Taleist in Sydney, Australia | Copywriting service

Taleist

Locality: Sydney, Australia

Phone: +61 2 9151 7360

Address: 655A Darling Street 2039 Sydney, NSW, Australia

Website: https://taleist.agency

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25.01.2022 Paying Google Ads or Facebook to send traffic to a page? Here are 5 things you MUST NOT do To get conversions at the lowest cost, here are 5 things you MUST NOT do on your landing page: ... 1. Have more than one call to action. Your landing page should be trying to get visitors to do one thing. 2. Make it necessary for the visitor to go elsewhere. Everything they need to know should be on that one page. 3. Make it easy for the visitor to go elsewhere. Youve got to have navigation on your landing page, but your copywriting and your design should be working to keep the visitor where they are. 4. Write too little. Some designers see words as like bay leaves they know words improve the flavour of the page, but they secretly wish they could take the words out before serving their beautiful design. However, words are what drive the conversion. 5. Beat about the bush. What do you want someone to do? Tell them. Really. Clearly. Whats the best advice youve had about getting people to take action on your website? We review landing pages all the time. Want to know more about the service? We review landing pages all the time. Want to know more about the service? Please email [email protected] and well be in touch.

25.01.2022 There's a little white lie that conversion experts use on their own websites because it builds trust. Want to know what it is? Click here: http://bit.ly/2sIwmUM #copywriting #marketing #cro #conversionrateoptimization

24.01.2022 Join us today at 12 for our About Us page masterclass. Your About Us page is the second-most popular page on your website. Why? ... Because your prospect has decided they want what you have. Now theyre deciding whether they want to get it from you. Discover how to write an About Us page that has your prospects choosing you. If you cant make it live, a recording will be available for 4 weeks to everyone who registers. Book your place here: https://bit.ly/2QYla2B

24.01.2022 What am I showing you in the picture below? It's a picture that tells a story about the most important part of your website. The part of your website that determines whether your visitors stay or you lose them to another site.... What you see in the picture is what I wrote to a client looking for my thoughts on a poorly-performing landing page. Everything I wrote was JUST about the part above the fold. (That's the part a visitor can see without having to scroll.) If what's above the fold isn't working, it doesnt matter whats on the rest of the page because your visitor isn't going to scroll or click. So what's above the fold on your critical webpages DETERMINES whether your visitor engages with you or you lose them to another website. Ultimately, we rewrote the whole page, which exploded the conversion rate by 530%. The clients cost per conversion from Facebook ads went from $1,600 to $225. But even with the best copywriting, you can't improve if you don't measure. What are your favourite tools and metrics for measuring how your website is doing? If you enjoyed this post, please click the thumbs up icon below. p.s. If we're not connected, please send me a connection request mentioning this post. #copywriting #digitalmarketing #marketing #webdevelopment

23.01.2022 What if there were a simple reason your prospects didnt buy from you? Well, there is When it comes to buying, prospects always have objections. Obvious example: Price well whine that something is too expensive even when weve no idea of its value.... Incomplete comparison "Im not clear on how this stacks up next to that." Then there will be less obvious (sometimes trivial) objections. Trivial but still fatal to the sale "The shop is too far from my house" "Delivery took too long last time. "I can never set these things up right." So if you want to increase your sales, you must list ALL the objections... ... and make sure your sales and marketing materials address every objection. When youve knocked each one down, youve got the sale. Whats the most frustrating reason people dont buy from you? Need some help digging out objections and countering them persuasively? Let us know. Knowing how to do that is the foundation of the triple-digit conversion rate increases we deliver.

23.01.2022 Youve heard of FOMO, but you need to know about FOBO. Your prospects have it and sales are suffering... The guy who coined FOMO (fear of missing out) also coined FOBO the fear of better options. FOMO is a marketers cattle prod...... "Tickets selling faster than an Instagram influencers moral compass..." "Herms will make a limited number of Himalaya Birkin bags..." FOBO is the opposite. FOBO is why it takes you three apps and nine websites to book a hotel room. That first Google search throws up five perfect hotels... ... but you dont book... ... because youre worried you havent yet found the one that is also throwing in half a million frequent flyer points and butler wholl follow you around with a silver platter of tiny fruit tarts. FOBO is a marketers enemy. Its another excuse for prospects to do their favourite thing nothing. But if you can address FOBO in your copywriting, your conversions will go up. What sort of things do you spend too much time researching just in case an alternative has slightly better options?

