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The National Grid in Brookvale, New South Wales, Australia | Marketing agency



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The National Grid

Locality: Brookvale, New South Wales, Australia

Phone: +61 2 9905 9332



Address: 24 Chard Road 2100 Brookvale, NSW, Australia

Website: http://www.thenationalgrid.com.au

Likes: 1162

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25.01.2022 We’ve been shortlisted for 'Best Graphic Design - Identity and Branding' at the 2019 DRIVEN x DESIGN Awards. Twice! Help give our entries a little nudge in the right direction by rating our projects. ... Rate Charlie Parker here: https://drivenxdesign.com/SYD19/project.asp?ID=18191 Rate Silkwood by Silkari here: https://drivenxdesign.com/SYD19/project.asp?ID=18195 #DRIVENxDESIGN #SydneyDesignAwards #NOWAwards #BetterFuture #brand #brandstrategy #visualidentity #agencylife #branding #creativeagency #sydney #realestate #property



24.01.2022 There is something so darn delicious about vector illustration! We might be completely biased because Lara our resident vector queen smashed this little beauty out recently for Tribeca. When the Greater Sydney Commission released its vision for the city under a whole new identity GPOP Greater Parramatta and the Olympic Peninsula we got excited. The new airport at Western Sydney will be fantastic for Sydney and its residents. Bring it on. #tngcreates

23.01.2022 Friday Fails! Absolutely LOVING this animated gif by parallel studios.

21.01.2022 FREE TREATS :: Because we all love a lil somethin somethin, even better when its free. Get your mits on these 2017 calendars in collaboration with The Drawing Arm. Not only will you know what day it is but youll get a monthly dose of serious inspiration by some amazing illustrators. To win one for you and two friends, simply tag two friends in this post.



21.01.2022 Breaking the rules and having a throw back Friday moment. Because. We. Can. Got warm and fuzzy thinking about the beautiful brand identity and illustrations we created for the Surry Hills Festival many moons ago. With all the high tech innovations around sometimes its nice to slow things down and create a hand painted sign. Watch the making of the main stage signage here >> https://vimeo.com/51997072

20.01.2022 A well-deserved shortlist for @onhillscentral in this years #SydneyDesignAwards #property category, with the ultimate #dreamteam. Absolute pleasure working with these legends: Ecospective Property - Developer... Cox Architecture - Architects Turner Studio - Interior Design Binyan Studios - CGIs Emma Heath - Copywriting Liza Rusalskaya - Illustration via The Drawing Arm Matt Roberts - Motion Helena Dollby - Photography Scaffad Australia - Signage Cast your vote via link here https://drivenxdesign.com/syd20/project.asp?ID=19992. Big celebrations if we win! Step 1 - Click Sign In top right-hand corner and Join. Step 2 - Once registered return to this link above Step 3 - Under the project title, under Your rating, click the star symbols and generously rate. Thanks! #DRIVENxDESIGN #SydneyDesignAwards #NOWAwards #BetterFuture #brand #brandstrategy #branding #visualidentity #goodtype #creativeagency #graphicdesign #architecture #landscapedesign #interiordesign #property #realestate #sydney #rousehill #designkids #designfiles

20.01.2022 Sometimes getting egg on your shirt means its going to be a bloody good day! Getting a dose of inspiration from Big Bud Press early this Monday morning.



19.01.2022 Fun Fact Fri-yay: Did you know the original VW Beetle was built for 65 years, from 1938 to 2003 - thats a life time! AND is the longest produced vehicle in history. Now THATS an iconic brand. There really isnt any other car thats captured the worlds heart the way the Beetle has.

19.01.2022 You know youve nailed a brand when it stands the test of time. When we first worked on Four Frogs Crperie we knew they needed a strong brand with presence that wouldnt get tired. Its been 5 years now, and Four Frogs Crperie have 3 restaurants with a brand that still looks as fresh and delicious as their crepes!

