The Marketing Clan in Huskisson, New South Wales | Advertising agency

The Marketing Clan

Locality: Huskisson, New South Wales

Phone: +61 413 227 762

Address: Level 1, Office 4, 64-66 Owen Street 2540 Huskisson, NSW, Australia

Website: https://themarketingclan.com

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25.01.2022 Your marketing strategy is not a "set and forget" thing. Instead, its important to review the performance of your strategy, find whats working (and whats not), tweak, optimise where possible and reset for the future.

25.01.2022 While business presentations may be more relaxed recently thanks to Zoom, there are some fundamentals you should still pay attention to. In this blog post, we cover the 15 essential things you need to do when preparing a presentation - make sure you read it before your next Zoom! https://themarketingclan.com/how-to-create-a-winning-prese/

25.01.2022 Clan member spotlight | Kate Corson Kate is our communications and PR guru, with over a decade of experience in these areas. Having spent several years in global agencies, Kate has developed and executed strategies for international and local PR campaigns spanning healthcare, agriculture and FMCG. A South Coast resident with a love for our local beaches and too much coffee, Kate can often be found exploring our beautiful area with border collie, Larry, in tow.

24.01.2022 It's been great having visitors to our beautiful Jervis Bay, but it's always nice to have it all to yourself...especially this early.

24.01.2022 We've been working closely with Carter Ferguson Solicitors for a while now. Last week, we launched their new brand positioning at the lovely new Kiama office where we also revealed the new website to the whole CF team. We took the opportunity to grab a quick photo of some of the people involved. It's a TMC and CF mashup! Thanks to Carter Ferguson for having us along on this journey so far.

24.01.2022 Enjoying the Queens Birthday long weekend? Great to see so many people come and visit the South Coast. Be sure to give a royal wave to the very magestic @turfcoaustralia cows as you drive by. #southcoast #shoalhaven #shoalhavenbusiness #shoalhaventourism

23.01.2022 When it comes to advertising, not only does your message need to be clear, but also the timing and placement needs to be well thought through!

23.01.2022 Its definitely feeling like thong weather! We know of an unlikely place where you can find some spares if you need them...

23.01.2022 We have been working with the team at Macey Insurance Brokers Pty Ltd and Macey Insurance Brokers Bowral since 2014. So many things have happened in that time - the recent bushfires and Coronavirus being still fresh - but the team at Maceys have never wavered. Now, we are working together on something new and exciting and we cant wait to reveal it!

22.01.2022 Your marketing strategy should have specific metrics in place so you can truly measure its effectiveness!

22.01.2022 Never underestimate the warming properties of a hot pie after a chilly 6am start! Carter Ferguson Solicitors

20.01.2022 TOP 10 MARKETING TIPS | Tip 3: Nail what it is that makes you different. While you may do the same thing as another business, you are still unique. How can you leverage this? Find the angle that makes you stand out. Want more tips? Follow this link: https://bit.ly/32hzWY2

19.01.2022 The thing with marketing is that its not actually about you. Instead, its about your customers and clients, and how you can best serve them and their needs, better than anyone else. Putting yourself in your customers shoes is how you craft an effective marketing message that resonates. And, by luck, thats exactly where we can help.

18.01.2022 Keeping it simple | We recently worked with Blyss Foods on the brand positioning and packaging of their natural sweetener product. Made from the little known Monk Fruit which grows in China, the Blyss Monk Fruit Sweetener is a healthier, natural alternative containing one of the most potent antioxidants known today. We decided to keep it simple and humble through the concept "Blyss. Sweet by nature" and worked with Blyss to bring this concept to life through packaging, advertising, their website and digital marketing. Blyss Monk Fruit Sweetener has just launched and this simple concept has been well received so far!

18.01.2022 Low level film work, but not in a bad way! Fun times with Brett and Chris capturing a different perspective (and ok, we may have also enjoyed playing with the tech a little too much).

