The Customer Agency in Melbourne, Victoria, Australia | Consultation agency

The Customer Agency

Locality: Melbourne, Victoria, Australia

Phone: +61 447 660 899

Address: 287 Collins street 3000 Melbourne, VIC, Australia

Website: http://www.thecustomer.agency

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25.01.2022 There's no denying, many companies have taken a massive hit with Covid-19 and continue to struggle. Its time to take the bull by the horns and pro-actively go and get your customers back. We all know 2020 has been incredibly unexpected and uncertain in so many ways, and your customers have had the chance to reflect, slow down and assess who and how they spend their dollars. Building an active engagement plan to re-engage with your customers meaningfully is so essential. We w...ill not do business the same way as we have previously, we must step up the human element of engagement and provide value at every interaction. Let us know if you need a customer engagement audit, and one of our friendly team can step you through a simple online self-assessment. (the simple version is free, DM below if you want a copy) Help you get your team aligned and your customers back. #customerretention #customerstrategy #customer #focus #workshop #customerengagement

25.01.2022 Investing in the development of your people is showing them that you: believe in them you trust them you want to help them be better... you want them to grow personally and professionally We help customised high-impact customer engagement and sales training programs for all sized teams. Reach out if you want to have a chat to learn more. #sales #training #coaching #teamworkshops #leadership #customer #strategy

24.01.2022 Value is only measured by one person, the receiver of your value. The best way to sell your value is to get deep on the problems, their impacts and how you can help someone.. for there, lies your true value

22.01.2022 " I think that putting myself in the shoes of my client and thinking about where some of their frustrations might lie, and ways that we can alleviate any of those frustrations and make things easier for them - that was a big takeaway from your workshop. Thank you so much for that" This is why we do what we do. We love when we do Customer engagement workshops, thinking about our own judgement and biases and how unconsciously we could be projecting those onto our clients... ... ....and then the magic happens and there are moments that happen - a new neural pathway is formed and realise that perhaps we could do something a slightly different way for a positive outcome. #customerengagementworkshops #unconsciousbias #teamalignment #salesstrategy #leadership #improvement #customerexperience

21.01.2022 Behind the scenes on location in the stunning Mornington Peninsula yesterday. We're shooting some exciting online content around our Growth system and Customer engagement workshops.. coming soon! Reach out (DM or comment below) if interested in a sneek peek and you'll be first to preview ... #customerexperience #leadership #customerengagement #morningtonpeninsula #melbourne #madeinmelbourne #workshops

21.01.2022 Thank you to the team of superstars at @nest_legal..you definitely live up to being "Melbourne's Loveliest Lawyers".. we thoroughly enjoyed learning about you with our Me.Team. Customer Workshop exciting for part 2 next week We love when leaders invest in the personal development of their wonderful people!

17.01.2022 How do I get my customer to like me? We get asked this question all the time! And often we will ask, "Well, do you like them, and are you actively trying to build a relationship with them?"... Here a few top tips for building better relationships with your customers: Firstly, it's a long game, remember we usually don't get married on the first date - it takes time to get to know each other. Are you adding value, not from your perspective, but from your customers? Have you actually validated your value or are you making assumptions? Are you creating interesting and memorable experiences to stay relevant and competitive? Are you taking the time to build an empathetic personal relationship? It's not just about small talk, but getting to know them as a human, their wants, needs and desires. Lastly, slow down and breathe. We have some slots opening up late November for our one-day Customer Alignment Workshop - available virtually or in-person (for Melbourne). Get in touch if you're interested to learn more. Would love to hear your top tips for closer customer alignment #customer #customerexperience #customeralignment #workshop #melbourne #strategy #salesteams #Customerteams

16.01.2022 Are you projecting a growth mindset in your business, or fixated on the "This is the way we've always done it, so why change?" Without even realising we can have a fixed or closed mindset about our customers, their business and what we think they want (often without even speaking to them!) A person with a growth mindset embraces challenges, preservers when faced with obstacles, sustains the effort to gain mastery, seeks out feedback while learning from criticism, and benefits... from and is inspired by the success of others. There is some incredible research by Dr Carol Dweck (look her up, its timeless information) and will help you see the world a different way. What do you do to activate your growth mindset? #customerstrategy #growth #strategy #melbourne #growthmindset #customer

15.01.2022 We look for and act on (even if subconsciously) social proof in all areas our life including how we behave and the purchasing decisions we make online. It doesn’t matter if that social proof comes from friends or strangers. What matters is that we’re seeing evidence from our peers in this context, other consumers that the decision we’re about to make is the right one. Social proof is a psychological phenomenon where people conform to the actions of others under the ass...umption that those actions are reflective of the correct behavior. In fact, according to Nielsen research, 92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know. These recommendations can come in many forms. Word-of-mouth and third-party reviews come to mind and testimonials - your customers stories.. #customer #engage #customerengagement #customerexperience #cx #testimonials

15.01.2022 Being part of a community is pretty special - Who is your community? Who are your people? If you haven't found them then where do you start?... Would love to hear how you find your like-minded people and build your community

15.01.2022 When we go looking for feedback, the ‘people that matter’ can be any person of interest to your business such as a customer or a supplier but I urge you not to forget those that you work ‘with’ to service your customers - your partners. We hear often about customer surveys and staff surveys, but very rarely do companies have a plan to listen, act and evaluate feedback from our trusted partners. These can be suppliers, individual consultants, coaches, partners, and strategi...c resellers or alliance partners. This group of individuals can give you a totally different perspective of what they see, hear and observe within your organisation - from how they deal with internal parties. #channelpartners #partners #cx #customerexperience #leadership #partnership #channel #vendor #supplier #relationship #strategy #alliance

14.01.2022 Its been a fast pivot to identify how and where to focus your business efforts. That starts with a clear view of the market and thoughtful forecasting of demand across channels, based on granular views of the customer and of the possible economic scenarios. While still playing the long game, it's important to identify shorter-term high impact moves to gain traction fast. We're helping out clients with better sales productivity, channels to market, and thinking creatively and ...curiously about how you engage and sell. We're here if you'd like to learn more..

