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Tech for Pracs

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25.01.2022 SNEAKY PEEK Sam from Sam Gemmell - Health & Wellness Marketing is a stunningly direct and approachable writer & marketer makes in the natural medicine profession. Sam is always on the ball and has a conscious commitment to helping practitioners get out of the poverty mindset and free up their time so they can focus on consulting and turn what’s trapped in their brains into marketing magic. What’s not to love?!... I can’t wait to show you Sam’s new and improved site. It was moved from Wordpress to Squarespace, and includes over 90 blogs, custom CSS, and a whole lotta sass! Here is a little sneak peek in the meantime! See more

25.01.2022 At some point, every practitioner will look at their brand and online presence and wonder if it’s still relevant. When we first start off, how we show up reflects our journey as a new practitioner. But when you hit a certain level of success, you might feel like it no longer reflects who you are or who you want to be. The most successful practitioners will revamp their brand from time to time. This ensures that how they show up can adapt based on their messaging, their audie...nce and the world in general. So if you’re wondering whether it’s time to revamp your business and how you show up in the world, let’s take a closer look.

25.01.2022 I'm now accepting bookings for November! (that’s for a start date of next month)! These bookings include: Squarespace websites One-page websites (perfect for new practitioners!)... Website revamps Transferring your website to Squarespace At this stage, just 3 spots are available for November, with a 25% deposit to lock yours in. To grab a slot, head to the link in my bio. --- #techforpracs #websitedesign #website #webdesignerperth #squarespace #websitelaunch #branding #marketing #socialmedia #squarespacedesigner #digitalmarketing #socialmediamarketing #doulawebsite #entrepreneur #smallbusiness #melbournewebsite #mumsinbusiness #wellnessau #holisticpractitioner #naturopath #manifestation #nutritionist #acupuncturist #herbalist #personaltrainer #myotherapist #chiropractor #doula #reikipractitioner #crystalhealing See more

24.01.2022 When it's time for you to write (or refresh) your website copy, do you feel: Excited to share and connect! Apathetic - another chore on the list Completely overwhelmed - where even do I start??... Let me know below!

24.01.2022 New to Squarespace? Want to jump on the blogging bandwagon? I've got you covered with this simple guide to blogging on Squarespace.

24.01.2022 When practitioners think 'branding', they often think of their logo - and not much else. But your branding incorporates so much more, such as: Colours Fonts... Photos Stock images Any Canva templates you use for social media Visual elements you use such as circles Copy on your website and socials Videos Basically, if it's a form of communicating your business to the public - it's a piece of your branding. To create a brand that is easy to recognise and that potential clients trust, you want to ensure that your branding is consistent across the board.

23.01.2022 When it comes to writing website copy, the prep is just as important as the writing itself. Before you get start, get clear on: ... If you don’t know what your niche is, your copy will come across as generic and vague. Remember: website copy can always be tweaked or updated if you change your mind about your niche! This means understanding what they see as their biggest concern, the goals they have and the obstacles in their way of achieving those outcomes. Think about the terms that people are likely to use if searching for your service. This ties in with the problems and symptoms they are dealing with. Keywords can also include terms such as your suburb or major city. Do you have a clear idea of these basics, or are you struggling to figure them out? Let me know below.

23.01.2022 Even if your social media images and professional photos are on brand, the wrong filter can throw it off completely. That’s why it’s important to choose filters that complement your branding, and stick to 1-2 main filters. For example, take a look at how much of a difference there is between these three images. Each uses the same photo of me - but the feel is completely different for each one.... Do you have a favourite filter for social media posts? Let me know which is your go-to below.

22.01.2022 Did you know you can book a 15 minute call with me? This allows us to get to know each other and find out if I'm a fit for your needs. If everything looks good, I can send you through a proposal from there! To save time, it's always better to have your website address and mobile number filled out on the form. It is even better if you type in a bit of a list of what you want help with. Otherwise, I won't know much about you and how I can help!... To book, head to techforpracs.com.au/contact and click the option to book a chat.

19.01.2022 It seems crazy, but I'm now accepting bookings for November! These bookings include: Squarespace websites One-page websites (perfect for new practitioners!)... Website revamps Transferring your website to Squarespace At this stage, just 3 spots are available for November, with a 25% deposit to lock yours in. To grab a slot, comment below or head to www.techforpracs.com.au/contact

16.01.2022 Did you know? If you want to make sure that your website and SEO are in tip-top condition, or you don't know where to start when it comes to sorting out issues - my Website & SEO Audit can help. A website audit helps you to understand how Google sees your website, what your client’s experience of your website is like, and how to optimise your site for both.... This is perfect for practitioners who have a Squarespace, Wordpress or Wix website and want to give it a bit of a spring-clean! To book your website audit, click here.

16.01.2022 Do you want a beautiful website created for you ASAP? I hear you! Website design time depends on what you want from your site, how quick your hosting is, and many other factors.... But the good news is there are ways that you can speed up the process. By taking these steps, you could have your dream website designed for you in just 2 weeks!

16.01.2022 Is it time to revamp your online presence - whether it's your website, social media, branding, or all of the above? Here are a few tell-tale signs: Your business is booming - but you're still using the dodgy DIY website from when you first opened Even though you've built a reputation as an amazing practitioner with your clients, your online platforms don't reflect that knowledge, skill and trust... You've used PR and media coverage to boost your client base and attract your ideal clients, but feel icky because your website is vague and doesn't showcase your niche You're expanding into passive and leveraged income sources - think programs, courses, e-books, products and affiliates Looking at your website, socials and/or branding makes you feel meh. It's stale, and you want something that is more you! Your website and social media promote two different offerings to two different audiences - and it's high time you split your online presence so you can nail your marketing! Know a prac that ticks any of the above? Make sure you tag them below and let them know it's time to step up to the next level!

