The Island Creative in Devonport, Tasmania | Web designer

The Island Creative

Locality: Devonport, Tasmania

Phone: +61 458 168 089

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• Web designer
• Marketing agency
• Social media agency

25.01.2022 Hey! How are you today? I was just thinking about how connected we all are now we have the power of the internet and how easily we can reach people from different parts of the country or world in an instant! So, tell me - where in the world are you right now?... lets see how diverse our audience is here! Let us know in the comments below!

25.01.2022 Facebook Groups, love them or hate them? Im a lover, although I have definitely culled the amount I am in over the past few months! Do you utilise groups for your business? Its always been something I have wanted to get up and running, but lacked the time to dedicate to doing it properly. I find groups with a more specific niche work the best, and a lot of eCommerce businesses use them very successfully to build their "tribe" or most loyal VIPs. There really is sometime sp...ecial about finding your "people" and being able to discuss a certain topic with others who just get it! As a Mum Ive been in a few parenting groups, most of which I have promptly left, but Im now in a fantastic group really aligned with my values. Its the same with my business side, I have two groups that I am a part of that genuinely give me a sense of community and I am surrounded by like minded people. Groups are an area we can support you with for your business, if you are interested in discussing how they could work for you get in touch! See more

24.01.2022 Thinking about running some Facebook Ads? Go you! When done right, these are a great way to grow your sales, increase your exposure, and drive leads into your business. Swipe across for our top 6 questions we always ask before we get started with FB Ads for our clients. Get these things right before you get started and you will be well on your way to designing a kick-ass ad! If you need a hand or would like us to run Facebook Ads for you, reach out via our inbox and we can discuss ad ideas!

23.01.2022 Ive always been super passionate about playing an active role in our local community. So when I started my business, it gave me a bigger opportunity to give back in a way that I knew best! Since 2012 we have been a sponsor of the Devonport Motor Show and play a big part in their online marketing & branding activities. Along with different sponsorships, I have also given free talks for TAFE, and for other community groups, I love doing this because it gives me a platform to share my knowledge and inspire other people or businesses to improve their online presence. I love being a Tassie girl, I love supporting local business and I love our Island State - In case my business name didnt already give that away hehe!

21.01.2022 When I get to this stage in the year I always think two main thoughts. 1. How on earth is it already August, I mean especially this year, March went for 12 years and the rest of the months precisely 4 minutes! 2. I reflect on what we have achieved this year (so far) and what can we start working on to build from for next year. ... How many of you, despite the "interesting" year it has been have kicked goals in your business? What do you already know you want to change next year? Being a creative analytical person Im busy looking at the stats, seeing what worked and what missed the mark and will be setting time aside in October for planning!

21.01.2022 Need a revolutionary idea for your business?! Being a business owner and constantly trying to come up with new & better ways to run your business, market, and grow it can be tiring! So how do we make sure were regularly thinking outside of the box in and looking for new opportunities in our businesses? We wrote a blog about all the simple ways we keep ourselves accountable to staying creative and thinking outside the box, not only for our own business but also for the busin...esses we work with too! You can read it via the link below! http://mtr.cool/iepskbykhp

21.01.2022 Hard or Soft?? Weve got some of the worlds best cheese makers in Tasmania! Whose your favourite? Also yes, this was our platter and we did indeed eat it all. Photo Cred: Melanie Kate Photography at Southern Wild Distillery

20.01.2022 You might have been following us, reading our emails or seeing my posts pop up for a while now and maybe youve been thinking about working with us? Lots of people dont know that not only do we help build your empire, we can train you to work through things yourself as well. Our core package alleviates the pressure on business owners and managers from having to run their online marketing themselves, but if you are not quite ready to hand over the reigns, we can support you in a number of different areas to make things a more simple and therefor enjoyable process. Photo Cred: Melanie Kate Photography

20.01.2022 It's Marketing Plan month! For us, November means Maddie is busy looking over each of our clients Marketing Plans, and liaising with them on their goals for 2021. We see a marketing plan as a really large part of your marketing process. Those with a plan find it easier to stay on track and feel a bigger sense of direction when implementing their ideas. If you are keen to develop your own, but not quite ready for our assistance, we are super busy developing a DIY Package for y...our small #Tassie businesses. It will include a Template of our Marketing Plan, Branding Guide, Analytic Report + Social Media Content Advice. Or for now, check out our latest blog which Maddie (our Marketing Coordinator) wrote on How to Get Results From Your Marketing in 2021. https://www.theislandcreative.com.au//how-to-get-results-f Photo by esteejanssens on Unsplash

