The Social Media Hub | Advertising/marketing

The Social Media Hub

Phone: +61 417 315 996

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25.01.2022 It’s Friday, which can only mean one thing, celebrating the week that’s passed! Should you still celebrate even if you’ve had a shitty week? HELL YES YOU SHOULD! Why you ask? Because you and your business are still here. You’ve survived another week. Yes you’re tired, yes you’re stressed but you are still showing up each day, working towards your goals.... Use this weekend to take some time, sit down and set yourself some clear and concise goals for the following week, your next week Friday self will thank you

25.01.2022 Moments like these... We’ve just started working with an amazing client and sent through their first mock instagram brand proposal. Anyone in this game knows even with a deep understanding and knowledge of the brand, the overall marketing objectives, brand voice and vision it can always be hard to know what the client is visioning (I’m sure we all wish we could read minds) But, knowing and trusting your creative side is key We always put in 1000% for our current cl...ients and our clients know we don’t publish anything that looks, or feels half ass. This even goes as far as our initial vision, to ensure that our clients can see the big picture and the possibilities moving forward To exceed our clients own vision’s and expectation is priceless. We are always thankful for every opportunity and can not wait to share this project. Watch this space.. . . . . . . . #smm #socialmediamarketingagency #exceedexpectation #socialmediaagency #goldcoastsocialmedia #instagrammer #digitalmedia #entrepreneurship #femalesinbusiness #businessgoals

24.01.2022 "A well-designed Instagram feed can help a user decide whether they click the follow button or not. So if you're going to use IG as your main channel to reach out to people, creating an attractive and interesting IG feed is a great idea. There are so many ways of laying out your social media page Swipe to see some layout options.. Research what aesthetic jumps out and represent your brand. Hot tip, you don't always have follow the trend, be authentic to yourse...lf and your brand. What feed layout do you prefer? Comment below #Instgram #Follow #IGFeed" See more

24.01.2022 We pride ourself on old school customer service, and crave that client connection We treat our clients like our family, we want nothing more than to see them succeed, be happy and grateful for the successes they have in their business and watch all their hard work pay off. We all know any business is tough AF and it’s a never ending battle to the top, and once you reach the top there are new goals to set and higher mountains to climb. Know, we will be there for you, b...e your support squad, and your biggest cheerleaders supporting your the best way we know how. . . Ps, how many of you are singing this song in your head? never gonna give you up.... . . . . . . . . . #socialmediamarketingagency #socialmedia #goldcoast #thesocialmediahub #socialmediastrategy #socialmediaexpert #socialmediahelp #digitalmedia #entrepreneur #entrepreneurlife #entrepreneurship #entrepreneurmindset #goldcoastbusiness #wearehereforyou See more

23.01.2022 What direction are you moving in? When we sit down and talk with our new clients we ask our clients who is your target audience? 9/10 times, our clients reply with everyone. The truth is, no one's target audience is everyone. ... Sure, it would be nice to sell to everyone and that’s always the overall goal but this goal is incredibly unrealistic. However, instead, you can strategically breakdown, identify, and understand your target audience and truly begin to dominate your niche. Our job as an agency and as social media marketers is to focus and market to those most likely to purchase. This has a huge impact on the imagery, feed layouts, brand voice, when the content is posted and more importantly what kind of content is posted and on what platforms. We recommend all of our clients to go away and seriously think about how they want their ideal target audience to look like. Some of the questions we ask... How old are they? Where do they live? What is their occupation? What is their income? Where do they generally shop? (this can tell us a lot) How do they dress? What is their gender? What are their interests? What are their hobbies? How do they like to spend their time? What does their typical day look like? Where do they spend their time online? What social media platforms do they spend most of their time on? Having a strong target audience vision can ensure that the marketing strategies are focused and not wasted on trying to target the wrong audience's (everyone) You may also not be reaching as many people if you wanted to try to target everyone (the impossible), but wouldn’t you rather target a smaller audience who can relate and engage with your brand to help you achieve your marketing objectives? That answer should always be YES! If you need any help dissecting your target audience, please reach out. . . . . . . #businesstips #marketingtips #socialmediamarketing #didital #socialmediaagency #socialmedia #socialmediamarketing #whoisyouraudience #goals #entrepreneur #womeninbusiness #success #workhard #iso