15.01.2022 Unfortunately, branding is not just as simple as picking a logo and going from there. It’s an entire marketing strategy in itself - not something to just tick off the list. If you design or pick a logo without having direction or understanding how it fits into the grander scheme of your branding, it shows. You might be tempted to just rush to get something out and start, but this often means you’ll need to revisit and refreshing your whole brand down the track. ... I recommend having a branding mood board, and having a logo created that fits in with the aesthetics. For example, look at this beautiful mood board for Kaizen Naturopathy. Every time she creates something for her business, she knows exactly what to use so that it's consistent with her logo and overall branding. Do you have a mood board for your branding?

14.01.2022 When it comes to branding, what leaves you feeling completely lost and confused? I'm creating some handy resources for practitioner branding, so let me know below.

14.01.2022 Do you feel like your social media supports you in your business? Or is it letting you down? Let me know below.

13.01.2022 I'm curious - what does your website mean for you? Is it a means to an end? A virtual business card? Or does it represent something bigger for you?

11.01.2022 Hot tip: content is the #1 reason why website creation takes longer than you might like. Without the content for your website, I can’t finalise the design. And if I can’t finalise the design, your ‘coming soon’ page will sit there for days or even weeks longer than what we’d both like! Each website is a bit different. But most practitioners would require copy for:... Home Page About Page Services Page Booking Page Contact Page Legals Terms & Conditions, Privacy Policy You may also have other options such as a media page or a free resource page. For bonus points, you can also write up a few blog posts, so there is content for your readers to check out as soon as you launch.

08.01.2022 Hands up if writing website copy is the last thing you want to be doing? Have you spent more time washing the dishes and checking your emails than actually sitting down and writing your website content? I’ve teamed up with my friend Sam Gemmell to offer simple tips and strategies for making website copy a breeze.

08.01.2022 For many practitioners, social media is a key pillar of their marketing. But are your social media platforms all that they could be? Social media is one of the best avenues for conveying your brand and building trust with an audience. The good news is that you can do that with 5 simple branding steps.

08.01.2022 Holy heck - where has this woman been all my life? I knew it was well overdue to elevate my website to reflect my brand and offers. I'd also decided that Wordpress wasn't for me anymore, and Squarespace was a much better fit. So I contacted Shonelle, and my website revamp and move was underway within a day! Each step of the way, she checked in to make sure I was happy with the design, layout, copy and function of my site. She also sorted out extra bits and pieces, such as mov...ing my email to a new provider and redirecting URLs that I got regular hits on. Working with Shonelle saved me dozens or even hundreds of hours that I would have wasted trying to DIY my site. She is worth every cent and more! That's why I recommend her to any health practitioner who wants a corner of the internet that is unique, on-brand and designed to attract dream clients. - talk about high praise from Sam Gemmell - Health & Wellness Marketing, because she knows her stuff when it comes to marketing and attracting dream clients! Looking to level up your website like Sam has? Head to techforpracs.com.au/contact to enquire about a website revamp.

07.01.2022 What can I say? Simply, Shonelle turned my website from "average" to fantabulous!!! It now truly reflects and communicates who I am, and what I'm all about. It was no mean feat; bringing together 3 websites under the one banner, with tech issues and also doing my SEO so that I can really reach my "tribe" and stay within my authentic self. She linked my online booking system and store, all seamlessly, and had fantastic ideas for an engaging, dynamic site within my branding... style. I absolutely LOVE my website and cannot thank this professional, dedicated and amazing woman enough for transforming and powering up an important tool in my business marketing strategy. Pop over to my website and see a live example of her incredible work! - Bianca, Warida Wholistic Wellness When we work together, my #1 goal to make sure you love your website as much as Warida Wholistic Wellness loves hers! Make sure you go and check out her amazing business.

05.01.2022 Is this your face when you're trying to write your website copy? Wish you had more guidance about what to write and which page to include it on? If you've got a website on your wishlist for 2021, you're in luck. When you book a website package with me, you’ll receive a free website copy guide. ... The guide will walk you through how to write copy that resonates with your ideal client and still sounds like you - minus the overwhelm! Spots are booking up fast - I'm now accepting one-page websites for January and full websites for February. Drop a comment below if you'd like more details

03.01.2022 "Shonelle did a website audit for me. It was thorough and helpful in understanding the things needed to improve. She was also happy to answer any questions or queries I had and didn't make me feel like a tech dummy. I appreciated that the most " If you're like Anne-Marie and would love a professional eye to run over your website, I'm here to help.... To book an audit for your website and SEO, head to www.techforpracs.com.au/shop/p/website-audit-tfp See more

03.01.2022 Is your logo doing you a disservice and sabotaging your business? I’ve seen a lot of logos over the years. But in that time, I come across the same logo mistakes over and over again. The good news is that many of these mistakes are easy to avoid if you go into your logo design with the know-how.

03.01.2022 Want a beautiful website just like Emma Park Functional Nutritionist? I'm now accepting website clients for November. These bookings include:... Squarespace websites One-page websites (perfect for new practitioners!) Website revamps Transferring your website to Squarespace At this stage, just 3 spots are available for November, with a 25% deposit to lock yours in. To grab a slot, head to techforpracs.com.au/contact