The Elise Design Collective | Brand
The Elise Design Collective
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25.01.2022 Presenting... The Tiny Office A project my husband and I have been working on over the last few weeks - and excited to finally share this with you all. Small in nature, big in potential.... The Tiny Office is a private working space secluded from the domestic chaos, yet close enough to pop dinner in the oven. The purpose built portable space is light, airy and a blank canvas ready to make it your own. With power and lighting it has everything you need to take your office out of the home and into your backyard. Built with love and care we are so excited to share it with you all. We are now taking enquiries and orders. Click the link at https://www.connect2electrical.com.au/tiny-office to read more and here our story.
25.01.2022 Investing in brand design or website design first? Getting your product or service straight out there with a website can seem like the first ideal step. However you may come to a few hurdles that can result in added work and costs. 1. you may find it difficult to complete the design, without appropriate visuals or no foundation design to work from. ... 2. you may complete your website, go onto to design your brand, and then realise your brand and website are in-consistent and don't reflect your business well. 3. you may design your website and then when you do decide to invest in brand design, your website is far from what you would like it to be and you end up doing a new website as well. So there's just a few pointers from me - I'll let you decide on that one See more
24.01.2022 Sue-Ellen from Seventy Event Management and I had our first conversation just over a year ago. We were due to create a new website for her at the beginning of 2020, but the universe had other ideas. Sue-Ellen was affected by the gippsland fires at the beginning of the year and her event business was forced to come to a hault with Covid-19. Normally she would have been flat out however she used this time to focus on her business and brand. The brief started out w...ith a website design but we both soon realised we needed to design a brand first, one that reflects what Sventy Event Management and Communications is today. So at the middle of 2020 we set about diving deep into her business (one of the best things I love about my job). Why are you in business, what is your business about, your values, mission and vision are some of the questions I ask. And so we set about developing her a fresh new brand. We designed a series of logos and brand marks, kept the original Seventy Events colour and pattern. We created some branding guidelines around brand photography, updated her social media visuals, business stationery and created a brand new website. Of which she launched this week!! www.seventyevents.com.au It’s like all the work that’s happened over so many years is in a little nut shell for people to see. It is absolutely stunning and exactly what I was hoping for I could not be happier with the process and the end result for this business. Sue-Ellen I admire your determination, commitment and focus you shown have shown during a challenging year. You were a pleasure to work with and thank you for trusting me with your business. If you are in the Gippsland area and looking for a dedicated, inspiring and hard working event manager, I’d highly recommend Seventy Event Management and Communications - for corporate, community and private events. See more
24.01.2022 Part 2/ Brand Showcase Swipe left to see how we implemented the State of You brand across an e-book, Instagram profile, website, business stationery and brand guidelines. A start up ready and set to go!! Laying the right foundations from the start! Ready to attract her ideal client and position herself right within the market. ... There are so many platforms your brand needs to be displayed across, in order to consistently provide a brand experience. This is why we design a series of unique logos, sub-marks and graphics that can be displayed across a variety of platforms. Your brand is recognised by a feeling achieved through carefully considered colours, photography, graphics and copy! Could you imagine how much differently this would look if we slapped one logo across everything? If you wanna chat about how I can help you get in touch email or send me a DM x @ Mornington, Victoria See more