19.01.2022 Greenday is more than just a band, its a collection of a few of our favourite things!

19.01.2022 Couldnt agree more, thanks Matthew Carter for the words and Simon Barrett for the letters!

18.01.2022 A brand new, state of the art gym on Sydneys Northern Beaches required a cut-through brand to match. TNG delivered brand strategy, promotional video filming, editing and animation, visual identity, marketing collateral, digital front-end and brand guidelines. Check out full project on our website https://thenationalgrid.com.au/gfitness ... #brand #brandstrategy #visualidentity #website #websitedesign #print #printdesign #corporatebrochure #agencylife #branding #designfiles #designkids #goodtype #vectorart #vectorillustration #dailyhustle



17.01.2022 Here is a snippet of the local attraction map we illustrated for luxury residential development - HOLM. Situated on the Saigon River in Vietnam, HOLMs Waterfront Villas, with private infinity pools, are the ultimate reflection of modern, luxury living.

16.01.2022 Happy Yeaster all, hope your days are full of food, chocolate and a beer or two - if of course youre into that kind of thing, which we most certainly are. Cheeky illustration by our CD Simon Barrett

16.01.2022 Salute SA is a proudly Australian owned and operated family business. Established over 30 years ago in South Australia, the business, originally called Pak Rite, started life in the family garage. TNG re-named the entity and rolled out a full brand asset suite, including; identity, corporate livery, website, marketing collateral and internal comms and training programs. Check out the project website here https://www.wesalute.com.au ... #brand #brandstrategy #visualidentity #website #websitedesign #print #printdesign #corporatebrochure #agencylife #branding #designfiles #designkids #goodtype #vectorart #vectorillustration #dailyhustle #grindtime #creativeagency #sydney #vivid

15.01.2022 This Lacoste campaign is a great example of when brands do cause related marketing well. Here are four elements of the campaign that help to make it successful... and one lesson learned on what could of been done better. 1. Theyre championing a cause (endangered animals) that links directly to their brand identity, the iconic Crocodile logo. Its not a stretch for us, the customer, to understand why theyve chosen this cause or charity - it makes sense. 2. Theyve linked t...he cause to their brand in a interesting and meaningful way. Its easy (and boring) to say $X of every purchase will go towards X however here theyve correlated the number of endangered animals left in the wild to the number of shirts available. This drives home the reality that there are only X number of animals left - and thats really scary - it also drives our desires to have one of these limited edition shirts. 3. Its limited... by either time or quantity there is a small window in which you can participate and get your hands on one. This drives urgency and desires. 4. Its never been done. Lacoste have never changed their logo before, theyre known for theyre consistent and unchanging brand logo mark. They dont dress it up for Christmas, Fathers Day or any other seasonal event or holiday. So now that they have its a BIG deal - and we know it wont happen again any time soon - so it makes it even more exciting. What could of been done better: These are the most endangered animals in the world - so the number of shirts produced is very low. No surprises that the shirts sold out immediately and the world is crying out for more. The campaign link now takes you to an empty page and there is no other way to donate to the cause or find out more about it on their brand website. Huge amounts of traffic are now going to their website only to find nothing and leave disappointed. This is HUGE opportunity missed. http://bit.ly/lacostemarketing

15.01.2022 Weve been shortlisted for Best Graphic Design - Identity and Branding at the 2019 DRIVEN x DESIGN Awards. Twice! Help give our entries a little nudge in the right direction by rating our projects. ... Rate Charlie Parker here: https://drivenxdesign.com/SYD19/project.asp?ID=18191 Rate Silkwood by Silkari here: https://drivenxdesign.com/SYD19/project.asp?ID=18195 #DRIVENxDESIGN #SydneyDesignAwards #NOWAwards #BetterFuture #brand #brandstrategy #visualidentity #agencylife #branding #creativeagency #sydney #realestate #property

15.01.2022 Boom shakalaka, were growing up and stepping up starting with our own branding. Check out this beauty!

15.01.2022 True in love and true in work. After working on a project for a while its impossible NOT to turn into a zombie! Quick... put the job down... back away sloooowly... and pick it up later with fresh eyes and a recharged brain. Weve seen some gems been created and some killer errors been picked up with this technique. #tngcreates thanks for the illustration Simon Barrett

14.01.2022 STUDIO JAM SESSION:: Getting our Chatty Cathy on and deconstructing a brand campaign development, illustration process and how to deal when your idea doesnt live outside the studio space. We had some technical difficulties, the sound comes on at the 40 second mark!

