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The Brand Institute of Australia

Phone: +61 2 9095 4225

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24.01.2022 At the core, corporate reputation health is about trust and credibility. Organisations live and die by the public and shareholders perceptions of the way they are run, their value and commitment to doing the right thing. Following, IOOFs admission to being slow to remediate customers along with the identification of almost 10% of its financial advisors being higher risk, IOOF Holdings Limited now finds itself with two tasks: deploy lead misconduct indicators and executive first-class reputation strategy.

16.01.2022 Shareholder and consumer perceptions are heavily influenced by ‘stories from the inside’. Effective reputation strategy means considering potential reputation damage arising from disgruntled employees. When you interview, hire and take on employees, you also should consider the reputation risk that each employee brings to your organisation.

08.01.2022 Culture is commonly referred to as ‘the way we do things around here’, quiddity is the ‘why we do things arounds here’. Quiddity is the day to day offspring of purpose, shapes culture and protects reputation. The value of quiddity when made known and celebrated is that it serves to anchor the institutional culture by maintaining a link to the organisation’s roots and the shared narrative that unites internal and external constituents

08.01.2022 When dysfunctional, unmonitored culture and misconduct kill hundreds of people you can expect catastrophic reputation damage. The Boeing Company, the FAA and Trump administration all implicated in profits over safety.

05.01.2022 In keeping with findings from the 2019 National Reputation Health Report, another leading technology company Airbnb delivers on its purpose, does the right thing and inadvertently bolsters its corporate reputation. We expect Airbnb to be a front runner in our 2020 Australian Corporate Citizenship Awards.

05.01.2022 In a first of its kind, leading meat alternative brand Quorn puts its environmental impact to the test and comes through with flying colours, boasting a saving of 200,000 tonnes of CO2 equivalent compared with meat. The greenhouse gas impact of mycoprotein is 90% lower than beef. At a time where the worlds environmental challenges are front and centre this example of transparency and innovation is an exceptional example of authentic, sustainable reputation enhancement. #reputation

03.01.2022 Shareholder and consumer perceptions are heavily influenced by stories from the inside. Effective reputation strategy means considering potential reputation damage arising from disgruntled employees. When you interview, hire and take on employees, you also should consider the reputation risk that each employee brings to your organisation.

03.01.2022 Culture is commonly referred to as the way we do things around here, quiddity is the why we do things arounds here. Quiddity is the day to day offspring of purpose, shapes culture and protects reputation. The value of quiddity when made known and celebrated is that it serves to anchor the institutional culture by maintaining a link to the organisations roots and the shared narrative that unites internal and external constituents