23.01.2022 Scroll up and down, like, heart, sad, angry; these are just some of the best features of social media platforms. It is one of the best ways to kill boredom and perhaps investigate anything you could want (FBI in training ) You wouldn’t think it, but scrolling or "stalking" can actually be great for your business, your engagement. You can target your "likes" or "comments" to demographics and pages that you think would benefit from your business or your target audience. It...'s also a great way to "network" with fellow people in your industry. Don't be scared to put yourself out there and engage with people who aren't necessarily following you or that you don't know. Give them a "like" or a "follow". You will be amazed at what it can do to help your brand awareness and social media growth. #socialmediamarketing #socialmediacoach #socialmediatips #companyvision #startupsuccess #socialmediamanagement #howtostartabusiness #localbusinessowners #startupsuccess #goldcoastsocialmedia

21.01.2022 Salon Expenses Clients, please be mindful when commenting negatively on the cost of a treatment. There are many salon expenses to consider when adding up the cost of a treatment, what you see above you is only the tip of the iceberg and sometimes, the salon owner will walk away making $0.00 from a treatment, just so they can keep the costs down for YOU! Beauty therapist, Lash and Brow Techs and esthetician’s do their job because they love it, NOT because it makes them mill...ions, so please always be mindful Salon owners, can I get an amen? Please feel free to share this post, don’t forget to tag us . . . . . . . . . #socialmediamarketing #digitalmarketing #smallbusiness #socialmediatips #startup #smm #entrepreneurlife #businessowner #womeninbusiness #businesswoman #goldcoastlife #salonowner #beautysalon #beautysalons #salonsocialmedia #socialmediaforsalons #australiabeauty #australianbeautyindustry #lashtech #browspecialist

21.01.2022 Did you know we offer full social media redesigns and rebrands? Stuck with your current feed or don’t really know where to start in terms of marketing your brand correctly on social media? One thing we love is designing and redesigning Instagram feeds for our clients. We all know that Instagram is a visual platform, and it takes literally seconds for a consumer to decide if your brand is for them or not. Creating both aesthetically pleasing visuals and captivating cont...ent, that are individual to your brand is so important. No one likes a cookie cutter! Needless to say we are absolutely obsessed with the new feed we have created for up and coming brand @eight_degree The vision this brand has to shake society perceptions of early childhood rebels and misfits is infectious. We cannot wait to continue working with this brand and supporting the @eight_degree family If you are looking to up your visual story telling game, send us a DM

20.01.2022 Hello!!! It’s me!!! I’m Kayla , and I am the director of The Social Media Hub. After a year in business, I thought it was time to say hello. So here I am, my friends know me as a hilarious, girly, tomb boy. 20% hilarious, 40% girly, 40% tomboy.... My background is originally in Beauty, I quite literally fell into the beauty industry 18 years ago having previously wanted to be a mechanic or a PE teacher. Having worked for franchises and in spas, afI decided to open my own salon, focusing solely on the treatments I was 100% passionate about (lash and brows) I quickly grew a successful beauty business which I owned and operated for 5 incredible years. From there I was lucky enough to be given an opportunity to work as a brand and product trainer for a global beauty company, teaching aspiring therapist and individuals the art of lash extensions, lash lifting and precision brows. Needless to say striving for perfection and an incredible eye for detail runs through my veins. The company was growing at a rapid rate and having always had an interest in social media and marketing I swiftly moved from trainer to fill the void as marketing and social media manager, and began my studies in social media marketing. After my second child and completing my studies, I transitioned from my wonderful work place (who I still consult for to this day) to what is now called The Social Media Hub. My passion, is purely helping business, the pure love I have for my clients and helping them to achieve their dreams in their business is what gets me out of bed every day. I love using my creativity to showcase brands to their fullest potential and creating social media presences for business that are engaging, relatable and reflect their brand. We love our clients like our family and we want to see them succeed and grow. So, that’s a little bit of me, I’ll share some more fun filled, pointless facts about my life in the near future, but until then, please feel free to comment and say hello or personal DM me if you have any questions. Kayla

