The Social ADventure | Advertising/marketing

The Social ADventure

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24.01.2022 If social media and digital marketing are part of your business strategy, you'll know that this is an ever changing environment. 2019 is bringing lots of surprises! Make sure you keep and eye on this so you can stay on top of things this year. Here we go, Prediction 1:... Audio - Soon, you won't be using your keyboard to do a Google search, you will be talking to smart speakers. 100 million of these devices will be sold in 2019. These devices will make things so much easier for consumers by helping be connected even when they are on the go without the need of typing or holding a device

24.01.2022 Diversify your social media channels Watching videos, reading and listening to podcast will become more popular on platforms like Youtube, Soundcloud and iTunes. Why? People use different platforms in different ways and these platforms are perfect for people needing to focus on something without many distractions.

21.01.2022 Professional Photographers get to know your audience to optimise your digital presence. Consider your audience age, location, education, gender . . . focus on the niche that works for you, rather than targeting everyone under the #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #socialmedia #socialmediaadelaide #marketingadelaide #southaustralia #adelaide #adelaidebusiness #socialmediaadvice #marketingadvice #marketing #planning #adelaidephotography #photography #adelaideevents

21.01.2022 Funday Friday Did You Manage to Achieve Everything You Wanted This Week? With endless things to do everyday, it's not surprise when we get to the end of the week and we only look at the things we didn't do!... Don't be too hard on yourself, Friday's are good for: looking back at what you DID get done feel proud of what did achieve reflect on what you didn't start making plans for next week Spend some time this weekend relaxing, go to the #gym catch up with friends for a or and reflect and see what you can do different next week . . . #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #socialmedia #socialmediaadelaide #marketingadelaide #southaustralia #adelaide #adelaidebusiness #socialmediaadvice #marketingadvice #marketing #planning #adelaidephotography #photography #adelaideevents

21.01.2022 Do They Know What's Setting You Apart? So you've been running your business for a while now and you know what's making your brand unique . . . what about your audience, do they know it? A clear message can help your business stand out and make an emotional connection with your audience, this is where relationships with your customers begin ... . . . #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal See more

19.01.2022 Is Your Brand Part of Peoples Special Events? When you look at your clients, can you identify groups of people that have experienced any special #events #weddings... #pregnancy #childbirth #engagement Make sure your brand is part of this special events, targeting your content to engage and connect with your audience, remember those specials dates will help you stay top of mind with your audience . . . #adelaidelocalbusiness #adelaidebusiness #shoplocal #adelaidelocal #adelaidelocalbusiness #shoplocal #socialmediaadelaide #southaustralia #adelaide #adelaidebusiness #socialmediaadvice #coffee #planning #photography #adelaideevents #shoplocal #supportsmallbusiness #sagreat #unleyroad #unley #thesocialadventure

17.01.2022 Are You Planning on Doing Anything Different this Week? What about trying a different hashtag strategy? or change the way you edit your visuals? Have you checked your facebook insights recently to see what your audience is up to these days?... Tomorrow is #publicholiday in #adelaide and there will be lots of people out there doing fun things, remember to have fun with your audience too # #adelaidehills #adelaidefood #socialmediaexpert #southaustralianbeaches #australianlabel #seesouthaustralia #smallbusinessaustralia #southaustralianwine #adelaidemakeupartist #adelaidebusiness #adelaidefringe #adelaidefitness #adelaidecity #shoplocaladelaide #adelaidecafes #smallbusinessadelaide #southaustralianmade #unleyroad #thesocialadventure #adelaidebarber #adelaidebeautysalon

16.01.2022 Isn't this AMAZING?!?! Today is a new day and WE have a new opportunity to try something different. If you haven't yet, today might be the day

16.01.2022 Try Something Different this Week What about trying a different hashtag strategy? or change the way you edit your visuals? Have you checked your facebook insights recently to see what your audience is up to these days?... Today is #publicholiday in #adelaide and there will be lots of people out there doing fun things, remember to have fun with your audience too # #adelaidehills #adelaidefood #socialmediaexpert #southaustralianbeaches #australianlabel #seesouthaustralia #smallbusinessaustralia #southaustralianwine #adelaidemakeupartist #adelaidebusiness #adelaidefringe #adelaidefitness #adelaidecity #shoplocaladelaide #adelaidecafes #smallbusinessadelaide #southaustralianmade #unleyroad #thesocialadventure #adelaidebarber #adelaidebeautysalon

