The Initiative in Gold Coast, Queensland | Social media agency

The Initiative

Locality: Gold Coast, Queensland

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• Social media agency
• Graphic designer
• Digital creator

24.01.2022 Sundays are always for the beach even in winter. . #goldcoast #beach #sunday

24.01.2022 My name is Tamara and I have an unhealthy obsession with @yesyesjalapeno #creativity #inspiration #justcoolshit

22.01.2022 Copywriting is a critical component of creating engaging content. Finding inspiration can be exhausting and sometimes good enough isn’t good enough. Good is dull and unimaginative here are 7 words to use instead of ‘Good’ for some Friday inspiration

21.01.2022 Simple and elegant packaging design for @nvylifestyle

21.01.2022 There is a reason that Content Marketing costs 62% less than traditional advertising and generates about 3 times more leads. Creating Content out of thin air can be tricky, it takes copywriting skills, design skills and industry expertise. One of the most common questions my clients ask me is what do I post. We’ve all had creative blocks so for those days where you need a bit of inspiration I’ve created a list of high level ideas to kick start your creativity number 1 being case in point. Link in bio

21.01.2022 All this WFH has got me thinking about the need for a separate studio I’m dreaming of this delightful Plaster Fun House by @sansarc.studio which is a fusion of Art Deco and P&O architecture. To me it’s like a fusion of Sydney’s northern beaches and Gold Coast relaxed style - if only our Queensland Premier could be more collaborative right now we might also have some new creative outcomes!!

21.01.2022 https://www.9news.com.au//210c130c-d6a9-41d5-aba8-a72ba88d

21.01.2022 You can have anything you want if you dress for it Edith Head

21.01.2022 Summer bodies are made in Winter! #covidweightgainisreal #covidweightgain #getmoving

20.01.2022 Welcome! We've been waiting for you. #happynewyear #2021

20.01.2022 QLD IS NOW OPEN!!! Come on down friends (sorry Victoria hopefully you can visit soon) #goldcoast #queensland #australia #covidsux #covid2020life #sunshine #surf

20.01.2022 With the world becoming even more digital, it has been work, work, work this month including the design of the print publication for the 50 Best Places to Work study and digital assets, design and development of Work For The Best website, website design and development for Wrk+ and a beautiful branding project for Japanese brand Holly Camp based on Amami Island, if I can ever go OS again - it’s my first post of call!

20.01.2022 Identity for LA skate brand LEVEL We have been working with these guys on building their identity from the ground up, from the creation of their primary logotype to the design of all their branding elements Find your spirit and take a stand #skatelevel

19.01.2022 What were we saying about more disco? Don’t do it Tamara, you do not need another Alfa, but do I? Alfa Romeo Disco Volante by Touring Superleggera. #alfaromeo #alfaromeodiscovolante #disco #luxury #luxurycars #alfaromeoofficial #alfaromeoracing

19.01.2022 Sunday. #daffodils #clouds #solitude #poetry #williamwordsworth #

18.01.2022 I’m so proud to be collaborating with such amazing brands that are making a difference. Creating a brand strategy today for a sustainable lifestyle brand coming soon to an insta near you. #brandingdesign #lifestylebrands #sustainability #sustainabilitymatters #earthfriendly #ecofriendly #ecofriendlyproducts #graphicdesign #goldcoast #moodboardaesthetic #moodboardmonday #moodboarding

18.01.2022 Urban landscape symbolic of 2020 round and round we go! This beautiful shot is by the stair obsessed @zhpixx

18.01.2022 Saturday musings stay strange ALWAYS! #staystrange #weirdisgood #art #moodboard #graphicdesign #theinitiative #weekend #branding #graffiti #graffitiart #brandingdesigner #fritzhansen #arnejacobsen #dansihdesign

16.01.2022 After a day gardening, I’ve decided artist Nobel Truong’s version is much smarter.

16.01.2022 Embracing one of my favourite cultures for a new Los Angeles branding project. #skatelife #skateraesthetic #streetstyle #urbanphotography #urban #graphicdesign #brandingdesign #branding #losangeles #losangeles

15.01.2022 I’m so excited about this new concept for an important non for profit organisation. #madewithlove #comingsoon

15.01.2022 Blue sky thinking a place for ideas, concepts, new ways of doing things, improved products and services, or just a different outlook. It’s a new week, be free with and try something new

14.01.2022 All things digital In 2010 I took the plunge and launched The Initiative amidst the global financial crisis, after 10 years I’ve had the pleasure of creating amazing brand experiences and digital content for clients all over the world including seasonal campaigns for US brand Sterling Forever. I’ve always been passionate about the digital space and the endless opportunities within it, but now amidst a new form of crisis my passion for digital design and online marketing is now more focussed than ever.