20.01.2022 I remember the first time I invested in a support person for my business, I was so nervous about spending money I felt I didnt have. My very first "Coach" was a lady called Debbie who runs a business called the Productivity Hub and she focusses on helping create efficient systems. Looking back now it makes me laugh at my hesitation as it was hands down the best decision I made! Our systems are locked in, my day is planned, I can see what is coming up and I feel much more in ...control. My second, and current coach Jessica Osborn, Marketing & Business Coach in just over a month has already helped me knuckle down on what our niche is and I am really finding our voice again!! Strangely it actually feels really empowering to give over a little bit of control! What decisions have you been nervous about making in your business? Photo Cred: Melanie Kate Photography at Southern Wild Distillery

20.01.2022 We dont really believe in "quick fixes" here at TIC. We believe that planning and strategy combined with authenticity grows an audience. BUT to celebrate the first day of SPRING (wooo!) Heres a quick Facebook tip which might help add a few engaged followers! When someone engages with your Facebook post, the notification on your page will tell you that "Erica" has liked your post and that you can help them see future posts by inviting them to like your page. This sends the "liker" a little notification to invite them to like your page! Building a warm, engaged audience is our favourite way to market your business, and this is a gentle approach to encouraging interaction, from someone already interested.

19.01.2022 Im doing a poll, whats your biggest pain point with working your business online? 1. Blogging and Updating your Website? 2. Thinking of Content to post on your social media? 3. Having the time to work on these areas?

19.01.2022 So, for years mentors and advisors have been telling me I should be charging more, and of course over time the price of our services has had to increase to match our skills and offerings, but heres the thing, I really wanted what we do to be accessible. I didnt want a hefty price tag to be the ONE thing that stops you getting results. If youve been around me for a while you know beyond any reasonable doubt, I love what I do, and if I could give everything to everyone I would (but a girls gotta eat... #cheese). We have a few freebies on offer, like our DIY Branding Guide and some more in the works, because while we cant accept monopoly money, I still want to ensure I am staying true to my core and providing relevant and useful information that is accessible to everyone. Photo cred: Melanie Kate Photography

18.01.2022 Have you been struggling to tap into alternate markets? Ever thought about utilising brand reps? Weve been discussing them a lot lately for several of our clients and Maddie has written a blog specifically about using them for Tasmanian businesses! Head to our knowledge vault to read more!

16.01.2022 What's your favourite Tasmanian Wine? Tag their business below so we can check them out! I just love searching #tasmanianwine and other similar hashtags! Hashtags, on IG and tiktok, are such a great way for potential customers to discover your business. For example, if I wanted to learn more about Tasmanian Wineries, I would search #tasmanianwinery ... surprisingly there are only 166 posts on here! Don't be afraid to take advantage of all 30 hashtags you have available on In...stagram to help your business get discovered. Ps.. Tasmanian Wineries, if you're reading this, start using that hashtag ASAP!I It is totally under-utilised right now so you'll be right in the limelight when someone searches it! You can thank us later...

16.01.2022 Cheers to the long weekend! How are you spending yours? Working? Enjoying a #tassiebeverage with friends and family, or travelling enjoying the best island state in the world?

16.01.2022 So, we have taken on A LOT of new websites over the last couple of months, like A LOT! Its been great to have so much business coming in, but now its time for me to knuckle down and get these websites finalised and live! We like to work collaboratively on the websites as a team, I do the bulk of the design work and then Maddie helps me with the copy & content, so well be busy little bees getting these websites done together! Good thing I LOVE websites, hey!

15.01.2022 I started this business because I wanted to help small business in Tasmania get online, and make use of the many tools available to promote and succeed in their business. Whats your why?

15.01.2022 Rumour has it that today is hug your hound day! I hug my hounds everyday, and the girls, and even some clients also enjoy a bit of special attention from my sweet pooches!

