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25.01.2022 New Client Content - Patricia Braune They say don't mix business and pleasure but we totally disagree. I mean.... look at what happens when you do! ... It's one thing to work with clients who sling pretty products, but it's another to work with clients that we align with, get along with and enjoy spending time with - which to be honest, sums up all of our clients. The Life Style Edit 2020 Styled by Heidi Albertiri and shot by Janyon Boshoff on location at the TLSE Studio See more



25.01.2022 In Sydney’s inner west suburb of St Peters, you’ll find a gorgeous little shop front that boasts some seriously desirable wares. That shop is none other than our neighbour, Saardé, owned by business extraordinaire slash full time mum, Verity Kizek and her husband Shenol. Motherhood was an important concept that we wanted to introduce as an ongoing theme in our digital mag. Motherhood, as many of you strong and fabulous women will understand, is a challenge all of its own ...accord. But throw creating, running, and organising a business into the mix, well, that’s when credit is really due, and we wanted to dish it. Follow this link for the full story https://www.thelifestyleedit.com.au/tlse-digital-magazine See more

24.01.2022 Clean Beauty Heids had a lot of fun creating this one - working with gorgeous brands (with gorgeous packaging!) that are sustainable and ethical, clay, early morning Bunnings finds, clay and of course, blooms. Alongside our editorial pieces in the mag, we wanted to leave space to dedicate to beautiful things that we love - and this was just that.... Follow this link to see the full spread. We reckon it's pretty special The Life Style Edit 2020 Styled & shot at the TLSE Studio https://www.thelifestyleedit.com.au/tlse-digital-magazine See more

23.01.2022 THE EDIT | Hands up who else is ALL too familiar with the orange bedsheets that result from an overnight stay in fake tan on a Thursday night. ( us too!) As if washing sheets wasn't annoying enough, a coconut smelling orange stain always just adds insult to injury. Needless to say, when we read that there was tan brand with products that promise to be solve our stain problems, we were very excited to try it. Minx Tan is an Aussie-made, vegan, paraben and cruelty-free self tanning brand founded by Monica Griffin, whose products are made with skin-loving ingredients.



21.01.2022 Clean Beauty This one was an absolute beauty (ha ha - get it?) to shoot for our digital mag, Considered. Believe it or not we're already starting to plan the content for our brand new digital mag - the Christmas issue (insane). Looking to get your brand in front of an engaged audience? ... Get in touch with us to find out now you can be included in our next mag The Life Style Edit 2020 Styled & shot at the TLSE Studio See more

18.01.2022 THE EDIT | Porter Davis Homes Interior Designer, Koraly Fasone, shares her top five tips when it comes to kitchen design, to help take the stress out of your kitchen transformation.

17.01.2022 THE EDIT | Acne doesn’t discriminate and unfortunately, nor does its more permanent sidekick: acne scarring. Skinstitut expert, Zoe Devine, shares the lowdown on why acne scarring happens, what it looks like, what you can do about it.



15.01.2022 THE EDIT | Increase your good fortune and transform your business We know that sounds pretty good, but unfortunately it's not that easy - you do have to work at it. 2020 has been a year not like any other, and now that spring has sprung, now is as better time as ever to do something new for yourself and your business. Every business - no matter how long you have been running - needs to do a spring clean once in a while. So where do you start?

13.01.2022 Tis the season for holiday inspired social media posts Keeping up to date with trends helps ensure your audience stays engaged and your content is relevant. With the holiday season steadily approaching, it's a good time to get your seasonal strategy in order. Later has compiled 6 ways you and your business can stand out these holidays and avoid getting lost in the sea of festive posts. Check it out for some holiday inspiration and see if your social media strategy checks the boxes.