20.01.2022 TRUTH BOMB Stop wasting your valuable and precious time "researching" how to get new followers quick, where you can buy followers (DONT) or making "gaining more followers" your #1 marketing objective. Instead, use that time to create engaging connect for your current followers, just like the real world, people react to recommendations, so begin creating content that your followers would want to share on their own social media or engage with. Once you get that recipe... right, you may start to see results you've been looking for. The best part? They will be following you because they are interested in what YOU have to offer, not because they were brought and have no interest in your business or niche. Agree? Let us know . . . . . . . . . . . # #socialmediamarketing #digitalmarketing #smallbusiness #socialmediatips #startup #smm #entrepreneurlife #businessowner #womeninbusiness #businesswoman #goldcoastlife #salonowner #beautysalon See more

19.01.2022 Such an amazing day for Beauty Salons in Victoria. Your clients have missed you . . . .... . . #businessowner #womeninbusiness #salonowner #beautysalon #beautysalons #salonsocialmedia #socialmediaforsalons #australiabeauty #australianbeautyindustry #lashtech #browspecialist #victorianbeauty #victorianbeautysalon See more

18.01.2022 See Ya #socialmediamarketing #digitalmarketing #smallbusiness #socialmediatips #startup #smm #entrepreneurlife #businessowner #womeninbusiness #businesswoman #goldcoastlife #salonowner #beautysalon #beautysalons #salonsocialmedia #socialmediaforsalons #australiabeauty #australianbeautyindustry #2020 #newyears #byebyebye #nsync

18.01.2022 Have you ever asked your followers what they want to see more of on We know, you’re followers are obviously following you because they like the content you are producing. But what do you think would happen if you asked them what they wanted to see more of? What juicy content lights their fire ? So much so they want to engage with it more, like, comment or even share it with the rest of their followers? This is the objective when you are wanting to grow your social medi...a organically, presenting your followers with content that resonates with them that they want to engage with, in turn helping to increase your brand awareness and your following. It’s a win for both parties Try it out for yourself and let us know how you go . . . . . #instagramtips #instagramengagement #engagementtips #socialmediamanagers #digitalmarketing #marketingmanager #socialmediamarketing #creativemarketing #creativepreneur #brandingexpert #brandstrategist #brandingidentity #brandingmyself #igstrategy #socialmediatips #socialmediamarketingtips #empoweredwomen #femaleentrepreneur #entrepreneurlife

16.01.2022 Do you love your clients? I mean, really love them. Yes, you have the odd clients that makes your stomach turn and gives you that little bit of anxiety days before arriving because they are picky, do not follow aftercare and blame you for their unrealistic expectations. Forgot about those clients for a moment. Let’s concentrate on the clients you love. The ones you’ve have only seen for a short time that you’ve connected with, or the long term clients, who you’ve see...n date frogs, to finding the one, to buying a home or becoming engaged, then seeing them get married (in my case, attending a few clients weddings ) to having children... Experiencing the happy times, the sad times with grief or loss and the stressful times. These clients you love, open up to you more than they open up to their family, friends or loved ones, and you may open up to them too. It’s time to let those clients know how you feel. This year has been shit (no doubt) brighten your clients day by simply messaging them and letting them know you appreciate them and you look forward to their fortnightly, monthly visits. Brighten their day just a little. We should never forgot the ones we love . . . . . . . . . . . #socialmediamarketing #digitalmarketing #smallbusiness #socialmediatips #startup #smm #entrepreneurlife #businessowner #womeninbusiness #businesswoman #goldcoastlife #salonowner #beautysalon #beautysalons #salonsocialmedia #socialmediaforsalons #australiabeauty #australianbeautyindustry #lashtech #browspecialist

