The Brand Institute of Australia | Business service

The Brand Institute of Australia

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21.01.2022 Shareholder and consumer perceptions are heavily influenced by ‘stories from the inside’. Effective reputation strategy means considering potential reputation damage arising from disgruntled employees. When you interview, hire and take on employees, you also should consider the reputation risk that each employee brings to your organisation.

20.01.2022 When dysfunctional, unmonitored culture and misconduct kill hundreds of people you can expect catastrophic reputation damage. The Boeing Company, the FAA and Trump administration all implicated in profits over safety.

12.01.2022 Culture is commonly referred to as ‘the way we do things around here’, quiddity is the ‘why we do things arounds here’. Quiddity is the day to day offspring of purpose, shapes culture and protects reputation. The value of quiddity when made known and celebrated is that it serves to anchor the institutional culture by maintaining a link to the organisation’s roots and the shared narrative that unites internal and external constituents

04.01.2022 Negative international press and reputation damage coming from asylum seekers and detention centres over the past few years, has been strengthened by the use of inappropriate language, specifically ‘quarantine’ in reference to possible to Coronavirus victims. The first major industry to feel the effects is the Australian education sector. This in conjunction with the UK’s new post-Brexit education offers makes higher education more competitive than ever before. "The Council for International Students in Australia, meanwhile, warned against using the word "quarantine", saying it would jeopardise Australia's position in global education markets and drive future students to other countries."