23.01.2022 We love this writing advice the ABCs Richard Fidler gave to novelist Claire Scobie. Ill bet you can use it, too... Claire was nervous about being interviewed, but Fidler told her all she had to do was "speak in word pictures". Youll hear in the clip how well Claire took the advice to heart ... She describes the booth at the ABC as like "sitting in a Tardis". If you listen to the clip below, cant you just feel it? Word pictures are something you should strive for in your writing. Which is more compelling: "Get a return on your investment..." OR "Customers will be setting two alarms to make sure theyre there on time..." Novelists have plenty to teach business writers Youll find Steven Lewiss full interview with Claire on the Taleist website (link in the comments). Before you listen, Id love you to share: what book or writer has most effectively transported you to a different time or place? #copywriting #writing #marketing

22.01.2022 Our client noticed something remarkable about the contacts from his new website... The healthcare companys last website had a functional tone this is what we do, this is how we do it, contact us now... Our copywriting for the new site builds rapport by connecting with the readers reasons for needing our clients services. (Nobody wants to go to the doctor; they want a cure.)... The empirical proof was already in double the enquiries. But the client had noticed something softer, too. Prospects used to be terse in the contact form variations on "how much do you charge?". Now they were including information about why they were looking for a provider. They were telling their story, as the client put it to me. Prospects werent thinking about just a transaction anymore... They felt they were at the start of a relationship with a healthcare provider. Building a relationship with your customers starts on your website. Who have you seen doing that well on their website?

21.01.2022 We love this writing advice the ABC's Richard Fidler gave to novelist Claire Scobie. I'll bet you can use it, too... Claire was nervous about being interviewed, but Fidler told her all she had to do was "speak in word pictures". You'll hear in the clip how well Claire took the advice to heart ... She describes the booth at the ABC as like "sitting in a Tardis". If you listen to the clip below, can't you just feel it? Word pictures are something you should strive for in your writing. Which is more compelling: "Get a return on your investment..." OR "Customers will be setting two alarms to make sure they're there on time..." Novelists have plenty to teach business writers You'll find Steven Lewis's full interview with Claire on the Taleist website (link in the comments). Before you listen, I'd love you to share: what book or writer has most effectively transported you to a different time or place? #copywriting #writing #marketing

19.01.2022 You dont have to spend a fortune to make your website bring in more leads Getting the most sales or contacts from your website has two parts. You need the right visitors in the first place.... You need the right message to persuade those people to do what you want them to do. Do you want some low-investment (or even free) ideas for how you can tweak your website to bring in more leads? Download our guide Better. Stronger. Faster. here ==> https://bit.ly/3iTNuPA Its full of ideas for retaining clients, gaining clients and pivoting right now. What marketing activities are you focussed on right now?

19.01.2022 You, too, can make money with words. Steven talks about how in this podcast with Paul Higgins from Build Live Give.

19.01.2022 This one-minute conversion rate fix that will explode your conversions by keeping the right visitors on your website longer. Get it here: http://bit.ly/2sIwmUM #copywriting #marketing #websitedesign #conversionrateoptimization #cro

18.01.2022 A case study can nudge a prospect from browser to buyer. Here are simple tips to write case studies that do that... Claire Scobie is a novelist, corporate storyteller and the mellifluous voice in the video with this post. A while back, she talked about case studies in my podcast series Talemaking.... She inspired a guide that you can use to turn case studies into weapons of persuasion, including: The crucial "Flintstone factor" in editing your case study (or any other writing) Where gin helps when writing a case study (not by drinking it). How Pac-Man would write a case study (and why you should, too) All up, there are 13 tips crammed into Writing Case Studies That Sell. Writing Case Studies That Sell is currently available for free to download from Taleist (link in the comments). Download it now and you could spend the day writing like Pac-Man, which is as much fun as it sounds. When youre thinking of engaging a business, whats the most important thing you want to see in their case studies? Dont forget to claim your copy of Case Studies That Sell. Link in the comments. If you enjoyed. this post, please click below. p.s. If were not connected, please send me a connection request mentioning this post. #copywriting#marketing #digitalmarketing

18.01.2022 Want to get your business in the media? Weve made "How To Write Perfect Press Releases" free. See for yourself why Sydney University made the book compulsory reading for masters students studying PR even though its so simple anyone can use it to get themselves in the media.

