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The Social Hustle | Social media agency



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The Social Hustle

Phone: +61 425 662 264



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05.06.2022 Tea or coffee? I love green tea and have at least 2 cups a day when I’m working via Pinterest



28.05.2022 Paid Social is a *lot* more than just ads for nice shoes or a new set of active wear. There are options to drive brand awareness, engage with a new audience or promote an event. The best thing about paid social media, you don’t have to spend heaps. You control the budget and Facebook will optimise it to make sure you get the best bang for your buck.... A good social media strategy will incorporate both organic and paid social media. Send me a DM to see how you can integrate it into your strategy!

18.05.2022 Who else is loving picnics with the sunny weather at the moment? via Pinterest

04.05.2022 This page had less than 1000 likes when it got these results on a post Why? It *really* spoke to the consumer and offered something they were looking for. We also harnessed the power of Facebook groups to spread the word and raise awareness. Groups are often highly engaged with the right post - one that offers value & fills a need or desire they all share.



28.04.2022 Organic or Paid social or Both? The best digital strategies will incorporate both. Organic otherwise known as your average posts on your feed; engages your current community and let’s you keep them up to date with what is happening or share relatable content.... Paid Ads targets new consumers & old consumers depending on your ad campaign. You can increase your brand awareness or increase conversions by putting a little bit of money behind good content. The best thing about paid ads is you control the spend, so start out small & increase when you see the results you want!

18.04.2022 I saw this quote the other day and it really stuck with me. Social media is a LONG term game! A good rounded content plan takes a lot more planning than you would think. You’ve got to consider your target audience and what would resonate with them, how you’re going to create loyalty to people keep coming back time and time again,... A mistake a lot of businesses make is only thinking about that post when you really should be thinking about the post two weeks from now and how that will fit with your strategy.

22.01.2022 Have you made a Reel or Tik Tok yet? These are the biggest thing in social media right now for a few reasons. 1 they are bite sized videos that are easy for the viewer to consume, 2 social media algorithms!... I won’t bore you with the specifics, but let’s just say that Instagram is going to push your Reels out to more people than your average post because they want to beat Tik Tok (ha!) So if you haven’t made a reel yet, start out simple but make sure you are mixing them into your content (more awareness, yes please!)



22.01.2022 This page had less than 1000 likes when it got these results on a post Why? It *really* spoke to the consumer and offered something they were looking for. We also harnessed the power of Facebook groups to spread the word and raise awareness. Groups are often highly engaged with the right post - one that offers value & fills a need or desire they all share.

21.01.2022 Tea or coffee? I love green tea and have at least 2 cups a day when I’m working via Pinterest

16.01.2022 Community Management - what is it? Everytime you like a comment or reply to a DM - that’s just it! It is replying to your followers aka your community and answering all of their questions! So why is it so important? That’s easy, one word ENGAGEMENT!... Every time a person likes, comments or shares your post, Facebook or Instagram adds a +1 to your post scoreboard, and that will bump it up in their algorithm. And this is the exact same for every comment you reply too. So for every one comment you reply too equals +2 on the Facebook score board! I know community management can be hard, so take it off your plate and contact us today!

15.01.2022 My two favourite thing about spring - all the amazing floral colours & skirts making a come back. My two least favourite things about spring, MAGPIES and hayfever!

11.01.2022 Chair Goals Wouldn’t mind sitting here curled up in a blanket, with a green tea & some Hamilton playing (10 years of dancing = musical fan over here), whilst working on your content! Dream day!



11.01.2022 Hi I’m Jess and the person behind The Social Hustle with the help of a few other amazing small businesses (shout out to @piperellen.designs for my logo!). I graduated with a Bachelor of Commerce (Marketing & Accounting) and am currently working for my dream brand in their skincare division, L’Oreal Australia! I’ve worked with a mix of different brands from school holiday programs to fresh produce. I’ve always been intrigued by social media & harnessing it’s power to help s...mall businesses grow! Mental health is something I’m passionate about so 10% of all business will be donated to the Black Dog Institue (or a charity of your choice). I’ll be posting everything from tips, stories, tutorials to client wins! So stick around to hopefully learn something new or send me a DM to see how I can help you out!

10.01.2022 Who else is loving picnics with the sunny weather at the moment? via Pinterest

10.01.2022 Paid Social is a *lot* more than just ads for nice shoes or a new set of active wear. There are options to drive brand awareness, engage with a new audience or promote an event. The best thing about paid social media, you don’t have to spend heaps. You control the budget and Facebook will optimise it to make sure you get the best bang for your buck.... A good social media strategy will incorporate both organic and paid social media. Send me a DM to see how you can integrate it into your strategy!

06.01.2022 The Social Hustle - I started this for a few reasons. 1. I worked in a small start up for 6 months at the start of the year and I realised just how hard it can be for businesses who are over-worked to maintain a social media presence. So this is my way in helping out to grow your brand in a more affordable (and less time consuming) way. 2. In contrast, I now work for one of the biggest beauty brands so I also know how having the time & resources can make a huge difference (an...d why big brands stay big!) 3. Social media changes all the time (Hello Reels!), and businesses often don’t have the time to continually upskill. Lucky for you, I LOVE learning, so am always on the lookout for new blogs or courses I can take to up my SM game!

04.01.2022 I love a good to-do list! When there is so much going on, I have to write things down. It helps me prioritise what needs to get done first and what I have left to do when I get some (very rare) spare time. Plus, the satisfaction of crossing things off my list, is the BEST!! Highly recommend.

04.01.2022 Organic or Paid social or Both? The best digital strategies will incorporate both. Organic otherwise known as your average posts on your feed; engages your current community and let’s you keep them up to date with what is happening or share relatable content.... Paid Ads targets new consumers & old consumers depending on your ad campaign. You can increase your brand awareness or increase conversions by putting a little bit of money behind good content. The best thing about paid ads is you control the spend, so start out small & increase when you see the results you want!

03.01.2022 I saw this quote the other day and it really stuck with me. Social media is a LONG term game! A good rounded content plan takes a lot more planning than you would think. You’ve got to consider your target audience and what would resonate with them, how you’re going to create loyalty to people keep coming back time and time again,... A mistake a lot of businesses make is only thinking about that post when you really should be thinking about the post two weeks from now and how that will fit with your strategy.

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