COSTS BY US$8 BILLION BY 2022!* It's little wonder, given the soaring popularity of mobile messaging apps.... Since 2015, active users of the top four messaging apps have outnumbered that of the top four social network apps, GLOBALLY! Almost half of us would rather communicate with a business via message than email. *Source: Chatbots Retail, eCommerce, Banking & Healthcare 2017-2022, Juniper Research, July 2017