15.01.2022 Updating your Website When was the last time you updated your website? Websites are bodies of your work that need continual love. However, we've managed websites for clients who haven't had their website's general updates (just like your phone needs updating) for 2 or more years. This in itself can cause all kinds of problems with the effectiveness of your website, which can cause elements not to load correctly, your website not running as quickly and efficiently as it sho...uld be or not being 100% compatible on mobile or tablet. Did you know, apart from your social media, your website is one of the most important tools for branding your business? Your website is the place that allows your clients to find out more about what you do or what you offer. Consider your website the home to your most valuable content. It is the hub you store your most valuable business information. The content on your website will also be your platform for your SEO (Serch Engine Optimization), so that your potential clients, patients, customers or referral sources can find you easily and learn more about YOU! If your website is something you haven't visited in quite some time, it may be a great idea to rewrite some of your content, update images, maybe change your theme, who knows, you could even start a blog? . . . . . . . #socialmedia #socialmediamarketing #socialmediaagency #digitalmedia #socialmediastoryteller #smallbusiness #helpingsmallbusiness #covid19 #isolation #socialmediatips #stayconsistant #socialmediahelp #website #websitemanagement #websiteupdates

15.01.2022 Do you know about Instagrams newest feature? Introducing Instagram Reels, a new, fun way to create fun and engaging 15-second videos to music on Instagram. I know what you're thinking, has this already been done? And you're right, Reels is a very similar concept to TikTok. ... As mentioned reels are 15-second video's set to music and shared with your stories, explorer feed, and a new "reel" tab on Instagram. After first being tested in Brazil, Instagram reels are set to be launched into 50 other countries THIS MONTH. We will be chatting more about this new feature and how to get the most from it for your business soon. But honestly, who's excited? See more

15.01.2022 Want to plan your feed and see what it will look like before you post? Pre Planning your social media posts and content is a great idea if you are working on a specific aesthetic for your page. Whether you have a colour theme, a puzzle layout, or another specific layout you are using for your Instagram page, being able to see it in the bigger picture helps you pre-plan and strategically map our your page and visual content. Here are our Five top Apps and platforms that you ...can use when planning out your feed. Remembering that Instagram is more of a visual platform, you want to aim for an aesthetically pleasing layout that instantly tells people visiting your page what you are about combined with a kick ass caption and valuable content for your followers. What is your favorite planning app? Comment Below . . . . . . . . #socialmediamanager #socialmarketing #socialmediamanagement #socialmediatipsandtricks #socialmediatipsforbusiness #goldcoastbusiness

12.01.2022 Monday Feels Do you feel overwhelmed on a Monday? Hot Tip Try and spare some time on a Sunday planning out your week and weekly tasks, set goals for what you want to achieve and steps of how you are going to achieve them. ... We feel this makes a huge difference when setting up our week and ensures we are starting the week with clarity and a strong vision. . . . . . . . Photo credit from our fave @amyshamblen . . . . . . #socialmediamarketing #smm #socialmedia #organization #preperationiskey #goldcoast #goldcoastbusiness #beautysocialmediamarketing #beautysocialmedia

11.01.2022 Couldn’t have picked a better gif to showcase this feeling of finishing up for Christmas Happy Holidays #socialmediamarketing #digitalmarketing #smallbusiness #socialmediatips #startup #smm #entrepreneurlife #businessowner #womeninbusiness #businesswoman #goldcoastlife #salonowner #beautysalon #beautysalons #salonsocialmedia #socialmediaforsalons #australiabeauty #australianbeautyindustry #lashtech #browspecialist

10.01.2022 Did you know we do websites? We loved creating this new website for one of our clients. My Therapy Space is a team of multi-disciplinary allied health practitioners, offering amazing services such as Speech and Language, Occupational Therapies, Physiotherapy, Music Therapy and Psychology. If you have children that may be needing initial support on the Gold Coast. This team is incredible.... If you would like to chat more about creating your own website for your business, comment below or send a DM.