14.01.2022 Looking to sell interstate? Maddie has masterfully WHIPPED up an awesome blog this month with some great tips on how to crack the mainland market! Head to our website to read! https://www.theislandcreative.com.au//8-steps-to-reaching-

14.01.2022 There are some things about social media marketing that totally confuse people. I guess when youve been in the industry as long as we have, its easy to presume that everyone knows what an engagement or content or even a pixel is! Let me demystify it for you. Social Media Marketing is a really broad term for a bunch of different things you can do online to build awareness around your business. The name of the game is engagement. You want to share "content", so images and te...xt that your ideal customer was to interact with, either by commenting or sharing with their friends. Your content should also encourage them to interact with you away from social media, by either purchasing or booking on your website or calling you directly in-store or at the restaurant! Oh and a pixel is a key tool in paid advertising, which, in my humble opinion, is not always necessary if you are kicking goals with your organic posts! Is there anything else about Social Media Marketing that youve always wanted to ask?

14.01.2022 We recently developed a super simple template to help kick start your business branding! It has space to fill in your information and guidance on why each piece of the puzzle is important. Weve started requesting branding guides, or completing our template for new clients that come on board so we can get a solid understanding of their business before we commence on their marketing. It helps us to portray you to your target audience in the best way, right from the beginning of our journey together.

13.01.2022 How extensively do you use the online marketing tools that are available? Do you know which online services you should be using and what aspects of marketing would work for your business & industry? Do you look at your analytics but are not entirely sure what information is useful? Introducing The Marketing Manager! Specifically designed for business owners and managers who are so in tune with their business that they know their only way forward is to get help. Our Marketing ...Manager Package combines all of our skills, as we work together as a team, and directly alongside you, to build your business through multiple online marketing channels, including your website. We've popped the details up on our website for you to take a look and are ready to discuss the opportunities with you for 2021! https://www.theislandcreative.com.au/yourmarketingmanager

12.01.2022 Would you rather hand over the reigns and let someone else take care of ALL your marketing needs for you OR have someone provide advice, support, knowledge & tools so you can learn to do it yourself? Every business owner is different, I like a bit of both TBH, I have the bulk of the work done for me by my team, but then I come in and fine-tune it/add my own personal touch. Its so important to find what works best for you, your personality, and your business.... We do both for clients! Some clients love that they can pass it all over and we work our magic, and others like us to work with them or get our feedback so they can do it themselves. So, which would you prefer? Let me know in the comments below

12.01.2022 The actual view An excellent opportunity to point out that we are more than happy to come and visit you in your place of work! We love seeing what you do, where you do it. We have clients all over the state and getting to travel around our beautiful state is 100% a perk of the job!!

12.01.2022 Another perfect day in paradise!! #tasmania I cant stay away from @spreytonciderco at the moment, food (gluten free!) , drinks, playground, its

12.01.2022 For a year that should have technically felt like a drag, it has actually flown by... anyone else feel the same? And somehow it's now NOVEMBER! Our goal this month is to get ahead with our monthly social planning for our clients so we can have a little break over the Christmas period! Then we can enjoy some social time together like this instead... Are you a planner when it comes to your social media marketing, or just go with the flow and post as you think about it?... Photo Cred: Melanie Kate Photography Location: Tamar Valley Wine Centre

11.01.2022 What happened the day I left my 9 - 5? Here is a truth that may be surprising for a lot of you! For the 9 years I have been running my business I have also worked in administration elsewhere! The past 7 of those in the one location, and it was only on this year that I made the HUMONGOUS decision to leave. I am not a risk taker, I am a slow and steady, long term planner. Others may have cut the ties to the 9-5 a long time ago, but I honestly was way too nervous to tak...e the plunge! However it got to the point where the amount of hours I was working was outweighing any enjoyment I was getting from my work. I was missing out on time with my young family. So what happened? Well no explosions or earthquakes haha! Im scheduling my days, allocating time for each job, delegating to my wonderful staff and getting to spend an extra morning a week with Lilah!! I also coincidently timed it quite nicely as we currently have 9 websites on the go (meaning we are now booked out until at least mid September!) Photo Cred: Astrid Simone Photography

10.01.2022 Have you met Maddie before? Maddie is our Marketing Coordinator and she has a real knack with words! While this photo makes her appear super sweet, Maddie is a real powerhouse and won't stop at anything to get results for your business! She is super driven, LOVES analytics, but also have this amazingly creative brain that comes up with some of our wildest ideas... but they always work!!... I asked Maddie "If you could have dinner with anyone living or dead, who would it be?" and she never got back to me because she was too busy working haha!!