17.01.2022 Are you interested in getting more business from your mailing list? Our new online masterclass will show you how. The Cheats Guide to Successful Email Marketing is an online masterclass were running next Tuesday 1st September from 12-1pm (Sydney time).... The masterclass will be packed with tips you can apply to your own list to get more engagement and turn your email list into a lead machine. Our director of copywriting, Steven Lewis, will pull back the curtain to tell you how we cheated our way to an email list with: An open rate 56.5% higher than the industry average A click rate 53% higher than the industry average Join in live to ask questions or a recording will be available for 4 weeks to everyone who signs up. So, if you cant make it on the day you can catch up at a later date. Book your place here: https://bit.ly/2EEDf2D

17.01.2022 Join us live today at 12 for our email masterclass and Q&A. If you can't make it live a recording will be available to everyone who signs up. Book your place here: https://bit.ly/2EEDf2D Are you interested in getting more business from your mailing list?... Our new online masterclass will show you how. The Cheat's Guide to Successful Email Marketing is an online masterclass we're running next Tuesday 1st September from 12-1pm (Sydney time). The masterclass will be packed with tips you can apply to your own list to get more engagement and turn your email list into a lead machine. Our director of copywriting, Steven Lewis, will pull back the curtain to tell you how we cheated our way to an email list with: An open rate 56.5% higher than the industry average A click rate 53% higher than the industry average Join in live to ask questions or a recording will be available for 4 weeks to everyone who signs up. So, if you can't make it on the day you can catch up at a later date. Book your place here: https://bit.ly/2EEDf2D

16.01.2022 What if there were a simple reason your prospects didn’t buy from you? Well, there is When it comes to buying, prospects always have objections. Obvious example: Price we’ll whine that something is too expensive even when we’ve no idea of its value.... Incomplete comparison "I’m not clear on how this stacks up next to that." Then there will be less obvious (sometimes trivial) objections. Trivial but still fatal to the sale "The shop is too far from my house" "Delivery took too long last time. "I can never set these things up right." So if you want to increase your sales, you must list ALL the objections... ... and make sure your sales and marketing materials address every objection. When you’ve knocked each one down, you’ve got the sale. What’s the most frustrating reason people don’t buy from you? Need some help digging out objections and countering them persuasively? Let us know. Knowing how to do that is the foundation of the triple-digit conversion rate increases we deliver.

16.01.2022 Three words you should retire from your LinkedIn headline immediately or youre going to look stupid... Hands-on manager Hands off, Harvey Globetrotter Not anymore youre not Visionary You didnt see this coming, did you? ... Weve seen all of these recently and they jumped off the page in our current circumstances. Whats jarred you that would have been normal not long ago?

15.01.2022 Join us live today at 12 for our email masterclass and Q&A. If you cant make it live a recording will be available to everyone who signs up. Book your place here: https://bit.ly/2EEDf2D Are you interested in getting more business from your mailing list?... Our new online masterclass will show you how. The Cheats Guide to Successful Email Marketing is an online masterclass were running next Tuesday 1st September from 12-1pm (Sydney time). The masterclass will be packed with tips you can apply to your own list to get more engagement and turn your email list into a lead machine. Our director of copywriting, Steven Lewis, will pull back the curtain to tell you how we cheated our way to an email list with: An open rate 56.5% higher than the industry average A click rate 53% higher than the industry average Join in live to ask questions or a recording will be available for 4 weeks to everyone who signs up. So, if you cant make it on the day you can catch up at a later date. Book your place here: https://bit.ly/2EEDf2D

