The Good News Writer | Writing service

The Good News Writer

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24.01.2022 Who would you like to do business with? Someone who is upbeat, positive, with great tips, ideas and positive stories to share. Or, someone who is negative, pessimistic, and everything is just too hard? Customer Success Stories give you the opportunity to share your Good News Stories and build that positive vibe!

20.01.2022 We have all sat through those boring presentations where the presenter has talked about how good they are, how long they have been in business, how big and successful they are, and how great their products are. Your eyes blur over and wish you were out of there sitting on the beach, sipping on a cold beer enjoying the fresh air. You are thinking, "So what? I couldn't give a crap about your corporate blurb. It is just marketing hype. It does nothing to help me! How can you he...lp me get customers? Solve that problem in accounts?" Or whatever the problem of the day is. Always focus on the customer. What is the conversation going on in their minds? What is causing them grief? Where are they bleeding? When you focus on a customer's expensive, urgent problem, then demonstrate a proven solution, they will have their credit cards out, ready to buy before you can say, Ned Kelly. Just like the saying, "Pictures tell a thousand words." Stories paint mind pictures create emotional connections and memories. They make situations real, create authenticity, build credibility, educate, and enable you to prove that your solutions work. In other words, carefully crafted customer success stories aligned with your core marketing messages sell.

20.01.2022 How do you boost productivity by 43%? By making your employees individually feel valued and cared for. John Eades a Leadership Specialist discusses this and the findings of a study done at the University of Berkley about what motivates productivity. What they found was astonishing. When people felt recognized for the work they did, they were 23% more effective and productive versus when they didn’t. But when people felt valued and cared for, they were 43% more productive and effective versus than people who didn’t. That’s a 20% improvement when people know they’re appreciated. This is a great read. Highly recommended.

12.01.2022 My thoughts exactly this morning...