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24.01.2022 For brands, maintaining a presence on social media is a no-brainerit’s a must-have for any brand serious about their bottom line. Brands that invest in social media marketing benefit from increased sales and stronger customer loyalty over the competition. When consumers follow a brand on social, 89% will buy from that brand and 75% of consumers will increase their spending with that brand. But faced with a saturated social landscape, marketers have a unique challenge when i...t comes to getting in front of the right people at the right time. More specifically, marketers struggle to identify and reach their target audience, as well as measure their return on investment. Forty-five percent of consumers will unfollow brands that publish irrelevant content on social media. With the insights from this post, marketers can do more than achieve their goalsthey can transform social into a significant growth engine for their brands. Follow @thatonlinemarketing for more insights. Visit our website at www.thatonlineadvertisingcompany.com.au See more



21.01.2022 You’ve run dozens of ads on Facebook and double that on Google. While that’s all well and good, you can’t just stop at these two platforms if you want to see an exponential increase in leads. Ever given LinkedIn ads a thought? With 630 million users and 63 million of them in decision-making positions, LinkedIn could be a powerful platform to reach millions of people in your industry. And the best part? A huge portion of your target audience is in a position to make executive ...decisions about what purchases their business makes. In fact, 65% of B2B companies have used LinkedIn paid ads to acquire new customers. The platform is also 277% more effective than Facebook in generating leads. Considering all this, you can’t afford to ignore LinkedIn advertising any longer. So read these LinkedIn ads guide to get a better idea of what the platform has to offer and how you can use it to get more leads. https://www.thatonlineadvertisingcompany.com.au//linkedin-

19.01.2022 62% of businesses are unable to get ROI from Facebook ads. Your business doesn’t have to be part of the majority. You can stand out, follow some best practices and make Facebook ads work for you. Remember, it is not Facebook Ads that is at fault. Optimization is key. Facebook ads can be a hit or miss depending on the nature of your business. With trial and error and constant optimization, you can find that sweet spot where your ads will start giving positive ROI. Always begin... with multiple campaigns and smaller budgets. Scale the campaigns that are performing well while pausing the ones that don’t. Use it wisely and Facebook ads will do wonders for your business! Facebook advertising can steal your night’s sleep. Which is why we are here to offer you Facebook Marketing and Advertising services. Let us take all your strain away with a set of professional digital marketing services. The only viable way for businesses to reach more users is to run Facebook ads. Running Facebook ads is as an art and in this piece, we will teach you that art. Follow @thatonlinemarketing on Instagram for more insights. . . Visit our website at www.thatonlineadvertisingcompany.com.au

18.01.2022 People today have too many choices and too little time. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. To get branding right, you'll need to understand the five disciplines of branding first. https://www.thatonlineadvert...isingcompany.com.au//the-five- Follow our Instagram account @thatonlinemarketing Visit our website www,thatonlineadvertisingcompany.com.au #marketingstrategies #marketing #competitoranalysis #digitalmarketing #socialmedia #marketingstrategy #branding #growthmarketing #marketingsuccess #free #directmarketing #contentmarketing #inboundmarketing #socialmediamarketing #brandingstrategy #performancemarketing #marketingagency #digitalmarketingtrends #digitalmarketingstrategy #marketingplan #digitalmarketingexpert #content #digitalmarketer #inbound #contentcreation #brandmarketing #brand #contentcreation #inbound #brandmarketing #brand #brandingtips #brandcommunication #socialmediamanagement #marketingcommunications #marketingconsultant #directmailmarketing



11.01.2022 Digging deeper into social data can put marketers in the shoes of the real people who comprise their target audiences. First and foremost, people are personally motivated to use social media to connect with family and friends. They also use social media for personal inspiration, to kill time and receive breaking news. Forty-five percent of consumers rely on suggestions in their feed and/or use discovery tools to find new accounts. But for members of Generation Z, half will fi...nd new accounts by looking to the influencers they already like and follow. For Generation X, the number one way they discover new accounts to follow comes from recommendations from family and friends. Hope you find these insights useful! Follow @thatonlinemarketing for more insights. . . Visit our website at www.thatonlineadvertisingcompany.com.au