10.01.2022 Do you add value to your posts? Having been a beauty therapist/salon owner myself, I know the fluffy expectation society has on the beauty industry. Everything is meant to be pretty because as far as the outside world knows, that’s all we know how to do, make things pretty (if only the job was that easy right?) And that has flowed into our own work, piggy backing on society and creating what society expects of us, a pretty presence on social media. I’m sure... we can all agree, we are far much more than that! Now I’m not saying anything is wrong with that. Pretty is great, fluff is wonderful. But clients are becoming more savvy, they want to know the inside and out of the latest beauty treatments, delivery systems, real results and they want to know YOU and your staff, there is far more competition on social media and in the beauty industry and these days a stand alone pretty pictures just doesn’t cut it. We need to be more conscious with what and how we post. Again, I’m not saying not to post the pretty aesthetic pictures that look pleasing on your feed, what I am saying is, do it with purpose. Not just with the pretty images but with all images. Give your followers a REAL REASON to like, comment, save or share your post. You want your clients to be engaging with you. Liking, commenting, sharing your content with their friends, family and their own followers helping you with organic growth and engagement. It’s just like verbal referral (the best kind of marketing) Try spending some time posting with purpose and adding value, put yourself in the followers shoes, what would the love to learn and see from you? Instead of putting a cocktail image on your feed with the caption weekend vibes why not celebrate the week just gone, how thankful you are for your clients who visited the salon this week (tag them if you can). Still don’t know what to write? Watch this space, I’m got something special coming in the coming weeks that may help you. . . . . . . . . . . #socialmediamarketing #smallbusiness #socialmediatips #startup #smm #salonowner #salonsocialmedia #socialmediaforsalons #australianbeautyindusty #australianbeauty

10.01.2022 ..... @yoursocialteam

09.01.2022 Do you set goals each week for your social media? Having a sound marketing strategy is essential in achieving your marketing goals, but sometimes it is easy to lose sight of your goals when work becomes busy. Tip to keeping on track ... Goals should be broken down into bite-size chunks, allowing for different milestones or objectives to be achieved, leading you to the bigger goal or objective. We recommend breaking these down to monthly, weekly, and daily goals with each day bring your business that little bit closer to achieving your overall marketing goal. For example, if you are wanting to build your following organically. Set time aside daily and weekly to go and engage with your ideal followers and community. This is a far more realistic approach to achieving a goal than magically expecting 1000 a week out from your goal date. At TSMH, we set to-do lists and goals, Yearly, Half Yearly, Quarterly, Monthly, Weekly, and Daily, to-do lists are our best friend. Remember, a goal, without a plan, is just a wish. What are you doing this week to work towards achieving your social media or business goals? #instagramtips #instagramengagement #engagementtips #socialmediamanagers #digitalmarketing #marketingmanager #socialmediamarketing #creativemarketing #creativepreneur #brandingexpert #brandstrategist #brandingidentity #brandingmyself #igstrategy #socialmediatips #socialmediamarketingtips #empoweredwomen #femaleentrepreneur #entrepreneurlife See more

09.01.2022 Me currently planning for an epic 2021 Have you started planning and strategising your social media for 2021? It is vital to have a sound plan and goals in place when planning out the new year. What do you want to achieve next year? Where would you like to see your socials and your business at the end of 2021? Create your goal, plan and execute

07.01.2022 Updating your Website When was the last time you updated your website? Websites are bodies of your work that need continual love. However, we've managed websites for clients who haven't had their website's general updates (just like your phone needs updating) for 2 or more years. This in itself can cause all kinds of problems with the effectiveness of your website, which can cause elements not to load correctly, your website not running as quickly and efficiently as it ...should be or not being 100% compatible on mobile or tablet. Did you know, apart from your social media, your website is one of the most important tools for branding your business? Your website is the place that allows your clients to find out more about what you do or what you offer. Consider your website the home to your most valuable content. It is the hub you store your most valuable business information. The content on your website will also be your platform for your SEO (Serch Engine Optimization), so that your potential clients, patients, customers or referral sources can find you easily and learn more about YOU! If your website is something you haven't visited in quite some time, it may be a great idea to rewrite some of your content, update images, maybe change your theme, who knows, you could even start a blog? . . . . . . . #socialmedia #socialmediamarketing #socialmediaagency #digitalmedia #socialmediastoryteller #smallbusiness #helpingsmallbusiness #covid19 #isolation #socialmediatips #stayconsistant #socialmediahelp #website #websitemanagement #websiteupdates See more

