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25.01.2022 I guess Rae will have to turn this week's "Knowledge Nugget" into a blog now after this rave review by Mike :) Update: Thanks Rae <3 Here's the blog link: http://thecopyalchemist.com/153-the-glitter-ball-theory-of/

25.01.2022 Heres one of the Official banners for the upcoming DMDU (Digital Marketer Down Under) event at the Gold Coast at the end of July. Make sure you use my promo code (dmdu2020pauline) to get 50% off the ticket price. https://DMDU.com.au... #DMDU2020 #TheCopyAlchemist

24.01.2022 The interview I did for The Copywriter Club podcast is now live. I am honoured they asked me to be on their podcast. Rob and Kira are great interviewers. Heres the link if you want to have a listen... https://thecopywriterclub.com/showing-up-strategically-pau/

22.01.2022 This year Ive been doing a lot of copy coaching. I dont often share a lot of copy lessons in these emails, but its probably time I did. Anyway, one of the ways I like to help people to grasp what Im talking about is to use metaphors and analogies.... One metaphor Ive been using lately has been helping people new to copywriting to speed up their progress. So, I thought Id share it with you here https://thecopyalchemist.com/kn247-how-a-little-pink-spoon/

22.01.2022 I'm so excited! Normally I'd share a link and write my own post, but what Wendy Makepeace has shared here is perfect. What I will add though is I was in The Makepeace Mastermind Alliance and it was fantastic! I remember when I was at my first AWAI Bootcamp in Delray Beach. Clayton was up on stage and as he started to announce his mastermind... I grabbed my credit card and signed up right away. I didn't know or care how much it was. I just knew I wanted to be in his mastermin...d... best decision ever! Over the years, he interviewed the big guns of the industry. But even if I'd heard them interviewed before, Clayton's interviews were almost otherworldly. The interaction between him and his guest was so comfortable and flowed. And the reason for that is, he was their colleague, peer, or mentor, and these A-list players all respected him. Clayton was the first person I'd regularly get up in the middle of the night for. And it's a habit that has served me well. Sadly and tragically, this great man left us this year... but fortunately, his legacy lives on. Clayton helped me so much as has AWAI... so it’s a no brainer for me to share this with you. If you call yourself a copywriter and you don't get this... "do you even copy bro?" Success leave clues (The link is in Wendy's post below)

22.01.2022 If you don't already get my "Knowledge Nuggets" sent straight to your inbox every week... Rae has just loaded this one up as a blog post. Check it out and let me know what you think... https://thecopyalchemist.com/kn227-respect/... PS. The picture below is of Drayton Bird and I, deep in discussion about all things copy at the Speaker's dinner during his 83rd Birthday Event in G'dansk, Poland last year.

22.01.2022 It’s almost time! 31 Jul - 01 Aug 20

22.01.2022 I spent 4 years on a waiting list to be one of Parris Lampropoulos Copy Cubs. And the wait was worth it! Now you can cut the line and get an opportunity to be a fly on the wall during 3 of our cub calls. Parris is opening up our calls for a good cause. His cousin Taki has brain cancer and is about to run out of money for his treatments. ... So, if you donate the right amount to the crowd fund me ... youll get to be a fly on the wall plus some other rare goodies. Lets help Taki and give you an experience very few people ever get... to be on a Parris Lampropoulos cub call. Donate via the link below... http://o.copychief.com/parris-lampropoulos

22.01.2022 Heres a mock-up of the speaker lineup for Drayton Birds 83rd Birthday Copywriting Event in Poland in August. Ill let you know more details as they get rolled out. Thanks to Brian Cassingena for creating this

20.01.2022 Hows this for creativity? Its a perfect example of the classic principle of show dont tell! https://www.billboard.com//copywriter-chase-zreet-rap-vide

20.01.2022 This article is a great read...

20.01.2022 I had the honor of reading the draft of this book a few months ago. And it blew me away! Im so excited its now released! Brian Kurtz has definitely Overdelivered with not only the book... but also with the ridiculous amount and quality of the bonuses. Attending Brians Titans of Direct Response event changed my life and now you can get access to a lot of the material by buying this book. What a sweet deal! ... If youre a copywriter, marketer or business owner... get this book! Brian is one of the most generous people I know and he overdelivers in every way. (This is not an affiliate link. I get nothing from Brian by promoting this. Actually, I do get the satisfaction that smart people will have what they need to succeed and thats enough for me.)

