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The Content Marketers

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22.01.2022 River Pools is a great example of a small business that successfully competed against bigger players in the world of content marketing. By simply answering their customers’ questions on their blog - the good, the bad and the ugly - River Pools and Spas’ website generates more traffic than other pool website in the world. The company is also among the top 5% of pool companies in the United States. Not bad for a company that in 2009 was on the brink of bankruptcy. Checkout our... latest blog post - ‘Small Businesses That Have Mastered Content Marketing’ for more fantastic small business content marketing examples. To learn more, visit our Blog at www.thecontentmarketers.com.au/blog

21.01.2022 Blog posts continue to be the most popular content format amongst content marketers and there are clear advantages of prioritising blog posts over other types of content. However, this begs the question, How often should I publish blog posts? Well, these stats may help. According to HubSpot companies that post more than 16 blogs per month get 3.5 times more traffic than those who post four or fewer. B2B businesses that blog more than 11 times per month get 3 times more traffic than those only blogging once per month.

20.01.2022 Even in Benjamin Franklin’s day, the key to winning over customers was to address their pain points and provide them with real value through content.

19.01.2022 If a recent white paper, blog post or even a webinar exceeded your expectations, try repurposing it into your Google ad copy.

09.01.2022 Think you need a big marketing team and a big budget to execute successful content marketing campaigns? Well, think again. Small businesses are proving you don’t need to be in the big league to reach a wide audience, build real relationships with customers and produce original and smart campaigns that drive amazing results. Check out our latest blog post - ‘Small Businesses That Have Mastered Content Marketing’ for some fantastic small business content marketing examples.... To learn more, visit our Blog at www.thecontentmarketers.com.au/blog