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The Friendly Agency

Phone: +61 2 8006 9473



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25.01.2022 Make 2018 your most creative yet.



24.01.2022 We started a weekly photography comp at Friendly HQ, just for fun! Last week's theme was "Winter", and here are our winners of the secret ballot (it's a tie between Angela and Julia). Who would you vote for? Can't wait for this week's photos....!

23.01.2022 Whats been happening with Friendly, you say? Weve been busy! And heres one of the many reasons why. Please enjoy our recent design work for our friends at Balance.

22.01.2022 How was your week? Ours was fun. This week we guided a work experience student who learned so much including gaining user insights for one of our clients, Balance Water. We did guerrilla interview techniques; and celebrated our UI designer Ron's birthday with a Ferrero Rocher cake . Off to unwind for the weekend, ready to start afresh on Monday. Happy Friday everyone!



21.01.2022 It is awesome to see Macquarie University putting Friendly's research, design and development into action with the launch of MQ Health https://buff.ly/35dZqb7, made possible using MQU's design system GEM https://buff.ly/327v3RT built by Friendly. Congrats to everyone who worked on the MQH project.

21.01.2022 This week's Friendly Inspiration Session was presented by our MD Dale Thornton, who spoke about the 3 days he spent at Semi Permanent Sydney. Highlights included talks by Ajaz Ahmed from AKQA, the guys at National Geographic, Paula Scher, designer Gemma O'Brien, and the legendary Tinker Hatfield. Dale also attended the annual AWARD presentation evening as part of SemiPermanent. Congrats to all the winners!

20.01.2022 Our statement on working with you through the Covid-19 pandemic: We're in this together. Our Friendly team are happy to discuss your requirements and answer your questions to set you up for success as we work through this current situation together.



19.01.2022 Congratulations to our client and partner, Peter Manettas of Manettas Seafood Market for the ShoreTrade initiative, which Friendly is proud to be a part of.

19.01.2022 Are you a business owner or a manager in the retail, dining, dance or fitness industry? Friendly needs you! If you are an Australian citizen, a Sydney resident, and are available on these dates, please contact [email protected] for more details. You could receive a $100 gift card for your participation.

19.01.2022 Our ex-Digital Producer Konalee La Spina was recently interviewed as part of The Cluster Melbournes Story Time series. This is what makes Friendly an awesome digital agency .

18.01.2022 We have some great news to end the week! The Friendly team are proud to see our design for the Aware brand transformation announcement page go live. We're especially excited about the subtle interaction design animation that adds an extra layer of user delight. Thanks to lead designer Dale and lead developer James for bringing the design to life. Check it out: https://www.aware.com.au/

18.01.2022 Because Corona Virus won’t stop us - our web design for Perfect Image has launched! For perfectimage.com Friendly provided UX research, wireframes, prototyping, usability testing and project management. Connect with us so we can discuss how we can do the same (and more) for your business.



17.01.2022 After 9 months of User Research, Prototyping, User Testing, UX Design, UI Design and Interaction Design, we are proud to announce the launch of Autotrader Australia.

16.01.2022 Friendly is proud to announce the launch of our latest work. We designed the UX/UI of ShoreTrade an app and web platform set to disrupt the seafood market and restaurant industries. Working closely with founder Peter Manettas, we have streamlined the process from catch to plate.

16.01.2022 Heres Our Superduper Product Designer Justine sharing her knowledge at the Enterprise UX Sydney meetup this week. Thanks Tank Stream Labs for having Friendly over! Photo credit: https://buff.ly/2HMOohw

14.01.2022 Congratulations to our clients Mad Paws on your success! Everyone at Friendly is proud of the great work our teams have collaborated on to create an awesome product. Thank you for putting your trust in Friendly .

13.01.2022 Friendly's Founder and Managing Director Dale Thornton had the pleasure of representing our clients at the FinTech Australia Awards last week. Congratulations on winning Excellence in Cyber Security, XM Cyber! We're proud to be working with you.

12.01.2022 The team that paints together... Last night's team activity had us polishing our painting skills. And this is what you get when you mix fun, creativity, and red wine.

12.01.2022 If you haven't heard of The Michalaks, here is a taste of one of their awesome vlogs. They talk about the project that we worked very hard on together (along with a few others), called Wantfeed. Please check it out and support it; it's a pretty great concept. www.wantfeed.com

12.01.2022 Very excited to share that the Wantfeed App that we designed will soon launch in both iPhone and Android versions. Wantfeed is a collaboration between Friendly and our development partners, StationFive. Here's our client Stef Michalak talking about it on his vlog. Watch this space!