19.01.2022 And That’s a Wrap! Here’s the Wrap Reel from the DMDU2020 virtual event Pauline spoke at on Friday. Many thanks go to Sonya Keenan & her absolutely brilliant team for pulling this whole event together.... I’m so proud of you Pauline. Cheers... Rae

19.01.2022 Im probably not telling you anything new if I were to say humans are complex creatures. But I dont intend to... Read more: https://thecopyalchemist.com/157-getting-to-the-heart-of-t/

19.01.2022 Exciting news! One of my favourite mentors, Carline Anglade-Cole, has just released a book, "My Life As a 50+ Year-Old White Male." And it's available on Amazon in paperback and Kindle right now! She was going to do pre-orders... but Carline likes to smash deadlines, and she smashed this one to smithereens! In her book, Carline gives you a guided tour on her journey to becoming a "Million-Dollar" Copywriter. Plus much more! ... I remember the first time I read her copy... I was hooked! I knew I just had to be taught by her. That dream came true a few years ago, and I have gone from strength to strength since. She's an incredible teacher. Now, as you'd expect... a copywriter of Carlines' calibre wouldn't just get you to buy her book without some kind of reward. So she has added some crazy value to the deal. Carline is going to give you a special bonus for FREE. There's $850 worth her control winner in a swipe file! In fact, some of them are in the market right now. (You can't get any more current than that!) To get a copy of the swipe file, just send her an email at [email protected] (and attach a copy of your receipt). In the subject line say "Pauline told me about your book, Carline!" And as soon as she gets that email she'll send you the swipe file, and if you're extra nice to her, she may even give you a FREE copy of her "27 KICK-BUTT HEADLINES TO CRANK UP YOUR SALES COPY CHEAT SHEET!" (This is NOT an affiliate offer. I get nothing from this apart from Carline's gratitude and satisfaction in knowing that copywriters have access to the teachings of one of the greatest copywriters in the world. And I know how much she's helped me with my writing.) Get this book now!

18.01.2022 I love gardening. Fortunately for me, I seem to have inherited my Grandmothers green thumb. But little did I think that my gardening green thumb would help me to write compelling copy. And to be honest, it took me a while to make the connection. It wasnt until recently when I was doing some copy coaching that I finally refined my thoughts on this.... So, I wanted to share this with you https://thecopyalchemist.com/kn251-reaping-what-you-sow/

16.01.2022 Pauline... looking forward to her brilliant future

16.01.2022 So, after a stack of feedback from our beautiful readers, Rae has managed to load today's Knowledge Nugget up on the website as a blog post. Please feel free to share if you enjoyed it. https://thecopyalchemist.com/knowledge-nugget-160/

16.01.2022 And so the next adventure begins!

16.01.2022 BTTBS#022 - When Rules Go Wrong! Rules are important. They help to keep us out of trouble. But every now and then, well trip over an outdated rule that makes u...s get into trouble. These troublesome rules often never started out as rules. They started as opinions or even a miscommunication. Having rules based on misinformation perpetuates mistakes. Thats why its important to question rules that dont make sense. Pauline and Rae share rules that have tripped them up along the way and what they did to get around them. Rules arent always meant to be broken often they shouldnt have been made in the first place. Listen to the full episode at: https://breakingthroughthebs.com/022-when-rules-go-wrong/

16.01.2022 This is a great opportunity to be taught by not one but two great copywriters... for free! Check it out! (Link in the post below)

15.01.2022 Its always nice to be published. I love working with AWAI. https://www.awai.com//a-time-sensitive-invitation-to-excl/

13.01.2022 It's always nice to be published. I love working with AWAI. https://www.awai.com//a-time-sensitive-invitation-to-excl/