22.01.2022 I've been eager to share... A recently completed brand design for a speech pathologist on the Sunshine Coast, dedicated to helping children and teens live their best life. A business connected to the community, it was important to create a brand that reflected the coastal lifestyle that the clinic was situated in. But also reflect the high quality of care and service that the clinic provides.... Warm coastal hues were chosen over cool tones, to represent the inviting and approachable clinic. With a collaborative process I worked with the client to create a modern classic logo using a serif typeface. Adding a touch of a coastal influence with a delicate wave icon. We added happiness to the brand by creating a brand mark which features the clinics tagline in a wave like symbol. And imagery of children and teens living their best life on the beach. At the beginning of a project I never know where it's going to lead too, so it is always an honour to work with a client and collaboratively work together to bring their brand to life! See more
21.01.2022 A little piece I designed today. Organic and intuitive is how I would describe my natural style. Lots of fluid curved lines, freehand, texture and pops of colour.... I always design with intention but the process is always intuitive, I know exactly when something great is emerging. Sometimes the process is quick and other times it's a longer process. I guess that's the exciting thing about creativity, it's a challenging but satisfying journey. Wanna take the journey with your brand? I'd love to see what we can create together! I have two brand design spots open for July start dates. Spring into Spring with a fresh new look! See more
21.01.2022 Ah yes... my rebrand and new website will be launching this week! I know those close to me, have probably been wondering 'Loz what the hell have you been up to'. But I have been busy behind the scenes building my business to serve creative purpose-driven women. To celebrate this I will have an **exclusive one-off promotion running very soon.** This offer will be limited to 3 bookings only.... So if you've been thinking about rebranding - watch this space - an exciting and money saving offer will be announced by Friday! Happy Monday and good night from me - I hope your Monday was great See more
21.01.2022 Why you need brand guidelines Brand guidelines is the glue that keeps your brand together and consistent. It's your little (or big in most cases) brand handbook! It's surprising how many businesses pay for a beautiful new brand but then struggle to maintain the consistency, and over a period of time the brand becomes off track or disappears altogether.... My brand guidelines outline... - the brand, mission and vision - correct logo usage - breakdown of all brand colours - typography rules - usage for brand elements - brand imagery rules - rules for all supplies templates Plus any other information I think is important and needs to be addressed. Ask your designer if brand guidelines are included in your brand package, because you'd hate to walk away with all this amazing new content but no idea how to use it or maintain it going forward. Feel free to let me know if you have any questions. Loz x Happy Hump day! See more
21.01.2022 Something to think about... . Does your brand reflect your business values? . Your brand shouldn't reflect just your service, but the values of your business. Whether its change, community, growth, quality, or sustainability, it's important to make this clear within your brand, so you can attract like minded relatable clients. ... . So how do we communicate these values, without words? Easy, here's a few ways... . 1. Colour - there is a lot of study about how a colour can evoke different emotions. 2. Illustrations - cute sub marks or icons can represent values. 3. Imagery - this can be a really big one, with the right photography you can def showcase your values. . Also surprisingly only 13% cited frequent interactions with the brand as a reason for having a relationship - thats surprising and something to take on board! . These recent 2019 stats are from Harvard business review. (cos you know I'm all up with the business news these days ... not really, but just sometimes is helpful). . Happy Friday See more
20.01.2022 Im not sure if its because of the enforced restrictions this year or not... but for some reason I began drawing again After so many years, literally all through my twenties and into my thirties I never put pen to paper and drew just for fun. Which is weird because I think I spent 90% of my childhood drawing.... But with becoming an adult and all that goes with that - and the constraints of the graphic design world - it got pushed further and further down until it was non-existent. However its now come to light again! And Ive realised this is what brings me the most joy (aside from my kids) - joy for me. So with what started with creating art for my girls room turned into a small collection of minimal earthy coloured prints and beach scenes for the home. Ive just sent these little babies off to print. Cant wait to share how they look. Ill be selling these in A3 sizes soon, with the possibility of going larger. So Im wondering if this has happened to you? With the restrictions of Covid have you found joy in something you once loved or found joy in something totally new? Its interesting... I wonder if these things would still have eventuated without the forced restrictions? @ Red Hill, Victoria