18.01.2022 TOP 10 MARKETING TIPS | Have you downloaded our to Top 10 Marketing Tips for Small Business yet? Here's a sample. Tip number 1: Check out the competition. ... Be like a grasshopper and keep an eye on your competition. What can you learn from them, how are you different? Knowing what they're up to helps you pinpoint your point of difference and can also help you level up your own business. Want the other 9 tips? Follow this link: https://bit.ly/32hzWY2

18.01.2022 Construction Matters is a high-end residential and commercial building company based in Sydneys North Shore. They approached us for help to more effectively position themselves in a highly competitive market. Here, owner Tom Dalton talks about how we helped them with their marketing and re-positioning.

18.01.2022 If you dont know the history of the Turfco cows, have a read. Looking forward to seeing the next ones in the paddock.

17.01.2022 One of the biggest marketing learnings from Covid-19 - having a digital presence is more important than ever!

16.01.2022 Brass monkeys! Were officially in spring, but last week we had some unusually cold early mornings whilst on a shoot and this phrase came up in conversation. But where does this term brass monkeys even come from? Being the curious people that we are, we decided to go on a mission to find the origin of this term (as you do). So tell us, which story do you think is correct?... A. The monkey was a brass tray used to hold cannonballs on 16th century ships. But when it was cold, the monkey would contract and couldnt contain the balls and hence the term so cold it could freeze the balls off a brass monkey. B. The term originally surfaced in the 1800s and referenced a monkeys tail or nose falling off in cold weather. C. It was coined by the Beastie Boys. (Photo of Stanthorpes brass monkey in Qld, via Wikipedia).

15.01.2022 One of the best parts of this job is meeting great people who are doing great things. This guy is one of them. Brad is the creator of The Original Shockloc, a brilliant occy strap alternative thats versatile, easy to use and Australian made. Whenever we get together its always fun and productive, and it really is great to see this Jervis Bay local making a difference!

15.01.2022 Thought for the day | Society never stops evolving, so we should never stop innovating in business. Do you agree or disagree?

15.01.2022 As a second wave looms, this blog post from back in April is still relevant and worthy of sharing again. During times like these your marketing is more important than ever! Dont pull back, push through if you can - but with a few tweaks.

14.01.2022 Clan member spotlight | Bella McAinsh Originally from the Shoalhaven, Bella has travelled the world and was brave enough to agree to move to Dubai in 2009 for a change of country and culture. After nearly five years in the UAE and having had two children born in the desert, she returned to Australia and established The Marketing Clan with Jamie. Bella brings over 20 years of experience working as a graphic designer and senior mac artist, both directly for clients and also adv...ertising agencies, with her folio boasting virtually every industry imaginable including financial services, FMCG, telecommunications, healthcare and luxury travel to name a few. She has worked as part of large creative teams at independently owned and multi-national agencies as well as operating as a freelancer before launching The Marketing Clan. With invaluable skills in design, pre-production, finished artwork and studio management, Bella takes considerable pride in attention to detail and quality control both essential for producing effective marketing communications. On top of being incredibly organised, she makes pretty amazing childrens birthday cakes. Just ask Jamie. See more

13.01.2022 Your brand identity is a way you can help differentiate your business from the competition. It also helps you establish how youre perceived by your customers. Whilst great design is important, it is more than just a logo. Think about your tone of voice, language and positioning to name a few. Our process helps our clients pull all these (and many other brand elements) together into neat and unique package.

13.01.2022 Happy new financial year! The new year is not only a good time to organise your tax, its also a great time to reset your marketing strategy. In this article Jamie sets out 7 steps to developing and executing your strategy in the new financial year. Have a read to discover how by combining a bit of Google, a touch of SWOT and dose of precision, youre well on your way!... https://themarketingclan.com/is-your-marketing-plan-ready-/

13.01.2022 Checking out wall art at our regular haunt, Earnest Arthur. Its the perfect place to stop for a quick pie (highly recommend the prawn pie!) and coffee between meetings.

12.01.2022 Jamie wondering why he didnt pack his harness for the @turfcoaustralia photoshoot today. So good to be working again with this man behind the lens - looking forward to seeing the results @joshua_dasey. Thanks @savvysallycontent for this shot :)

12.01.2022 Some behind the scenes shots from last week at Turfco Australia

11.01.2022 Construction Matters take the Architects designs and the owners vision and turn them into reality. When we worked with them on location in Sydney, their craft, quality of work and attention to detail was very clear to see. Jamie and Terry came away with grand dreams of new homes, but alas, theyre not a reality yet...