12.01.2022 This year I’ve been doing a lot of copy coaching. I don’t often share a lot of copy lessons in these emails, but it’s probably time I did. Anyway, one of the ways I like to help people to grasp what I’m talking about is to use metaphors and analogies.... One metaphor I’ve been using lately has been helping people new to copywriting to speed up their progress. So, I thought I’d share it with you here https://thecopyalchemist.com/kn247-how-a-little-pink-spoon/

11.01.2022 www.TheCopyAlchemist.com

11.01.2022 If you dont already get my "Knowledge Nuggets" sent straight to your inbox every week... Rae has just loaded this one up as a blog post. Check it out and let me know what you think... https://thecopyalchemist.com/kn227-respect/... PS. The picture below is of Drayton Bird and I, deep in discussion about all things copy at the Speakers dinner during his 83rd Birthday Event in Gdansk, Poland last year.

11.01.2022 Heres a little bit of light entertainment & hopefully some nuggets of education for your days viewing pleasure...

10.01.2022 Todays Knowledge Nugget has just gone out. The following meme will make sense when you read my email. Id love to hear your thoughts

10.01.2022 So, after a stack of feedback from our beautiful readers, Rae has managed to load todays Knowledge Nugget up on the website as a blog post. Please feel free to share if you enjoyed it. https://thecopyalchemist.com/knowledge-nugget-160/

10.01.2022 Anyone who knows me knows that I rarely promote other people... except for when that other person is someone like John Carlton. John Carltons Simple Writing System is one of the industry staples when it comes to copywriting courses. His courses usually sell for hundreds, and thats what I happily paid for them. But right now hes letting people get one of his courses for only $19.95. Which is an absolute no brainer.... In fact, I just bought Kick-Ass Copywriting Secrets of a Marketing Rebel again because of the new bonuses he added. If you have any interest in copywriting whatsoever... hand over the $20. You wont regret it. https://marketingrebel.com/kick-ass-copywriting-secrets-of/

09.01.2022 I guess Rae will have to turn this weeks "Knowledge Nugget" into a blog now after this rave review by Mike :) Update: Thanks Rae <3 Heres the blog link: http://thecopyalchemist.com/153-the-glitter-ball-theory-of/

09.01.2022 Ive finally persuaded Trevor Crook to take down the optin page on this event. Now you can read the letter at your leisure. I had fun writing this letter. I was given the freedom to channel my inner "ToeCracker" and speak as he would... but I was also able to use all my copy and marketing skills to write a strong letter. The funny thing about writing a letter like this is, every copywriter is critiquing it and trying to poke holes in it. And Im good with that. Ive been trai...ned by some of the best copywriters on the planet... so even if I didnt have confidence in me, I have confidence in them. Anyway, I wanted to let you all know about a one-off copywriting event happening in Gdansk, Poland later in the year. (22- 24 August). The event is to celebrate copywriting great Drayton Birds 83rd birthday. Usually, these kinds of events happen when we celebrate the legends life... after theyve gone. But this event is different. We are celebrating his life and accomplishments with him. Drayton has been in the industry for almost 60 years, and he has forgotten more about copywriting in the last hour than we will ever learn in our entire lifetime. And he has paved the way for every copywriter in the industry and has a back full of arrows! This is going to be the last time youll get to see him speak. So, thats a good reason to be in Poland for the event. Now if thats not enough, he will be joined by John Carlton, Bond Halbert, Caleb O Dowd, Matt Furey, Ed Dale, Trevor ToeCracker Crook, Brian Cassingena, Nik Thakorlal, Ben Simkin and to balance out the genders... me (Yes, I will be the only taco in this sausagefest! Ill be representing all of the women... no pressure ) In 2014, I went to the Titans of Direct Response event, and I can honestly say that every copywriting door that has opened for me is a direct result of going to that event. And that includes being a Cub of Parris Lampropoulos. Magic happens at events like this. There hasnt been an event like this before and there probably wont be one again. Everything you need to know about the event and the speakers is in the link below. P.S. If nothing else, have a look at the copy Check out the fake buy button Trevor changed the copy on the button. But its still funny. http://bit.ly/Birds83rd