10.01.2022 When I was a kid we spent a lot of time up the lakes, the Great Lake and Central Highlands, Easters, Christmas and every long weekend in between. A running joke was always said "wonder what the rich people are doing" because we simply couldnt imagine how anyone could be having more fun than we were, and all the money in the world couldnt have given us what we enjoyed so freely. Today felt like that. Deep snow, and not a soul in sight, just enjoying our beautiful state in the sunshine with our friends. Once again I feel truly rich and appreciative of this amazing Island we call home #wonderwhattherichpeoplearedoing @ Miena, Tasmania

09.01.2022 I want you to imagine 30 days from now. Youre sitting at your desk. Your in-tray is cleared. The social media posts are scheduled, blogs are written... and for the first time in a long time you feel on top of your work, instead of playing catch up! How do you feel when you imagine that? If youre ready to make that vision a reality, step this way and chat to us about how we can relieve the pressure! We LOVE being online and kicking goals for our clients, especially when it... means we are alleviating the pressure on jobs that arent your speciality! Photo cred Melanie Kate Photography at The Workshop Cafe

09.01.2022 Does your business need a marketing plan? Yes it does We harp on about planning. We do. But it's such a valuable part of building your business! ... Maddie's smashed out a blog this month with 6 steps to writing a marketing plan, absolutely worthy of a read! Behind the scenes here at TIC, we are developing a MUST HAVE package with templates and information on everything you need to start your year off with clear vision, ready to take on 2021! Subscribe to our monthly newsletter to be the first to know about the launch of this package. https://mailchi.mp/bb17afc6d3c5/islandcreativenewsletter

09.01.2022 Is there something that youve been dying to ask me about websites or social media and never asked Nows your chance!

08.01.2022 I had a really specific person in mind when we created our all in one package. A client had come to me because they were feeling overwhelmed trying to manage all areas of their business, definitely fitting the "jack of all trades, master of none" saying to a tee! I could absolutely empathise with them, as for too long I was creating this rod for my own back by trying to juggle everything! Thats when I made it my mission to work with Tasmanian business who are feeling overwhelmed and need a small, skilled team to handle their online marketing. We take an "all in" approach, and not only make the suggestions on what needs to change, we handle the actual changes as well. We love getting to know our clients, building trust and becoming a really useful extension to your business.

08.01.2022 Is a sale the only way to have a big December... We vote NO! It's beginning to look a lot like Christmas! Ecomm clients, are you feeling prepared? Have you changed your marketing tactics to get your amazing products under the nose of potential buyers? You can spend all year preparing for the big event, but it's not too late to introduce some strategy!... - November is GREAT month to tap into your customer loyalty. Got images your clients have tagged you in? Re-use them on your socials to show real people loving your products - Make it easy for clients to purchase by linking directly to the product on your online store on your Facebook Posts - Showcase who the product is for and add those people into your product images... photos with people have proven to get waaaaaay more engagement. - Encourage engagement. Posts that get comments, tagging and shares get under the faces of way more people, but always follow up these "engagement" posts with regular content more specifically related to your brand so that these newly engaged see them as well. - Tap into your target market on Instagram by researching the best # for your posts. Are you feeling prepared? Tag your business below if you've started your Christmas marketing, we'd love to check it out!

08.01.2022 Im here to help you show your customers why your business is unique and why they should want to spend money with you. When working with our clients, our number one priority is getting to know the customer! Because at the end of the day, if we dont know who we are talking to, how do we know what to say? Creating a customer avatar can be a really powerful exercise. If you take the time to really narrow in on who your target customer is, what they do, what they like, and what problems you solve for them, you can almost start talking about them as if theyre a real person. Then when it comes to marketing, it makes it a hell of a lot easier to write, knowing exactly who you are talking to and how youre going to help them!