20.01.2022 A little snippet of what goes on during the early stages of designing a brand and logo. Note this work is much more in depth and this shows just a small snippet of the actual work involved #myfirstreel
19.01.2022 After a long time coming Im excited to share this recently completed project! This project was one of those dream jobs! The type of project where you click with the client from the start, the process is seamless, the client has complete trust and the designs evolve with collaboration... the end result is a fresh unique brand that stands out from its competitors. Lucy a passionate holistic health coach approached me to bring her new brand to life. The brief was to de...sign a brand that portrayed fun, fresh, reliability, innovation and education. I drew inspiration from the ocean, looking at the similarities between how water and our state are both malleable, so it was important to feature fluid lines. The arch is a significant symbol in the design as it represents the notion of becoming into yourself, walking into the new you. Swipe Left to see the complete series of logos and brand marks. Being a committed business owner Lucy knew the importance of having brand consistency across all platforms. So we not only created a beautiful brand but we created a seamless brand experience across her business stationery, website, e-book and social media. There is SO much to present in this brand, so Im going to present the rest of this project over the next few days. Thank you Lucy @lucyvanderriet for being a dream client and having trust in me to design such an integral part of your business. And last but not least I highly recommend the lovely Lucy, to anyone interested or looking for holistic health advice, essential oils, health programs, education and resources @lucyvanderriet. Her website will be live very soon! Ill definitely be testing some of her delicious recipes! See more
19.01.2022 Named Seashells by my 4 year old As much I love the challenge of working to a brief, I absolutely love creating art with no intention. Focused purely on whats in front of me, going with the flow, adding layers and intricate details. My print shop is still coming soon! ... I know I said that a few weeks ago... but finding the time to setup my shop has been challenging recently - juggling client work and life. Lets hope with the news tomorrow a little more space will be opened up for us all xx See more
19.01.2022 It's that time of year again, Christmas planning time! Christmas parties, posters, promotions, advertising etc etc Here's a few handy tips to get started on your Christmas Designs! And they're all free!... 1. Funny Christmas GIFS to brighten up your besties day head to giphy.com 2. Non-cheesy simple Christmas images with space to write copy - head to unsplash.com 3. Christmas themed or scriptive fonts head to dafont.com 4. Want to hand pick a beautiful colour for your Canva design and need the HEX code - head to color-hex.com So with your colours, imagery and fonts sorted all you need to do is head on over to Canva and upload them onto your design. Let me know if you found this helpful? And what topics would you like to know more about? See more
19.01.2022 Things may have quietened down.... But this really is the perfect opportunity to work on you, your brand and your business. So that when everything gets back to normal, you will be in a far better and stronger position.... They say the one's who made it through the GFC were the one's who continually showed up and continually marketed. So here are 5 ways you can continue showing up for your customers, whilst elevating your brand and without spending a cent. 1. Launch a weekly/fortnightly or monthly email newsletter. Keep your email subscribers with news on what's happening in the business, share inspiration and provide tips. 2. This is a good opportunity to assess your website and ensure it creates an optimal experience for your target audience, speaks to their concerns and sends the right message. 3. Review and refine your content calendar. 4. Provide value to other small businesses who might be doing it tough also, by sharing them on social media or giving them reviews and comments on their Google Page. 5. Share your knowledge - you would be so surprised with how much knowledge you have and how much that others would love to hear. I think it's tough being a small business at the moment, but if we can be there to help each other out then the load might be a little lighter! I'm going to do all of the above as well so keep me posted on how you go x See more