11.01.2022 Proud to announce HUB24s launch of the HUBconnect Investor App - researched, tested, and designed by The Friendly Agency. HUBconnect enables Financial Advisers to bring together their Investors' accounts from various investment platforms, displayed in one simple intuitive App. This saves Advisers from logging in to multiple platforms and manually merging data, and allows Investors to view investment strategies come to life in real time. A huge congratulations and thank you t...o everyone involved on this project. iPhone https://apps.apple.com/us/app/hubconnect/id1516965769 Android https://play.google.com/store/apps/details Built by StationFive.

11.01.2022 Proud to present our last website launch for the year! Please enjoy Brightside Cover www.brightsidecover.com.au Thanks to our wonderful team for your hard work on this and all our projects this year. More awesomeness to come in 2019!

10.01.2022 Have you seen our latest work? One Music brings together APRA AMCOS and PPCA music licensing in one place, with a simple 3-step process. You can watch the video on the homepage for more info. Friendly did UX Research, User Testing, UX Design, UI Design, and Front-End Development. Need something similar for your business? Let's chat!

10.01.2022 Starting next week, Friendly will no longer have a Melbourne office. We would like to express our gratitude to our Digital Producer extraordinaire, Konalee La Spina, for holding the fort and for keeping true to our name. We shall miss your sunny smile, Kon! Thanks also to the awesome people at The Cluster Melbourne for hosting us in your wonderful space. Just this view alone made it extra special! And fret not, you can still reach us in our main HQ in Surry Hills in Sydney. Keep an eye out for more of our work to be featured soon. Happy weekend!

09.01.2022 Today was dress up day at Friendly HQ. Guess the emoji! How was your day?

08.01.2022 Facebook did a significant redesign. Thoughts?

08.01.2022 2018 was a great year for us, and this year promises to be even bigger.

07.01.2022 Thank you DotCom Magazine for this interview of our Founder and Managing Director, Dale.

06.01.2022 Hope everyones taking care and staying healthy out there. We found some tips and resources for designers, illustrators, and self-employed creatives during the Covid-19 outbreak.

06.01.2022 Our clients Manettas Seafood Market are ready to take your seafood and meat orders. www.manettas.com.au was designed by Friendly to make online shopping easy and seamless. Create your account now, then sit back and relax.

06.01.2022 It's funny coz it's true

05.01.2022 On the weekend, Friendly's Angela married her soulmate Champs, and we couldn't be more chuffed. Congratulations you guys! : Birch & Wattle Photography

05.01.2022 Hope everyone’s taking care and staying healthy out there. We found some tips and resources for designers, illustrators, and self-employed creatives during the Covid-19 outbreak.

05.01.2022 Because Corona Virus wont stop us - our web design for Perfect Image has launched! For perfectimage.com Friendly provided UX research, wireframes, prototyping, usability testing and project management. Connect with us so we can discuss how we can do the same (and more) for your business.

03.01.2022 Throwback to that time The Michalaks travelled from London to visit us at our Surry Hills office so we can work together on their fabulous startup, Wantfeed. Our MD and founder Dale Thornton and the rest of the Friendly team are featured from around 22:20 if you're inclined to skip (we also appear on a few of their "Australia" videos). However Stef is a pretty awesome filmmaker so hope you enjoy the video!

02.01.2022 We need user testers! If you are 25-45 years old and meet one or more of these criteria: * Lives in Sydney * Working mother (full or part time) with more than 1 child in school * Uses multiple devices (mobile phone, laptop, tablet, wearables)... * A regular user of social media * A lover of tech and the latest gadgets and devices * Available on the 19th, 20th or 23rd July, you might be eligible to be one of our user testers. If chosen you will receive a $100 gift voucher for your efforts. We only need a few so hurry! Contact [email protected] or [email protected] for more details. Please note, if you work in design or the insurance industry then you are not eligible.

02.01.2022 Today was #FitnessFriday at Friendly, which means doing our daily Stand-up while doing sit-ups. Hydration courtesy of our good friends at Balance. Happy Friday and have a great weekend everyone!

02.01.2022 We checked out the Vans Park Series Oceania Womens and Mens comp at #fivedockskatepark on the weekend. What an awesome day! Congrats to all the winners. Have a look at City of Canada Bay councils website, which we designed, for other events within the area: https://buff.ly/2IsqqZc #vansskate #skateboard #vans #fivedock #canadabaycouncil

01.01.2022 #10YearChallenge In 2009 The Friendly Agency was a one-man-band, and this was our founder Dale Thornton's only office - at home. Juggling a young family and his dream business wasnt easy (it still isnt!), but look at Friendly now. Pictured is our Sydney office, and we're also at a co-working space in Melbourne. Thanks to our loyal clients, some of whom we've worked with since 2009; and to our wonderful Friendly team for their hard work. Lets do this challenge again in 10 years!

01.01.2022 An awesome archive of 1990s websites.

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