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24.01.2022 How to write a Press Release Most marketing savvy small businesses will need to write a Press Release at some point. Basically, a Press Release is a short document that is used to let journalists about your business milestones, achievements and other news from your organization.... Press Releases are part of an organic campaign. "Organic", refers to its nature of non-paid advertising. This free advertising is extremely cost-effective. Aside from paid distribution, the only cost is your time to write. Journalists are flooded with potential stories so you must try to make yours stand out above the rest. When should I send a Press Release? * Product launches / Events *Crisis management / Awards *Sharing research How to format a Press Release. * Keep the total length under 2 pages, 1 preferably or 400 words. Use a standard font, such as Times New Roman Bold Your Headline & italicize your sub-header Use 1'' margins on white paper Place the company logo at the top centre of the page, you can also include a link to a high-resolution PNG of your logo. Contact info is placed along the right margin. The release date is next with either 'immediate' or 'for release on (date)'. Followed by the headline. Stay within 80-170 characters Size 14 font Bolded Most importantly " Grab their attention". Next is the sub-header. This allows to further develop the story angle. But do not repeat headline information. Next is the dateline and should show the location which should be in CAPITALS. Followed by the intro paragraph. Which introduces what your Press Release is about. The first body paragraph presents the "who, what, when, where and why/how". Type in a non-bold size 12 font Acts as a short summary The remainder of body try to use short paragraphs (2-4 sentences) and include quotes from a staff member or customer. Include any statistics or hyperlinks. Boilerplate is the name of the final paragraph and should present info about your company and what it does. The end notation should be included if you are using two pages, the first page should end with "-more-" centred at the bottom of the page. Your final page should end with three ###. The final note should encourage the journalist to call for more information by stating who to call, the phone number and email. So armed with this knowledge you are on your way to sending out your first Press Release.

22.01.2022 The Gift of Email Automation Every business or person over 5 years of age know's about emails. But, not many really understand the importance of email automation. Simply put, it is an excellent way to get to know your target audience and move them towards buying your product or skill.... Okay, why is it so? Because it allows small businesses to see how your target market is responding. Other forms of social marketing can not do this. Email automation allows you to see who is opening your emails, who is clicking onto links, what they are interested in with their preferences. Then a business can use this information to retarget them and create an effective sales funnel. To make this all happen you will need the correct tools. Email marketing software is plentiful. It is really just a choice of price, size of your targeted market and ease of use. If you are new to this type of marketing. I find that MailChimp will get you off to a good start. It's "FREE" and allows up to 1,000 subscribers with no caps on the number of emails you can send. A quick "google" will show you many others with varying degrees of difference and difficulty. All of the below-listed marketing software offers advanced segmentation. * HubSpot * Marketo * Pardot *Infusionsoft + many more Email automation tools will allow you to consider contacts who open your email as engaged. The next part of your email campaign is to "introduce" your product with a welcome email followed with a soft general introduction of your product or services. These can be timed through automation. 3-5 days, as a rule. The final step in email automation is to analyze and optimize the results of your campaign. Did some subject lines have better open rates? Did long or short emails open better? Use this info to change what is not working and utilize the ones that do. If you have any questions about this, please email me at [email protected] Who am I? Hi, I'm Kelly Peisley an Australian copywriter of 4yrs and previous to that I was a journalist. I specialize in email copywriting and hope to help you and your business to reap the rewards available. One copywriting step at a time... CHEERS Kelly'' happy to help" Peisley