18.01.2022 Kind Words - always makes your day!
18.01.2022 A space that is secluded from the domestic chaos, but close enough to pop dinner in the oven? Well keep your eyes peeled... because I've got something exciting launching tonight! My husband and I have created something unique, that will solve a problem for those of us who work from home. And put a little more sanity into our lives!... Can't wait to share!! Can you guess what it is? See more
18.01.2022 Sue-Ellen from Seventy Event Management @seventy_event_management and I had our first conversation just over a year ago. We were due to create a new website for her at the beginning of 2020, but the universe had other ideas. Sue-Ellen was affected by the gippsland fires at the beginning of the year and her event business was forced to come to a hault with Covid-19. Normally she would have been flat out however she used this time to focus on her business and brand. ... The brief started out with a website design but we both soon realised we needed to design a brand first, one that reflects what Sventy Event Management and Communications is today. So at the middle of 2020 we set about diving deep into her business (one of the best things I love about my job). Why are you in business, what is your business about, your values, mission and vision are some of the questions I ask. And so we set about developing her a fresh new brand. We designed a series of logos and brand marks, kept the original Seventy Events colour and pattern. We created some branding guidelines around brand photography, updated her social media visuals, business stationery and created a brand new website. Of which she launched this week!! www.seventyevents.com.au It’s like all the work that’s happened over so many years is in a little nut shell for people to see. It is absolutely stunning and exactly what I was hoping for I could not be happier with the process and the end result for this business. Sue-Ellen I admire your determination, commitment and focus you shown have shown during a challenging year. You were a pleasure to work with and thank you for trusting me with your business. If you are in the Gippsland area and looking for a dedicated, inspiring and hard working event manager, I’d highly recommend Seventy Event Management and Communications - for corporate, community and private events. See more
18.01.2022 Pin it On Pinterest! I recently did a Pinterest masterclass and found it to be a very valuable platform for increasing traffic to your website.... If you have a little more time to work on your business at the moment, I highly recommend setting up a Pinterest business account, whether your a service or product based business. So I'm going to share what I learnt... has over 300 million users all your pinned images will link back to your website place your keywords in your pin titles and descriptions for improved SEO it's not about the number of followers you have, but more about the number of clicks on your pins use it to promote links back to your blog or opt in page schedule pins in advance - (I use Later for this) free access to your Pinterest analytics traffic to e-commerce stores has doubled in the past year And Pinterest has just released a 'Shop' tab in some countries... apparently it will be in Aus soon! So for a free platform I think it's got some really good benefits! Although I'm not a Pinterest expert.. if you have any questions I'd be happy to help See more
17.01.2022 Introducing my 2021 Wall Planner! After completing almost all my client work I couldn’t sit still for long.. my brain was buzzing again so I thought ‘let’s create a wall planner’ And so here it is! ... An A2 2021 wall planner, illustrated and designed by me. I’m selling this as a digital file and so you will be responsible for printing... however I have included my print recommendations. No postage costs, packaging or postal delays. Say goodbye to 2020... and start planning your goals, adventures, dreams and commitments! Head to www.theelise.com.au to purchase. Cost is only $10 Shout out if you have any questions. And happy planning!
17.01.2022 Did you know colour improves brand recognition by up to 80%. ~ One of the main objectives behind a brand identity is to showcase your uniqueness and create an emotion towards your business. One of the simplest ways we can do this is through colour! ~ Colour has the power to evoke so many emotions so pick your hues wisely! And think about the feelings you want your audience to experience. ... ~ 2019 stats from Forbes. See more
16.01.2022 I recently finished reading Big Magic by Elizabeth Gilbert and Open Wide by Melissa Ambrossini. And theyve both inspired me to allow more time for creativity. So after not doing the thing I love most for so long - drawing - I've decided to make it a priority each week. So this was todays rainy day exercise. An illustrative brand concept for a boutique gift store. Look forward to sharing more creative and spontaneous work. ... Have a great weekend!