07.01.2022 My next Tassie purchase to arrive and it smells DELISH!! I signed up to a candle box with @ollieandava so Ill regularly receive fresh candles straight to my door! I checked with Stacey before ordering and she can refill the jars! Meaning once Im done, I can send them back and she can reuse @ Tasmania, Austraila

07.01.2022 Morning! I generally try and avoid being "salesly" on our socials, but today I want to talk about our business and our point of difference! WHAT exactly do we do and how are we different? Well pull up a pew and let me break it down. We specialise in supporting Tasmanian business owners and managers with the online marketing of their business. We take care of your website, organic social media, paid advertising and blogging. A lot of other marketing agencies focus solely on strategy or the "plan" and then leave you to it, but we prefer to form an all-in-one solution, not only developing a solid marketing plan, but also implementing the changes for you, driving your business forward with the purpose of sales and bookings.

06.01.2022 Me. Every email, everyday - Erica

05.01.2022 LOVING the results we have been getting with Facebook Ads over the last couple of months. Thats right, these are online sales we have achieved for our clients during COVID. Take a look at the ad spend compared to the sales achieved - WOOP! You dont have to spend a lot of money to get sales on FB Ads, you just have to set them up right, know who your audience is, design and write the ad to suit them and make adjustments along the way until your ad is getting results like this. Ahh, I just love making money for our clients - the best feeling!!!

05.01.2022 Looking to sell interstate? We wrote a blog with some really useful tips! Head to the Knowledge Vault on our website to check it out!

04.01.2022 Happy 3rd Birthday Lilah!!! I wish I could show the whole world how wonderful you are in one picture. Your personality is the best, you are funny and brave, intelligent and so wonderfully kind. Lately, if I have been a bit stressed you so wisely repeat the words I say to you, "Its ok Mum, I am here" and it really does make me feel so much better. Thank you for choosing me to be your Mum, I am so lucky to have such a special and loveable kid <3

03.01.2022 Car selfies because the glare today is REAL How good is Deloraine! Thats not really even a question because its great without question I had an awesome meeting this morning with Kim from @kosiecountrymade getting their site finalised and commencing new work for their very exciting plans for @ambleinndeloraine!! Stay tuned!!

03.01.2022 What was your first ever job? Tell me with emojis! Here was mine: Can you guess?

02.01.2022 We did it!! Another first this weekend taking on a few of the tracks at @wildmerseymtb Lilah and Ive been riding everywhere lately, enjoying time together on our daily commutes and Ive been nagging Simon for ages to head out on a track! There was a lot of wooohoooo s from Lilah and a number of eeeeeeks from me, especially on the way down but wow what a killer way to spend an afternoon with my sweet family ... We cant wait to go again!

02.01.2022 Its almost the WEEKEND! What are your plans?

02.01.2022 Somehow we managed to lock in a date for our TIC Christmas Party in ONE conversation - how is that even possible? We all had the same date free in December, YAY! I can't wait to put together a platter with a heap of #Tassie produce - what's your favourite Tassie Platter item? Let us know and I'll add it to the Christmas Platter. Photo Cred: Melanie Kate Photography... Location: Tamar Valley Wine Centre See more

02.01.2022 Are you an ESFJ? Or possibly a INFJ? I will openly admit that managing staff, is neither my favourite job, nor am I particularly good at it. I am very lucky to now have a solid team who don't take a lot of "managing" but there have been times since bringing staff into the business, over 5 years ago, that I have been drowning in management responsibilities. Well meaning advice has been to suck it up and get those difficult conversations over and done with... if only it was th...at easy. Instead, any issues have been the cause of huge amounts of stress. Three times in the past 2 months I have been reminded about the 16 personalities test you can do online, so we made it a priority, one goal for all staff to complete it. Our trusty Admin Coordinator, Erin, is setting me up a document on each of the personalities of the girls so I have a sort of reference point. Everyone was AMAZED at how accurately this test described them, from their relationship/friendship styles, to how they like to work and be managed. It might sound a bit eye rolling, but if I must have a difficult convo with someone, having a reference I can use to see how they might like to discuss an issue will be huge for me! Do they like a bit of fluff? Do they prefer straight and to the point? I think as a somewhat 'nervous nelly' about managing people, to have some facts in front of me on how things may go will be hugely beneficial! If you have no idea what I'm talking about or think the 16 Personalities Test would be beneficial for you and your team, I'll pop a link to it below. Do you know what your personality is already? Let me know in the comments, it's such a fun way to get to know people better and understand someone. https://www.16personalities.com/