16.01.2022 Do It Once, Do It Right . . . well not always Things are not as clear with #socialmedia whether you're running an organic campaign, paid advertising or competitions. It's always a bit of a trial and error until we find what helps us connect with our audiences and the to minimise risk is always:... listening to our audience, tailoring our content and ideas sharing our passion If you have an idea, try it, see how you go, you might need to tweak things along the way #adelaidekane #adelaidehills #adelaidefood #socialmediaexpert #southaustralianbeaches #australianlabel #seesouthaustralia #smallbusinessaustralia #southaustralianwine #adelaidemakeupartist #adelaidebusiness #adelaidefringe #adelaidefitness #adelaidecity #adelaidebeautysalon #adelaidebarber #shoplocaladelaide #adelaidecafes #smallbusinessadelaide #southaustralianmade #unleyroad #thesocialadventure

15.01.2022 Your Fans - What Do They Really Want? It's been a long since we've moved from marketing driven strategies to market driven, what does this mean? Very simple, people become fans of brands that care about them and how do you do this? ... Your content mix needs to focus on what your audience cares about, tips, advice and their interests . . . then of course you can also push your brand, features, services. First things first guys, engaging with your audience is the way to go

14.01.2022 Humanising Social Media With so many brands out in the market it is time to start connecting with people (not social media users). Yes, you can build relationships with your audience using social media. Heres how: Sharing your business values... Display your leadership and show compassions and understanding Support your local community Remember, it is not about you . . . its about your audience

14.01.2022 Are You Running a Local #cafe #beautysalon #barber #photographer #restaurant or any #localbusiness? How can you get more exposure? Using location hashtags can help you get more exposure in your local area, for example:... #adelaidehills #adelaidefood #adelaidemakeupartist #adelaidebusiness #adelaidefringe #adelaidefitness #adelaidecafes #adelaidebarber #adelaidebeautysalon Local businesses often rely on locals who are often supportive of local business, but what happens when they don't know about you? Do you have a hashtag strategy? Stay tuned we'll be talking more about this in the next couple of days #socialmediaexpert #southaustralianbeaches #australianlabel #seesouthaustralia #smallbusinessaustralia #southaustralianwine #southaustralianmade #unleyroad #thesocialadventure #adelaidekane #adelaidecity #shoplocaladelaide #smallbusinessadelaide

14.01.2022 What's Your Audience Passionate About? I #beauty #looks #travel #photography #fashion #coffee #fitness #cleaneating Delivering targeted content in line with their passion can help you connect, engage and expand your audience to others that share that same passion ... . . . #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #socialmedia #socialmediaadelaide #marketingadelaide #southaustralia #adelaide #adelaidebusiness #socialmediaadvice #marketingadvice #marketing #planning #adelaidephotography #photography #adelaideevents #shoplocal #supportsmallbusiness #sagreat #unleyroad #unley See more

12.01.2022 We're People in the End and We Love to Have Fun Connecting with your audience is key to succeed, no matter whether you're a #hairdresser #barber or run a #beautysalon #cafe #restaurant Whether you're in Business to Business (BB) or in Business to Consumer (BC) we do business with people, and people do business with people they like ... Have fun with your audience and they'll you forever Keep in mind #adelaidekane #adelaidehills #adelaidefood #socialmediaexpert #southaustralianbeaches #australianlabel #seesouthaustralia #smallbusinessaustralia #southaustralianwine #adelaidemakeupartist #adelaidebusiness #adelaidefringe #adelaidefitness #adelaidecity #shoplocaladelaide #adelaidecafes #smallbusinessadelaide #southaustralianmade #unleyroad #thesocialadventure #adelaidebarber #adelaidebeautysalon

12.01.2022 Optimised Your Instagram Bio and Add Some Personality to Your Brand How Have a good photo that tells your audience what your business is about... Use a keyword on your business name Use keywords in your business description What's your call to action? If you need to post more than one link, you can also use linktr.ee Let us review your BIO for FREE (no questions asked) We would to see your business too! #adelaidefood #adelaidehills #adelaidefood #socialmediaexpert #southaustralianbeaches #australianlabel #seesouthaustralia #smallbusinessaustralia #southaustralianwine #adelaidemakeupartist #adelaidebusiness #adelaidefringe #adelaidefitness #adelaidecity #shoplocaladelaide #adelaidecafes #smallbusinessadelaide #southaustralianmade #unleyroad #thesocialadventure #adelaidebarber #adelaidebeautysalon #adelaidefashion #adelaidephotographer #adelaidemums

12.01.2022 WARNING! Are You Using # On Your Instagram Bio? Might need to reconsider this, Why? Those # won't come up in searches When people tab on them you will be sending them away from your profile... Pretty sure you'd prefer your audience to engage with your content rather than giving them the option to go to other pages. What do you think #adelaidefood #adelaidehills #adelaidefood #socialmediaexpert #southaustralianbeaches #australianlabel #seesouthaustralia #smallbusinessaustralia #southaustralianwine #adelaidemakeupartist #adelaidebusiness #adelaidefringe #adelaidefitness #adelaidecity #shoplocaladelaide #adelaidecafes #smallbusinessadelaide #southaustralianmade #unleyroad #thesocialadventure #adelaidebarber #adelaidebeautysalon #adelaidefashion #adelaidephotographer #adelaidemums