12.01.2022 As we collectively take this time to evaluate our purpose and how we can create meaningful change in the world. When thinking about your motivation for change, and how to prioritise.. we focus on 2 questions that will help you decide where to start: 1. Is this high impact? ... 2. Is this high value to my customers, and myself? What's your motivation to change? #highvalue #highimpact #value #customer #customerservice #customerexperience #leadership #strategy

09.01.2022 "It’s never been more important for marketing and sales to be joined at the hip. Your buyer doesn’t care what function you belong to. Their experience should feel seamless across channels, throughout their journey, whether that experience is being delivered by marketing, business development, sales or anyone else. Never before has the above been more truer, as quoted by Leela Srinivasan, CMO at SurveyMonkey. Lets get more aligned in everything that we do. Regardless of what... "camp" you are in, we should all be in the camp of our customer, together. Alignment, connection, open and honest engagement is the now we are ready to live today. Let us help you here at @thecustomeragency - this is our A-game, we'll help you reach yours. #customerexperience #customerservice #cxstrategy #cxstrategy #cx #customer #customerjourney #customerengagement #leadership # #customerexperiencemanagement #customercentricity

08.01.2022 We're excited to be partnering with the rockstars at Propeller Advisory to be sharing our tips on Customer Engagement. All are welcome to join. Link below

06.01.2022 As part of implementing a Growth System, a key takeaway we leave behind with clients is their own customised "Playbook" so that the customer teams and leadership have a consistent reference point long after we've left the building. Playbooks include customer engagement expectations along every stage of customer interaction. We love to map in some industry-specific content, contextualised value statements, key personas and have an interchangeable & seasonal "product offering c...atalogue" that changes as needed. From our perspective playbooks help with: consistency in your customer approach and messaging. the certainty as a business that you are all on the "same page." setting clear expectations for your teams, which will benefit your customers to no end. It's a great takeaway for sales kick-offs too, or when onboarding new team members. Get in touch if you'd like to learn more #sales #playbook #coachiong #salesstrategy #melbourne #strategy #leadership #coach

05.01.2022 Hopefully you've found a suitable "watering hole" to unwind and enjoy the summer

04.01.2022 Happy Friday! While we've been living our best life in lockdown here in Melbourne with almost 6 months inside - its been a long winter Wishing all our friends and clients around the world a wonderful weekend, we're just a little excited about a warm weekend ahead! (and the prospect of easing restrictions soon!) ****p.s: who's been dreaming of swimming? #covidlife #Melbourne #leadership #Australia

03.01.2022 Love your Customer - they need you to more than you know Get in touch if you need some help on getting there.. it's our speciality #customer #strategy #aligned #leadership #teamalignment #workshops #madeinmelbounre #globalreach

03.01.2022 Customer data needs to be stored and mined for insights that can help not only marketers but other departments as well. We see too often customer data just sitting within a silo, like the account teams, or just marketing... it needs to be readily available and digestible. A culture of analytics isn’t just about data either. It’s about a fundamental way of running an operation to center itself around data removing bias from decision making.... This is vital to keep your customer engaged and smiling Especially now #customerjourney #martech #customerexperience #customerservice

02.01.2022 With just 4 weeks left (of what feels like 40 weeks so far) of stage 4 lockdown its important for our mental health to get out in the fresh air more often. We've all been adjusting to WFH, but perhaps adjusting too far to the convenience of not having to travel and instead putting in longer days with lots of sitting and less activity (and perhaps more than needed homemade sourdough snacking!). This mornings early walk in a local area was so refreshing and honestly a beautiful... moment of the day. Need to schedule in these mindful moments more often! What are you doing to keep active? #gratitude #customer #customerservice #mindfulness

02.01.2022 So, it has been almost 25 years since Jerry Maguire. "Help me to help you" is that iconic phrase as sports agent Tom Cruise is begging his hotshot star player in Cuba Gooding Junior to sign his deal..... (its an all-time classic if you haven't yet seen) but...... It's also an interesting lesson in "selling behaviour." Quite often we know deep down that we can help out our customer, if only they realised it, right? But by simply telling your customers that you can help them just isn't enough. Your customers need to see your value and feel connected to it. They firmly need to believe deep down that we are trustworthy and credible enough to help them. Words will get you so far. Accountability and taking action goes a long way. So less "telling", more active listening, aligning and connecting.. What are your best ways to share how you can help? #showmethemoney #selling #salescoaching #customer #customermindset #growthmindset #customerengagement

01.01.2022 "How do you help customer care teams to better engage with customers?" Simply, it's about putting the "care" back into "customer care". Especially when there has been an issue. Your open approach and communication need to ensure your customer's: Recieve genuine empathy (you understand their perspective).... Feel like they are being heard. See you taking proactive ownership to help them resolve a problem. You are treating them like a human, not a number. It's especially good etiquette to do a followup check-in and loop-back with a customer a few days after you’ve resolved their issue. Have a process in place to make sure this step is consistently done. It shows you really care Is there something above and beyond that you've experienced or your company does to show customers meaningful "care"? #customercare #customer #customerservice #empathy #leadership