The Copy Studio | Marketing agency

The Copy Studio

Phone: +61 401 586 094

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24.01.2022 Want to make your copy POP? Then you want to follow these simple copywriting rules... Start every project by identifying the target audience. Knowing who you’re speaking to is the first thing you need to identify as a copywriter. It will determine every part of your copy: the challenges you focus on, the benefits you emphasise, the personality you incorporate, etc.... Know your objective. Copywriting is not a passive discipline with vague goals. It’s specific and intentional and designed to get results. What those intended results are needs to be clear before you write a word, or your copy won’t be effective. The goal of every line of copy is to get the next line read. The #1 purpose of a line of copy is to get the reader to continue to the next line. If the reader does not continue reading, the message you want to tell them doesn’t matter. Your customers’ needs and desires are the only thing that matters. The main mistake that most non-copywriters make is focusing on their business, brand, or subject rather than the target audience. When you think about your business, what you care about most probably makes no difference at all to your customers. Write like you are speaking to a friend. There’s something funny that happens when people try to write copy for the first time. They get really stiff and formal, and they fill their writing with meaningless jargon and vague phrases. Good copy reads a lot like a well-spoken person talking to a friend. It has a casual, straightforward tone and gets to the point without rushing itself. It’s not trying to fill space. It’s not trying to sound like anything. Clarity is key. Most copywriters and marketers like to make a big deal about persuasion and how magical persuasive copy is, but the truth is that the most important element of good copywriting is clarity. Incorporate proof and take your writing from the proof. Proof is the true magic in copywriting. Anyone can say, I’ll do this for you. But if you can follow that up with data, testimonials, examples, case studies, reviews, statistics, that’s where you can really make your copy persuasive.

20.01.2022 2020, scram outta here! We’re running out of fuel and it’s time for a COVID safe vacay. Is anyone else desperate to get to the end of the year?!

18.01.2022 Meet Ernie. You might be wondering what a Koala is doing on the feed of a social media marketing company.. Well, say hello to our newest client Koala King Designs dedicated to rescuing injured koalas, treating them and then re-releasing them into the wild. All merch sales (think tshirts, hoodies, mugs, stickers and more) go back towards rescuing Australian wildlife. Led by wildlife warrior John Stark who has decades of experience rescuing wildlife, The Copy Studio is getting this well- deserved cause a place to play on social media. Give them a follow (they’re brand new to the Facebook and ‘gram) and we promise you’ll love reading about the lives of our precious Koalas in need

17.01.2022 The grass is greener where you water it.

16.01.2022 Cheers to a big week of achievements! It takes an army of support and I’m forever grateful. Show kindness wherever you can and in time, the universe sends it back.

12.01.2022 Yes. They. Are! While the world is a little overwhelming at the moment, this is your reminder to find the positive side to everything! One thing I’m grateful for? My boyfriend. He brings me snacks while I work away on my latest client project. What a dreamboat What are you grateful for today?

11.01.2022 Today... working on another great case study for a great client

10.01.2022 Make hashtags work harder for you with these 5 free analytic tools. http://thecopystudio.com.au/5-free-hashtag-analytics-tools/

08.01.2022 Jump into these social media tips that have stood the test of time (and trends) 1. Selling Socially = Personalisation When you’re selling your brand socially, it’s important to customize your content to the relevant target segment.... 2. Video: still the future of content Whether you’re thinking about short TikToks or Instagram Stories, or more longform content like IGTV, Facebook Live, or YouTube, video content wins in terms of captivating the audience and retaining them. In fact, according to a study done by Cisco, by 2022, 82% of all content online will be video. 3. Audience interaction No matter what, your platform exists because of your online audience. Foster community, listen, build trust and add value. Make your social media pages a conversation not a one way channel to talk at your customers.

07.01.2022 TBH, IT’S BEEN A WHILE... Wow. I’ve rewritten this caption a thousand times trying to explain why this account has been dormant since May and it comes down to life. Life got crazy (hi unspeakable virus). But this is the start of resuming our normal scheduling of social media, content, copywriting tips and tricks. There’s loads to share so thank you for not unfollowing this account and I promise to make it worth your while. - Nic x

07.01.2022 Latest project Client: NobleCX Work: Creating a case study to highlight how NobleCX transformed the Tasmanian Land Conservancy’s digital capabilities including the implementation of Salesforce CRM. ... #thecopystudio #casestudy #salesforce

06.01.2022 Want more likes and followers?

06.01.2022 Like succulents, you want your online audience to grow right? Here’s some tips on how to increase your social following: Post consistently Try videos, live videos, and Stories and find out what works with your audience Study and use quality hashtags... Share user-generated content Collaborate with other people/brands Post at your best times How do you know your best times to post? Use your analytics Engage your fans - polls, Q&As, live streams, giveaways and more. Want more information on how to grow your online audience? Contact us. DM is fine and so is email; [email protected] Chat soon!

05.01.2022 Well hasn’t the new Instagram layout changes sparked a conversation?! Now anchored at the bottom of the screen are shortcuts to Instagram Reels and Shopping. The changes have sparked some criticism with comments such as prioritising Reels is a direct clap back to competitor TikTok and prioritising Shopping is a clear moneymaker move Whatever your stance (tell us below), we keep clicking reels and shopping out of habit and it’s really bloody annoying. ... Anyone else?

04.01.2022 Facebook has announced the integration of Messenger and Instagram Direct, plus adds new features! Wanna know what they are? Press play. (Community Managers you’ll love this!) The changes come as part of Facebook's overarching goal to have all of its messaging platforms - Messenger, Instagram Direct and WhatsApp - all connected, so that users within each app can send direct messages to each other, without having to download each app. That would make Facebook the unquestionable leader in global messaging, while it would also open new opportunities for marketing, eCommerce and more, all within this massive cross-platform network.

02.01.2022 Case study complete! The Copy Studio just closed off another case study for our client NobleCX. This time on their partnership with Lifeline Australia. What an organisation. Stay tuned for the final product.

01.01.2022 Hello? Anyone out there..? A lack of social media engagement can make you feel as if you’re talking to no one. Here are 11 ways you can boost your Instagram engagement: 1. Create savable content for your feed 2. Start conversations with Instagram Stories stickers 3. Regularly test & analyse new content types... 4. Add an element of fun and personality! 5. Encourage Instagram Stories shares 6. Open up about your brand and business - people are naturally curious about the lives of others 7. Write longer captions - storytelling grabs eyeballs. 8. Share data your audience will love 9. Create more video content for your grid - think Reels 10. Schedule your Instagram Stories to get more views - timing is everything 11. Pay closer attention to your hashtags and learn from post performance See more

01.01.2022 Instagram app update Did you know 4 new fonts have been released as part of Instagram’s latest update? Have you tried them? What do you think? Download the latest version of the app and have a play.