11.01.2022 If you’re looking for ways to revamp your Instagram strategy, look no further. There are over 1 billion people accessing Instagram each month, with the average user scrolling through the platform for 53 minutes each day, and you want your brand to be where they can see it. Check out this guide and start running Instagram Ads all on your own. www.thatonlineadvertisingcompany.com.au//3gyan3pvi3uvarfgb

08.01.2022 When growing followers, it’s always helpful to remember what really matters in all of this: The friends we’ll talk to, the relationships we’ll create, and the fun we’ll have. An easy way to keep this principle central is to spend a bit of time each day just hanging out and enjoying Instagram. You might respond to comments, like photos, follow some new friends, and comment on awesome posts. It’s the time spent showing and sharing the love that can pay off in new followers. It also creates a better social media experience for everyone. If you are struggling to get more traffic to your Social Media channels, or to your website, contact us at [email protected] and we'll design a strategy that gets you results.



07.01.2022 As humans, stories are one of our most powerful forms of communication. They’re not limited to words spoken from one person to another; stories span countries, audiences and generations. They can be told on a page, in pictures, television, movies, radio and in more recent years through online media. No matter what age you are or where in the world you’re from, everyone enjoys a good story. To successfully harness the power of storytelling for your brand, think about how y...ou want customers to feel when they engage with your business then work backwards in finding ways to trigger that emotion. A great example of this is the feel-good marketing campaign used by McDonald's (also known in the trade as ‘joy marketing’). To combat negative public perception and health concerns about their fast food, McDonald’s adopted the I’m lovin’ it slogan featuring real-looking people having a great time eating their burgers. Seems simple, but a strategy like this instantly humanised the brand by using everyday people to show how easily McDonald's fit into their lives. It became relatable to the average diner. Would you like to learn more about how your brand can connect with customers in a meaningful way?

06.01.2022 We need to commit. Not just today, or this week, or this month, or only for a year. We must commit for the rest of our lives. These words by @ijeomaoluo get to the heart of it. Allies: Now is the time to be in the service of Black liberation. Limit your response to what is of real, tangible help to us. Give money, call your reps, protect Black people at protests, elevate our work and voices. Don't make us swim through your tears while we fight. This has been happening for hundreds of years, and it must come to an end. We have to find a way to move forward, together.

04.01.2022 If you’re a marketer working in a highly specialized niche, you might be wondering about how you can maximize your impact and make your mark. Some marketers believe that being in a niche industry is a disadvantage, but it’s all about how you look at it. Being a glass-half-full kind of person, I thought I’d offer some proven niche marketing tips. Follow these seven smart strategies to get the most out of your niche marketing campaign. https://lnkd.in/giRrakP... Follow us on Instagram to stay tuned with the latest updates @thatonlinemarketing

03.01.2022 Being good at what you do is not enough. You need to be different and offer something unique if you want to reduce competition. And to get there, there is no secret formula, there is no short path: you must work hard, be constant and determined. You must be #resilient. . . . .... . Make sure you follow @that.onlineadvertisingcompany for marketing and advertising insights. . . Visit our website at www.thatonlineadvertisingcompany.com.au (Link on bio!) . . DM for any questions, advice, collaborations, or simply just to say hi . . . . #businesstips #businessgrowth #marketingstrategies #bizofdesign #smallbusinessmarketing #brandidentity #instagramtips #instagood #instagramcarousel #marketingtips #smallbiztips #smallbiz #smallbusiness #personalbranding101 #marketing101 #iggrowth #growthhacking #instagramshopping #entrepreneur #entrepreneurlife #marketingdirector #motivation #salesgrowth #brisbanesmallbusiness #nysmallbusiness #smallbizowner See more

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