14.01.2022 Chanel and Le Big Pig... putting "Le" in front of anything makes is French, non? Sometimes we want what we dont need - a tale told by our wonder artist & photographer friend Myles Pritchard who took it upon himself to build a very expensive gold leafed pig for an exhibition named Funny Farm - a passion project sometime ago.

14.01.2022 As Northern Beaches locals, we’re stoked that the Porteño project has been shortlisted for the 2020 #SydneyDesignAwards. Hats off to the talented project team behind it: DA Properties - Developer... Wolski Coppin Architects - Architects Hutchinson Builders - Builder Platform Architects - Interior Design Red - Real Estate Agent Mogamma - CGIs Words by Nuance - Copywriting Alana Dimou - Photographer Every rate counts, so help us out by casting yours via this link https://drivenxdesign.com/SYD20/project.asp?ID=19954 Step 1 - Click ‘Sign In’ top right-hand corner and ‘Join’. Step 2 - Once registered return to this link above Step 3 - Under the project title, under ’Your rating’, click the star symbols and generously rate. Thanks! Photo credit @alanadimou #DRIVENxDESIGN #SydneyDesignAwards #NOWAwards #BetterFuture #brand #brandstrategy #branding #visualidentity #goodtype #creativeagency #graphicdesign #architecture #landscapedesign #interiordesign #property #realestate #hospitality #sydney #manly #northernbeaches #australia #designkids #designfiles

13.01.2022 When advertising a stylish development such as Central Park Sydney for Frasers Property Australia, one must do so in an equally befitting style. Its no secret we like to do things a little differently. So instead of going down the CGI route our very own Director and accomplished vector illustrator, Lara Horsley took on the challenge to showcase the precinct with stunning results. Laras artistic yet realistic depictions of this downtown destination go live this month, as part of a widespread digital campaign.

13.01.2022 Couldnt agree more, thanks Matthew Carter for the words and our Simon Barrett for the letters!

11.01.2022 Did you know the original VW Beetle was built for 65 years, from 1938 to 2003, and is the longest produced vehicle in history. Now THATS an iconic brand. There really isnt any other car thats captured the worlds heart the way the Beetle has.

10.01.2022 There are so many ideas that are born in the process of creating, like this one which wont live a life as a brand but it was a loved child none the less. To give this beauty a life outside of the deep dark depths that is the agency server we wanted to share it with you. P.s. The brand name and identity has been removed from this picture to protect our awesome client well reveal the final product soon.

10.01.2022 New year, new plans and new scary goals. Facing fears is a massive mental challenge - if youve got a spare 15min watch this experiment which embodies it perfectly and is beautifully shot (because ya know were all about aesthetics) its about literally facing your fears, we got sweaty palms and our anxiety peaked watching from the safety of our desk chairs. But it did put our fears into perspective and highlight that we are ALL able to kick fears ugly butt :P Watch it here > http://bit.ly/wouldujump

09.01.2022 Wise words from Albert Einstein, selecting the right people for a project is so important to not only the success of the project but the development of the individuals. Now more than ever this is something we always have to consider when building teams for projects, each project requires something different and knowing our strengths and weaknesses is key for success.

08.01.2022 The perfect canvas to lay down your roots and thrive. Delivering a property campaign for leading Australian developer, Aqualand Australia, that speaks true to the areas landscape and community vision. View the full project on our website here: https://thenationalgrid.com.au/bellevue-residences... #brand #brandstrategy #visualidentity #website #websitedesign #print #printdesign #corporatebrochure #agencylife #branding #designfiles #designkids #goodtype #vectorart #vectorillustration #dailyhustle #grindtime #creativeagency #sydney #vivid #realestate #property

08.01.2022 As Northern Beaches locals, were stoked that the Porteo project has been shortlisted for the 2020 #SydneyDesignAwards. Hats off to the talented project team behind it: DA Properties - Developer... Wolski Coppin Architects - Architects Hutchinson Builders - Builder Platform Architects - Interior Design Red - Real Estate Agent Mogamma - CGIs Words by Nuance - Copywriting Alana Dimou - Photographer Every rate counts, so help us out by casting yours via this link https://drivenxdesign.com/SYD20/project.asp?ID=19954 Step 1 - Click Sign In top right-hand corner and Join. Step 2 - Once registered return to this link above Step 3 - Under the project title, under Your rating, click the star symbols and generously rate. Thanks! Photo credit @alanadimou #DRIVENxDESIGN #SydneyDesignAwards #NOWAwards #BetterFuture #brand #brandstrategy #branding #visualidentity #goodtype #creativeagency #graphicdesign #architecture #landscapedesign #interiordesign #property #realestate #hospitality #sydney #manly #northernbeaches #australia #designkids #designfiles