15.01.2022 Have you broken your own rules? We did. And someone called us on it on Saturday.... A Dutch subscriber unsubscribed from the Taleist mailing list. But first, she sent Steven a friendly note about why, and he appreciated it even as it inflamed his writers neuroses. His latest email was, she wrote, a wall of text that she was too tired to deal with. She would prefer a more skimmable email. At 9.30 on a Saturday night, Steven sped to certainty that we should re-format our emails immediately. After all, our own rules scream for sub-headings and other skim-friendly formatting in most writing. So why break those rules in our emails? Because of the numbers... According to Mailchimp, ActiveCampaign and Campaign Monitor, our mailing list beats the industry average by: 56.5% for open rate 53% for click rate So were sticking to what were doing, and were going to show you how to get the same high engagement on your mailing list. Weve put together a 60-minute masterclass for you. Its called The Cheats Guide to Successful Email Marketing, and its all stuff you can easily do yourself to get more engagement from your mailing list. Read more and book your spot here: https://bit.ly/31c6McQ

14.01.2022 A Q&A for students in Taleists landing page copywriting course. https://taleist.agency/online-training/LPC/

13.01.2022 What do you mean there's no such thing as writing for the web? Get the full presentation on writing landing pages that convert: https://bit.ly/3hUuBLg

13.01.2022 You don’t have to spend a fortune to make your website bring in more leads Getting the most sales or contacts from your website has two parts. You need the right visitors in the first place.... You need the right message to persuade those people to do what you want them to do. Do you want some low-investment (or even free) ideas for how you can tweak your website to bring in more leads? Download our guide Better. Stronger. Faster. here ==> https://bit.ly/3iTNuPA It’s full of ideas for retaining clients, gaining clients and pivoting right now. What marketing activities are you focussed on right now?

12.01.2022 Theres a little white lie that conversion experts use on their own websites because it builds trust. Want to know what it is? Click here: http://bit.ly/2sIwmUM #copywriting #marketing #cro #conversionrateoptimization

11.01.2022 The girl in the photo (a child of Taleist) is telling you its time to get emotional. Heres why... ... Business writing is generally functional (if that). Its no place for emotion. Is it? Even a business as stiff as a butlers collar might consider loosening up when it comes to a case study. No case study (yet) has been the story of how two robots transacted, so there was emotion in the game somewhere. How did your client feel at the start? And how do they feel now? You dont have to go nuts No one expects the CEO to marry Julia Roberts in the end. The corporate devil on your shoulder says business writing is sterile. Before you succumb, listen to the angel on your other shoulder. The angel is begging you to make your case study interesting. Try setting the emotional dial of your case study to at least 3 and see how you like it. And for more tips on writing Case Studies That Sell you must DOWNLOAD the free guide from the link in the comments.

10.01.2022 Is your website not making your phone ring hard enough? We know why, and we've got 39 things you can do to fix it today... Most websites say things without proving them. As a result, the copywriting converts poorly. For instance, anyone can SAY theyre passionate about customer service.... But the competitor with the enviable conversion rate will be the one that PROVES its commitment to its clients. The winning business will add that its staff were trained by the former director of guest experience at the Four Seasons... The business with the killer conversion rate will display its more than 1,000 five-star reviews on Facebook... At Taleist, we have a list of 39 different types of proof. We draw on this list to deliver triple-digit improvements in conversion rates for our clients. Now, we're sharing that list for free, no sign-up required. These are things you could use today to beef up your conversion rate. Grab them all from the link in the comments. Passion is our loathed over-used marketing word of the moment. What's yours?https://bit.ly/3i8zmlP

10.01.2022 NEWSFLASH: Your prospects WANT to be confused by you. Heres the surprising reason why... Youve probably heard that confused prospects dont buy. Thats TRUE.... What you probably dont know is your prospects LIKE being confused because... ... human beings LOVE the status quo. The status quo is as snug as a night in with Netflix. BAD NEWS: When were talking about your prospects, doing the same thing is NOT buying from you. So when you rock up with a website stuffed with assumed knowledge and product features, prospects relax because their confusion gives them an excuse to click away. Your website needs to make your product simpler than a toddlers jigsaw. Nothing confusing here, guvnor. It took us DAYS to understand the product in the picture, but youll read its webpage in 30 seconds and know what it does. (Link in the comments.) Can you say the same about your webpages? Before you look at the page for the product in the picture, tell me in the comments what you think is happening in the picture. If you enjoyed this post, please click the thumbs up icon below so I can write more like it! p.s. If were not connected, please send me a personalised connection request mentioning this post. #copywriting #digitalmarketing #marketing #business

09.01.2022 Thanks to The Guardian here are some great writers tips about working from home. "If there is one cohort uniquely prepared for both working from home and going into isolation it is writers..."