11.01.2022 Spot the difference! Which Clan member is Jamie and which one is Pete? More importantly, which one brought the co-ordinated Post-it notes? Theyre so on brand!

10.01.2022 Capturing Norm's best angle at our Turfco photoshoot.

10.01.2022 We have seen this in action and its really impressive. Nice one Turfco Australia

09.01.2022 Weve been working with Turfco Australia recently and its been such a pleasure! The team are incredibly passionate and so much fun, and this definitely comes through in their products and services. We created their current print ad in Highlife Magazine Southern Highlands this month. Have you seen it?

09.01.2022 We recently launched a new website for our friends at Walsh & Monaghan Property Valuers as part of the re-branding and communication strategy we developed. Hows your digital presence? http://wmval.com.au

07.01.2022 Please take a moment to watch this video from Evolve Fitness Jervis Bay and if you have time on Sunday 22nd November, get on down to the gym for their re-launch party and fun functional fitness activities. A great local business with awesome people running the show who'll be able to show you what you can do to keep moving, stay fit whilst keeping your mental health in check too. Families and kids welcome. There's even a chance to grab some goodies and you could win a 6 months membership. Everything you need to know is below.

06.01.2022 TOP 10 MARKETING TIPS | Tip 2: Who really is your audience? Are you preaching to the choir or do you need to attract new customers? Having clarity of who your audience is allows you to know where they are - online or offline - and how to reach them. Want more tips? Follow this link: https://bit.ly/32hzWY2

06.01.2022 Good morning JB.

06.01.2022 Chilly mornings on location at the Turfco Australia farm.

06.01.2022 We do like to have a bit of space!

04.01.2022 TBT | Who remembers Mr WarranT? Hes an example of creating a point of difference for a warranty proposition (and bringing it to life). Even more important now, think about how you can bring your point of difference to life so youre not saying the same thing as everyone else. You can even have some fun to boot! Dive Jervis Bay Submerged Nation

04.01.2022 The people you meet when out on the job! Long lost cousin, perhaps?

04.01.2022 Earlier this year, we were appointed as the marketing agency for Turfco Australia, a family owned and run turf farm in the Shoalhaven. They have been growing top quality turf for over 30 years on the South Coast. Not only do Turfco take great pride in what they do, but they really understand the importance and role of marketing communications and customer experience for small business. They're genuinely great people who really love their work. We developed a brand communica...tion strategy and measurable creative executions both online and offline, a new eCommerce site, digital advertising and social media strategy. Now Turfco is in a key selling period and their hard work is paying off, even in these uncertain times. Here’s a quick write up about what we’ve been up to with them.

03.01.2022 The things you can learn when out in the field! It truly doesnt feel like work whenever we go to the Turfco Australia farm. Watch this space to find out what were doing!

02.01.2022 To put it mildly, this year has been full of challenges and change. Whilst some businesses have done it tough, others have thrived. However, one thing that is certain, marketing is still key to connecting with your customers and either creating or maintaining your competitive advantage in your category. We understand you may be busy, so we wanted to give you some tips that could help you plan for smarter, more effective marketing in 2021. Simply tap the link below and downl...oad your free copy of our 10 Top Marketing Tips to Help Small Business. https://bit.ly/32hzWY2

01.01.2022 Throwback to 2018 when Clan meetings could be held in busy establishments and all 4 of us could sit close enough to hear what was said.

01.01.2022 Stunning light and long shadows. The weather was very kind to us today for our shoot at @turfcoaustralia. #photography #photoshoot #talent #artdirection #turf #farmlife #shoalhaven #shoalhavenbusiness #jaspersbrush #berry #nowra #agencylife #everybladematters

01.01.2022 Clan member spotlight | What can we say about Terry (the one with the glasses)? Firstly, he knows everything about professional and financial services marketing. Thats because hes been living and breathing it for over 35 years. Secondly, he is adept at developing marketing strategies and delivering them on time and on budget. He sure knows how to keep everyone in line! And thirdly, he loves to swing a golf club, sail, helping out his local soccer team and live vicariously through his favourite rugby team. So if you call and he doesnt answer, you know Wales are playing!