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The Brand Pool in Newcastle, New South Wales | Graphic designer



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The Brand Pool

Locality: Newcastle, New South Wales

Phone: +61 2 4962 1630



Address: 29 Beresford Street 2302 Newcastle, NSW, Australia

Website: http://www.thebrandpool.com.au

Likes: 187

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24.01.2022 Hump day high five to our talented friends over at @alt.vfx Check out this amazing VR project we worked on for the NSW Rural Fire Service https://thebrandpool.com.au/case-stu/nsw-rfs-vr-experience/ #animation #brand #storytelling #marketing #communication #illustration #360Video #3Dmodelling #VR #AR



21.01.2022 Now, more than ever, branding and digital is essential to position businesses for success. This is exactly what we did for Crosbie Wealth. Check out the results. https://buff.ly/2UuZFrj #branding #customerexperience #ux #digital #websitedesign #digitaltransformation #digitalmarketing

20.01.2022 Friday Drinks Sorted. Being stuck at home during this cold spell has a silver lining it’s the perfect excuse to order a perfectly spiced Rum n Raisin Mulled Wine from local Hunter Street legends @Blue_Kahunas. It’s sure to make you warm and fuzzy from the inside out https://thebrandpool.com.au/covid-19-digital-retail-revolu/ --- Check out Stories from the New Normal. Dive into a brave new world with us as we uncover inspirational content to help you and your marketing thrive in COVID-19

19.01.2022 A contemporary brand refresh can help your successful business stay relevant and appeal to new audiences. We transformed a global certification business into a modern and connected brand. See how. https://buff.ly/3aklr7n



19.01.2022 How is COVID-19 changing the retail sector? This week we talk spiced rum, delivery drones and the end of cash these are Stories from the New Normal. https://thebrandpool.com.au/covid-19-digital-retail-revolu/ --- Stories from the New Normal - a curated collection of inspirational content to help you and your marketing thrive during COVID-19.

18.01.2022 Welcome back to Stories from the New Normal. This week, we muse over the impact of the pandemic on education. What are the challenges we face? Is AI the future for online learning? Plus, we highlight where you can find some locally made face masks perfect for protecting ourselves and others. Link in bio --- Check out Stories from the New Normal. Dive into a brave new world with us as we uncover inspirational content to help you and your marketing thrive in COVID-19

18.01.2022 They're baaaaack! In this week's edition of Friday Drinks Delivered we highlight our local favourites that are now open for business. Cheers! #supportlocal https://thebrandpool.com.au/has-covid-19-changed-social-me/ --- Check out Stories from the New Normal. Dive into a brave new world with us as we uncover inspirational content to help you and your marketing thrive in COVID-19



16.01.2022 In the new normal, digital tools and innovative, online education programs are more important than ever. Project Firestorm is a fully immersive online education experience we developed in collaboration with Jumbla for the NSW Rural Fire Service #education #branding #websitedesign #digital #NSWRFS

15.01.2022 We help brands tell their stories in meaningful ways that enrich customer experience. See how we can help you tell your story and touch the hearts of your customers. Need help with a campaign? Talk to us today. https://thebrandpool.com.au/service/campaigns/ #marketing #branding #brand #communications #advertising #storytelling

14.01.2022 More than 100 million video hours are watched per day on Facebook. Video posts get at least 59% more engagement than other post types. Videos are shared an average of 89.5 times more than other content! We create engaging video and animation to help tell brand stories in new and meaningful ways. Check out our latest work for the NSW Rural Fire Service and more at https://thebrandpool.com.au/service/video-animation/

13.01.2022 We create engaging video and animation content to connect your audience with your brand. We use the right media channels to amplify these brand stories in today’s evolving media landscape. Check out our latest work for the NSW Rural Fire Service https://buff.ly/2BeGgoA

12.01.2022 Would you trust a drone to deliver your morning latte? We discuss how an increase in online shopping is affecting delivery services. https://buff.ly/2ZIRtI6 --- Check out Stories from the New Normal. Dive into a brave new world with us as we uncover inspirational content to help you and your marketing thrive in COVID-19



12.01.2022 The world can be a complex place at times, and today’s digital landscape has a way of magnifying everything as it happens, including the worst of it. Concerns about safety doesn’t only affect whether consumers travel or what they buy. It defines their choices in times like these. Brands which appeal to safety-conscious consumers have a better chance of success. Tap into our consultation and communication services today. https://buff.ly/3ejqVkQ

12.01.2022 We create digital content experiences that connect customers through effective user experiences. Need help with your digital brand? Check out our work and get in touch, we'd love to help.

10.01.2022 Amidst the COVID-19 lockdown, Reflections Holiday Parks were closed. We helped Reflections Holiday Parks pivot their marketing so they could continue to connect with their audience during this time. Check out the full case study here.