09.01.2022 Does your website have some visitors swimming back to Google like theyve heard the shark alarm? Heres why it should... For every book thats changed your life, theres a one-star review on Amazon. For every restaurant that plumps Matt Prestons cravat, someone thinks the chefs got a loose elbow with the salt.... Nothing is for everyone, not even vanilla. And vanilla was the flavour of a landing page I reviewed last week. It was as forgettable as a train station sandwich. You wouldnt go back for it. Youd find a site with a flavour that was more you... ... and youd buy that product. Youd never think again of that page that tried so hard not to offend. Its frightening to be singular, to realise that what youre writing could cause someone to click away in horror. But if your website doesnt make it clear what you stand for, youre not making yourself an easy enough choice for your ideal clients. Putting off no one is not the same as attracting the right people. Who is not your ideal customer (and are you sure your website isnt afraid theyll click away)? If you enjoyed this post, please click the thumbs up icon so I can write more like it. And please hit connect if were not already. #copywriting #marketing #advertisingandmarketing #digitalmarketing

08.01.2022 Some inspiration for anyone looking to put themselves back in the driving seat of their businesses. These are ideas are working right now to gain clients, retain clients and pivot.

08.01.2022 If it's not drinking it, how can gin improve your writing? Gin is enjoying top billing on the cocktail list at the moment... However, without juniper berries, gin would be rocket fuel. ... And it's those botanicals that make gin a metaphor for writing... When you spice your writing with word botanicals, itll slide down easier than a gin gimlet at an agency party. Describe what you saw: The lobby was a study in Swiss design a wall papered with cuckoo clocks and a reception desk balanced on pyramid-shaped chocolates. Craft metaphors: Our robot is taking toddler steps towards world domination. Liken one thing to another. Known as a simile in the trade, likening one thing to another makes the meaning go down. The gin rule is one of the 13 tips in our guide to writing Case Studies That Sell, which you can DOWNLOAD free from the link in the comments... Before you do, what's your favourite cocktail? (With or without gin.) The guide has tips you can apply to all your writing, so download it even if you don't write case studies. If you found this post helpful, please click like and we'll make more of them.

08.01.2022 Proof can turn a flaccid website into a lead machine. What you wont believe is what counts as proof in marketing... Our favourite marketing sleight of hand is the famous Clinique lab coat. Were trained from a young age that people in lab coats know something.... Result: A subconscious connection between a lab coat and knowledge. Reality #1: Lab coats are $13.93 on eBay. Reality #2: The salesperson smearing Moisture Surge (actual product) on your face might know as much as you do about what dimethicone does for your skin. We know we make our own specious connections then see them as "proof". Heavy linen tablecloths = good food. Clean taxi = safe driver. Maybe Clinique can make a cream that helps skin create its own internal water source to continually rehydrate itself; we wouldnt know we dont own a lab coat. What we do know is Clinique does a fantastic job of delivering proof to prospects. Do you? Have you ever caught yourself counting something as proof thats no such thing?

08.01.2022 Making sure the tech is right for Tuesdays masterclass on successful email marketing. More face light on Tuesday, methinks. Still some places available: https://bit.ly/2Euc2A9 [Steven]

08.01.2022 A Q&A for students in Taleist's landing page copywriting course. https://taleist.agency/online-training/LPC/

07.01.2022 They might be unsavory but youd think a copywriter could at least make "life ruining services" sound interesting.