11.01.2022 So how does new keywords feature work? You may have heard on the social media grapevine that Instagram has introduced a brand new keywords search capability - much like how SEO works on Google. A little confusing maybe, but basically, it means we have another way to be discovered - yay! The new tool operates within the normal search function on Instagram and essentially finds keywords in account's captions. Just start typing what you're looking for the way you would a...n account (e.g. "Bali travel"), and select the magnifying glass. Instagram then spits out a whole feed of posts where "Bali travel" has been mentioned in the caption While yes, this opens a lot of doors for us and means we don't have to rely on heavily populated hashtags, it does have its limitations. Instagram has its own designated set of keywords from which you can choose - so forget trying to find anything super niche. The results will also be ranked (another algorithm to wrangle with!). Either way, this new feature is definitely something worth considering when you're selecting your content and writing your captions. Run some experiments, see if you can integrate it into your strategy. Tell us how you go! See more

10.01.2022 LIBRA | balance, grace and gentle natured From 23rd September until 22nd October, we're celebrating Librans; for their peacefulness and harmony. Librans strongly value partnership and balance in all things, but aren't afraid to let loose a little (cheers to that!!) and can tend to be indecisive. COLOURS: Pink and green... ELEMEMT: Air NUMBERS: 4, 6, 13, 15, 24 #starsign #starsignillustration #illustration #libra #librans #libraseason #libraillustration #libradesign #balanced #harmonious #graphicdesign #astrology #astrological #astrologygraphic #astrologyillustration #sydneycreatives #thelifestyleedit #tlse #theedit #contentcreation #productphotography #creativeagency #sydneyagency #innerweststudio #designinspiration #socialmediadesign #designcreative #illustrativedesign #illustrator See more

07.01.2022 Sleep in tomorrow anyone?? How good are long weekends!? We reckon we've all well and truly earned a lazy long weekend, what do you think? We'll be having late brekkies (in bed), lounging around in our PJs, bingeing our fave Netflix shows, and finishing it all off with a glass or two of our fave indulgence (wine and cocktails anyone?). What will your long weekend be filled with? Tag someone you'll be spending that extra day with ... See more



05.01.2022 If you're looking for a next step that can be done at your own pace, from the comfort of your lounge (even in front of the TV we're not judging!) and still have a massive impact on your business, take a look at our business tools. Over the last few months we have been releasing a series of business tools to help you hone in on specific areas of your business. We have developed downloadables for:... - Content Downloadable manage and plan your social media - Design Downloadable mood board - Digital Ads Downloadable building ads template - Guide to Engaging Captions social media downloadable - Nailing your Content top tips to get the most out of your imagery - Strategy Downloadable create a plan and build a strong foundation for your brand - Target Audience Worksheet discover your ideal target audience - TLSE Content Package spring stock images and social media tiles - The Manual for minding your own [small] business Discover our range of products that we have created & perfected to support you with your business. It’s time to take the guesswork out of business and put some strong foundations in place! https://www.thelifestyleedit.com.au/business-tools

04.01.2022 With the year coming to a close, it's definitely a good time to reflect on the year that's passed. It's safe to say that this year has been one of growth, change and transformation - and our businesses haven't gone unscathed. We've learned valuable lessons in how to adapt at TLSE to meet the changing needs of our consumers while remaining relevant and true to our business ethos. If you're still feeling the effects of the rollercoaster that has been 2020, reading about Heidi's business journey might be just what you need.

04.01.2022 Ever struggle to think outside of the box? Later's top 5 alternative Black Friday campaigns are definitely worth checking out, and might be the inspiration you've been missing. We get it, thinking of creative campaign ideas can be challenging! Check out the campaigns featured and see first hand how unique concepts are executed to successfully communicate brand and product messages. Which campaign is your favourite?

03.01.2022 THE EDIT | We don't know about you, but there's a hole in our lives that can only be filled by getting dressed up and having some drinks with the girls, and we'll definitely be reaching for our limited edition Charlotte Tilbury Bejewelled Eyes Instant Eye Palette! Click this link to discover this eye popping palette...

03.01.2022 THE EDIT | A short one and a half our drive north of Sydney lands you in Wyong, a cute little suburb of New South Wales' Central Coast. It was not a suburb we'd had much opportunity to explore - until recently when we were called there to shoot on location at a gorgeous little homewares store, home to lots of beautiful wares, Scout & Trader. We chatted to owner Kiri Nicholson of Scout & Trader about her start-up journey, her values, and balancing business owning with family time.

02.01.2022 Game changer alert ICYMI, Instagram has just announced that they are updating the search functionality, so users can search for keywords rather than just accounts, places and hashtags. So, what does this mean for your business? Social Media Today gives you the complete run down on what this new feature means for users, and how creating captions might be a whole new ballgame. ... Check out the article to see how and why you can take advantage of the update.

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