10.01.2022 With a sudden shift away from classrooms, how will the adoption of online learning impact the way children learn? Link in bio. --- Check out Stories from the New Normal. Dive into a brave new world with us as we uncover inspirational content to help you and your marketing thrive in COVID-19

10.01.2022 Friday Drinks Sorted. Being stuck at home has a silver lining it’s the perfect excuse to order a perfectly spiced Rum n Raisin Mulled Wine from local Hunter Street legends @Blue_Kahunas. It’s sure to make you warm and fuzzy from the inside out https://buff.ly/2M5nAtN --- Check out Stories from the New Normal. Dive into a brave new world with us as we uncover inspirational content to help you and your marketing thrive in COVID-19

09.01.2022 Is the perfection of Instagram still relevant? Is TikTok just for kids? Could viral video be the future for marketing? In this edition, we look at the changing face of social media in the wake of Covid-19. https://thebrandpool.com.au/has-covid-19-changed-social-me/ --- Check out Stories from the New Normal. Dive into a brave new world with us as we uncover inspirational content to help you and your marketing thrive in COVID-19

08.01.2022 We create websites that connect customers through effective user experiences. Could your brand's digital presence work harder for your business? Get in touch, we'd love to help you tell your story. https://buff.ly/2ZIp8BI

08.01.2022 We all need to do our bit to physically distance and protect ourselves and others. Newcastle local, Rundle Tailoring, are making hand-made, cloth face masks created with fabric off-cuts from their main production line. Link in Bio --- Check out Stories from the New Normal. Dive into a brave new world with us as we uncover inspirational content to help you and your marketing thrive in COVID-19

07.01.2022 Pre-pandemic, millennials were opting for digital detoxes. As a result of widespread lockdowns, social media has had somewhat of a renaissance. In this edition, we look at the changing face of social media in the wake of Covid-19. https://thebrandpool.com.au/has-covid-19-changed-social-me/ --- Check out Stories from the New Normal. Dive into a brave new world with us as we uncover inspirational content to help you and your marketing thrive in COVID-19

07.01.2022 Spiced rum, delivery drones and the end of cash Check out the latest from Stories from the New Normal. Link in Bio. --- Stories from the New Normal - a curated collection of inspirational content to help you and your marketing thrive during COVID-19.

06.01.2022 From personalising sneakers and clothing to an app that measures your feet, Nike’s innovative online retail experience is leading the way in digital retail innovation from the feet up. https://thebrandpool.com.au/covid-19-digital-retail-revolu/ --- Check out Stories from the New Normal. Dive into a brave new world with us as we uncover inspirational content to help you and your marketing thrive in COVID-19

06.01.2022 In the past, platforms like Instagram have been panned for lacking in authenticity. TikTok is potentially the refreshingly 'real' anti-dote to the 'too-perfect' Instagram.https://thebrandpool.com.au/has-covid-19-changed-social-me/ --- Check out Stories from the New Normal. Dive into a brave new world with us as we uncover inspirational content to help you and your marketing thrive in COVID-19

05.01.2022 At The Brand Pool, we use technology to bring brand stories to life. Whether its interactive, experiential or immersive, we believe storytelling and technology have the power and promise to shape a better future for us all. If your brand needs a shakeup in 2020 get in touch, we'd love to help tell your brand story. https://thebrandpool.com.au/

05.01.2022 Thanks to COVID-19 many businesses are being forced to adapt. Work needs to be done. Sales need to happen. Opportunities need to be pursued. That’s where customer relationship management systems come in. Our Head of Digital, Georgina Hannekum discusses affordable CRM platforms for small business. Check out our review on the best free or low-cost options here https://thebrandpool.com.au/4-affordable-crm-platforms-sma/

05.01.2022 In today's world considering the role of branding and digital for customer experience is essential to position businesses for success. This is exactly what we did for Davis & Spence. Check out the results: https://thebrandpool.com.au/case-studies/david-and-spence/ #customerexperience #ux #digital #websitedesign #digitaltransformation #digitalmarketing

03.01.2022 We developed a brand for an app which inspires leaders to see there’s a better way to engage with their teams, boost productivity, and build a positive workplace culture. Check out the full case study here. https://buff.ly/2BlPakn We help brands outpace their competitors by transforming customer experience. Need help with your brand? Talk to us today.

03.01.2022 Stories from the New Normal is a curated collection of inspirational content to help you and your marketing thrive in the months ahead. For the latest, visit our blog: https://thebrandpool.com.au/the-latest/

02.01.2022 With smart tools and clear thinking, we create new brand experiences to help our clients’ brands continually achieve their goals. Need help with your brand in 2020? We're here to help. https://thebrandpool.com.au/ #brand #marketing #communciations #contentmarketing #digitalmarketing #illustration #animation #photography #typography #branding

02.01.2022 Inspired by superhero and gaming genres, Project Firestorm is a fully immersive online study experience, digitally rendered in hyper-realistic 3D developed in conjunction with @Jumbla animation studios.

02.01.2022 In the face of this crisis, social media usage has surged once more according to a recent study showing a whopping 61% increase in social media engagement. In this edition, we look at the changing face of social media during the pandemic. https://thebrandpool.com.au/has-covid-19-changed-social-me/ --- Check out Stories from the New Normal. Dive into a brave new world with us as we uncover inspirational content to help you and your marketing thrive in COVID-19

02.01.2022 One of the biggest challenges we face as architects of online learning platforms is the age range of our demographic. Using avatars and characters brings emotional and social intelligence to online learning. Link in bio. --- Check out Stories from the New Normal. Dive into a brave new world with us as we uncover inspirational content to help you and your marketing thrive in COVID-19

01.01.2022 "Kids have incredible imaginations they are creating and innovating at school everyday. Our Project Firestorm concept for the NSW Rural Fire Service needed to work hard to engage these kids, on their level." Bianca Hennesy, Art Director, The Brand Pool See how we did it: https://thebrandpool.com.au/case-studies/project-firestorm/

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