16.01.2022 Its crazy how many logos us designers have sitting hidden within our computers - beautiful designs not in use and gone to waste. This logo and signage was recently designed for a speech pathologist on the Qld coast. So although this lovely little logo wasnt the chosen design, I still believe it deserves some time to shine! ... As part of this project we are completing her brand with new exterior and interior signage for her clinic. Looking forward to sharing the complete visual identity soon @ Mornington, Victoria See more
16.01.2022 Email marketing... are you a fan or do you find them inbox clutter? "59% of consumers say marketing emails influence their purchase decisions." Personally I don't mind the odd email here and there if you they are offering something of value to me or advertising a good sale! ... So how can you get started if you haven't began email marketing yet? There are many online platforms out there which enable you to create your email list, design your email campaign, schedule the email and track your results. Two of my favourites are Active Campaign (paid) and Mail Chimp (Free and paid subscriptions). Both of these platforms have easy start up tutorials. I'd say Mail Chimp is probably a little easier if you haven't used these platforms before. If you get stuck you can just about ask Google anything! Oh and of course if you need help with setting up a pretty little email template, you know where to find me . . . (stats from SaleCycle 18 Essential Email Marketing Statistics: 2019 Edition) See more
15.01.2022 Another amazing lady launching her brand this week! It was a pleasure bringing your brand to life and I can’t wait to see what’s in hold for you in this next chapter
15.01.2022 Easter is on its way! Can you believe? Where was Melbourne's hot February A recent poster design for the Eggmazing Easter Carnival in Mornington put on by @pursuitchurchmornington. This artwork was then transferred onto a Instagram post, Facebook post, printed flyer and a large sign.... I love getting the chance to design something fun and festive! . . Mock up by @moyo.studio See more
15.01.2022 Whilst in lockdown I had the pleasure of illustrating two portraits. The first portrait was of three kids for Fathers Day. And the second was a bit of nostalgia for a friends dad. A portrait of his old band - for Fathers Day too. ... I don’t often get the chance to illustrate but I loved working on both these projects. There is something special about creating pieces that are so sentimental and mean so much to the receiver.
15.01.2022 Just for fun I created an Easter colouring for you or the kids to enjoy while we're all staying at home this long weekend. It's definately going to be a different Easter for us.... To download simply head to my link in bio, print and have fun! (and yes... no email sign ups) Share your colouring's with me - in your stories or posts by tagging me @theelisedesigncollective See more
14.01.2022 Hello friends, So I have finally sorted my Google Business page. If you have been a past client of mine, I would absolutely love it if you could please take 5mins to write a small review. Click link below... https://g.page/r/Cf3Mx3o3RkW-EAc Thanks so much, Lauren xx
14.01.2022 Congratulations!! I’ve loved bringing your brand and site to life And if your after an event manager in East Gippsland I could not recommend Seventy Event Management and Communications enough!
13.01.2022 Named Seashells’ by my 4 year old As much I love the challenge of working to a brief, I absolutely love creating art with no intention. Focused purely on what’s in front of me, going with the flow, adding layers and intricate details. My print shop is still coming soon! ... I know I said that a few weeks ago... but finding the time to setup my shop has been challenging recently - juggling client work and life. Let’s hope with the news tomorrow a little more space will be opened up for us all xx See more
13.01.2022 I have a few... But this is probably my most important value in my business. Because only with collaboration can we achieve amazing things and enable you to grow.... The best brands are created with dedication and openness
12.01.2022 Ive been busy behind the scenes And Ive got just the thing for you if a new brand design is on the horizon soon. Its my 10 page e-book - How to prepare for a Brand Design... Im actually really excited for this! I really should have created this months ago All designers will love you even more for being this prepared! This is for those who would like to get a deeper understanding of whats involved during a brand design project and how to put your best foot forward. Youll learn: what essential business foundations you need to have in place prior what youre responsibilities are what the most important step is and how you can prepare for this how you can get insights into your target market why you need to allocate time in your diary to complete your project why you need more than a designer for a complete visual identity why not to ask family and friends for their opinions why you should take the next steps Brand design can be daunting... its a big investment of time and money. Knowing this information will enable you to get the most out of your future brand design experience. And it doesnt matter if your not intending to work with me (no hard feelings here) - this information is relevant to the way most designers work industry wide. Its a lengthy one So pop on over to the link on my bio, download and sit down with a cuppa and enjoy!! Id love to hear if you found this helpful x See more