08.01.2022 A NEW guest podcast appearance is ready for your ears... Enjoy!

08.01.2022 I don't often promote anything on my page, however, because I'm a part of this community and it's to great a resource to keep to myself, I wanted to say if you'...re no a part of Copy Chief... you need to be! (Or at least check it out!) It's not only for copywriters... it's for business owners, marketers, and entrepreneurs. What Kevin and the Copy Chief Members has created is unique and refreshing. Many of my mentors (Lo Morgan, Parris Lampropoulos to name a few) are in the group too, which shows you the caliber of the membership. And speaking of mentors... if you sign up through my link, I'll give you a 1-hour mentoring session valued at $500 or a free copy critique valued at $500. https://copychief.samcart.com/ref/3aQeH3q7/qkzIHRVuDPBbUntq (this is an affiliate link)

07.01.2022 And Thats a Wrap! Heres the Wrap Reel from the DMDU2020 virtual event Pauline spoke at on Friday. Many thanks go to Sonya Keenan & her absolutely brilliant team for pulling this whole event together.... Im so proud of you Pauline. Cheers... Rae

07.01.2022 Just in case you havent already signed up to receive my weekly "Knowledge Nuggets"... Rae has finally "pulled her finger out" (her words not mine) and loaded it up as a blog post. Feel free to tag anyone you think would enjoy reading my latest nugget. And of course, please let me know what you think about it :) Heres the link: http://thecopyalchemist.com/knowledge-nugget-149/

07.01.2022 Thank you for the heartfelt responses to last weeks Knowledge Nugget. I am humbled my perspective made such a difference in your lives. And because of this, Ive got Rae to put it up as a blog so you can share it with your friends.

07.01.2022 Im often asked how I got where I am today... so I thought Id share this candid story with you 4 years ago, just after my first AWAI BootCamp... I was offered a unique opportunity to advance my copywriting career... by spending the night with an A-Lister. And Im not ashamed to say... it worked! Sometimes you have to do what you have to do to get ahead in life. ... Earlier that day, we had innocently been frolicking in the pool together in the gorgeous Florida sun. Wed chatted over a delicious lunch. And there was no denying it... we really liked each other. So at the end of the day when they said they were going back to their hotel room... Rae without hesitation.... offered me up. I was shocked. Rae and I may have an indecent proposal clause... but she was almost too fast to offer me up. The A-Lister was surprised but grateful. The thought of going back to their room alone was daunting. They said the thought of having to do it alone was overwhelming. So we went out and got some supplies to make the night a little more exciting... and then we went back to her room and got started. The night I spent with this mysterious A-Lister (initials are Marcella Allison) was exciting, terrifying and life changing. And I am the copywriter I am today because of it! (Thats right we wrote copy Im not sure what you thought we did ) For 8 hours I got to see how she worked... how her brain worked... why shes as successful as she is. I knew I wanted to be like her. So I chased down her mentor and I became one of his copy cubs. When life presents you opportunities... even if they scare you shitless.... take them! Grab them and make them yours. Imagine if I took the comfortable option and went back to my hotel room that night. My life would be so different right now. The morning after spending the night with Marcella... I skipped along East Atlantic Avenue at Delray Beach... in the same clothes from the day before... my laptop tucked under my arm... feeling accomplished and knowing one day I could be as great a writer as the woman I had just spent the night with.

07.01.2022 Heres the actual video of Pauline being interviewed by Rob Anspach... https://youtu.be/LZoPA6ujhqY

06.01.2022 Super Congrats to Pauline for winning Money Map Press Whiskey Challenge at Kevin Rogers Copy Chief Live event today. Super Proud of you #CCL2019... #WriteOnBitches #TheCopyAlchemist See more

05.01.2022 Quick question... Rae is currently compiling my previous "Knowledge Nuggets" into a series of books to celebrate my upcoming 5yr Anniversary of writing them. Q. Which version would you prefer to read..