07.01.2022 Is your website not making your phone ring hard enough? We know why, and weve got 39 things you can do to fix it today... Most websites say things without proving them. As a result, the copywriting converts poorly. For instance, anyone can SAY theyre passionate about customer service.... But the competitor with the enviable conversion rate will be the one that PROVES its commitment to its clients. The winning business will add that its staff were trained by the former director of guest experience at the Four Seasons... The business with the killer conversion rate will display its more than 1,000 five-star reviews on Facebook... At Taleist, we have a list of 39 different types of proof. We draw on this list to deliver triple-digit improvements in conversion rates for our clients. Now, were sharing that list for free, no sign-up required. These are things you could use today to beef up your conversion rate. Grab them all from the link in the comments. Passion is our loathed over-used marketing word of the moment. Whats yours?https://bit.ly/3i8zmlP

07.01.2022 You've heard of FOMO, but you need to know about FOBO. Your prospects have it and sales are suffering... The guy who coined FOMO (fear of missing out) also coined FOBO the fear of better options. FOMO is a marketer's cattle prod...... "Tickets selling faster than an Instagram influencer's moral compass..." "Hermès will make a limited number of Himalaya Birkin bags..." FOBO is the opposite. FOBO is why it takes you three apps and nine websites to book a hotel room. That first Google search throws up five perfect hotels... ... but you don't book... ... because you're worried you haven't yet found the one that is also throwing in half a million frequent flyer points and butler who'll follow you around with a silver platter of tiny fruit tarts. FOBO is a marketer's enemy. It's another excuse for prospects to do their favourite thing nothing. But if you can address FOBO in your copywriting, your conversions will go up. What sort of things do you spend too much time researching just in case an alternative has slightly better options?

06.01.2022 Want to get your business in the media? We've made "How To Write Perfect Press Releases" free. See for yourself why Sydney University made the book compulsory reading for master's students studying PR even though it's so simple anyone can use it to get themselves in the media.

06.01.2022 They might be unsavory but you'd think a copywriter could at least make "life ruining services" sound interesting.

06.01.2022 NEWSFLASH: Your prospects WANT to be confused by you. Here's the surprising reason why... You've probably heard that confused prospects don't buy. That's TRUE.... What you probably don't know is your prospects LIKE being confused because... ... human beings LOVE the status quo. The status quo is as snug as a night in with Netflix. BAD NEWS: When we're talking about your prospects, doing the same thing is NOT buying from you. So when you rock up with a website stuffed with assumed knowledge and product features, prospects relax because their confusion gives them an excuse to click away. Your website needs to make your product simpler than a toddler's jigsaw. Nothing confusing here, guvnor. It took us DAYS to understand the product in the picture, but you'll read its webpage in 30 seconds and know what it does. (Link in the comments.) Can you say the same about your webpages? Before you look at the page for the product in the picture, tell me in the comments what you think is happening in the picture. If you enjoyed this post, please click the thumbs up icon below so I can write more like it! p.s. If we're not connected, please send me a personalised connection request mentioning this post. #copywriting #digitalmarketing #marketing #business

06.01.2022 The girl in the photo (a child of Taleist) is telling you it's time to get emotional. Here's why... ... Business writing is generally functional (if that). It's no place for emotion. Is it? Even a business as stiff as a butler's collar might consider loosening up when it comes to a case study. No case study (yet) has been the story of how two robots transacted, so there was emotion in the game somewhere. How did your client feel at the start? And how do they feel now? You dont have to go nuts No one expects the CEO to marry Julia Roberts in the end. The corporate devil on your shoulder says business writing is sterile. Before you succumb, listen to the angel on your other shoulder. The angel is begging you to make your case study interesting. Try setting the emotional dial of your case study to at least 3 and see how you like it. And for more tips on writing Case Studies That Sell you must DOWNLOAD the free guide from the link in the comments.

05.01.2022 Elisabeth Williams from my Heimat was one of the group of 10 who took a prototype version of The Landing Page Template, our soon-coming copywriting course. In this post, shes packed in multiple techniques from the course, including: * Understanding what the customer wants beyond the actual product entertaining the kids in the school holidays. * Touching on what makes my Heimat different (the "no knead" method). * Tackling a big objection ("It will take too long") with "s...tages that take no longer than 10 minutes each". The writing is so effortless that the reader wont even notice them, but theyll whack up Elisabeths conversion rate. Links in the comments to: * Elisabeths course (highly recommended) * The Landing Page Template. (Were putting the finishing touches to it, but if you buy today, you get an incredible pre-launch price.)