08.01.2022 Done is better than perfect... the new way Im living by this year in regards to my own work! (because lets be honest I could sit on something forever) Anyway my new website is now live As a designer, designing for yourself is THE hardest - were our own biggest critic and its never complete. But I think this gives you a pretty good idea of who I am and what I do!... Go take a look at www.theelise.com.au or via the link in my bio. And be sure to check it out on your desktop Any thoughts, feedback or suggestions are all welcome, send them my way. And a big thank you to @annaroganwriter and @sisterscout_ - my website wouldnt be the same without your amazing words and photography See more
04.01.2022 Working from home mums? Do you time block your week? I have always thought about it but never actually done it, until recently. Too often I find myself thinking 'oh I quickly do this and 'I'll quickly do that' - feeling as if I'm chasing my tail, and never getting out the door for some exercise!... So I recently started time blocking my weeks on a Sunday night. I colour block admin/email time, client project time, my exercise time, marketing time, lunch, crazy bath/dinner time etc and so far it is going really well, I'm sticking to the schedule and feeling on top of everything! If you wanna give it a go, I have created this pretty little weekly planner just for you - click the link below - no email entries required. Id love to know how it worked for you, lemme know! https://theelise.com.au//2/09/The-Elise-Weekly-Planner.pdf
03.01.2022 I recently designed a warm and rustic Instagram aesthetic for @hillgrove.farm To reflect life on a farm, and share the journey of bringing back to life 400 olive trees. It was a joy to bring Annas ideas to life, through a series of illustrations and carefully considered imagery. Followed through with a template for Anna to continue working with I love this little families story and with the bonus of an aligned and cohesive feed, Im so looking forward to watching this farm g...row. If this sounds like a story youd like to follow... a family of four from Melbourne caring for 400 olive trees with no idea what their doing - than make sure you follow @hillgrove.farm for the down to earth and hard working life on an Olive Farm. @ Melbourne, Victoria, Australia
03.01.2022 HERE IT IS... Apparently my peak audience time is 9pm... I was going to wait until then but really Id much prefer to be having some chocolate and a cuppa on the couch... so here it is.... (plus I cant wait to show you) Welcome to the new rebrand of The Elise Design Collective ... Beautiful Brands Built with Heart Taking the time to create our own brands for us designers is something that gets pushed to the side a lot - as like all small business owners, we spend our time designing for our clients rather than ourselves. So its super exciting for me to actually accomplish this! (you know what I mean fellow designers ) In amongst completing client work, wrangling two toddlers and crafting my own brand its been a busy first half of 2019 - I cant wait to see where it goes from here! Take a look around and feel free to email me if you have any questions PS An exciting offer will be announced tomorrow afternoon. www.theelise.com.au
02.01.2022 SAVE for LATER ~ Do you struggle to find visually appealing images for your audience? Here are my top 3 go-to sites for like actually GOOD stock images. ~ Moyo-Studio ~ Pay per purchase, Moyo has beautiful images from about $6+. Plus you receive 24 FREE images when you sign up to their mailing list and free photos sent to your inbox every month. @moyo.studio... ~ Unplash ~ Premium FREE useable images for a whole range of categories. No cheesy stock images! And its always nice to credit the artist! @unplash ~ Stocksy ~ Not Free, however this site has thousands of premium photos. This site is really useful when you need a high quality, on brand image, for a specific project. Search by colour or category! @stocksy Save for later and keep on hand See more
01.01.2022 Congratulations Rock Health and Fitness on the next exciting chapter! It was a pleasure bringing your brand to life!
01.01.2022 Let's all just trust were on the right path #newbeginnings #newbusiness #freshstart #needabranddesigner #designerbossladies #graphicdesignmums #livingtrue #brandsbuiltwithheart #mindfulwomen #mindfulbusinessowners #mumswithhustle #womensupportingwomen #smallbusiness #smallbusinessgoals #newbeginnings #smallbusinessinspo #weeklyinspo #weeklyquote #instainspo #mumpreneurs #branddesigner #branddeveloper #livingourbestlife #beingauthentic #authentic #aligned #truevalues #businesschicksau #businesschicks #theelisedesigncollective
01.01.2022 Tonights little illustration inspired by Seventeen Seventy in Qld. If anyone hasnt been here before, its a beautiful inlet with a sandy campsite right on the water edge. The perfect spot to watch the sunset over the water. Dreaming of a trip here once were out of lockdown.... Swipe left to see the real life me camping amongst heat and dirt @ Seventeen Seventy