04.01.2022 https://www.awai.com//the-real-truth-is-email-marketing-r/

03.01.2022 Its almost time! 31 Jul - 01 Aug 20

03.01.2022 I dont often promote anything on my page, however, because Im a part of this community and its to great a resource to keep to myself, I wanted to say if you...re no a part of Copy Chief... you need to be! (Or at least check it out!) Its not only for copywriters... its for business owners, marketers, and entrepreneurs. What Kevin and the Copy Chief Members has created is unique and refreshing. Many of my mentors (Lo Morgan, Parris Lampropoulos to name a few) are in the group too, which shows you the caliber of the membership. And speaking of mentors... if you sign up through my link, Ill give you a 1-hour mentoring session valued at $500 or a free copy critique valued at $500. https://copychief.samcart.com/ref/3aQeH3q7/qkzIHRVuDPBbUntq (this is an affiliate link)

03.01.2022 Just in case you haven't already signed up to receive my weekly "Knowledge Nuggets"... Rae has finally "pulled her finger out" (her words not mine) and loaded it up as a blog post. Feel free to tag anyone you think would enjoy reading my latest nugget. And of course, please let me know what you think about it :) Here's the link: http://thecopyalchemist.com/knowledge-nugget-149/

03.01.2022 Rae's on the ball this week ;) You can check out my latest "Knowledge Nugget" in the link below. Let me know what you think... and if it's something you enjoy, please make sure you signup on my website for my weekly email.... https://thecopyalchemist.com/kn277-the-i-s-have-it/

03.01.2022 Thank you for the heartfelt responses to last week's Knowledge Nugget. I am humbled my perspective made such a difference in your lives. And because of this, I've got Rae to put it up as a blog so you can share it with your friends.

02.01.2022 Breaking News in the Making...

02.01.2022 In case you're not on my email list, I asked Rae to load up "Knowledge Nugget #275" as a blog for you to look at. We received some great feedback from it and wanted to share it with more people. So, if you like what I'm sharing, make sure you sign up to receive future Knowledge Nuggets straigt to your inbox on a weekly basis (12pm on Wednesdays - Brisbane time)... https://thecopyalchemist.com/kn275-how-lucky-can-one-perso/

02.01.2022 I've finally persuaded Trevor Crook to take down the optin page on this event. Now you can read the letter at your leisure. I had fun writing this letter. I was given the freedom to channel my inner "ToeCracker" and speak as he would... but I was also able to use all my copy and marketing skills to write a strong letter. The funny thing about writing a letter like this is, every copywriter is critiquing it and trying to poke holes in it. And I'm good with that. I've been trai...ned by some of the best copywriters on the planet... so even if I didn't have confidence in me, I have confidence in them. Anyway, I wanted to let you all know about a one-off copywriting event happening in Gdansk, Poland later in the year. (22- 24 August). The event is to celebrate copywriting great Drayton Bird's 83rd birthday. Usually, these kinds of events happen when we celebrate the legends life... after they've gone. But this event is different. We are celebrating his life and accomplishments with him. Drayton has been in the industry for almost 60 years, and he has forgotten more about copywriting in the last hour than we will ever learn in our entire lifetime. And he has paved the way for every copywriter in the industry and has a back full of arrows! This is going to be the last time you'll get to see him speak. So, that's a good reason to be in Poland for the event. Now if that's not enough, he will be joined by John Carlton, Bond Halbert, Caleb O Dowd, Matt Furey, Ed Dale, Trevor ToeCracker Crook, Brian Cassingena, Nik Thakorlal, Ben Simkin and to balance out the genders... me (Yes, I will be the only taco in this sausagefest! I'll be representing all of the women... no pressure ) In 2014, I went to the Titans of Direct Response event, and I can honestly say that every copywriting door that has opened for me is a direct result of going to that event. And that includes being a Cub of Parris Lampropoulos. Magic happens at events like this. There hasn't been an event like this before and there probably won't be one again. Everything you need to know about the event and the speakers is in the link below. P.S. If nothing else, have a look at the copy Check out the fake buy button Trevor changed the copy on the button. But it's still funny. http://bit.ly/Birds83rd

01.01.2022 I love gardening. Fortunately for me, I seem to have inherited my Grandmother’s green thumb. But little did I think that my gardening green thumb would help me to write compelling copy. And to be honest, it took me a while to make the connection. It wasn’t until recently when I was doing some copy coaching that I finally refined my thoughts on this.... So, I wanted to share this with you https://thecopyalchemist.com/kn251-reaping-what-you-sow/