05.01.2022 If its not drinking it, how can gin improve your writing? Gin is enjoying top billing on the cocktail list at the moment... However, without juniper berries, gin would be rocket fuel. ... And its those botanicals that make gin a metaphor for writing... When you spice your writing with word botanicals, itll slide down easier than a gin gimlet at an agency party. Describe what you saw: The lobby was a study in Swiss design a wall papered with cuckoo clocks and a reception desk balanced on pyramid-shaped chocolates. Craft metaphors: Our robot is taking toddler steps towards world domination. Liken one thing to another. Known as a simile in the trade, likening one thing to another makes the meaning go down. The gin rule is one of the 13 tips in our guide to writing Case Studies That Sell, which you can DOWNLOAD free from the link in the comments... Before you do, whats your favourite cocktail? (With or without gin.) The guide has tips you can apply to all your writing, so download it even if you dont write case studies. If you found this post helpful, please click like and well make more of them.

04.01.2022 This morning Steven is live on Facebook with Excite Media.

03.01.2022 Tomorrow we'll be presenting Writing Landing Pages That Convert at Fishburners Lunch and Learn. You'll learn the simple reasons why so much advertising spend is doomed by landing pages that fail to convert. We'll break down a landing page that improved conversions by 433% and show you how to apply the same approach to your own landing pages. We'd love to see you there. Book your free ticket here: https://bit.ly/35EuT6A

02.01.2022 For anyone who fancies a boiled egg with their coffee tomorrow morning...

02.01.2022 Proof can turn a flaccid website into a lead machine. What you won’t believe is what counts as proof in marketing... Our favourite marketing sleight of hand is the famous Clinique lab coat. We’re trained from a young age that people in lab coats know something.... Result: A subconscious connection between a lab coat and knowledge. Reality #1: Lab coats are $13.93 on eBay. Reality #2: The salesperson smearing Moisture Surge (actual product) on your face might know as much as you do about what dimethicone does for your skin. We know we make our own specious connections then see them as "proof". Heavy linen tablecloths = good food. Clean taxi = safe driver. Maybe Clinique can make a cream that helps skin create its own internal water source to continually rehydrate itself; we wouldn't know we don’t own a lab coat. What we do know is Clinique does a fantastic job of delivering proof to prospects. Do you? Have you ever caught yourself counting something as proof that’s no such thing?

02.01.2022 Making sure the tech is right for Tuesday's masterclass on successful email marketing. More face light on Tuesday, methinks. Still some places available: https://bit.ly/2Euc2A9 [Steven]

01.01.2022 Three words you should retire from your LinkedIn headline immediately or you’re going to look stupid... Hands-on manager Hands off, Harvey Globetrotter Not anymore you’re not Visionary You didn’t see this coming, did you? ... We've seen all of these recently and they jumped off the page in our current circumstances. What’s jarred you that would have been normal not long ago?

01.01.2022 What am I showing you in the picture below? Its a picture that tells a story about the most important part of your website. The part of your website that determines whether your visitors stay or you lose them to another site.... What you see in the picture is what I wrote to a client looking for my thoughts on a poorly-performing landing page. Everything I wrote was JUST about the part above the fold. (Thats the part a visitor can see without having to scroll.) If whats above the fold isnt working, it doesnt matter whats on the rest of the page because your visitor isnt going to scroll or click. So whats above the fold on your critical webpages DETERMINES whether your visitor engages with you or you lose them to another website. Ultimately, we rewrote the whole page, which exploded the conversion rate by 530%. The clients cost per conversion from Facebook ads went from $1,600 to $225. But even with the best copywriting, you cant improve if you dont measure. What are your favourite tools and metrics for measuring how your website is doing? If you enjoyed this post, please click the thumbs up icon below. p.s. If were not connected, please send me a connection request mentioning this post. #copywriting #digitalmarketing #marketing #webdevelopment