08.01.2022 Were channeling our Chatty Cathy here in the studio today, so were going to jump on FB Live at 12 noon to deconstruct a concept from the cutting room floor. Well share inside tips on illustration, pattern creation and creating a brand campaign. Pour yourself a cup of tea, or a wine and join us!

06.01.2022 A little bit naughty and a lot nice... feels about right. Getting some last minute Halloween inspo.

06.01.2022 Injecting youre personality into a brand within a traditional industry is tough. The things to consider is a list longer than we have characters to share but here are 3 tips. 1) Balance your colour palette, 1-2 vibrant colours that talk to you and 2-3 conservative tones that wont intimidate or challenging your clients. 2) A photo says a thousand words, pairing a clean brand mark with playful photography can inject some of your brand magic. 3) Call in the experts, youre talents are better spent elsewhere!

05.01.2022 Why hello there friend! Were out of the Christmas fog and have been hit with some social media stats. Not so surprising for most of us, Australian social media use has grown in double digits by 14% and a total of 16 million Australians are now on social media, not to mention Australias mobile social usage has a 68% lead over the global average. So if you have a brand, and youre not on social media or not doing social media well - that a HUGE amount of potential customers youre missing out on connecting and interacting with. Word to the wise - make 2017 your year to create a social media communications strategy. Read more here >> http://bit.ly/sostats

05.01.2022 Paul Hogan once said Cricket needs brightening up a bit. My solution is to let the players drink at the beginning of the game, not after... we agree! Happy Friday, cheers! Photographer: Kelvin Murray. Art Director: Gemma Fletcher

05.01.2022 The constant hunt for a close and cute pub to quench our thirst. Happy Friday yall, heres hoping you find the pub of your dreams too! Thanks for the illustration Simon Barrett #tngcreates

04.01.2022 Boom shakalaka were growing up the TNG brand... say hello to this beauty.

04.01.2022 With 100% sold in 40 days, we can safely say the campaign was a huge success. Shout out to our impressive project team... Rose Group and CBUS Property - Joint Venture Developers... Rose Group - Architecture and Interior Design Rose Group Marketing - Project Sales Binyan Studios - CGIs The National Grid - Project Marketing Winning a #SydneyDesignAwards would be a cherry on top. Vote for the project via this link https://drivenxdesign.com/SYD20/project.asp?ID=19964 Step 1 - Click Sign In top right-hand corner and Join. Step 2 - Once registered return to this link above Step 3 - Under the project title, under Your rating, click the star symbols and generously rate. Thanks! #DRIVENxDESIGN #SydneyDesignAwards #NOWAwards #BetterFuture #brand #brandstrategy #branding #visualidentity #goodtype #creativeagency #graphicdesign #architecture #landscapedesign #interiordesign #property #realestate #hospitality #sydney #breakfastpoint #australia #designkids #designfiles

03.01.2022 Despite a tricky 2020, the TNG team have produced a bumper crop of stellar work with 4 cracking projects shortlisted for the #SydneyDesignAwards . Help give our entries a little nudge in the right direction by rating our projects via the links below: Porteo https://drivenxdesign.com/SYD20/project.asp?ID=19954... Club Parramatta https://drivenxdesign.com/SYD20/project.asp?ID=19990 Plumbers Workshop https://drivenxdesign.com/SYD20/project.asp?ID=19964 On Hills Central https://drivenxdesign.com/syd20/project.asp?ID=19992 Huge thanks, TNG #DRIVENxDESIGN #SydneyDesignAwards #NOWAwards #BetterFuture #brand #brandstrategy #branding #visualidentity #goodtype #creativeagency #graphicdesign #architecture #landscapedesign #interiordesign #property #realestate #hospitality #sydney #australia #designkids #designfiles

02.01.2022 Some inspo for your mid-week blues. An animal so tough never looked more delicate, stunning sculpture and art pieces by origami artist Sipho Mabona.

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