12.01.2022 If it's not for everybody, Who Is It For? Before even attempting launching your idea, ask yourself a question: Who Is It For? is it for him? is it for her? is it for both?... Narrowing down your audience will allow you to identify the right language, channels, branding . . . so you don't waste your & Get to know your audience, whether you're a #photographer #makeup artist #barber or any #localbusiness You can imagine what will happen if you position well your brand in a niche market . . . Kinda mixing with the right people . . . #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #socialmedia #socialmediaadelaide #marketingadelaide #southaustralia #adelaide #adelaidebusiness #socialmediaadvice #marketingadvice #marketing #planning #adelaidephotography #photography #adelaideevents

10.01.2022 Is It so Important to Analyse Your Audience? You can imagine, if you can identify a group of people that is genuinely interested in your brand, whether you run a:... #barbershop #beautysalon #hairdresser #events #restaurant #cafe This is going to maximise your efforts and help you develop: products tailored to your audience long term connections with your audience #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #socialmedia #socialmediaadelaide #marketingadelaide #southaustralia #adelaide #adelaidebusiness #socialmediaadvice #marketingadvice #marketing #planning #adelaidephotography #photography #adelaideevents

10.01.2022 Big MASSIVE Thank You, YOU are the reason we exist! Thank you for following our page, we will keep on sharing more #marketing #socialmedia advice in the coming days and weeks If you have any specific or areas you would like to know, leave us a message in the comments below or message us on our Facebook page (link in bio)... Stay tuned, we will be making some announcements soon to help you expand your brand wherever you are in #Australia or #aroundtheworld Happy Friyay #thesocialadventure team! #adelaidekane #adelaidehills #adelaidefood #socialmediaexpert #southaustralianbeaches #australianlabel #seesouthaustralia #smallbusinessaustralia #southaustralianwine #adelaidemakeupartist #adelaidebusiness #adelaidefringe #adelaidefitness #adelaidecity #shoplocaladelaide #adelaidecafes #smallbusinessadelaide #southaustralianmade #unleyroad #adelaidebarber #adelaidebeautysalon

10.01.2022 Is Social Media Eating Up Too Much of Your ? Well guess what, you don't need to be on all the #socialmedia platforms available, ask yourself: Where Does My Audience Hang Out?... Focus on what you do best and if your brand has a small following, that's . . . quality over quantity any time it's about how you engage with your audience, the content you deliver and a few other tactics like tagging and hashtags #adelaidekane #adelaidehills #adelaidefood #socialmediaexpert #southaustralianbeaches #australianlabel #seesouthaustralia #smallbusinessaustralia #southaustralianwine #adelaidemakeupartist #adelaidebusiness #adelaidefringe #adelaidefitness #adelaidecity #shoplocaladelaide #adelaidecafes #smallbusinessadelaide #southaustralianmade #unleyroad #thesocialadventure #adelaidebarber #adelaidebeautysalon

10.01.2022 Have you been doing the same things over and over again? You might be missing out on other opportunities, try something different today and see if you can achieve more!

10.01.2022 Saturday Morning Feeling Like Making Dreams Come What's your ? . .... . #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #socialmedia #socialmediaadelaide #marketingadelaide #southaustralia #adelaide #adelaidebusiness #socialmediaadvice #marketingadvice #marketing #planning #adelaidephotography #photography #adelaideevents See more

09.01.2022 The Power of the Hashtag#####! What's your recipe? Hashtags can be very powerful if used correctly. Is your hashtag strategy it in line with your business goals? If your posts are getting lots of engagement but business is not achieving the goals you want, you might need to rethink the hashtags you're using.... We suggest using 3 levels of hashtags: Popular (but not too popular): your content will appear in seaches very quickly and will get immediate engagement Moderately popular (next level down): will keep your content alive for longer Specific hashtags: your post's already had burst of activity and is still alive, then it is very likely that it will come at the top in searches Give it a go, if you have any questions add it to comments below and we'll get back to you Happy hashtagging! # #adelaidekane #adelaidehills #adelaidefood #socialmediaexpert #southaustralianbeaches #australianlabel #seesouthaustralia #smallbusinessaustralia #southaustralianwine #adelaidemakeupartist #adelaidebusiness #adelaidefringe #adelaidefitness #adelaidecity #shoplocaladelaide #adelaidecafes #smallbusinessadelaide #southaustralianmade #unleyroad #thesocialadventure #adelaidebarber #adelaidebeautysalon