06.01.2022 Feeling flat? It’s totally understand at this unknown and unpredictable time. The current global situation is effecting people both physically and mentally, many feeling foggy or unmotivated and are struggling to find that get up and go to get out of bed, let alone work on their business. Our advice? Lean in and listen to your mind and body at this time, if you are feeling unproductive and/or in a slump, take some me time to recharge those batteries Here are some... great ideas to enjoy some me time. Go for a walk Read a book Listen to a motivational podcast Watch a movie Binge a Netflix Series or documentary By doing this and allowing yourself permission to switch off and relax you will gain more clarity in your visions and feel more motivated to take on those tasks you weren’t ready to before. What me time rituals do you have? : @philiplueck . . . . #isolation #isolife #workingfromhome #business #success #motivation #garyvee #entrepreneurship #startup #hustle #markeitng #socialmediamarketing #digitalmarketing #smallbusiness #businesswomen #womensbusiness #goals #mindset #socialmedia #startuplife #grind #branding #work #worktips #metime #selfcare #selfcarerituals

04.01.2022 Real Business Question - Are you a player or a spectator? . . . .... . . . #business #businessgoals #businessideas #businesstips #entrepreneurship #entrepreneurlife #womeninbusiness #womeninbiz #workhard #socialmediagoals #garyvee #inspiration #workhardplayhard #win See more

03.01.2022 2021, we're coming for you Everyone has the ability to dream, but not everyone has the willingness to truly chase their dreams. We want to know, what is your dream for your business going into 2021? Send us a DM and let us know. Also, let us know how we can help you in achieving those dreams. Want to know one of our dreams for 2021? Helping you in your daily struggles with Social Media, either through management or education. However, we cannot do that without knowing wh...at it is you need from us. Do wait, make yourself accountable now. Hit that message button.

02.01.2022 MIX IT UP!!! Don't be afraid to be different. Yes! \Your social media should wholeheartedly represent your brand and business, but it doesn't need to be like every other social media page in your industry. Is your branding fun, serious, professional, cheeky, sporty? Whatever your brand voice is, don't forget to have fun with it and push the boundaries. ... Your social media doesn't have to be exactly the same as your competition or anyone else's. You want to be noticed on your social media and in your business as a leader, not a follower. #businesstips #marketingtips #digital #socialmediaagency #socialmedia #socialmediamarketing #whoisyouraudience #goals #entrepreneur #womeninbusiness #success #workhard #iso #daretobedifferent #businessgoals #businesstips #socialmediatips

02.01.2022 One door closes, another one opens. Let’s all hope 2021 isn’t such a prick

01.01.2022 Feel like you’re juggling too many balls? We get it, it can be overwhelming for business owners trying to manage it all. However, if you don’t feel like the digital and social media wold is not your strong suit, it may be time to invest in a social media agency. We know social media isn’t easy, growing a organic brand takes hard work, time and strategic skills. Knowing what, when, how to post and ensuring you are creating engaging posts for your followers can be ti...resome. We are here to help. We can create a comprehensive social media strategy specific to your brand and your marketing objectives, helping to take the guess work out of your social media posting and allowing you to concentrate on the areas of your business that you love Let’s chat : @molistudio

01.01.2022 ITS ALL ABOUT PERSPECTIVE Do not get lost down the followers rabbit hole. So many businesses are so driven by having 10k followers, 100k followers, 250k followers and don’t seem to mind.... A) where the followers come from B) if the followers are within your businesses target demographic... Or C) paying for followers When trying to grow your business at any cost, ask yourself this... Would you rather have 10k followers who don’t engage with your content, don’t visit your business, website, shopfront and basically make you zero $, just for the sake of you looking good or would you rather have 50 (yes 50) dedicated followers, who love and engage with your content, support and share your content, purchase from you, recommend you and by doing so drive sales to your business? It’s a no brainer right? You always want quality and organic followers, who love your business, your vision and engage with the content you are producing. Those 50 valuable followers far out way 10k useless followers who more than likely are just bots or followers out for their own agenda. Vanity metrics are real, and they are in no way valuable to your business in the long run. We can promise you that. Don’t get bogged down in the followers game. If you do everything else correctly, your followers will come and they will be of value to your business. Do you agree? Or disagree? Comment below . . . . . . . . . . #goldcoastbusiness #goldcoast #instagramtips #instagramreels #instagramengagement #engagementtips #socialmediamanagers #socialmedia #digitalmarketing #marketingmanager #socialmediamarketing #networkmarketingtips #brandingexpert #brandstrategist #brandingidentity #brandingmyself #reels #socialmediatips #socialmediamarketingtips #femaleentrepreneur #instagramnews #meangirls