13.01.2022 Plant a tree and it will set you free. #musings #gardening #graphicdesign #inspiration #moodboardaesthetic #moodboardmonday #sustainability #sustainabilitymatters #sustainablebrands

13.01.2022 My type of festivities! #ocean #summer #goldcoast #swimming #christmastides #surf #australia

12.01.2022 Obsession cont’d

12.01.2022 Get your copy of the 2020 Best Places to Work designed by @__theinitiative__ (that’s us!) is in today’s @financialreview #bptw2020 #designedbytheinitiative #graphicdesign #publicationdesign #gptwau #gptwaustralia #brandingdesign #printdesign #editorial

12.01.2022 I once had a ‘Manager’ who told me you’ll never by a writer Enter Enamel Diction. Written in the summer of 2010, the glossy guide about how to tell a girl by her nail colour, inspired a following. Launched to the US by special invitation to New York Fashion Week in 2011, the Enamel Diction brand quickly grew into a digital sensation and colour phenomenon. How do you like those apples Manager lady?! Moral to this story, don’t let someone tell you who you are, work hard, keep growing and always be the boss of your nail enamel gloss! #branding #bookstagram #publication #nailpolish #enameldiction #theinitiative #nailcolors #goldcoast #writinginspiration #inspiration #careergoals #careerdevelopment #writingcommunity #writersofinstagram #losangeles #lalaland #goldcoastdesigner

10.01.2022 A ship in harbour is safe, but that is not what ships are built for. The Sydney to Hobart cancellation another sad moment for 2020 is there a fast forward button on this? #boxingday #covid19 #sydneytohobart #raceday #sailing #quotes #australiandesigner #creative-inspiration #theinitiative #creativepreneur #typematters #communityovercompetition #brandingdesigner #brandstylist

10.01.2022 Friday you’ve been on my mind! . #weekend #designer #designinspiration #ocean #beach #goldcoast #beachlife #beachvibes #graphicdesign #branding #brandingdesign #websitedesign #burleighheads #burleighbeach #burleighheadsnationalpark . @tatianasoppa

09.01.2022 Minimal and elegant packaging design for a lifestyle to envy. #madebytheinitiative #theinitiative #branding #lifestyleproducts #lifestylebranding #design #australiandesign #australianbrands #creativeinspiration #creativebrands #theinitiative #creativepreneur #typematters #logodesign #inspiringwomen #communityovercompetition #brandingdesigner #brandstylist #logomaker #logomark #logodesigner #logoroom #logoart #logoworld

09.01.2022 As a minimalist I try to care about people and creation rather than stuff but every now and then some things are just essential like these amazing hand made lamps by the talented @sarah.nedovic #sarahnedovic #design #australiandesign #melbourne #melbournedesign #melbournedesignstudios #interiordesign #interiordesigninspiration

09.01.2022 . #albertcamus #summer #winter #quotes #design #graphicdesigner #goldcoastdesigner #sydneydesigner #losangelesdesigner #brandingdesign #mondaymotivation

09.01.2022 Visual language design and story telling for Level Skateboards starting with the Brand Ethos. / We don’t believe that one course should determine your direction / WE BELIEVE IN EQUALITY AND THE HEALTH OF OUR PLANET.... FORGET THE HORIZONTAL, DON’T STAY VERTICAL. / Find your spirit and take a stand. #skatelevel

08.01.2022 Do something this September that’s worth a remember - create, make, bake or shake. Don’t let the pandemic get you down, find a Spring creative fling and do something fun. Write a ditty, plant some herbs, try a new recipe or dance in a reel, whatever you do, please share with me, I’d love to see you!

08.01.2022 The Plastics We all know plastic isn’t great but did you actually know how bad it is? It can take 1 plastic straw 200 years to decompose. Every year we use approximately 1.6 million barrels of oil just for producing plastic water bottles. Plastic waste is one of many types of wastes that take too long to decompose. Take a second to think before you buy and always reuse and refill where you can. Check out our story for more plastic stats PSA over. #plasticfree #ecofriendly #ecofriendlyproducts #ecofriendlyliving #sustainableliving #sustainability #goldcoastwomeninbusiness #goldcoastdesigner #graphicdesigner #plasticfreejuly #iquitplastics #pollution #rubbish #landfill #goingzerowaste

06.01.2022 Less panic, more disco...

06.01.2022 What a year it has been, with everything that has happened however, I'm grateful to have worked with some amazing people this year and grown strong relationships (albeit virtually). Wishing you all a Merry Christmas. After some sunshine and ocean swims, we will be back in the new year, energised, refreshed and hopefully seeing more of you in person! #merrychristmas #christmas2020 #xmas #bushchristmas #summerchristmas #madebytheinitiative #nature #inspiration #photography #portfolio #theinitiative #designstudio #creativepreneur #branding #brandstylist #createdtocreate #webdesign #webdesigner #graphicdesign#creativewomen #designlove #brandingidentity #brandcuration #creativeladydirectory #visualdesign #creativedesign #brandstudio

06.01.2022 Monday Mood #blahs #mondaymood #mondayvibes #designer #goldcoastdesigner #blahblahblah #illustration

05.01.2022 Finding inspiration from the amazing and a little bit spicy @yesyesjalapeno #graphicdesign #digitaldesign #photography #designer #design #sydneydesigner #brisbanedesign #australiandesigner

05.01.2022 But soft, what light through yonder window breaks? Alvar Aalto made his name as a master of modern architecture through his beautiful combination of organic freeform and modernist style however, what we don’t often hear about is that he worked closely with his wife Aino Aalto to create his masterpieces including the Aalto Vase for the luxury Savoy restaurant in Helsinki that opened in 1937. It seems the love story does have a happy ending! #finishdesign #aaltovase #alvaraalto #ainoalto #savoyhotel #finland #architecture #design #interiordesign #interiordesigninspiration #shakespeare #shakespearequotes #romeoandjuliet

04.01.2022 Social distancing

02.01.2022 Find your voice, take a stand, share independent ideas with uncommon ears. You never know you might grow.

01.01.2022 Thanks a trillion @den_holm now I have a small obsession with winning the dot = unproductive! I WILL FIND THE DOT! #denholm #bringelliehome #design #obsession

01.01.2022 "To create is to believe in tomorrow." https://www.theinitiativeco.com.au/ideas/spring-playlist