09.01.2022 minutes, and it's all it takes to map out your week What Do You Want to Achieve This Week? If you've got it on paper, you:... can get that sense of achievement when you get something done make sure it does get done review your progress at the end of the week Don't go overboard, things it's all you need in your list Have a great week . . . #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #socialmedia #socialmediaadelaide #marketingadelaide #southaustralia #adelaide #adelaidebusiness #socialmediaadvice #marketingadvice #marketing #planning #adelaidephotography #photography #adelaideevents #supportlocalbusiness

08.01.2022 Got a Great Idea to Market Your Brand? No need to rush, talk to your audience see what they think, you might be able to discover additional features and get a feel for its potential test things out on small audience... measure, scale things up and repeat #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal

08.01.2022 One Size Doesn't Fit All Anymore Gone are the days when we used to share the same content through all our social accounts. Reality is that your audience behave differently on different platforms. Ask yourself a question, do you watch long form videos on Facebook? or do you go to Youtube for that? There's your answer #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal#adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal

07.01.2022 Thanks @eyfonzi_pizzeria for super delicious tonight ... that supreme pizza is the best

07.01.2022 Some People Love Fridays (we do too), but we absolutely LOVE Mondays! Mondays are to welcome new challenges, rethink our ideas, be different and get ready to take on the world and your time starts now! #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #socialmedia #socialmediaadelaide ... #marketingadelaide #southaustralia #adelaide #adelaidebusiness #socialmediaadvice #marketingadvice #marketing #planning See more

03.01.2022 Often we think about our products, services, their features and how to market them, but we forget that: It's not just about the haircut that people get at the #barbershop, it's about how people feel after, do they feel like a new person, more confident or refreshed It's not about the #photos you take, it is about the memories you create for people to keep for the rest of their lives ... At the end of the day It is not just about the #hairstyle #haircut #makeup #drink #coffee #house or anything people buy. It is about how it makes them feel, and when you discover how they feel, you'll be making massive improvements in the way you market your brand Have a nice day everyone

03.01.2022 Best time of the year in #Adelaide by far Despite the #adelaideheatwave we had a lovely time at #Stirling, kids enjoyed a show part of the #ADLfringe, delicious food thanks to Miss Perez Kitchen & Bar that pulled pork bun went down really well with a Prancing Pony Brewery Pale Ale Then off for a wonder at the Stirling Market ... It's only Monday and if you're already thinking about the weekend . . . #Stirling is an awesome place to spend the day only 15 minutes from the #Adelaide CBD Hope you're all recharged and ready to start a new week #welovemondays #adelaidelocal #adelaidelocalbusiness #adelaideentrepreneur #shoplocal #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #socialmedia #socialmediaadelaide #marketingadelaide #southaustralia #adelaide #socialmediaadvice #marketingadvice #adelaidephotography #photography #adelaideevents #supportlocalbusiness

02.01.2022 LOVE your Audience, your Colleagues People you do business with Be caring, genuine and transparent and people will be there for you when you need them Let's keep going, this week is not over yet!... If you still have things to tick off in your to do list, this is the to really focus on getting them done #adelaidekane #adelaidehills #adelaidefood #socialmediaexpert #southaustralianbeaches #australianlabel #seesouthaustralia #smallbusinessaustralia #southaustralianwine #adelaidemakeupartist #adelaidebusiness #adelaidefringe #adelaidefitness #adelaidecity #shoplocaladelaide #adelaidecafes #smallbusinessadelaide #southaustralianmade #unleyroad #thesocialadventure #adelaidebarber #adelaidebeautysalon

02.01.2022 Do You Really Know the Locals? Knowing what's going on in your local area and what locals are up to is critical if you're running a local business. What do you need to know so you can create a local strategy?... Well, think about what the locals do: what's their favourite #cafe #supermarket #barber #beautysalon #restaurant . . . by doing this you can understand what drives them so you can tailor your strategy, content and message to target that local audience. Remember you don't want to a in the ocean, you want to be easily identified by the locals . . . #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #socialmedia #socialmediaadelaide #marketingadelaide #southaustralia #adelaide #adelaidebusiness #socialmediaadvice #marketingadvice #marketing #planning #adelaidephotography #photography #adelaideevents

01.01.2022 Interviewing people can add value to your brand, however remember to think about your audience first. One of the trends in 2019 is Humanising Brands Great, so now you've got someone interested to be in front of the camera Brief your guests about what your audience is like, a good intro is really important, you're audience will want to hear some like:... My name is David Smith and I am the GM of XYZ or Well I make sure that all our customers have smiles of their faces when they get their hands on our products, my name is David Smith. What do you think? . . . #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal #adelaidelocal #adelaidelocalbusiness #adelaidebusiness #adelaideentrepreneur #shoplocal

01.01.2022 Thanks for liking our page, in the coming weeks we'll be sharing interesting content to help you shape your marketing strategy. Stay tuned :)